App Marketing by App Masters Podcast Episodes featuring Alex Austin

675: How to Determine a User’s Viral Worth Through Attribution with Alex Austin

App Marketing by App Masters - August 20, 2018 07:02 - 41 minutes ★★★★★ - 118 ratings
Today's guest is Alex Austin who is the CEO of Branch Metrics. You will discover why just looking at CPI may not lead to the actual value of a user, how to determine a user's viral worth and his story telling tips that helped him raise over $100M. Alex Austin is the CEO of Branch Metrics.