Applied Fitness Mentoring
154 episodes - English - Latest episode: 2 days ago -Helping fitness business impact more people.
Upgrade yourself,
Build your business,
& thrive by surrounding yourself with the right people.
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Episodes
Ep. 53 - how to maximise your return on investment & picking in person clients
December 06, 2022 13:43 - 46 minutes - 42.7 MBJames is back! He shares some awesome ideas on how to pick up in person clients, How to utilise your time in December & how to maximise your return on investment to grow your business @AFmentors AFmentors.com
Ep. 52 - Owning your own gym!
November 29, 2022 13:32 - 38 minutes - 35.4 MBEver thought of opening your own gym? Then you'll want to listen to this. Hayley has created an incredible and unique gym experience and community along side 2 thriving online businesses (what a G!) We also discuss investing in yourself and believing in yourself even when others question your vision. Lot's of lessons from Hayley! Thinking about signing up to mentoring? Learn more here
Ep. 51 - Life chats with Sophia
November 22, 2022 13:17 - 48 minutes - 44.8 MBIf you're settling in life this one is for you! A tonne on relationships & playing it safe. Book Recs: The happiness Adventage Lost connections Diet with Zero Hope you enjoy! Sign up to mentoring here
Ep. 50 - 10 take homes from Grace Beverly
November 15, 2022 13:38 - 16 minutes - 15.2 MBHere are 10 things I learnt from Grace Beverly's talk at a recent Meta conference. I hope you enjoy! If you are ready to take your business to the next level apply to join AFM here @AFmentors
Ep. 49 - Char on having enough & not selling out
November 08, 2022 13:56 - 57 minutes - 53.6 MBI have the honour of having Char on this episode of the podcast ( check her our on IG here) Char is a coach on AFM and has a tonne of knowledge and experience to share - one thing I am a big advocate of is learning from each other and that is exactly what we do on AFM. You'll learn as much from the group as you do from me. We discuss a tonne of things including: Having enough and how underrated the middle ground is when it comes to business - do you always need to strive for more money? ...
Ep. 48 - ' You don't need more time, you need more focus'
November 01, 2022 15:26 - 18 minutes - 17.4 MBToday's episode includes some morning coffee thoughts about how the story you tell yourself can either empower you or hold you back. - choose wisely Also some Gold from Jodie Cook about worrying less about what other's think & getting out of your own way. Plus Q&As on: Time management and prioritising Progress photos & DM conversations I hope you enjoy. Learn more about mentoring here AFmentors.com WhatsApp me 'AFM' for a chat here
Ep. 47 - Confidence in yourself & in your pricing
October 25, 2022 12:37 - 39 minutes - 36.8 MBJames is back to discuss the answer to the question: 'Why are you more expensive'? This leads us into confidence, undervaluing yourself, the importance of investing in yourself, imperfect action, how to think about pricing & much more Ready to improve your business? Join AFM here
Ep. 46 - Q&A - sales calls, teaching others, building your podcast & group coaching
October 18, 2022 15:09 - 25 minutes - 24 MBQ&A episode including: - sales calls, teaching others, building your podcast & group coaching & much more! Ready to build a business you love? AFmentors.com
Ep. 45 - Coaching Fundamentals with Andy
October 11, 2022 12:40 - 51 minutes - 47.4 MBThis week I am joined by one of the coaches I have learnt the most from - Andy Hamilton. 22 years experience as a personal trainer! There are some gems in here. Find and connect with Andy here: @Andy_ESGfitness Chat to me here @AFmentors Or book a call here
Ep. 44 - Finances for personal trainers
October 04, 2022 12:33 - 51 minutes - 47.7 MBIn this episode I have the PHENOMENAL Sophia (find her here) on to talk all things finances. Many of the things we were never taught but really need to know. Too many personal trainers leave the industry because they don't get these things right. You'll notice financial advice is a lot like nutrition advice in that the basics/fundamentals matter most. Make sure you're not burying your head in the sand and ignoring this stuff @AFmentors Book a call with me here
