Authenticity and Purpose - Essential Elements to a Great Personal Brand

A personal brand is about who you are, what you have to offer and how you express your values, skills and personality around your name and career. This is why it is important to maintain your authenticity in personal branding and be reminded of the deeper reason behind why you do what you.
Grace Lanni of All About That Brand had a worthwhile conversation with Ruoyun Xu, the founder, CEO of C3nami – a digital marketing firm in Austin, TX. Ruoyun and her team of creatives and analytics strategists are passionate about educating and empowering businesses maintain a curated, authentic brand voice while connecting their online marketing back to their business.
Check out Ruoyun @ c3nami.com & listen fully as we discuss the importance of knowing why you do what you do,creating meaning and expanding the conversation socially and digitally, the value of authenticity and purpose, unique selling points, personal branding and its social impact.