AllAboutThatBrand artwork

AllAboutThatBrand

93 episodes - English - Latest episode: about 2 years ago - ★★★★★ - 8 ratings

Join Grace Lanni as she interviews entrepreneurs impacting their cause as well as CEOs of social commerce companies and Executive Directors of nonprofits who are making a difference with their cause-based brands. GivingOutLoud.live cracks the code for authentic business/cause design to embrace the millennial and GenZ brand of choice preference. Grace is an international award-winning podcast host, author, entrepreneur, and Executive Producer as well as the Founder of AllAboutThatBrand.com // Want to apply it to your brand? https://bit.ly/ImpactYourCause

Business
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Episodes

Healing, Recovery, CBD and getting "Naked" with William Branum

June 17, 2022 19:01 - 41 minutes - 56.6 MB

Grace has a great conversation this week with William Branum is a former Navy SEAL, author of “5 SEAL SECRETS and Learn to Think Like a Navy SEAL,” and founder of NW Recovery, premium products to support physical and mental recovery. On the docket for the week is CDB, recovery, overcoming obstacles, finding your passion and branding. And then they talk about getting “Naked” or stripping away the ego and getting real! More about William Branum https://www.linkedin.com/in/william-branum/ “5...

Addressing Fear with Michael Power

May 20, 2022 17:31 - 34 minutes - 47.8 MB

Grace Lanni chats to Michael Power, CPA and creator of the podcast “Crushing Your Fear.” They dive deep into understanding and addressing fear, the power of a positive mindset and taking chances. They also discuss shifting careers, branding, the link between these and fear and creating purpose for actions. More about Michael Power: https://www.crushingyourfear.com/about

The importance of "why's" and more with Gary Frey

April 15, 2022 16:48 - 38 minutes - 52.9 MB

This week, Grace Lanni talks with Gary Frey, Director of Business Development at BGW CPA, Executive Coach. Why is authenticity important? Why it’s important to make a difference. Why am I really doing ___? Grace and Gary discuss these “why’s” are so important in developing your brand and selecting partners. And what would a conversation with Grace be without talking about making music and having fun! More about Gary Frey: https://www.linkedin.com/in/garydfrey/

Your Cause, Corporate Culture and your Return on Investment.

March 18, 2022 13:19 - 51 minutes - 70.2 MB

In this week's podcast, Grace Lanni talks to Carolyn Keller with Curio412 about putting purpose into action to amplify impact. They talk about corporate strategy, marketing and so much more. Carolyn works with non-profits looking to elevate their mission and companies looking for a strategy to give back to their community. https://www.curio412.com/

Where your Energy Goes... Your Focus Goes

January 28, 2022 15:00 - 37 minutes - 34.3 MB

Join Grace Lanni and her guest, Michelle Fuller discuss personal branding, personal growth, supporting your cause(s) and channeling your focus. Michelle is a transformation coach, helping women reach their next level, authentically. Learn more about Michelle https://www.linkedin.com/in/oneboldmf/?trk=public_profile_browsemap

Your Authentic Self, Your Cause and Your Brand

January 22, 2022 00:38 - 26 minutes - 23.9 MB

Stacy Raske and Grace Lanni discuss personal branding, professional branding and focusing on your passion. Stacy is a veteran, entrepreneur, speaker, coach and so much more! She is deeply intuitive, no bullshit, unconditionally loving, truth-teller who can quickly see the root issue, will hold you accountable to your desires, and empower you to quickly create massive change in ALL areas. She is the founder InFLOWential Impact, elevating her clients influence and impact, scaling their empire...