Ep. 43 - Why people are not buying from you (part 1)
September 27, 2022 12:34 - 21 minutes - 20.1 MBPart 1 of why people are not buying from you. Want some help to grow your business? Book a chat with me here @AFmentors AFmentors
Ep. 42 - What I would do differently
September 13, 2022 10:39 - 20 minutes - 18.5 MBThis episode is based on the things I would do differently if I were to start again. Plus tips on going live AFmentors.com Book a call @AFmentors
Ep. 43 - Dan Osman - Tips for coaching
September 06, 2022 12:15 - 1 hour - 55.8 MBOkay so this one was hard to name as we spoke about many things including: - Charity -Free coaching -Pricing - Investing - Career progression - Automations - Success - Compromises Vs Sacrifices Shout out to Dan for his time and brain Check him out here More info on AFmentors here and here
Ep. 41 - In person PT tips
September 06, 2022 10:21 - 58 minutes - 53.7 MBThis week's episode is some tips for in person PTs. This is also especially useful if you are moving away from face to face PT - make sure you make the most out of that captive audience before you move online! AFmentors.com
Ep. 40 - critical thinking & increasing prices
August 31, 2022 12:21 - 28 minutes - 26.1 MBSome thoughts and considerations about increasing prices and why general advice is pretty short sighted. How to think critically and question narratives, Avoiding survivorship bias The Anchoring effect & Q&A topics including self compassion, comparison & building on facebook @AFmentors AFmentors.com
Ep. 39 - When clients leave & the worst boss
August 23, 2022 11:31 - 21 minutes - 20.1 MBThe world's worst boss (It is you!) How to deal with clients leaving Embracing change & free trials AFmentors.com
Ep 38 - Procrastination & lead gen
August 16, 2022 13:32 - 25 minutes - 23.2 MBQ&A from the AFM group Procrastination Free trials Managing larger numbers in a group Anonymous DM options Book a call with me to talk about your business below AFmentors.com
Ep. 37 - Remember you love what you do
August 09, 2022 13:53 - 36 minutes - 33.6 MBA few recommended listens from me A reminder that you love what to do and not to lose that to the negative connotations we associate with work. Website advice Coaching review tips and how to organise calls & much more Enjoy! find out more about mentoring below AFmentors.com
Ep. 36 - Tips to avoid undercharging & see your worth
August 02, 2022 13:35 - 26 minutes - 24.4 MBTips to avoid undercharging & see your worth, Finances, tax & coaching Increasing your prices Client management and following up leads @AFmentors AFmentors.com Book a call
Ep. 35 - Q&A - Tax, free trials & business rollercoasters
July 25, 2022 18:24 - 28 minutes - 26.1 MBAFmentors.com Talk to me about mentoring here
Ep. 34 - Contracts, history-illusion, lead gen & free content
July 19, 2022 13:34 - 26 minutes - 24.4 MBThis week's Q&A covers: Contracts, history-illusion, lead gen, free content How to manage stressful weeks when anxiety is high, To sign up head to: AFmentors.com
Ep. 33 - How to get people to check in & resilience
July 12, 2022 13:36 - 26 minutes - 24.6 MBThis episode covers: What acting in line with your values actually means, How to get people to check in, How to keep group coaching individual, Showing up when you don't feel like it @AFmentors AFmentors.com
Ep. 32 - Q&A - Business building, lead gens & minimum commitments
July 05, 2022 18:16 - 36 minutes - 34.2 MBAFM coaches Q&A: - Building a business takes a lot of time - Social media conversations - Creating lead gens that your audience wants - Start podcasting and stick with it - Client retention tips and minimum commitments - Business Apps (Zapier & WhatsApp) - Charging VAT to clients @AFmentors AFmentors.com
Ep. 31 - the biggest problem in the fitness industry
