Agency Highway
292 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 13 ratingsAgency Highway is a podcast for digital agencies who want to grow, earn more and work less.
Episodes are a mix of quick wins, interviews with people who are doing amazing things, tools, tips and resources that will help you grow your agency and build the life that you want.
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Episodes
046 – Using website audits to land more clients with Clifford Almeida
April 30, 2019 21:00 - 32 minutes - 26.2 MBCliff has had a lot of success using website audits to improve their sales process and land more clients. In this interview, we discuss how to best use audits, and what to include in different stages of the sales process. Topics include: What is a website audit? Why is it important? What is included in ... Read more
046 - Using website audits to land more clients with Clifford Almeida
April 30, 2019 00:00 - 32 minutes - 26.2 MBCliff has had a lot of success using website audits to improve their sales process and land more clients. In this interview, we discuss how to best use audits, and what to include in different stages of the sales process. Topics include: What is a website audit? Why is it important? What is included in […]
045 – KPIs to keep your agency out of trouble with Drew McLellan
April 23, 2019 21:00 - 39 minutes - 32 MBIn this chat with Drew McLellan, you’ll learn about key financial KPIs that you should keep an eye on. These KPIs are crucial health indicators that indicate how well the agency is doing, and help you to continually turn a profit. We also dig into some research around when organisations choose to hire an agency ... Read more
045 - KPIs to keep your agency out of trouble with Drew McLellan
April 23, 2019 00:00 - 39 minutes - 32 MBIn this chat with Drew McLellan, you’ll learn about key financial KPIs that you should keep an eye on. These KPIs are crucial health indicators that indicate how well the agency is doing, and help you to continually turn a profit. We also dig into some research around when organisations choose to hire an agency […]
044 – Sell more with surveys with Rob and Kennedy ResponseSuite
April 16, 2019 21:00 - 49 minutes - 39.7 MBA common point that agencies struggle with is identifying the right clients for the right product packages. This is where segmentation comes in. James speaks with Rob and Kennedy from ResponseSuite to figure out the questions to ask to segment people, how to actually segment that's the best fit for your business, as well as ... Read more
044 - Sell more with surveys with Rob and Kennedy ResponseSuite
April 16, 2019 00:00 - 49 minutes - 39.7 MBA common point that agencies struggle with is identifying the right clients for the right product packages. This is where segmentation comes in. James speaks with Rob and Kennedy from ResponseSuite to figure out the questions to ask to segment people, how to actually segment that's the best fit for your business, as well as […]
043 – Grow your agency with webinars with John Ainsworth
April 09, 2019 21:00 - 41 minutes - 33.3 MBMarketing funnels are a difficult topic. Many questions in our Facebook group center around where to start, or how to create a funnel. I asked John to come on to discuss creating funnels for digital agencies and web designers. It started out as a general discussion, but we focus on webinars pretty quickly as John ... Read more
043 - Grow your agency with webinars with John Ainsworth
April 09, 2019 00:00 - 41 minutes - 33.3 MBMarketing funnels are a difficult topic. Many questions in our Facebook group center around where to start, or how to create a funnel. I asked John to come on to discuss creating funnels for digital agencies and web designers. It started out as a general discussion, but we focus on webinars pretty quickly as John […]
042 – Digital Minimalism
April 02, 2019 21:00 - 24 minutes - 19.6 MBThis week I revisit my plan to become more of a digital minimalist. It’s been a few weeks and I have more time, more headspace and it’s been bloody great. You’ll learn some of the best ways to get started in cutting social media use and phone time. Resources mentioned in the episode Tropical MBA ... Read more
042 - Digital Minimalism
April 02, 2019 00:00 - 24 minutes - 19.6 MBThis week I revisit my plan to become more of a digital minimalist. It’s been a few weeks and I have more time, more headspace and it’s been bloody great. You’ll learn some of the best ways to get started in cutting social media use and phone time. Resources mentioned in the episode Tropical MBA […]
041 – Generating leads for your digital agency with Kim Barrett
March 26, 2019 21:00 - 34 minutes - 27.7 MBKim Barrett from Your Social Voice joins me again to talk about lead generation for your digital agency. We discuss several topics around generating leads, from the initial traffic through to sales calls. This is part 2 of the interview, so make sure you go back and listen to Part 1 if you haven’t already. ... Read more
041 - Generating leads for your digital agency with Kim Barrett
March 26, 2019 00:00 - 34 minutes - 27.7 MBKim Barrett from Your Social Voice joins me again to talk about lead generation for your digital agency. We discuss several topics around generating leads, from the initial traffic through to sales calls. This is part 2 of the interview, so make sure you go back and listen to Part 1 if you haven’t already. […]