Be The Change with SaulPaul

January 14, 2022 14:00 - 44 minutes - 60.7 MB

Join our host Grace Lanni, The Branding Influence for Entrepreneurs, as she talks to this week's guest, Grammy-nominated SaulPaul! Hear about SaulPaul's mission to "Be The Change." Grace and SaulPaul discuss everything from life after incarceration, giving back to the community, music as a universal language and BRANDING! https://www.linkedin.com/in/gracelanni/ and https://saulpaul.com/

Stepping Out of the Branding Crowd Arm in Arm with My Cause

January 07, 2022 14:00 - 23 minutes - 31.8 MB

Join our host Grace Lanni, The Branding Influence for Entrepreneurs, as she reignites her podcast, steps out into a new branding category, launches a NEW BRAND, a NEW TITLE, and tells her story about this transition. Follow Grace as she reveals her covid gift – become an Executive Producer for a cinematic docuseries – and going to the woodshed to launch a new brand. Researching how markets experience cause-based companies and campaigns revealed a barrier – sometimes called greenwashing – wh...

Understanding Your Niche and Identifying Your Tribe

February 05, 2021 10:05 - 47 minutes - 64.8 MB

He is a Serial Entrepreneur and Founder of Daily Cookie along with three other successful businesses operating in separate niches online. All of which require email marketing. He created Daily Cookie to deliver affordable, effective, and efficient email content. That way, business owners can stay focused on their business and not on coming up with writing creative daily email content that sells. In this episode, Grace and Ziv talk about relationships with your clients to make more money and...

Engaging on the Right Platform and having the Right Book with the Right Publisher

January 22, 2021 10:15 - 42 minutes - 58.5 MB

She is a nationally recognized business strategist, speaker, and award-winning author. Guided by the mantra, “Change happens in business,” She believes social change happens first in the workplace before spilling over into mainstream society. She has been featured in Forbes, The Huffington Post, The Wall Street Journal, and CNBC. She passionately believes the more raw and real we can be—the deeper the connections we can experience. This drives her fierce commitment to bring a voice to the in...

Brand Transitioning and Defining Success not based on how you look

January 08, 2021 06:40 - 46 minutes - 42.8 MB

Kathleen is the CEO and Founder of Diamond Academy, her greatest strength is helping other ambitious men and women step into their true passion. It is her duty to help her clients become the best version of themselves and actually achieve the goals they have set for themselves. Grace and Kathleen talk about her journey in brand transitioning, network marketing, building a successful business on Social Media, and how she becomes a Manifestation Queen and Multi-millionaire in 1 year, and her b...

How to Launch a Podcast and Sell your Brand

December 25, 2020 11:39 - 22 minutes - 30.9 MB

He loves being an entrepreneur, and establishing a successful company was a great achievement in his life. Yet, selling his business opened the door for him to pursue other endeavors – and his mission has never been so clear. He wants to help you become your own village. Because many will run to be by your side once you’ve “made it,” but few are as eager or available to assist you in getting there. He didn’t let that stop him. Don’t let it stop you. Grace and Derrick talk about his career a...

Taking your Company to the Next Level and Understanding the Value of your Business

December 11, 2020 11:27 - 26 minutes - 35.9 MB

He empowers companies to see greater communication opportunities and growth through deeper insight - giving them the confidence to be bolder and find deeper influential engagement - ultimately helping them dominate their marketplace. His passion and drive for branding and storytelling have become a true extension of who he is - helping people see and build the extraordinary. Grace and Brady talk about understanding the value and core values of your business, getting aligned to your busine...

Generate Leads in this New Normal through LinkedIn

November 27, 2020 08:27 - 39 minutes - 53.9 MB

She helps companies who struggle with consistent leads, clients & revenue to increase sales, clarity & visibility. She helps B2B entrepreneurs take their digital mess and turn it into revenue-generating success. It starts with consistent visibility, especially on LinkedIn. LinkedIn is one way to boost your visibility. And when you do it, right, it will help you increase quality leads so that you make more sales. In this episode, Grace and Kathryn talk about how to generate leads in this new...

Staying Relevant in Fast-Changing World and Making your Personal Brand Simple

November 13, 2020 05:54 - 33 minutes - 45.5 MB

He is Co-Founder and Managing Partner of Metaforce (www.metaforce.com), a disruptive marketing and product consultancy which, unlike traditional firms, takes a multi-disciplinary channel-agnostic approach to marketing challenges. It was created to help leaders understand all the forces at work inside and outside their businesses in order to identify strategies yielding the highest returns. He is also a noted industry expert in all disciplines of branding. He has worked with a broad spectrum ...

