Latest Sustainablewinegrowing Podcast Episodes
225: California’s Ban on Autonomous Tractors
Sustainable Winegrowing - April 18, 2024 04:00 - 27 minutes ★★★★★ - 33 ratingsAn antiquated California law makes the use of autonomous equipment in the vineyard challenging. Michael Miiller, Director of Government Relations at the California Association of Winegrape Growers (CAWG) explains that workplace safety standards developed in the 1970s based on 1940s equipment sta...
224: Cultivating Female Empowerment at Cambria Estate Winery | Marketing Tip Monday
Sustainable Winegrowing - April 08, 2024 04:00 - 3 minutes ★★★★★ - 33 ratingsWhen asked to define the 3 P's of Sustainability (People, Planet, Prosperity), Prosperity is often the one gives people pause. But it's such an important leg of the stool! Sustainable businesses develop long-term plans and strategies to ensure they can thrive now and into the future. Welcome...
223: New Decision Support System for Irrigation Efficiency
Sustainable Winegrowing - April 04, 2024 06:00 - 26 minutes ★★★★★ - 33 ratingsIf irrigation efficiency is a goal of yours, a new predictive model may make scheduling easier in the future. José Manuel Mirás Avalos, Tenured Scientist at Misión Biológica de Galicia in the Spanish Nation Research Council (CSIC) (MBG-CSIC) in Santiago de Compostela (Spain) is working on a Deci...
222: How Sustainability Sells in a Tough Market | Marketing Tip Monday
Sustainable Winegrowing - March 25, 2024 04:00 - 4 minutes ★★★★★ - 33 ratingsBeyond doing good by the environment and your community, your sustainably certified wine grapes differentiate your brand in today’s oversaturated wine market. But do you know how much of a value-driver your certification really is? Welcome to Marketing Tip Monday with SIP Certified. We know...
221: Future Proof Your Wine Business with Omnichannel Communication
Sustainable Winegrowing - March 21, 2024 04:00 - 24 minutes ★★★★★ - 33 ratingsWhile the tradition of wine is still important to how we connect with customers, the way that we communicate has changed. David Avrin, President of The Customer Experience Advantage explains why brands must have an omnichannel approach to their customer communication. Identify which channels are...
220: How to Talk SIP with 6 Wine Consumer Segments | Marketing Tip Monday
Sustainable Winegrowing - March 11, 2024 05:00 - 3 minutes ★★★★★ - 33 ratingsEvery wine enthusiast has different preferences, behaviors, and levels of investment in their pursuit of great wine. A few years ago, Wine Intelligence identified six distinct consumer segments in the US market and we wondered “how can we tailor a message of sustainability to align with these di...
219: Intelligent Sprayers to Improve Fungicide Applications and Save Money
Sustainable Winegrowing - March 07, 2024 05:00 - 31 minutes ★★★★★ - 33 ratingsIntelligent or sensor-controlled sprayers have the potential to improve pesticides application efficiency, reduce labor, and lessen waste. Brent Warneke, Senior Faculty Research Assistant in the Department of Horticulture at Oregon State University is testing LiDAR sensors that can sense a plant...
118: The Art of Emotional Appeal: Tips for Effective Marketing Campaigns | Marketing Tip Monday
Sustainable Winegrowing - February 26, 2024 05:00 - 3 minutes ★★★★★ - 33 ratingsYou may be wondering, what do emotions have to do with simple, everyday decisions? It turns out, quite a lot! Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest scie...
217: Combating Climate Chaos with Adaptive Winegrape Varieties
Sustainable Winegrowing - February 15, 2024 05:00 - 38 minutes ★★★★★ - 33 ratingsErratic weather like deluge rain, longer falls, and patches of drought disrupt vinifera’s adaptation to long-sustained winters. Jason Londo, Associate Professor of Horticulture in the School of Integrative Plant Sciences at Cornell AgriTech explains how big weather changes in the Pacific North E...
216: Talk About These 7 Values to Connect with Your Audience | Marketing Tip Monday
Sustainable Winegrowing - February 12, 2024 05:00 - 4 minutes ★★★★★ - 33 ratingsPeople today are paying closer attention to the values of the brands they support. Research conducted by Harris Poll revealed that 82% of shoppers prefer a consumer brand’s values to align with their own, and they’ll vote with their wallet if they don’t feel a match. Welcome to Marketing Tip...
