Latest Terry o'reilly Podcast Episodes
Ask Terry (2024)
Under the Influence with Terry O'Reilly - June 22, 2024 15:56 - 30 minutes ★★★★★ - 426 ratingsThis week, we answer listener questions. We’ll talk about how bands create theme songs for TV shows and how much they get paid. We’ll go back in time and talk about that flirtatious couple from that famous Nescafe TV campaign. And we’ll explore why condom makers now market different sizes, ...
Brand Envy 2024
Under the Influence with Terry O'Reilly - June 15, 2024 15:56 - 28 minutes ★★★★★ - 426 ratingsThis week, it’s our annual Brand Envy episode. Every year, I list four brands I’ve admired from a distance. We’ll talk about a classic board game created by a Canadian couple. An ice cream chain founded by another Canadian. An iconic lighter that was named after a zipper. And...
Plop, Plop, Fizz, Fizz: How Companies Double Their Profits
Under the Influence with Terry O'Reilly - June 08, 2024 15:56 - 27 minutes ★★★★★ - 426 ratingsEvery company dreams of doubling its profit. It’s almost impossible to do. Yet, some companies do it by tweaking one tiny thing. We’ll talk about an industry that put three words on their packaging that doubled their profit. A company that created a catchy jingle that doubled the...
Houston, We Have Pizza: Advertising in Outer Space
Under the Influence with Terry O'Reilly - June 01, 2024 15:56 - 27 minutes ★★★★★ - 426 ratingsThis week, we shoot for the moon. Now that commercialized space travel has arrived, the world of marketing is setting its sights on the stars. We’ll talk about ads on rocket ships, ads on spacesuits, and television commercials filmed on the International Space Station. There are comp...
Die Another Day: Reviving Old Commercials
Under the Influence with Terry O'Reilly - May 25, 2024 15:56 - 28 minutes ★★★★★ - 426 ratingsOccasionally, an old advertising campaign is brought back from the dead. Even if it has been off the air for decades. This week, we’ll discuss a recurring Coke commercial that has been called the most popular ad of all time. A much-loved beer campaign that has been revived after 34 y...
Bookmarks 2024
Under the Influence with Terry O'Reilly - May 18, 2024 15:56 - 28 minutes ★★★★★ - 426 ratingsThis week it’s our annual Bookmarks episode. We read a lot of books to research Under The Influence. But there’s never enough room to include all the great stories we find. So this episode is dedicated to those great stories that didn’t fit into our regular episodes. This year, our theme i...
Record the Under the Influence Fun Fact
Under the Influence with Terry O'Reilly - May 16, 2024 19:17 - 30 seconds ★★★★★ - 426 ratingsUnder the Influence fans know that at the very end of each episode there’s a Fun Fact – an interesting little tidbit related to the show. Well, this year we’re asking you, our listeners, to record that Fun Fact. All you need is a phone or computer. Just visit our Fun Fact Page, follow the prompt...
The Gong Show: Ads That Could Never (Ever) Run Today
Under the Influence with Terry O'Reilly - May 04, 2024 15:56 - 26 minutes ★★★★★ - 426 ratingsThis week, we go back in advertising history and take a look at the ads and commercials that could never, ever, EVER run today. They are either so politically incorrect, so sexist, or so inappropriate, you won’t believe your ears. From doctors recommending cigarettes, to 7-Up advertising...
Cars Are The Stars: Automobile Brands in Hollywood
Under the Influence with Terry O'Reilly - April 27, 2024 15:56 - 28 minutes ★★★★★ - 426 ratingsAlmost every movie and television show needs cars, and auto companies are happy to supply them – because it helps sell a lot of cars. We’ll look back at James Bond and Starsky & Hutch, and explore auto partnerships with movie franchises like Transformers and Marvel. We’ll also tell a cra...
Ham on Wry: Sandwich Board Advertising
Under the Influence with Terry O'Reilly - April 20, 2024 15:56 - 27 minutes ★★★★★ - 426 ratingsTake a walk down any busy main street, and you’ll probably see one of the oldest forms of advertising: The sandwich board. They have been around for over 200 years. Cities try and ban them. Storekeepers love them. They can make you smile. They can make you angry. They can attr...