Protecting Brands Through a Trademark

October 30, 2020 07:12 - 20 minutes - 18.7 MB

She is a trademark lawyer, she helps creative brands protect not only their logos, slogans, and designs, but also help improve their understanding of the entrepreneurial journey on her podcast, The A.M. Show for Entrepreneurs. She interviews creative brands whose CEO's have created a life on their terms harnessing ambition and motivation on their way to the top. Editor in Chief of Entrepreneur Magazine, Coolhaus Ice Cream Founder, Author for Disney Pixar's Coco are just a few of her past gu...

Smart Branding with Positive Impact to People and Planet

October 16, 2020 04:46 - 31 minutes - 43.9 MB

She’s on a mission to change consumer behavior towards purchasing decisions that are better for people and the planet. She is the founder and creative director of SMAKK, a branding and growth studio. She uses her passion, creativity, and experience to help values lead clients to build world changing brands. She began her career in advertising working with global brands, but felt a pull to bring that knowledge to companies and organizations working to make a world that is more sustainable, hea...

Collaboration with Marketing Teams for a Successful Brand

October 02, 2020 14:37 - 30 minutes - 41.4 MB

Thibaud is the CEO of Loomly, a brand success platform for marketing teams. He’s been working with his wife Noemie over the past 9 years and Loomly was the 4th company that they built to help make his wife's job easier. He graduated from Grenoble Ecole de Management, France and the University of Ottawa, Canada back in 2011. In this episode, Thibaud joins Grace as they speak about his success in his brand and how his marketing teams help brands on their calendars and having a successful socia...

Knowledge on Food Confusion and Weight Loss

September 18, 2020 14:32 - 32 minutes - 44.3 MB

Suzanne is a teacher, mentor, and consultant. Suzanne loves conversations that make you laugh so hard that you wake up the next morning feeling as if you’ve done an intense ab workout. In short, she loves people! She is pursuing her very best life and also wants to help others pursue theirs by clearing up food confusion so you can win at losing weight. She is a quintessential entrepreneur and started CarpenterOne80 to equip people with the tools they need to help them lose weight while livin...

Specialization Marketing Mixed with Personal Branding

September 04, 2020 01:57 - 21 minutes - 20 MB

Dan Rose founded SixPackAbs.com (formerly known as Six Pack Shortcuts) in 2010. Using YouTube advertising he grew the company into the #2 ranked brand channel on YouTube, and an Inc 5000 company. Dan came out of retirement to create Social Response Marketing, the first YouTube advertising agency designed to help clients generate a direct response profit while also building their community and brand. Dan & Grace talks about specialized marketing, agency business model, and relationship buil...

Stick to Your Zone of Genius and Be Exactly Who You Are

August 21, 2020 05:25 - 24 minutes - 34 MB

With more than 17 years’ experience driving real, measurable results, Laura chooses to lead through strategic thinking. As the CEO of JVZoo, she has collaborated with the company’s team to identify, develop, and implement productivity and system improvements. In addition, Laura has been featured in Forbes, Entrepreneur, Huffington Post, and StartUps.co. What Laura enjoys most is fostering a culture where employees thrive and value teamwork. In this episode, Laura joins Grace as they speak ...

The Customer Experience Wins Your Audience

July 24, 2020 13:00 - 40 minutes - 55.3 MB

Best-selling Author, David Avrin, joins Grace Lanni to discuss the dynamics of online marketing during covid19 against the overwhelming noise that’s occurring online. His book, Why Customers Leave and How to Win Them Back, discusses the importance of understanding your customer’s concerns and how important it is to consider what is happening in the world and how that may drastically change how you are communicating with your audience. Learn more about David here: https://www.linkedin.com/...

