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Stepping Out of the Branding Crowd Arm in Arm with My Cause
AllAboutThatBrand
English - January 07, 2022 14:00 - 23 minutes - 31.8 MB - ★★★★★ - 8 ratingsBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Understanding Your Niche and Identifying Your Tribe
Next Episode: Be The Change with SaulPaul
Join our host Grace Lanni, The Branding Influence for Entrepreneurs, as she reignites her podcast, steps out into a new branding category, launches a NEW BRAND, a NEW TITLE, and tells her story about this transition. Follow Grace as she reveals her covid gift – become an Executive Producer for a cinematic docuseries – and going to the woodshed to launch a new brand. Researching how markets experience cause-based companies and campaigns revealed a barrier – sometimes called greenwashing – where clarity of the impact provided to the cause doesn’t happen. Listen to Grace as she reveals a brand boost to the 3rd power.
https://www.linkedin.com/in/gracelanni/