040 – Selling higher ticket projects with Kim Barrett
March 19, 2019 21:00 - 28 minutes - 23.1 MBKim Barrett from Your Social Voice has been able to work up to selling higher-priced marketing packages to his clients. A big part of that is being able to properly communicate the value to clients. Another big part is developing the confidence to charge more. We chat about both these and more in today’s interview. ... Read more
040 - Selling higher ticket projects with Kim Barrett
March 19, 2019 00:00 - 28 minutes - 23.1 MBKim Barrett from Your Social Voice has been able to work up to selling higher-priced marketing packages to his clients. A big part of that is being able to properly communicate the value to clients. Another big part is developing the confidence to charge more. We chat about both these and more in today’s interview. […]
039 – Building your team with Damian Papworth
March 12, 2019 21:00 - 39 minutes - 32 MBWhen it comes to growing a team for your digital agency, there are many ways to go about it. Damian Papworth has been through this process and shares his tips for building your team. Whether you’re freelancing and want to make your first hire, or already have a team and want to expand, there’s something ... Read more
039 - Building your team with Damian Papworth
March 12, 2019 00:00 - 39 minutes - 32 MBWhen it comes to growing a team for your digital agency, there are many ways to go about it. Damian Papworth has been through this process and shares his tips for building your team. Whether you’re freelancing and want to make your first hire, or already have a team and want to expand, there’s something […]
038 – Crafting WordPress maintenance plans with Brad Morrison
March 05, 2019 21:00 - 46 minutes - 37.2 MBBrad Morrison runs GoWP – a white label WordPress maintenance service. They’ve got this down to an art, so who better to come on to talk about crafting your maintenance plans In part one of this interview, you’ll learn about what to include in your WordPress maintenance plan – and what you might consider value ... Read more
038 - Crafting WordPress maintenance plans with Brad Morrison
March 05, 2019 00:00 - 46 minutes - 37.2 MBBrad Morrison runs GoWP - a white label WordPress maintenance service. They’ve got this down to an art, so who better to come on to talk about crafting your maintenance plans In part one of this interview, you’ll learn about what to include in your WordPress maintenance plan - and what you might consider value […]
037 – Raising your prices with Christine Thatcher and Corey Dodd
February 26, 2019 21:00 - 1 hour - 54.9 MBPricing is a difficult topic, and one of the most common questions that come up in our community. Christine Thatcher (Designing To Delight) and Corey Dodd (Elk Creative) join me on the first Agency Highway panel to discuss how you can raise your prices. We dig into actual methods and tactics, as well as how ... Read more
037 - Raising your prices with Christine Thatcher and Corey Dodd
February 26, 2019 00:00 - 1 hour - 54.9 MBPricing is a difficult topic, and one of the most common questions that come up in our community. Christine Thatcher (Designing To Delight) and Corey Dodd (Elk Creative) join me on the first Agency Highway panel to discuss how you can raise your prices. We dig into actual methods and tactics, as well as how […]
036 – Building a brand for your agency with Ryker Taylor
February 19, 2019 21:00 - 38 minutes - 31.3 MBBuilding a brand takes time, energy and dedication… but it helps you attract clients and more importantly… the RIGHT clients. Ryker Taylor and I talk about: The importance of your brand How he has branded his agency A framework that you can follow to create your own C.U.E. Clarity – Finding a path and seeing ... Read more
036 - Building a brand for your agency with Ryker Taylor
February 19, 2019 00:00 - 38 minutes - 31.3 MBBuilding a brand takes time, energy and dedication… but it helps you attract clients and more importantly… the RIGHT clients. Ryker Taylor and I talk about: The importance of your brand How he has branded his agency A framework that you can follow to create your own C.U.E. Clarity - Finding a path and seeing […]
035 – 6 systems to productize your agency with Lee Goff
February 12, 2019 21:00 - 45 minutes - 36.5 MBIn this you’ll learn about the 6 steps to productize your agency. Productization has so many benefits which I’ll pretty much just let Lee talk about as he’s the expert here, but I remember reading the Built to Sell book which really sold me on productization. The story follows a fictitious graphic design company that ... Read more
035 - 6 systems to productize your agency with Lee Goff
February 12, 2019 00:00 - 45 minutes - 36.5 MBIn this you’ll learn about the 6 steps to productize your agency. Productization has so many benefits which I’ll pretty much just let Lee talk about as he’s the expert here, but I remember reading the Built to Sell book which really sold me on productization. The story follows a fictitious graphic design company that […]
034 – Growing beyond $1M with Brent Weaver
February 05, 2019 21:00 - 42 minutes - 34.2 MBBrent Weaver is from UGURUS, a coaching company for agencies that teaches you how to attract leads, win bigger deals and scale your business. Prior to that he grew an agency which he went on to sell. For some of us that is the dream. Brent drops some absolute gold in this chat. My favourite ... Read more