The Corporate & Academic Marketing Mad Man Reveals the Future

July 10, 2020 13:00 - 34 minutes - 47.2 MB

Best-selling Author, Mark Schaefer, joins Grace Lanni to discuss the blistering speed at which online marketing is moving. Mark’s latest book: Marketing Rebellion: The Most Human Company Wins reveals the why customers are moving farther away from your historic sales funnels and social channels and how to authentically reengage with your ideal clients. Learn more about Mark here: https://www.linkedin.com/in/markwschaefer/

Ready to Connect with Your Tribe on Instagram? Here’s How Russell Brunson of Click Funnels Does it: PartII

June 20, 2020 13:00 - 32 minutes - 44.7 MB

Yesterday, PartI of the Russell Brunson podcast was posted – focusing on understanding the power of the RIGHT traffic for your businesses. You learned that Grace is leveraging ClickFunnels and how this tool and the CF tribe has shifted her business on multiple levels. Today’s show is all about Instagram and the power of stories and engaging the Influencers who are dazzling your ideal clients. Learn more: https://trafficsecrets.com/ts-free-book?affiliate_id=1881597&cf_affiliate_id=1881597

Introducing You – Or Reconnecting You - with Russell Brunson of Click Funnels Part I.

June 19, 2020 13:00 - 50 minutes - 68.9 MB

It’s not often $MM CEOs are open to connect with relatively new podcast hosts. While Grace Lanni has an Intl Podcast Award*, she was honored to be asked to share Russell’s Traffic Secrets podcast with a special offer to her audience. Jumping in to the ClickFunnels tribe 8/2019, Grace learned how to be a FunnelHacker by working with a 2CommaClub Winner. Listen to find out how this shifted her business on multiple levels, and why traffic is such a real concern for Grace. Learn more about Tr...

Ready for the Spark that Ignites Positive Change? Join Us.

June 12, 2020 13:00 - 39 minutes - 53.7 MB

A powerful force in front of a multi-generational audience, Karen McCullough embraces Millennials as our future and as the first generation that truly cares about sharing their authentic voice. Grace Lanni interviews Karen in June 2020 while the planet is face to face with their #covid19 journey and standing for the highest good for all Americans while experiencing the importance of #BlackLivesMatter. CNBC is Karen’s morning coffee date to get a varied view from business owners so that she ...

Sticky is a Great Thing When it Comes to Branding!

May 15, 2020 13:57 - 36 minutes - 50.2 MB

Sticky Branding, Jeremy Miller’s bestselling book, brings a fantastic lens to how you can inspire trust with your clients. Grace Lanni interviews Jeremy in April 2020 – during the covid-19 crisis and their conversation highlights the changes in their personal, work, and ‘crisis marketing’ programming that Jeremy’s developed at StickyBranding.com Discovering branding as a key component to shine up his family business prior to sale, Jeremy launched his own firm which is now supporting his cli...

Best Selling Author Reveals the Green Glasses Phenomenon and 2020 Socialnomics

April 03, 2020 13:00 - 39 minutes - 36.1 MB

Grace Lanni interviews Erik Qualman, following an amazing keynote ‘What Happens in Vegas Stays on YouTube’. Erik’s shared his thoughts on the future of social media in 50+ countries, he’s written multiple best sellers, and is known as the 2nd Most Likeable Author behind JK Rowling. Patiently helping leaders understand their digital shadow (what people are saying about you online) is a key checkbox future client, partners, opportunities, will explore! Checkout equalman.com to follow Erik’s...

If You’re Ready for The Best You – This Interview Will Plug You In!

February 21, 2020 14:00 - 29 minutes - 40.6 MB

Grace Lanni chats with Bernardo Moya of The Best You to share his international inspiration to create inspired brands. Grounded in NLP (Neuro Linguistic Programming), Bernardo’s journey led him to self-development, becoming a trainer, and ultimately a global promoter, author, speaker. Focused on asking himself and others transformational questions, his most recent best seller is The Question: Find Your True Purpose. Join Bernardo at The Best You Expo in March ’20.