Pants on Fire: When Customers Lie to Marketers
Under the Influence with Terry O'Reilly - April 13, 2024 15:56 - 27 minutes ★★★★★ - 426 ratingsCustomers often lie to companies in surveys, polls and focus groups. Yet advertisers rely on that flawed and false feedback to market brands and create advertising campaigns. So what are advertisers to do? One solution is Google. What we type into the Google search window is like...
Cheeky Advertising
Under the Influence with Terry O'Reilly - April 06, 2024 15:56 - 27 minutes ★★★★★ - 426 ratings80% of all advertising is ignored. That’s why some advertisers employ cheeky advertising. It’s usually bold – outrageous – and sometimes even rude – but always with a playful undertone. We’ll talk about a fruit company that printed an open letter to the Pope. An airline campaign ...
Billionaire Tourism
Under the Influence with Terry O'Reilly - March 30, 2024 15:56 - 27 minutes ★★★★★ - 426 ratingsMost tourism marketing aims at the largest audience possible. This week, we look at a sub-category aimed at the smallest audience possible: Billionaire Tourism. The super wealthy get bored easily. That means luxury tour planners dream up extreme vacation ideas. From outer spa...
When You're This Big, They Call you Mister
Under the Influence with Terry O'Reilly - March 16, 2024 15:56 - 27 minutes ★★★★★ - 426 ratingsThere are some time-honored honorifics in the world of marketing. “Honorifics” are titles like Mr., Mrs., Doctor, Captain or Colonel. Like Colonel Sanders, Dr. Scholl’s, Mr. Clean and Mrs. Butterworth’s. They’re usually leaders in their category. Is it because those products are...
Terry Interviews Arkells Lead Singer Max Kerman
Under the Influence with Terry O'Reilly - March 11, 2024 15:56 - 38 minutes ★★★★★ - 426 ratingsArkells is a band that likes to have fun.They are also a very smart band that understands the critical mix of artistry and marketing in a competitive industry. Frontman Max Kerman tells Terry the inventive ways they market their music, the creative ideas Arkells use to launch new material, and...
Buy-O-Pics: When Brands Become Movies
Under the Influence with Terry O'Reilly - March 09, 2024 16:56 - 28 minutes ★★★★★ - 426 ratingsAs Oscar night approaches, we head to theatres to figure out why movies about brands are so popular. “Barbie” is breaking box office records. “Air” tells the story of Nike signing Michael Jordan. “Blackberry” explains the spectacular rise and fall of the first smartphone – and is getting gre...
Seeing is Believing: The Power of Demonstration Commercials - Part 2
Under the Influence with Terry O'Reilly - March 02, 2024 16:56 - 26 minutes ★★★★★ - 426 ratingsLast week, we talked about the best historic demonstration commercials of all time. This week, we feature some of the most recent. Like an air freshener commercial that tricked blindfolded people into thinking a filthy toilet smelled like flowers. And a stunt where an ad agency put $3 million...
Seeing is Believing: The Power of Demonstration Commercials
Under the Influence with Terry O'Reilly - February 24, 2024 16:56 - 26 minutes ★★★★★ - 426 ratingsThis week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever seen. Because there is nothing more powerful than a dramatic product demonstration. We’ll talk about a famous Krazy Glue commercial. And a Volvo ad...
Putting the Awe in Audio
Under the Influence with Terry O'Reilly - February 10, 2024 16:56 - 26 minutes ★★★★★ - 426 ratingsThis week, we look at the most creative audio ideas from around the world. Including a podcast for runners that only works if you’re actually running, a police recruitment campaign that capitalized on the popularity of True Crime, and a very ambitious alternative audio track created to be pl...
Terry talks with a Cannabis Producer
Under the Influence with Terry O'Reilly - February 05, 2024 16:56 - 23 minutes ★★★★★ - 426 ratingsRecently, we produced an episode on cannabis marketing. With cannabis legalization, it’s a brand-new, challenging marketing category. As a result of that episode, I asked the Ontario Cannabis Store to introduce me to an actual cannabis producer. I wanted to know how a cannabis producer becomes...
