Latest Sustainablewinegrowing Podcast Episodes
236: Safely Keeping Birds at Bay | Presqu'ile Vineyards' Sustainable Story | Marketing Tip Monday
Sustainable Winegrowing - July 08, 2024 04:00 - 3 minutes ★★★★★ - 33 ratingsWhat does it mean to farm sustainably? Sustainable farming is a collection of practices spanning from water and energy conservation, to soil health and biodiversity, and social equity. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sus...
235: Battling Vineyard Fungicide Resistance with Glove Sampling
Sustainable Winegrowing - July 04, 2024 04:00 - 29 minutes ★★★★★ - 33 ratingsTo understand fungicide resistance in the vineyard, a group of United States scientists formed the Fungicide Resistance Assessment Mitigation and Extension (FRAME). Sarah Lowder, Assistant Professor and Viticulture Extension Specialist at the University of Georgia describes a nationwide sampling...
234: Sustainable Tasting Room Tips | Marketing Tip Monday
Sustainable Winegrowing - June 24, 2024 04:00 - 2 minutes ★★★★★ - 33 ratingsYour tasting room may be the most customer-facing facet of your wine business. This makes it the perfect setting to display your dedication to sustainability. Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-f...
233: The Gap Between Space and Farm: Ground Truthing Satellite Data Models
Sustainable Winegrowing - June 20, 2024 04:00 - 38 minutes ★★★★★ - 33 ratingsThe goal of the NASA Acres Consortium is to bridge the gap between space and farms to create sustainable food systems now and in the future. Yu Jiang, Assistant Professor of Systems Engineering and Data Analytics, School of Integrative Plant Science Horticulture Section Cornell AgriTech explains...
232: Data-Driven Irrigation | Bien Nacido Vineyard's Sustainable Story | Marketing Tip Monday
Sustainable Winegrowing - June 10, 2024 06:00 - 3 minutes ★★★★★ - 33 ratings“Food disconnect” is a term used to describe the average consumer’s lack of knowledge about where their food comes from and how it’s made. When it comes to wine, most consumers only see the finished product in the grocery store or tasting room! Welcome to Marketing Tip Monday with SIP Certifi...
231: Stacking Regenerative Practices to Create a Healthy Vineyard
Sustainable Winegrowing - June 06, 2024 04:00 - 34 minutes ★★★★★ - 33 ratingsLange Twins has implemented individual regenerative practices but now they are asking, what would happen if they stacked them? Kendra Altnow, Sustainability Manager at Lange Twins Family Winery & Vineyards and a 5th generation Lange shares Project Terra. The goals are to increase biodiversity, b...
230: Sustainable and Organic… What’s the Difference? | Marketing Tip Monday
Sustainable Winegrowing - May 27, 2024 04:00 - 3 minutes ★★★★★ - 33 ratingsHave you ever been asked “What’s the difference between organic and sustainable?” Have you seen farming operations that have both certifications? Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episode...
229: Weed Control in Vineyards
Sustainable Winegrowing - May 16, 2024 04:00 - 33 minutes ★★★★★ - 33 ratingsTrying to manage the weeds in your vineyard? John Roncoroni, Weed Science Farm Advisor Emeritus with the University of California Cooperative Extension, Agriculture and Natural Resources covers control practices including biological, mechanical, cultural, chemical, and perhaps in the future, ele...
228: Viticulture with a Vision: Oso Libre's Dedication to Social Responsibility | Marketing Tip Monday
Sustainable Winegrowing - May 13, 2024 04:00 - 2 minutes ★★★★★ - 33 ratingsBusinesses are vital contributors to the communities they serve. Beyond stimulating the economy and creating jobs, many business owners go the extra mile by creating a meaningful philanthropy program. Their efforts profoundly impact facets of the community that need support the most. Welcome t...
227: Andy Walkers’ Pierces Disease-Resistant Grapes are a Success at Ojai Vineyard
Sustainable Winegrowing - May 02, 2024 04:00 - 23 minutes ★★★★★ - 33 ratingsIn the 1880s, Pierce’s disease caused a devastating, total collapse of the Southern California grapevine industry. Today, growers have hope for the future thanks to new varieties. Adam Tolmach, owner of Ojai Vineyard, planted four of these new varieties as a field trial on a plot of land where P...