My Idea Coach Reveals Secrets to Becoming an Icon of Influence

February 07, 2020 14:00 - 47 minutes - 43.8 MB

Grace Lanni brings Christine Blosdale, business & branding rockstar, best-selling author, podcaster, and speaker to our show from colliding at a coffee shop. A voice on the air in LA, Christine coins herself the QVC for nonprofits and loves raising money for important causes! Christine’s GPS – Goosebump Producing System – ensures she’s able to promote, support, and introduce amazing people to each other. Checkout ChristineBlosdale.com for her multiple brands – the newest being Boss AF boot...

Susan Chritton, Author of Personal Branding for Dummies, Reveals Her Secrets on Personal Branding

January 10, 2020 14:00 - 46 minutes - 42.4 MB

Grace Lanni, The Branding Influencer, interviews Susan Chritton, best-selling author. Grace and Susan chat about the generous Personal Branding Strategist community created by William Arruda and it’s transformation to Career Thought Leaders Intl. Susan reveals that personal branding is NOT about become a YouTube star – it’s about learning how to speak on and offline to connect with your ideal audience. Often easier for younger career folks, Susan reminds us that high-level execs are being...

Honoring the Event Production Goddess, Toni Caruso, and Her Commitment to Excellence

December 27, 2019 14:00 - 29 minutes - 26.9 MB

Event production is not for the faint of heart. Wondering how these amazing multi-thousand people events happen seamless without a hitch? It’s probably because Toni Caruso and her team are behind the scenes. A true advocate for speakers and event hosts, Toni provides training to others to ensure they can ‘serve their tribe’. Follow https://carusosignatureevents.com/ to get on Toni’s VIP membership list and various events to support speakers on their journey.

Honoring the Personal Branding Aficionado, Forbes Columnist, and Authentic Industry Creator, William Arruda as THE Tenured Influencer since

November 22, 2019 14:00 - 42 minutes - 38.8 MB

“Personal Branding is dead” … what? William started an international presentation this year with this provocative statement helping the Career Coaches & Personal Branding Strategists in the room get clear about the future of authentic digital branding for each person – and the need to start sharing via video. Initially enamored with TV ads and how they could move consumers to purchase, William’s career was hopping as a corporate marketing person prior to pioneering the first personal brand...

Together We Are Unstoppable – Celebrating The Asian Woman Entrepreneur Empowering Others

November 08, 2019 14:00 - 27 minutes - 25 MB

All About That Brand is honored to be connected with former Miss Singapore, Genecia Alluora of Soul Rich Woman, and learn about her F-words: Being Fabulous, Having Freedom & Financial Independence. With an honoring to her Mother as a key mentor in life and business, Genecia is leading Asian women to scalable online businesses with a game-changing effect. “Just keep working hard and keep at it” is Genecia’s advice for those women she works with who are faced with typical entrepreneurial cha...

The Big Cheese on Stage and Telling Client Stories to Achieve the Impossible

October 25, 2019 13:00 - 35 minutes - 32.4 MB

Branding Expert Marc Ensign – The Big Cheese @ Loud Mouse - joins Grace Lanni to rap about their love of music performance and the journey to launching a Branding Firm. Marc created his Personal Brand on Broadway with PR in a music rag and then expanded into Fortune companies with his creative position to get brand attention. Now Marc focuses on speakers, authors and coaches helping them achieve their big, hairy impossible goal.

Speak from the Heart: How to Create Impact Through Self-Discovery & Business Acumen

October 11, 2019 13:00 - 26 minutes - 24.3 MB

This week All About That Brand (AATB) Podcast is excited to welcome Kami Guildner, a Connector, Storyteller, and Business Coach who built her career helping women leaders in business find, use, and refine their voices as they seek to create a greater impact in the world. As a former leader inside corporate verticals, Kami discusses her powerful journey away from linear thinking and identity to rediscovering her own creative passions and talents. Don’t miss your chance to hear how Kami’s exper...

