Latest Twitter marketing Podcast Episodes
Donald Trump is Back on Twitter... but, Did The People Speak?
DESTROY Podcast | Content Creators on The Uneven Playing Field - November 23, 2022 11:00 - 14 minutesLearn how Elon Musk’s unprecedented decision to allow the people to decide if former president Donald Trump should be reinstated could be a precursor to Competitive Streaming™, and a sign of things to come? ---- New Twitter Boss billionaire Elon Musk goes to the people to ask in a poll if former...
Artificial Intelligence: How is it transforming the future of digital marketing? (Rerun)
Metigy Podcast - Marketing for SMEs - July 28, 2022 15:00 - 29 minutesOur audio content manager, Daren Lake, sublimely curates an audio-candy episode with a teleportation back in history and a few one-on-ones with Metigy's founders. This episode is meant to be consumed with headphones on so we encourage that you plug in and enjoy all in the hopes of understand Met...
User Generated Content: What is it and how can you use it?
Metigy Podcast - Marketing for SMEs - June 30, 2022 15:00 - 6 minutesBefore you buy a new fancy smart watch, do you just read the packaging or product description and buy the product? No, you dig around. You Google them, check social media and even ask friends that might know about the product or service. What you’re looking for is real world reviews from rea...
The secret sauce for engaging videos
Metigy Podcast - Marketing for SMEs - June 23, 2022 15:00 - 6 minutesYou have a shorter attention span than a goldfish. Yes, you heard that correctly! The average human attention span is now 8 seconds. A goldfish has an attention span of 9 seconds. With our decreasing attention spans, it’s becoming harder and harder to capture our audience’s attention online. So ...
Why isn't your video content working? Here's how to polish it up
Metigy Podcast - Marketing for SMEs - June 16, 2022 15:00 - 5 minutesAre you publishing a bunch of video content but it’s not working? Is your video engagement low and your audience doesn’t seem to care? If so, we’ve got the answer for you. Find out how to polish up your video content and more on this episode of This Week In Marketing. What you’ll learn i...
Creating Content 101: How to improve declining social media engagement
Metigy Podcast - Marketing for SMEs - June 09, 2022 15:00 - 7 minutesOrganic reach is declining on most social platforms like Instagram, Facebook, Twitter and Linkedin, which is the norm these days. That also means your engagement is suffering too. Unfortunately, engagement is extremely important for converting your followers to customers or clients. Find out...
How AI content insights can improve your marketing performance with Johnson Lin
Metigy Podcast - Marketing for SMEs - June 02, 2022 15:00 - 17 minutesArtificial intelligence, while scary, isn't as much about a Terminator future but more about a future that we are already living. The maps app or chess game you use on your smartphone is specific AI. But artificial intelligence and machine learning are nothing but data, and zeroes and ones ...
Why marketing is like oxygen for your business, with Brendan Hill
Metigy Podcast - Marketing for SMEs - May 26, 2022 15:00 - 24 minutesHere are the statistics on business success rates: After five years, one out of two businesses will fail. That’s 50%. And before ten years, that failure rate increases up to 70%. But why is this? One of the main reasons why businesses don’t perform well is because they don’t know how to market ...
What the smartest marketing scientist Mike Sagar thinks about customer success, data and more (Rerun)
Metigy Podcast - Marketing for SMEs - May 19, 2022 15:00 - 21 minutesWhen Brendan met Mike at the time in a startup advisory board, he soon learnt that Mike cofounded the successful vet startup, Pawsum, and led as vice president of global customer success at Siteminder, one of Australia’s fastest growing startups. The lessons learnt from Mike’s extensive experie...
What the smartest marketing scientist Mike Sagar thinks about customer success, data and more
Metigy Podcast - Marketing for SMEs - May 19, 2022 15:00 - 21 minutesWhen Brendan met Mike at the time in a startup advisory board, he soon learnt that Mike cofounded the successful vet startup, Pawsum, and led as vice president of global customer success at Siteminder, one of Australia’s fastest growing startups. The lessons learnt from Mike’s extensive experie...