226: #1 Marketing Tip of 2023: The Training Your Tasting Room Staff Needs | Marketing Tip Monday
Sustainable Winegrowing - April 22, 2024 06:00 - 2 minutes ★★★★★ - 33 ratingsEmployees who are regularly trained and educated report higher levels of motivation, performance, company loyalty, and more. Yet, almost 52% of employees in the food and beverage industry only receive training when they join their organization. Of those that do receive regular training, only 4...
225: California’s Ban on Autonomous Tractors
Sustainable Winegrowing - April 18, 2024 04:00 - 27 minutes ★★★★★ - 33 ratingsAn antiquated California law makes the use of autonomous equipment in the vineyard challenging. Michael Miiller, Director of Government Relations at the California Association of Winegrape Growers (CAWG) explains that workplace safety standards developed in the 1970s based on 1940s equipment sta...
224: Cultivating Female Empowerment at Cambria Estate Winery | Marketing Tip Monday
Sustainable Winegrowing - April 08, 2024 04:00 - 3 minutes ★★★★★ - 33 ratingsWhen asked to define the 3 P's of Sustainability (People, Planet, Prosperity), Prosperity is often the one gives people pause. But it's such an important leg of the stool! Sustainable businesses develop long-term plans and strategies to ensure they can thrive now and into the future. Welcome...
223: New Decision Support System for Irrigation Efficiency
Sustainable Winegrowing - April 04, 2024 06:00 - 26 minutes ★★★★★ - 33 ratingsIf irrigation efficiency is a goal of yours, a new predictive model may make scheduling easier in the future. José Manuel Mirás Avalos, Tenured Scientist at Misión Biológica de Galicia in the Spanish Nation Research Council (CSIC) (MBG-CSIC) in Santiago de Compostela (Spain) is working on a Deci...
222: How Sustainability Sells in a Tough Market | Marketing Tip Monday
Sustainable Winegrowing - March 25, 2024 04:00 - 4 minutes ★★★★★ - 33 ratingsBeyond doing good by the environment and your community, your sustainably certified wine grapes differentiate your brand in today’s oversaturated wine market. But do you know how much of a value-driver your certification really is? Welcome to Marketing Tip Monday with SIP Certified. We know...
221: Future Proof Your Wine Business with Omnichannel Communication
Sustainable Winegrowing - March 21, 2024 04:00 - 24 minutes ★★★★★ - 33 ratingsWhile the tradition of wine is still important to how we connect with customers, the way that we communicate has changed. David Avrin, President of The Customer Experience Advantage explains why brands must have an omnichannel approach to their customer communication. Identify which channels are...
220: How to Talk SIP with 6 Wine Consumer Segments | Marketing Tip Monday
Sustainable Winegrowing - March 11, 2024 05:00 - 3 minutes ★★★★★ - 33 ratingsEvery wine enthusiast has different preferences, behaviors, and levels of investment in their pursuit of great wine. A few years ago, Wine Intelligence identified six distinct consumer segments in the US market and we wondered “how can we tailor a message of sustainability to align with these di...
219: Intelligent Sprayers to Improve Fungicide Applications and Save Money
Sustainable Winegrowing - March 07, 2024 05:00 - 31 minutes ★★★★★ - 33 ratingsIntelligent or sensor-controlled sprayers have the potential to improve pesticides application efficiency, reduce labor, and lessen waste. Brent Warneke, Senior Faculty Research Assistant in the Department of Horticulture at Oregon State University is testing LiDAR sensors that can sense a plant...
118: The Art of Emotional Appeal: Tips for Effective Marketing Campaigns | Marketing Tip Monday
Sustainable Winegrowing - February 26, 2024 05:00 - 3 minutes ★★★★★ - 33 ratingsYou may be wondering, what do emotions have to do with simple, everyday decisions? It turns out, quite a lot! Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest scie...
217: Combating Climate Chaos with Adaptive Winegrape Varieties
Sustainable Winegrowing - February 15, 2024 05:00 - 38 minutes ★★★★★ - 33 ratingsErratic weather like deluge rain, longer falls, and patches of drought disrupt vinifera’s adaptation to long-sustained winters. Jason Londo, Associate Professor of Horticulture in the School of Integrative Plant Sciences at Cornell AgriTech explains how big weather changes in the Pacific North E...