The Marketing of Taylor Swift: (Taylor's Version)
Under the Influence with Terry O'Reilly - February 03, 2024 16:56 - 27 minutes ★★★★★ - 426 ratingsThis week, we analyze the remarkable marketing skills of one of the top music artists in the world – Taylor Swift. She has challenged the status quo at every turn – she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable way. She defie...
Cannabis Marketing
Under the Influence with Terry O'Reilly - January 27, 2024 16:56 - 27 minutes ★★★★★ - 426 ratingsThis week, we go one toke over the line and look at the emerging world of cannabis marketing. We start with the question - just how does a plant become illegal? We’ll explore the history of cannabis. We’ll talk about which celebrities have their own brands (Hello Willie Nelson!) Which high-...
Copycat Brands
Under the Influence with Terry O'Reilly - January 13, 2024 16:56 - 27 minutes ★★★★★ - 426 ratingsThis week, we look at copycat brands. Even though they walk a razor’s edge legally, copycat brands seem to pop up all over the world. You may like Walmart here, but there’s a Wumart in China. You may like North Face apparel, but did you know there was a South Butt brand? And, we’ll tell the ...
Disappearing Acts: When Popular Brands Are Discontinued
Under the Influence with Terry O'Reilly - January 06, 2024 16:56 - 27 minutes ★★★★★ - 426 ratingsTo kick off our 2024 season, we look at a strange phenomenon happening in Canada. Well-established brands are suddenly leaving the country. Kleenex is leaving after nearly 100 years. Skippy Peanut Butter has skipped the country after nearly 90 years. And KFC actually held a funer...
We're back January 6th
Under the Influence with Terry O'Reilly - January 02, 2024 16:35 - 1 minute ★★★★★ - 426 ratingsHappy New Year. We have a fun 2024 season planned for you. Here'a a sneak peek at what's in store... Hosted on Acast. See acast.com/privacy for more information.
Sounds That Sell
Under the Influence with Terry O'Reilly - December 05, 2023 22:03 - 35 minutes ★★★★★ - 426 ratingsEvery once in a while, we drop an interesting show into our feed that we think you’ll like. This week, it’s “Twenty Thousand Hertz” - a show about the world’s most recognizable and interesting sounds. The show’s title comes from the highest frequency that can be perceived within the human hear...
Ask Terry (From the AOP Archives)
Under the Influence with Terry O'Reilly - November 25, 2023 16:26 - 31 minutes ★★★★★ - 426 ratingsThis week, we turn the show over to listeners. It’s our annual “As Terry” show. We asked you to submit any questions you had about the advertising world, and you responded with a record amount of very interesting, very insightful ones that touch on subjects like negative political advertising, w...
Ask Terry (From AOP 2011)
Under the Influence with Terry O'Reilly - November 25, 2023 16:26 - 31 minutes ★★★★★ - 426 ratingsThis week, we turn the show over to listeners. It’s our annual “As Terry” show. We asked you to submit any questions you had about the advertising world, and you responded with a record amount of very interesting, very insightful ones that touch on subjects like negative political advertising, w...
Terry's Book Club (From the AOP Archives)
Under the Influence with Terry O'Reilly - November 04, 2023 16:14 - 26 minutes ★★★★★ - 426 ratingsThis week, we invite you to our Book Club. We'll be telling stories from Terry's favourite advertising books, and will examine the incredible lessons they contain that have served him well for his entire career. By the way, a few of those books aren’t even about advertising. In fact, one is a ...
Terry's Book Club (From AOP 2011)
Under the Influence with Terry O'Reilly - November 04, 2023 16:14 - 26 minutes ★★★★★ - 426 ratingsThis week, we invite you to our Book Club. We'll be telling stories from Terry's favourite advertising books, and will examine the incredible lessons they contain that have served him well for his entire career. By the way, a few of those books aren’t even about advertising. In fact, one is a ...
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