Latest Terry o'reilly Podcast Episodes

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When You're This Big, They Call you Mister

Under the Influence with Terry O'Reilly - March 16, 2024 15:56 - 27 minutes ★★★★★ - 426 ratings
There are some time-honored honorifics in the world of marketing.   “Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel.    Like Colonel Sanders, Dr. Scholl’s, Mr. Clean and Mrs. Butterworth’s.   They’re usually leaders in their category.   Is it because those products are...

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Terry Interviews Arkells Lead Singer Max Kerman

Under the Influence with Terry O'Reilly - March 11, 2024 15:56 - 38 minutes ★★★★★ - 426 ratings
Arkells is a band that likes to have fun.They are also a very smart band that understands the critical mix of artistry and marketing in a competitive industry. Frontman Max Kerman tells Terry the inventive ways they market their music, the creative ideas Arkells use to launch new material, and...

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Buy-O-Pics: When Brands Become Movies

Under the Influence with Terry O'Reilly - March 09, 2024 16:56 - 28 minutes ★★★★★ - 426 ratings
As Oscar night approaches, we head to theatres to figure out why movies about brands are so popular. “Barbie” is breaking box office records.  “Air” tells the story of Nike signing Michael Jordan. “Blackberry” explains the spectacular rise and fall of the first smartphone – and is getting gre...

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Seeing is Believing: The Power of Demonstration Commercials - Part 2

Under the Influence with Terry O'Reilly - March 02, 2024 16:56 - 26 minutes ★★★★★ - 426 ratings
Last week, we talked about the best historic demonstration commercials of all time. This week, we feature some of the most recent. Like an air freshener commercial that tricked blindfolded people into thinking a filthy toilet smelled like flowers. And a stunt where an ad agency put $3 million...

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Seeing is Believing: The Power of Demonstration Commercials

Under the Influence with Terry O'Reilly - February 24, 2024 16:56 - 26 minutes ★★★★★ - 426 ratings
This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever seen. Because there is nothing more powerful than a dramatic product demonstration. We’ll talk about a famous Krazy Glue commercial. And a Volvo ad...

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Putting the Awe in Audio

Under the Influence with Terry O'Reilly - February 10, 2024 16:56 - 26 minutes ★★★★★ - 426 ratings
This week, we look at the most creative audio ideas from around the world.   Including a podcast for runners that only works if you’re actually running, a police recruitment campaign that capitalized on the popularity of True Crime, and a very ambitious alternative audio track created to be pl...

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Terry talks with a Cannabis Producer

Under the Influence with Terry O'Reilly - February 05, 2024 16:56 - 23 minutes ★★★★★ - 426 ratings
Recently, we produced an episode on cannabis marketing. With cannabis legalization, it’s a brand-new, challenging marketing category. As a result of that episode, I asked the Ontario Cannabis Store to introduce me to an actual cannabis producer. I wanted to know how a cannabis producer becomes...

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The Marketing of Taylor Swift: (Taylor's Version)

Under the Influence with Terry O'Reilly - February 03, 2024 16:56 - 27 minutes ★★★★★ - 426 ratings
This week, we analyze the remarkable marketing skills of one of the top music artists in the world – Taylor Swift. She has challenged the status quo at every turn – she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable way. She defie...

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Cannabis Marketing

Under the Influence with Terry O'Reilly - January 27, 2024 16:56 - 27 minutes ★★★★★ - 426 ratings
This week, we go one toke over the line and look at the emerging world of cannabis marketing. We start with the question - just how does a plant become illegal? We’ll explore the history of cannabis. We’ll talk about which celebrities have their own brands (Hello Willie Nelson!) Which high-...

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Copycat Brands

Under the Influence with Terry O'Reilly - January 13, 2024 16:56 - 27 minutes ★★★★★ - 426 ratings
This week, we look at copycat brands. Even though they walk a razor’s edge legally, copycat brands seem to pop up all over the world. You may like Walmart here, but there’s a Wumart in China. You may like North Face apparel, but did you know there was a South Butt brand? And, we’ll tell the ...