Where to start with B2B marketing online?
Metigy Podcast - Marketing for SMEs - May 12, 2022 15:00 - 7 minutesThis is part five of five in a mini series takeover by The B2B Playbook In this episode you’ll learn Where to actually start The importance of trust Using the previous 3 BEs (Be ready, Be helpful, be seen) to help the next 2 BEs (Be better and be the best) The 5 BEs summed up And more
Be Seen: How to build feedback cycles into your B2B product & marketing
Metigy Podcast - Marketing for SMEs - May 05, 2022 15:00 - 8 minutesThis is part four of five in a mini series takeover by The B2B Playbook. In this episode you'll learn: What to do with all the feedback from being helpful How to use this feedback to improve your business, products, services and general marketing comms. And more Enough from me, let’s get...
Be Helpful: Help your dream customers with their pain points
Metigy Podcast - Marketing for SMEs - April 28, 2022 15:00 - 6 minutesThis is part three of 5 in a mini series takeover by The B2B Podcast. In this episode you’ll learn: How to understand your dream customers on a deep level. How to be authentically helpful to your dream customers and clients And How to create content from the perspective of helping first...
Be Helpful: Address your customers' pain points with The B2B Playbook
Metigy Podcast - Marketing for SMEs - April 28, 2022 15:00 - 6 minutesThis is part three of 5 in a mini series takeover by The B2B Podcast. In this episode you’ll learn: How to understand your dream customers on a deep level. How to be authentically helpful to your dream customers and clients And How to create content from the perspective of helping first...
Nobody Knows Anything (Excerpt from the Book Destroy Digital Media Platforms)
DESTROY Podcast | Content Creators on The Uneven Playing Field - April 26, 2022 11:00 - 11 minutesWho can say you’re not ready to be in the big leagues with A-lister? I say Nobody. Listen to another exciting excerpt from my book DESTROY Digital media platforms. In this episode, I encourage URCs (Underrepresented Creatives) to keep moving forward despite the haters and negative feedback. M...
Be Ready: Excel your B2B marketing by deeply understanding your customer
Metigy Podcast - Marketing for SMEs - April 21, 2022 15:00 - 5 minutesThis is part two of five in a mini series takeover by The B2B Playbook. In this episode you’ll learn: Why B2B online marketing is all about content. But your content journey starts with your customer, not your business. Step 1 in the B2B framework “Be Ready”. What questions to ask yourself ...
The B2B Playbook Marketing 101: Why it’s all about content
Metigy Podcast - Marketing for SMEs - April 14, 2022 15:00 - 4 minutesThis is part one of 5 in a mini series takeover by The B2B Playbook. In this episode you’ll learn: The foundation of Kev and George’s strategy - the five B's. B2B online marketing one oh one. And why all of this comes back to what content you are putting out. Enough from me, let’s get i...
Small Business Legal Advice: Tips for getting started with Myra Beal
Metigy Podcast - Marketing for SMEs - April 07, 2022 15:00 - 20 minutesEverybody wants business growth, but is your business growth protected? With content ideas flowing, networking opportunities being prioritized, and long-term strategies being made, it would be evident that there’s a lot of work to be done. However, integrating legal into the core of the busines...
How to combat the challenges of the restaurant and cafe industry (Rerun)
Metigy Podcast - Marketing for SMEs - March 31, 2022 14:00 - 31 minutesHungryHungry has surpassed 20 years of working with professionals in the hospitality industry and they know incredibly well what the practice is behind keeping operations resilient and growing. Let's tune in to this classic episode where Brendan explores early-stage marketing practices with cofo...
How to combat the challenges of the restaurant and cafe industry (Classic)
Metigy Podcast - Marketing for SMEs - March 31, 2022 14:00 - 31 minutesHungryHungry has surpassed 20 years of working with professionals in the hospitality industry and they know incredibly well what the practice is behind keeping operations resilient and growing. Let's tune in to this classic episode where Brendan explores early-stage marketing practices with cofo...
