Susan Chritton, Author of Personal Branding for Dummies, Reveals Her Secrets on Personal Branding

Grace Lanni, The Branding Influencer, interviews Susan Chritton, best-selling author. Grace and Susan chat about the generous Personal Branding Strategist community created by William Arruda and it’s transformation to Career Thought Leaders Intl. Susan reveals that personal branding is NOT about become a YouTube star – it’s about learning how to speak on and offline to connect with your ideal audience. Often easier for younger career folks, Susan reminds us that high-level execs are being called forth to share their thoughts directly online – and with video. This is a huge transformation for some execs and yet validates their credibility for the largest workforce today (35%): millennials.