215: Biochar Production on a Commercial Scale
Sustainable Winegrowing - February 01, 2024 05:00 - 25 minutes ★★★★★ - 33 ratingsAdding biochar as a soil amendment creates an ideal habitat for beneficial microorganisms. Sitos Group CEO and Co-founder Mayo Ryan and PR, Marketing, and Communications Manager Jessica Bronner explain how biochar amendments improve disease resistance, plant health, pest resistance, water retent...
214: 3 Eco Buzzwords You Didn't Know Are Sustainable | Marketing Tip Monday
Sustainable Winegrowing - January 22, 2024 05:00 - 2 minutes ★★★★★ - 33 ratingsThere are a lot of buzzwords today surrounding eco-friendly production: Regenerative Sustainable Climate smart Carbon footprint Social equity Did you know that the sustainable winegrowing community touches all of these points? Welcome to Marketing Tip Monday with SIP Certified. We k...
213: High Resolution Data from Space Helps Farmers Plan for Climate Change
Sustainable Winegrowing - January 18, 2024 05:00 - 35 minutes ★★★★★ - 33 ratingsEcosystem Science combines biology, chemistry, and physics to model and predict responses like wine grape yield forecasting, water management, and disease vector mapping. Joshua Fisher, Associate Professor of Environmental Science & Policy at Schmid College of Science and Technology, Chapman Uni...
212: An Educated Approach to Wine Marketing | Marketing Tip Monday
Sustainable Winegrowing - January 08, 2024 05:00 - 2 minutes ★★★★★ - 33 ratingsDo you know where your food comes from? “Food disconnect” is a term used to describe the average consumers lack of knowledge about where their food comes from and how it’s made. When it comes to wine, most people only see the finished product: what’s in their glass. Welcome to Marketing Ti...
211: Vineyard Nutrient Management Across the United States
Sustainable Winegrowing - January 04, 2024 07:00 - 35 minutes ★★★★★ - 33 ratingsWhen it comes to nutrition in your vineyard, you need to know the environment that your vineyard is planted in including mineral nutrition, soil microbes, nitrogen from rainwater, and nutrients or potentially salt from well water. Fritz Westover, Host of the Vineyard Underground Podcast and Foun...
210: (Rebroadcast) Does Social Media Impact Wine Sales? | Marketing Tip Monday
Sustainable Winegrowing - December 25, 2023 05:00 - 5 minutes ★★★★★ - 33 ratingsThach and Lease asked the managers of 375 United States wineries, "How much impact do you believe your social media efforts have on wine sales?" 87% of respondents said they believe that their social media presence increases sales. Welcome to Marketing Tip Monday with SIP Certified. We know...
209: Science-based Decisions for Climate Action in Vineyards
Sustainable Winegrowing - December 21, 2023 05:00 - 31 minutes ★★★★★ - 33 ratingsThe phrases climate change, greenhouse gas emissions, and carbon sequestration are common place in wine production. But what can you do make a science-based, and achievable impact? Brianna Beighle, Assistant Winemaker at Patz & Hall Wine Company explains scope one, two, and three emissions as th...
208: 7 Ways to Share Your Sustainable Story | Marketing Tip Monday
Sustainable Winegrowing - December 11, 2023 05:00 - 4 minutes ★★★★★ - 33 ratingsOnce we learned that storytelling helps customers understand your sustainable practices and can increase your sales, we’ve been dedicated to helping you: Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form ...
207: Managing Catastrophic Loss in Vineyards: Lessons from Cyclone Gabrielle in New Zealand
Sustainable Winegrowing - December 07, 2023 05:00 - 27 minutes ★★★★★ - 33 ratingsExtreme weather events can be devastating to a winegrowing region's infrastructure, business, and in the worst-case scenarios, human life. Emma Taylor, Viticulture Consultant with Emma Taylor Viti is part of New Zealand’s Cyclone Gabrielle recovery team, helping winegrape farmers in the Hawke’s ...
