Sticky Branding, Jeremy Miller’s bestselling book, brings a fantastic lens to how you can inspire trust with your clients. Grace Lanni interviews Jeremy in April 2020 – during the covid-19 crisis and their conversation highlights the changes in their personal, work, and ‘crisis marketing’ programming that Jeremy’s developed at StickyBranding.com Discovering branding as a key component to shine up his family business prior to sale, Jeremy launched his own firm which is now supporting his clients to a) focus on their customers needs today (versus what they might have initially intended to deliver and b) make a plan through serving the customers so well, his clients have the opportunity to slingshot around #stayathome so their business is healthier, more resilient, more likeable, and achieving more financial success than prior.