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Disappearing Acts: When Popular Brands Are Discontinued

Under the Influence with Terry O'Reilly - January 06, 2024 16:56 - 27 minutes ★★★★★ - 426 ratings
To kick off our 2024 season, we look at a strange phenomenon happening in Canada.   Well-established brands are suddenly leaving the country.   Kleenex is leaving after nearly 100 years.   Skippy Peanut Butter has skipped the country after nearly 90 years.   And KFC actually held a funer...

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We're back January 6th

Under the Influence with Terry O'Reilly - January 02, 2024 16:35 - 1 minute ★★★★★ - 426 ratings
Happy New Year. We have a fun 2024 season planned for you. Here'a a sneak peek at what's in store... Hosted on Acast. See acast.com/privacy for more information.

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Sounds That Sell

Under the Influence with Terry O'Reilly - December 05, 2023 22:03 - 35 minutes ★★★★★ - 426 ratings
Every once in a while, we drop an interesting show into our feed that we think you’ll like. This week, it’s “Twenty Thousand Hertz” - a show about the world’s most recognizable and interesting sounds. The show’s title comes from the highest frequency that can be perceived within the human hear...

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Ask Terry (From AOP 2011)

Under the Influence with Terry O'Reilly - November 25, 2023 16:26 - 31 minutes ★★★★★ - 426 ratings
This week, we turn the show over to listeners. It’s our annual “As Terry” show. We asked you to submit any questions you had about the advertising world, and you responded with a record amount of very interesting, very insightful ones that touch on subjects like negative political advertising, w...

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Ask Terry (From the AOP Archives)

Under the Influence with Terry O'Reilly - November 25, 2023 16:26 - 31 minutes ★★★★★ - 426 ratings
This week, we turn the show over to listeners. It’s our annual “As Terry” show. We asked you to submit any questions you had about the advertising world, and you responded with a record amount of very interesting, very insightful ones that touch on subjects like negative political advertising, w...

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Terry's Book Club (From AOP 2011)

Under the Influence with Terry O'Reilly - November 04, 2023 16:14 - 26 minutes ★★★★★ - 426 ratings
This week, we invite you to our Book Club. We'll be telling stories from Terry's favourite advertising books, and will examine the incredible lessons they contain that have served him well for his entire career.  By the way, a few of those books aren’t even about advertising. In fact, one is a ...

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Terry's Book Club (From the AOP Archives)

Under the Influence with Terry O'Reilly - November 04, 2023 16:14 - 26 minutes ★★★★★ - 426 ratings
This week, we invite you to our Book Club. We'll be telling stories from Terry's favourite advertising books, and will examine the incredible lessons they contain that have served him well for his entire career.  By the way, a few of those books aren’t even about advertising. In fact, one is a ...

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We May Not Be Big, But We're Small - World's Smallest Record Store

Under the Influence with Terry O'Reilly - October 21, 2023 16:00 - 34 minutes ★★★★★ - 426 ratings
As you might know by now, the team behind Under The Influence has more podcasts executive produced by Terry. More on the Apostrophe Podcast Network can be found here. One of the podcasts we are very proud of just started its second season with Apostrophe. It's titled Backstage at the Vinyl Cafe...

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Three Foot Marketing (From AOP 2011)

Under the Influence with Terry O'Reilly - October 07, 2023 16:34 - 28 minutes ★★★★★ - 426 ratings
This week we’re going shopping. The topic is “Three Foot Marketing.” Research shows that 75% of shopping decisions are made in the store, and they are all made within the last three feet – meaning that critical distance between your shopping cart and the shelf. We’ll examine how stores use design...

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Three Foot Marketing (From the AOP Archives)

Under the Influence with Terry O'Reilly - October 07, 2023 16:34 - 28 minutes ★★★★★ - 426 ratings
This week we’re going shopping. The topic is “Three Foot Marketing.” Research shows that 75% of shopping decisions are made in the store, and they are all made within the last three feet – meaning that critical distance between your shopping cart and the shelf. We’ll examine how stores use design...