206: The Best Newsletter You Can Send | Marketing Tip Monday
Sustainable Winegrowing - November 27, 2023 05:00 - 4 minutes ★★★★★ - 33 ratingsYour wine club members are more than just wine enthusiasts – they’re YOUR WINE’S enthusiasts! They are invested in and have a personal connection with your brand. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our lo...
205: Get More Funding Faster for Land Conservation Projects
Sustainable Winegrowing - November 16, 2023 04:00 - 31 minutes ★★★★★ - 33 ratingsSince the time of the Dust Bowl, landowners have worked with Resource Conservation Districts (RCDs) to conserve water, improve soil, preserve natural habitat, and prevent erosion. However, it can take two to three years to secure funding to begin a sustainable initiative. Devin Best, Executive ...
204: Growing a Business Through Education: Talley Vineyards | Marketing Tip Monday
Sustainable Winegrowing - November 13, 2023 04:00 - 3 minutes ★★★★★ - 33 ratingsThe needs of the market are always changing. So are the needs and ambitions of a business. Along with those ever-changing needs are the constant development of new technology and information that can help businesses thrive. Welcome to Marketing Tip Monday with SIP Certified. We know customers...
203: Get the Latest Viticulture Research from 30 Experts
Sustainable Winegrowing - November 02, 2023 04:00 - 31 minutes ★★★★★ - 33 ratingsIf you like this podcast, then you will not want to miss the premiere sustainable winegrowing event of the year – the Sustainable Ag Expo. Cliff Ohmart, Principal at Ohmart Consulting Services has helped Vineyard Team bring together the nation’s top researchers to present at the Expo for a numb...
202: 3 Steps to Make a Sustainable QR Tour Your Guests Will Love | Marketing Tip Monday
Sustainable Winegrowing - October 23, 2023 04:00 - 5 minutes ★★★★★ - 33 ratingsLooking for a fun group project for the upcoming slow season? Grab your team and create a Sustainable QR Tour! Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest sc...
201: Balance Hot Climate, High Sugar Wine with Green Grape Juice aka Verjus
Sustainable Winegrowing - October 19, 2023 04:00 - 32 minutes ★★★★★ - 33 ratingsHigh temperatures and extreme weather events can have numerous impacts on wine grapes and ultimately wine quality. Dr. Andreea Botezatu, Associate Professor and Extension Enology Specialist at Texas A&M University, Texas AgriLife Extension Service finds that changes in ripening patterns are the ...
200: Doing Good for the Community & Business at Niner Wine Estates | Marketing Tip Monday
Sustainable Winegrowing - October 09, 2023 04:00 - 3 minutes ★★★★★ - 33 ratingsA successful business does more than sell a great product. Companies that embrace the Business value of sustainability treat their employees and the community with care and respect. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as susta...
199: NASA Satellites Detect Grapevine Diseases from Space
Sustainable Winegrowing - October 05, 2023 04:00 - 32 minutes ★★★★★ - 33 ratingsPlants by nature are designed to interact with light. Satellites can measure the light reflected by plants to detect grapevine diseases before they are visible to the human eye. Katie Gold, Assistant Professor of Grape Pathology, Susan Eckert Lynch Faculty Fellow, School of Integrative Plant Sci...
198: 3 Ways to Talk About Sustainability on Social Media
Sustainable Winegrowing - September 25, 2023 04:00 - 7 minutes ★★★★★ - 33 ratingsIn this week’s Marketing Tip we will make it easy for you to regularly create content that entices, educates, and inspires your audience. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you...
197: Managing the Sour Rot Disease Complex in Grapes
Sustainable Winegrowing - September 21, 2023 04:00 - 28 minutes ★★★★★ - 33 ratingsWhat makes Sour Rot so challenging for wine grape growers is that it is a disease complex. Hans C. Walter-Peterson, Viticulture Extension Specialist, Finger Lakes Grape Program, Cornell Cooperative Extension explains that Sour Rot comes in late season after ripening. Yeasts get into the berries...
196: Regenerating Vineyard Habitat: Maverick Farming | Marketing Tip Monday
Sustainable Winegrowing - September 11, 2023 04:00 - 4 minutes ★★★★★ - 33 ratingsVariety is the spice of life! It's crucial to keep this in mind when we look at monocrops like wine grape vineyards. The good news is, SIP Certified vineyards protect natural habitat and encourage biodiversity. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking ...
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