June 30, 2022 12:40 - 7 minutes - 10.5 MBGreat coaches don’t want to learn about business- they just want to coach. Shit coaches don’t really care about coaching & have far more time/energy to market/build business. This means the shit coaches do well, this has to change AFmentors.com
Ep. 30 - Q&A - sales calls, procrastination & pricing
June 28, 2022 13:54 - 34 minutes - 31.5 MBAFM coaches Q&A: - Sales calls - Recession proofing business - Small group PT - Pricing - How to manage holidays - Applications to coaching - how many Qs and what to ask? - Crediting other's work @AFmentors AFmentors.com
Ep. 29 - How to market - Launches & intakes
June 24, 2022 15:51 - 13 minutes - 12.3 MBThis episode delves into the pros and cons of doing launches for your coaching services. @AFmentors AFmentors.com
Ep. 28 Q&A plus proof that HOW you show up matters
June 21, 2022 16:22 - 42 minutes - 39.7 MBThis is a Q&A episode from the AFmentors group. Plus a bit of a chat about why HOW you show up matter with some proof to back it up. PS be your own flavour of crisp. AFmentors.com
Ep. 27 - the cost of living CRISIS
June 17, 2022 15:21 - 9 minutes - 8.99 MBAre you worried about how this may impact your business? You should be. It's time to take action. Be PROACTIVE. @AFmentors AFmentors.com
Ep. 26 - Q&A - the most common struggles covered
June 13, 2022 14:40 - 1 hour - 58.7 MBQ&A from the trial group: How do you create a clear distinction between what you discuss for free with people in consultations and social media posts, and what you charge for. How do you start online training with a small following? What am I doing wrong? How often should I be posting content on my feed? AFmentors.com @AFmentors
Ep. 25 - How you show up
May 31, 2022 16:44 - 13 minutes - 12.5 MBOne of the most underrated aspects of marketing - HOW YOU SHOW UP!! You can say and do all the right things but what matters most is how you show up. @AFmentors AFmentors.com
Ep. 24 - Low engagement & low confidence
May 23, 2022 12:47 - 15 minutes - 14.6 MB2 of the most common struggles we spoke about in the AFM group this week. This episode discusses how to deal with both @AFmentors AFmentors.com
Ep. 23 - BE DIFFERENT
May 05, 2022 06:09 - 14 minutes - 13 MBThis episode is all about being creative. Doing something differently and not following the crowd. This is essential if you want to stand out and build your business @AFmentors AFmentors.com
Ep. 22 - AFM- who we work with and what you get
April 28, 2022 14:49 - 14 minutes - 13.7 MBThis episode covers what you can expect form the AFM mentorship. AFmentors.com
Ep. 21 - stop wasting money
April 23, 2022 14:00 - 15 minutes - 14.4 MBThis episode is all about outsourcing too quickly, the importance of knowing how your business works And common mistakes coaches make when trying to grow @AFmentors AFmentors.com
Ep. 20- the BENEFITS of a small following
April 12, 2022 14:10 - 10 minutes - 9.97 MBOne of the biggest limiting beliefs for online coaches is that you need a big following to grow your business. you don’t. let me convince you. @AFmentors AFmentors.com
Ep. 19 - Learn from my 3 biggest mistakes in business
April 04, 2022 11:38 - 14 minutes - 20.6 MBLearn from my 3 biggest mistakes in business & assess what yours are and learn from your own @AFmentors AFmentors.com
Ep. 18 - promoting weight loss & transformation photos
March 30, 2022 10:50 - 39 minutes - 35.7 MBOne of our most frequent debates... Transformation photos: Should you use them? Do they cause harm? The nuances of marketing as a coach. AFmentors.com
Ep. 17 - Retention & giving too much for free
March 24, 2022 14:31 - 15 minutes - 21.5 MBIn this episode I discuss whether you should worry about retention or not & if you can give too much away for free. find our more about mentoring here: AFmentors.com
Ep. 16 - Things to consider about referrals
March 11, 2022 14:50 - 11 minutes - 16.5 MBConsider this before you do referral schemes: Incentives can backfire: Behavioural economics & psychology isn’t straight forward. By offering an incentive you are taking away someone’s opportunity to give. And people love giving. I also cover how to do referrals well! @AFmentors AFmentors.com