Creative Life: How One Multihyphenate Builds Brands in a Dynamic World

September 27, 2019 13:00 - 35 minutes - 32.4 MB

Multihyphenate (Noun) - A person with a hyphenated profession. In today’s dynamic world where modes of communication, mediums of connectivity, and the possibilities of matching creativity and execution grow more numerous by the day, we are seeing a rise of renaissance men and women working at the intersections of media, art, and business like never before. This week on All About That Brand (AATB) Podcast, Grace interviews Jan Bozarth, an author, song-writer, poet, artist, and dreamer that...

Power in Stories: Leveraging Your Identity as a Business Strength

September 13, 2019 13:00 - 31 minutes - 28.5 MB

“It’s okay to be powerful.” On this week’s episode of All About That Brand Podcast, Grace interviews world renown speaking, branding, and media specialist, Tanya Targett Camacho. Tanya is a Global Citizen with roots in England, the Middle East, and Australia. She is a strategist with Visible Impact Now, a Video communication consultancy, and has earned the title of “Media Darling” over her 17 year career driving millions of dollars of earned media and sales growth for her clients and partners...

Winning Together: How to Build Business Partnerships for Shared Impact and Success

August 30, 2019 13:00 - 47 minutes - 43.5 MB

“Create a living character to meet, not just a company that does things.” How can strategic relationships grow and refine your brand? What is influencer marketing really, and how can it help your business build dynamic campaigns? Listen to Jennifer Asbury-Hughes, a self-described business match-maker and Founder of Finger Pulse Media, a marketing and brand development firm built for the 21st Century. Hear some of the powerful lessons drawn from Jennifer’s years of experience on everything f...

Money Garden: How A Serial Entrepreneur Plants Seeds for Multiple Income Streams

August 16, 2019 13:00 - 31 minutes - 28.9 MB

“Everyone’s important. The secretary one day can own the studio the next.” This week on All About That Brand Podcast, Grace welcomes author, inventor, and serial entrepreneur, Julie Austin of Creative Innovation Group. Julie is a self-described futurist and business consultant, speaking with business leaders and fortune 500 companies around the country about industry innovation. As an inventor, her own patented product, Swiggies (wrist water bottles) was a NASDAQ product of the year semi fi...

Branding Cocktail: Shaping an Authentic Personal Brand With Success, Failure, and LinkedIn

August 02, 2019 13:00 - 29 minutes - 27.1 MB

“What is your brand cocktail? What will people remember after taking a sip of you?” On this week’s episode of All About That Brand, we are excited to welcome career coach, professional development guru, and LinkedIn content expert, Ana Lokotkova of CV Labs. A self-described “marketer of people’s professional stories,” Ana joins us to discuss her journey helping people find their dream jobs by addressing professional blindspots, and developing a personal brand that radiates consistency and a...

Passion on Purpose: How to Find Your Genius and Reinvent Your Business

July 19, 2019 16:00 - 26 minutes - 24.4 MB

Our guest this week, Missy Camp Anderson, has had an over 40 year careering in marketing, branding, and entrepreneurship— working with everyone from law enforcement and small businesses, to fortune 500 companies. She has helped countless leaders in business to find their genius, build world class teams, and create strategies that win using her own life experiences reinventing businesses from the ground up. Missy is now the CEO of of Passion on Purpose, a company focused on helping entrepren...

Embrace the Mess: How Owning Your Authentic Self Leads to Brand Success

July 05, 2019 13:00 - 31 minutes - 29.2 MB

“Letting people see what's in your heart allows them to find strength from what’s in theirs.” This week features life coach, spiritual teacher, and host of Messy Imperfect Life Podcast, Leigh Keochner. Described as ballsy, vulnerable, and funny as hell, Leigh has spent her career helping people to understand and embrace their purpose by truly owning their authentic selves, including the messy parts. Listen to host Grace Lanni and Leigh talk vulnerably about how your greatest tragedies and ch...