034 - Growing beyond $1M with Brent Weaver
February 05, 2019 00:00 - 42 minutes - 34.2 MBBrent Weaver is from UGURUS, a coaching company for agencies that teaches you how to attract leads, win bigger deals and scale your business. Prior to that he grew an agency which he went on to sell. For some of us that is the dream. Brent drops some absolute gold in this chat. My favourite […]
033 – Client onboarding and communication with Erin Flynn
January 29, 2019 21:00 - 43 minutes - 35.1 MBErin is basically royalty of the client onboarding and communication world. If you’ve heard people talking about an “intro packet”, I’m pretty sure she coined that term… These are some of the most neglected parts of the agency process for anything – websites, design, marketing, whatever I heard a quote that if a client ever ... Read more
033 - Client onboarding and communication with Erin Flynn
January 29, 2019 00:00 - 43 minutes - 35.1 MBErin is basically royalty of the client onboarding and communication world. If you’ve heard people talking about an “intro packet”, I’m pretty sure she coined that term... These are some of the most neglected parts of the agency process for anything - websites, design, marketing, whatever I heard a quote that if a client ever […]
032 – Benefits of specialisation with Sara Dunn
January 22, 2019 21:00 - 35 minutes - 28.8 MBSara Dunn is a web designer who not only specialised into an industry vertical, but even a specific service that she loved. That resulted in more leads, easier delegation, better processes and higher revenue per hour through repeated work. In other words… the things we all want. We chat about how she got to this ... Read more
032 - Benefits of specialisation with Sara Dunn
January 22, 2019 00:00 - 35 minutes - 28.8 MBSara Dunn is a web designer who not only specialised into an industry vertical, but even a specific service that she loved. That resulted in more leads, easier delegation, better processes and higher revenue per hour through repeated work. In other words… the things we all want. We chat about how she got to this […]
031 – Scalable leads with promoted content with Daniel Daines-Hutt
January 15, 2019 21:00 - 48 minutes - 39.3 MBThis is one of the most actionable episodes to date. It gets a little bit technical, but I’m telling you, it’s worth it. I have a bunch of notes from this chat with Daniel that I plan on implementing in our business. Daniel Daines-Hutt from Amp My Content digs into a scalable, simple way to ... Read more
031 - Scalable leads with promoted content with Daniel Daines-Hutt
January 15, 2019 00:00 - 48 minutes - 39.3 MBThis is one of the most actionable episodes to date. It gets a little bit technical, but I’m telling you, it’s worth it. I have a bunch of notes from this chat with Daniel that I plan on implementing in our business. Daniel Daines-Hutt from Amp My Content digs into a scalable, simple way to […]
030 – From side hustle to quitting your job with Kyle Van Deusen
January 08, 2019 21:00 - 25 minutes - 20.8 MBIf you’re building your business on the side right now, this episode is for you. Kyle Van Deusen joins in again to talk about how he built up his web business, starting from a side hustle until quitting his job. I also weigh in with how I went through the same process. We discuss saving ... Read more
030 - From side hustle to quitting your job with Kyle Van Deusen
January 08, 2019 00:00 - 25 minutes - 20.8 MBIf you’re building your business on the side right now, this episode is for you. Kyle Van Deusen joins in again to talk about how he built up his web business, starting from a side hustle until quitting his job. I also weigh in with how I went through the same process. We discuss saving […]
029 – Get involved with online communities to grow your business with Kyle Van Deusen
January 01, 2019 21:00 - 21 minutes - 17.8 MBKyle Van Deusen has built amazing relationships through a variety of online communities – mostly Facebook groups. This has lead to more work, a network for getting problems resolved and business support. These are all things we all could do with more of. Kyle said it best himself: “A lot of “us” are going at ... Read more
029 - Get involved with online communities to grow your business with Kyle Van Deusen
January 01, 2019 00:00 - 21 minutes - 17.8 MBKyle Van Deusen has built amazing relationships through a variety of online communities - mostly Facebook groups. This has lead to more work, a network for getting problems resolved and business support. These are all things we all could do with more of. Kyle said it best himself: “A lot of "us" are going at […]
028 – Find solid partners for outsourcing and referrals with Chris Castillo
December 25, 2018 21:00 - 57 minutes - 46 MBWhile the general topic of this interview was meant to be “how to find solid outsourcing partners”, Chris and I ended up talking about so many different pieces of agency life. Chris explains how he’s grown his business so far, taking it from a one man band to working with outsourcing partners and finally hiring ... Read more
028 - Find solid partners for outsourcing and referrals with Chris Castillo