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Dynamic Duos: The Famous Partnerships in Advertising (From the AOP Archives)

Under the Influence with Terry O'Reilly - September 23, 2023 16:28 - 32 minutes ★★★★★ - 426 ratings
This week we look at “Dynamic Duos”  - those rare ad agency/client relationships that resulted in some of the most famous advertising of all time. We’ll examine the relationship between Nike founder Phil Knight and his ad agency creative director Dan Wieden, Apple’s Steve Jobs and Creative Direct...

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Dynamic Duos: The Famous Partnerships in Advertising (From AOP 2011)

Under the Influence with Terry O'Reilly - September 23, 2023 16:28 - 32 minutes ★★★★★ - 426 ratings
This week we look at “Dynamic Duos”  - those rare ad agency/client relationships that resulted in some of the most famous advertising of all time. We’ll examine the relationship between Nike founder Phil Knight and his ad agency creative director Dan Wieden, Apple’s Steve Jobs and Creative Direct...

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Speed Bumps: The Magical Ingredient in Marketing (From the AOP Archives)

Under the Influence with Terry O'Reilly - September 09, 2023 15:32 - 25 minutes ★★★★★ - 426 ratings
This week we look at how smart marketers use Speed Bumps to generate greater sales. While modern marketing loves a friction-free fast transaction, smart marketers know that a perfectly-placed speed bump can slow the selling process down Plus, we reveal why Van Halen wanted all those brown M&Ms t...

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Speed Bumps: The Magical Ingredient in Marketing (From AOP 2011)

Under the Influence with Terry O'Reilly - September 09, 2023 15:32 - 25 minutes ★★★★★ - 426 ratings
This week we look at how smart marketers use Speed Bumps to generate greater sales. While modern marketing loves a friction-free fast transaction, smart marketers know that a perfectly-placed speed bump can slow the selling process down Plus, we reveal why Van Halen wanted all those brown M&Ms t...

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Rejecting Mad Men

Under the Influence with Terry O'Reilly - September 02, 2023 19:12 - 34 minutes ★★★★★ - 426 ratings
In case you missed it, the team behind Under the Influence has more podcasts. Five, to be exact. Executive produced by Terry O', meet the Apostrophe Podcast Company. Apostrophe brings you Backstage at the Vinyl Cafe, Surviving Life with Survivorman Les Stroud and We Regret To Inform You: The Re...

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The Sound of Persuasion (From AOP 2011)

Under the Influence with Terry O'Reilly - August 21, 2023 13:14 - 28 minutes ★★★★★ - 426 ratings
This week, Under The Influence listens to the sounds of persuasion. Advertising has used sound to sell for decades. But sound can be used for more than painting pictures on radio – sound can be carefully created to persuade. The stories behind those sounds are fascinating - from the earliest rec...

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The Sound of Persuasion (From the AOP Archives)

Under the Influence with Terry O'Reilly - August 21, 2023 13:14 - 28 minutes ★★★★★ - 426 ratings
This week, Under The Influence listens to the sounds of persuasion. Advertising has used sound to sell for decades. But sound can be used for more than painting pictures on radio – sound can be carefully created to persuade. The stories behind those sounds are fascinating - from the earliest rec...

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Genericide: When A Brand Name Becomes Generic (From AOP 2011)

Under the Influence with Terry O'Reilly - August 05, 2023 13:53 - 27 minutes ★★★★★ - 426 ratings
This week, we look at the concept of “Genericide” – when brand names become generic. Many of the pioneering brands in our world risked losing their trademarks – as courts would rule that their names had become generic. Zipper, escalator and refrigerator were all trademarks at one time. The board...

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Genericide: When A Brand Name Becomes Generic (From the AOP Archives)

Under the Influence with Terry O'Reilly - August 05, 2023 13:53 - 27 minutes ★★★★★ - 426 ratings
This week, we look at the concept of “Genericide” – when brand names become generic. Many of the pioneering brands in our world risked losing their trademarks – as courts would rule that their names had become generic. Zipper, escalator and refrigerator were all trademarks at one time. The board...

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The Happy Homemaker: How Advertising Invented The Housewife - Part 2 (From the AOP Archives)

Under the Influence with Terry O'Reilly - July 22, 2023 15:00 - 27 minutes ★★★★★ - 426 ratings
This week, Part 2 of how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay-at...

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