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Ep. 16 - Things to consider about referrals
Applied Fitness Mentoring
English - March 11, 2022 14:50 - 11 minutes - 16.5 MBEntrepreneurship Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Ep. 15 - Pricing is about more than business
Next Episode: Ep. 17 - Retention & giving too much for free
Consider this before you do referral schemes:
Incentives can backfire:
Behavioural economics & psychology isn’t straight forward.
By offering an incentive you are taking away someone’s opportunity to give. And people love giving.
I also cover how to do referrals well!
@AFmentors
AFmentors.com