December 25, 2018 00:00 - 57 minutes - 46 MBWhile the general topic of this interview was meant to be “how to find solid outsourcing partners”, Chris and I ended up talking about so many different pieces of agency life. Chris explains how he’s grown his business so far, taking it from a one man band to working with outsourcing partners and finally hiring […]
027 – Double your business in 90 days with Hahna Latonick
December 18, 2018 21:00 - 48 minutes - 39.3 MBThis interview was freaking amazing. I came out with so many notes that I want to implement for Content Snare, even though the advice was directed towards agencies. We cover a bunch of lead generation strategies for agencies with the common theme of building yourself up as a trusted authority for whatever industry you specialise ... Read more
027 - Double your business in 90 days with Hahna Latonick
December 18, 2018 00:00 - 48 minutes - 39.3 MBThis interview was freaking amazing. I came out with so many notes that I want to implement for Content Snare, even though the advice was directed towards agencies. We cover a bunch of lead generation strategies for agencies with the common theme of building yourself up as a trusted authority for whatever industry you specialise […]
026 – What clients want from digital marketing with Kristen Herhold
December 11, 2018 21:00 - 29 minutes - 24.1 MBKristen is a content marketer at Clutch, an agency directory site that help agencies with lead generation. In this interview we chat about a couple of recent posts of theirs that are based on survey data across a range of small businesses. The surveys uncover what digital marketing channels are most important to them, and ... Read more
026 - What clients want from digital marketing with Kristen Herhold
December 11, 2018 00:00 - 29 minutes - 24.1 MBKristen is a content marketer at Clutch, an agency directory site that help agencies with lead generation. In this interview we chat about a couple of recent posts of theirs that are based on survey data across a range of small businesses. The surveys uncover what digital marketing channels are most important to them, and […]
025 – Mastering design feedback with Andre Gagnon
December 04, 2018 21:00 - 41 minutes - 33.8 MBAndre is the founder of Project Huddle, which happens to be the design feedback tool we use and recommend. Andre started out in an agency before a turn of events that led him to developing ThemeForest themes, doing client work and eventually moving on to creating a visual design feedback tool. He shares his lessons ... Read more
025 - Mastering design feedback with Andre Gagnon
December 04, 2018 00:00 - 41 minutes - 33.8 MBAndre is the founder of Project Huddle, which happens to be the design feedback tool we use and recommend. Andre started out in an agency before a turn of events that led him to developing ThemeForest themes, doing client work and eventually moving on to creating a visual design feedback tool. He shares his lessons […]
024 – Agency life and covering your ass with Adam Hempy
November 27, 2018 21:00 - 50 minutes - 40.3 MBThis goes down as one of my favourite podcast chats yet. I think that’s because it was just that – a couple of mates just talking about agency life. Adam goes into a few stories from his life and agency. Some hilarious, some life threatening. There’s plenty of lessons and tips mixed in about covering ... Read more
024 - Agency life and covering your ass with Adam Hempy
November 27, 2018 00:00 - 50 minutes - 40.3 MBThis goes down as one of my favourite podcast chats yet. I think that’s because it was just that - a couple of mates just talking about agency life. Adam goes into a few stories from his life and agency. Some hilarious, some life threatening. There’s plenty of lessons and tips mixed in about covering […]
023 – Creating an amazing client experience with Laura Elizabeth
November 20, 2018 21:00 - 39 minutes - 31.7 MBLaura Elizabeth tries to make her client’s experience working with her as amazing as possible. At one point in the interview, she talks about how she goes as far as to make every email, worksheet and phone call “amazing.” Keeping clients happy is important if you want to get referrals, and I think we all ... Read more
023 - Creating an amazing client experience with Laura Elizabeth
November 20, 2018 00:00 - 39 minutes - 31.7 MBLaura Elizabeth tries to make her client’s experience working with her as amazing as possible. At one point in the interview, she talks about how she goes as far as to make every email, worksheet and phone call “amazing.” Keeping clients happy is important if you want to get referrals, and I think we all […]
022 – Using LinkedIn to generate leads for your digital agency with Rob Lowe
November 13, 2018 21:00 - 36 minutes - 29.5 MBRob Lowe runs Cloud Business, where they specialise in LinkedIn lead generation by building up your profile as an authority. I met Rob the week before this interview and immediately thought that what he does is perfect for agencies. If LinkedIn is a mystery to you, this is a great interview. Video Version We cover: ... Read more
022 - Using LinkedIn to generate leads for your digital agency with Rob Lowe
November 13, 2018 00:00 - 36 minutes - 29.5 MBRob Lowe runs Cloud Business, where they specialise in LinkedIn lead generation by building up your profile as an authority. I met Rob the week before this interview and immediately thought that what he does is perfect for agencies. If LinkedIn is a mystery to you, this is a great interview. Video Version We cover: […]