216: Talk About These 7 Values to Connect with Your Audience | Marketing Tip Monday
Sustainable Winegrowing - February 12, 2024 05:00 - 4 minutes ★★★★★ - 33 ratingsPeople today are paying closer attention to the values of the brands they support. Research conducted by Harris Poll revealed that 82% of shoppers prefer a consumer brand’s values to align with their own, and they’ll vote with their wallet if they don’t feel a match. Welcome to Marketing Tip...
215: Biochar Production on a Commercial Scale
Sustainable Winegrowing - February 01, 2024 05:00 - 25 minutes ★★★★★ - 33 ratingsAdding biochar as a soil amendment creates an ideal habitat for beneficial microorganisms. Sitos Group CEO and Co-founder Mayo Ryan and PR, Marketing, and Communications Manager Jessica Bronner explain how biochar amendments improve disease resistance, plant health, pest resistance, water retent...
214: 3 Eco Buzzwords You Didn't Know Are Sustainable | Marketing Tip Monday
Sustainable Winegrowing - January 22, 2024 05:00 - 2 minutes ★★★★★ - 33 ratingsThere are a lot of buzzwords today surrounding eco-friendly production: Regenerative Sustainable Climate smart Carbon footprint Social equity Did you know that the sustainable winegrowing community touches all of these points? Welcome to Marketing Tip Monday with SIP Certified. We k...
213: High Resolution Data from Space Helps Farmers Plan for Climate Change
Sustainable Winegrowing - January 18, 2024 05:00 - 35 minutes ★★★★★ - 33 ratingsEcosystem Science combines biology, chemistry, and physics to model and predict responses like wine grape yield forecasting, water management, and disease vector mapping. Joshua Fisher, Associate Professor of Environmental Science & Policy at Schmid College of Science and Technology, Chapman Uni...
212: An Educated Approach to Wine Marketing | Marketing Tip Monday
Sustainable Winegrowing - January 08, 2024 05:00 - 2 minutes ★★★★★ - 33 ratingsDo you know where your food comes from? “Food disconnect” is a term used to describe the average consumers lack of knowledge about where their food comes from and how it’s made. When it comes to wine, most people only see the finished product: what’s in their glass. Welcome to Marketing Ti...
211: Vineyard Nutrient Management Across the United States
Sustainable Winegrowing - January 04, 2024 07:00 - 35 minutes ★★★★★ - 33 ratingsWhen it comes to nutrition in your vineyard, you need to know the environment that your vineyard is planted in including mineral nutrition, soil microbes, nitrogen from rainwater, and nutrients or potentially salt from well water. Fritz Westover, Host of the Vineyard Underground Podcast and Foun...
210: (Rebroadcast) Does Social Media Impact Wine Sales? | Marketing Tip Monday
Sustainable Winegrowing - December 25, 2023 05:00 - 5 minutes ★★★★★ - 33 ratingsThach and Lease asked the managers of 375 United States wineries, "How much impact do you believe your social media efforts have on wine sales?" 87% of respondents said they believe that their social media presence increases sales. Welcome to Marketing Tip Monday with SIP Certified. We know...
209: Science-based Decisions for Climate Action in Vineyards
Sustainable Winegrowing - December 21, 2023 05:00 - 31 minutes ★★★★★ - 33 ratingsThe phrases climate change, greenhouse gas emissions, and carbon sequestration are common place in wine production. But what can you do make a science-based, and achievable impact? Brianna Beighle, Assistant Winemaker at Patz & Hall Wine Company explains scope one, two, and three emissions as th...
208: 7 Ways to Share Your Sustainable Story | Marketing Tip Monday
Sustainable Winegrowing - December 11, 2023 05:00 - 4 minutes ★★★★★ - 33 ratingsOnce we learned that storytelling helps customers understand your sustainable practices and can increase your sales, we’ve been dedicated to helping you: Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form ...
207: Managing Catastrophic Loss in Vineyards: Lessons from Cyclone Gabrielle in New Zealand
Sustainable Winegrowing - December 07, 2023 05:00 - 27 minutes ★★★★★ - 33 ratingsExtreme weather events can be devastating to a winegrowing region's infrastructure, business, and in the worst-case scenarios, human life. Emma Taylor, Viticulture Consultant with Emma Taylor Viti is part of New Zealand’s Cyclone Gabrielle recovery team, helping winegrape farmers in the Hawke’s ...
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