AI in Marketing: How to become a better marketer with Metigy
Metigy Podcast - Marketing for SMEs - March 10, 2022 14:00 - 24 minutesDavid Fairfull’s experience and establishment in the social media marketing industry grew alongside the boost of the creative and social media marketing industry since 2011. So much has changed since then. Artificial Intelligence remains the largest difference between digital marketing that exi...
How to easily create Google Ads campaigns for small business with Metigy Ads
Metigy Podcast - Marketing for SMEs - March 03, 2022 14:00 - 10 minutesIn this episode, Daren Lake explores the perks of Metigy Ads with Google’s partner success manager, Sunny Lo and Metigy’s growth marketing lead, Kevin Chen. What you will learn in this episode: Digital marketing, advertising’s complex problem and how we look to solve it Four benefits gaine...
How to gain 14 million organic views in less than a year with Sally Illingworth (Rerun)
Metigy Podcast - Marketing for SMEs - February 24, 2022 14:00 - 36 minutesGaining 14 million Linkedin views is unreal. But to do that organically & in less than 12 months? Uncanny! Sally Illingworth, Linkedin queen, will show you how to do this in our classic episode of Forward Thinking. In this episode from 2019, we touch on how to create the perfect LinkedIn prof...
How to gain 14 million organic views in less than a year with Sally Illingworth
Metigy Podcast - Marketing for SMEs - February 24, 2022 14:00 - 36 minutesGaining 14 million Linkedin views is unreal. But to do that organically & in less than 12 months? Uncanny! Sally Illingworth, Linkedin queen, will show you how to do this in our classic episode of Forward Thinking. In this episode from 2019, we touch on how to create the perfect LinkedIn prof...
PR 101 for your small business with Sophia Aiano, Sling & Stone
Metigy Podcast - Marketing for SMEs - February 17, 2022 14:00 - 14 minutesIn this episode we sit down with the senior account manager of Sling & Stone, Sophia Aiano, to discuss the fundamentals of public relations and how you can catapult your business into the public eye. What you will learn in this episode: The problem of small businesses not having any visibil...
Dear Metigy: How do I stand out in a crowded market?
Metigy Podcast - Marketing for SMEs - February 17, 2022 14:00 - 14 minutesIn this episode we sit down with the senior account manager of Sling & Stone, Sophia Aiano, to discuss the fundamentals of public relations and how you can catapult your business into the public eye. What you will learn in this episode: The problem of small businesses not having any visibil...
How to get a 1,086% content engagement increase with Metigy’s Creative Services
Metigy Podcast - Marketing for SMEs - February 10, 2022 14:00 - 14 minutesWatch and learn: Watch the video podcast to see Metigy's client, Daren Lake walk through Creative Services' visual assets and how they increased his engagement rates by ten fold. Introduction: DLake Creates is an endurance sport brand that is headed up by Daren Lake. He focuses his efforts...
How Anna Cheng Grew Spaceship to $100m in 4 months (Rerun)
Metigy Podcast - Marketing for SMEs - February 03, 2022 14:00 - 44 minutesMetigy's bringing back one of Forward Thinking's classic episodes from 2019: Growth Marketing – How Anna Cheng Grew Spaceship to $100m in 4 months. In this episode with Brendan Hill, they cover a wide range of marketing topics including activation, onboarding and her use of pirate metrics. Ann...
How Anna Cheng Grew Spaceship to $100m in 4 months
Metigy Podcast - Marketing for SMEs - February 03, 2022 14:00 - 44 minutesMetigy's bringing back one of Forward Thinking's classic episodes from 2019: Growth Marketing – How Anna Cheng Grew Spaceship to $100m in 4 months. In this episode with Brendan Hill, they cover a wide range of marketing topics including activation, onboarding and her use of pirate metrics. Ann...
Level up your product marketing with customer experience and relationships with Sophie Pank, Deputy
Metigy Podcast - Marketing for SMEs - January 27, 2022 14:00 - 22 minutesSo you have finalised your product, started scheduling content on your social media platforms, and initiated ads for your business. But what would be the next step? For all businesses, establishing could be the hardest part. And in the process, it is inevitable that there will be pinpoints and...
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