Ep. 15 - Pricing is about more than business
February 26, 2022 19:06 - 22 minutes - 31.3 MBPricing is about more than business, it's about values, it's about who you want to help and it's about why you do what you do. @AFmentors AFmentors.com
Ep. 14 - 'Worse is better' AKA Imperfect action
February 11, 2022 09:00 - 13 minutes - 19.4 MBThis one is to inspire you to TAKE SOME ACTION! @AFmentors AFmentors.com
Ep. 13 - Working ON vs IN your business & the perfect week
February 10, 2022 11:00 - 30 minutes - 28.1 MBCatch up with Kimberely including: Working ON vs IN your business Social media reviews Being inspired by Vs being over influenced by The perfect week @AFmentors AFmentors.com
Ep. 12 - Attributes of Great Coaches
January 14, 2022 07:20 - 45 minutes - 41.8 MBJanuary expectations, but February is great too! Offering non-stop value. Key attributes of successful coaches: Specificity of having clear goals and being able to articulate them (to yourself, to peers, to your clients) Building relationships; being likeable, friendly, approachable, putting the effort into making connections and building relationships overtime Knowing how important CPD and self development is, maturity to admit mistakes and allowing your beliefs/thoughts to change Don'...
Ep. 11 - Why AFM?
December 24, 2021 08:43 - 17 minutes - 23.9 MBThis episode is all about why I built AFM and what you get from signing up. If you want to have a chat with me about joining shoot me a message @AFmentors Or you can join us here: AFmentors.com
Ep. 10 - Common struggles & solutions
December 10, 2021 22:16 - 1 hour - 56 MBA happy healthy business owner creates a thriving business Valuing your own business, investing in yourself, showing up Asking yourself why 3 times, your why can be a reason / a behaviour / group of people You don't need thousands of followers to make a successful business, testimonials, referrals can start a snowball effect Finding the WHO, showing up, collaborate, word of mouth, to get buy-in Engagement is so much more important than your following, small followings can mean you can ...
Ep. 9 - How to market effectively
November 30, 2021 11:34 - 1 hour - 57.6 MBShow notes: Concept of niche is good, and finding the right for your product and services, but when taken to the extreme it can get lost in translation Niche analogy; need a calorie deifict so diet on lowest number of calories, get it wrong in execution can blow opportunity to talk to everyone and deliver value to most people possible Attract your ideal client with with your language and behaviour Does your content talk to one of the personas, having consistency is paramount across your ...
Ep. 8 - Productivity tips & how to approach self employed work
October 15, 2021 07:15 - 43 minutes - 40.4 MBOne of the most common things people struggle with is organisation and productivity. These are often closely linked. & the less time you have, the more organised and focused you need to be. Hopefully this episode helps you get more done in less time! @AFmentors AFmentors.com
Ep. 7 undervaluing the simple & your keys to success
July 21, 2021 08:44 - 18 minutes - 16.8 MBIn this episode we talk about the similarities between coaching nutrition and coaching business. The same principles apply and the same consistency and patience is required. We question whether anything worth having can be achieved without consistent effort applied over time. This is your key to success @AFmentors AFmentors.com
Ep. 6 - what is wealth & how to learn from debates
July 16, 2021 13:32 - 30 minutes - 28.1 MBHow to debate for growth and learning experience Social norms and influence and how to identify what YOU want. The subjectivity of freedom Tips on how to journal. @AFmentors AFmentors.com
Ep. 5 - Burn out
July 07, 2021 10:09 - 28 minutes - 26.5 MBBurn out. What it is. How it manifests. How to avoid it. Take homes: More time does not = more value. QUALITY over QUANTITY How you show up is more important than the length of time you show up for. AFmentors.com @ESGfitness @DrEmilofficial