7 Slices of Pie: Brand Secret Weapons for Aspiring Speakers

June 21, 2019 13:00 - 39 minutes - 35.9 MB

“You wouldn’t dream it if it wasn’t your path” After speaking on over 400 stages in less than 4 years, this week’s guest Leisa Reid of Get Speaking Gigs Now, is working to empower and enable aspiring speakers from around the country. And as a trainer, author, wife and mother, she knows a thing or two about navigating the challenges of the business, and avoiding the common pitfalls speaking professionals face. From defining your audience, to developing a compelling message, Leisa describes...

Branding Superpowers: Empowering Nurses to Transform Global Patient Care

June 07, 2019 13:00 - 27 minutes - 25.3 MB

“I’m a nurse, I have compassion, and I care about people.” These are the words of this week’s guest, Dr. Bonnie Clipper (@ThoughtLeaderRN), an author, speaker, and Vice President of Innovation at the American Nursing Association. Despite nurses being overwhelmingly voted the world’s most trusted profession for over 17 years, the over 4 million professionals around the globe still struggle to enshrine themselves with the credibility and notoriety of other medical professions. Using her “brand...

Career Success and Fulfilment are No Longer Mutually Exclusive

April 12, 2019 14:00 - 26 minutes - 24.3 MB

Dr. Carol Parker Walsh, Career & Business Consultant, joins Grace Lanni to share her love of Prince, her global speaking events, and upcoming TED talk. Originally a college professor – her brilliance led her to reach out to women in the 40s who climbed a ladder to success and not yet fulfilled are ready for their 2nd Act. Follow Dr. Carol on Facebook & Instagram!

A Winning Strategy to Leverage a Book as the Centerpiece of Your Brand

January 25, 2019 14:00 - 27 minutes - 25.1 MB

Grace Lanni of All About That Brand Interviews Ruth Klein the Expert Celebrity Brand Strategist to chat about the nuances of developing a book with expert branding and tips/ tricks for online PR to promote an expert to their ‘best fit’ audience. Ruth helps her clients mold their story, their programs, and their book ideas just like the clay she loves so well. She, too, is updating her brand and expanding her Instagram to allow folks to express their brand digitally. Follow Ruth on Instagram...

Empowering Your Career with Leadership and Branding Tips

December 14, 2018 14:00 - 20 minutes - 18.9 MB

Grace Lanni of All About That Brand interviews Stefan Werdeger of Career Sharma. Not only a seasoned career coach, Stefan is also a leadership coach and a healthcare executive recruiter. Noticing more and more of his clients have a desire to position themselves for advancement in their career and/or considering a consulting side hustle or full time leap, Stefan has partnered with Grace to deliver a full-service solution to his clients. Listen to Stefan's interview to gain insights on his c...

Authenticity and Purpose - Essential Elements to a Great Personal Brand

December 07, 2018 14:00 - 41 minutes - 38.1 MB

A personal brand is about who you are, what you have to offer and how you express your values, skills and personality around your name and career. This is why it is important to maintain your authenticity in personal branding and be reminded of the deeper reason behind why you do what you. Grace Lanni of All About That Brand had a worthwhile conversation with Ruoyun Xu, the founder, CEO of C3nami – a digital marketing firm in Austin, TX. Ruoyun and her team of creatives and analytics strate...

Patience – How a Digital Marketing Firm Rocks Their Client Success

November 23, 2018 14:00 - 39 minutes - 36.2 MB

Grace Lanni of All About That Brand raps on Guns n Roses with Cindy Brummer, the founder, CEO of Standard Beagle – a digital marketing firm in Austin, TX. Cindy and her team are like dogs with bones creating expert websites that delight their client’s customers. Clever graphics, opt-ins and messaging ensures folks who land on their sites engage. Check out Cindy @ standardbeagle.com & Listen fully to get a sneak peak from Cindy’s expertise on branding, infringement and her ideas for the fu...

Twitter Mentions

@adamsona 1 Episode