Latest Sophiamatveeva Podcast Episodes
150. What all innovators can learn from the massive gaming industry
Tech for Non-Techies - May 10, 2023 08:42 - 37 minutesThe online gaming market is HUGE. Revenue in the online games market is projected to reach US $26.1 billion in 2023. Games developers have also had to solve some of the toughest problems in tech. And yet, the gaming sector does not receive as much attention in the press as other sectors like f...
149. What business leaders must tell technologists to build great products
Tech for Non-Techies - May 03, 2023 15:33 - 12 minutesProduct makers know how to make a product. But technologists do not know whom the product is for and what their aim is. When it comes to working with the tech product team, a business leader's job is to represent the user and their needs. Listen to this episode to hear three key insights bus...
148. What I didn't get at Chicago Booth for $180,000
Tech for Non-Techies - April 27, 2023 01:59 - 20 minutesAn MBA from a top school can be a great investment. But most business schools have not updated their curricula for the Digital Age and the new world of work. Listen to this episode to hear what Sophia Matveeva loved about her MBA and the two vital skillsets her business school didn't teach.
147. The REAL way to get investors + top jobs
Tech for Non-Techies - April 19, 2023 14:05 - 13 minutesWhy do some people struggle to be valued for their skillset while others have opportunities coming to them? Most jobs do not get advertised. VCs turn down most of the start-ups that pitch to them. And yet, recruiters work to track down candidates and investors hustle to get on the best foun...
146. How to get headhunted
Tech for Non-Techies - April 12, 2023 15:03 - 17 minutesHaving a digital skillset isn't enough. You must be SEEN as a Digital Leader & KNOWN for your expertise. Listen to this podcast episode if you want opportunities to come to you. You will learn: How headhunters and conference organizers look for candidates and speakers Why your LinkedIn p...
145. Why AI makes us boring + what to do about it
Tech for Non-Techies - April 05, 2023 13:29 - 26 minutesHumans invent technology and then technology changes humans. It was ever thus. The biggest technological trend today is artificial intelligence. if you want to be an insightful leader in the Digital Age, you do need to understand what AI is doing to us, so you can reap the benefits and minimis...
144. When tech destroys value
Tech for Non-Techies - March 29, 2023 04:00 - 13 minutesSome technologies lose businesses money and put off their customers. So why do businesses use them? The technical term is shiny object syndrome! We waste money and make bad decisions when we forget that technology is a tool, not an end in itself. The role of a true Digital Leader is to dis...
143. 3 career skills all executives need to thrive in the Digital Age
Tech for Non-Techies - March 22, 2023 17:50 - 15 minutesSuccessful professionals need to mix their domain expertise with meta skills to thrive. These transferable skills apply to any industry. Without them, the way to the C Suite is closed. Listen to this short episode to learn what they are and how to get them. Join the Tech for Non-Techies me...
142. From dentist to tech founder
Tech for Non-Techies - March 15, 2023 14:23 - 29 minutesDr Marilyn Sandor is the founder of GoodCheckUp, a telehealth app that gives you dental care whenever, wherever. But her success story came out of a crisis: when Covid struck, she had to shut down her dental clinic, thus losing her income and leaving her patients in the lurch. Not one to sit...
141. Why product launches are always late
Tech for Non-Techies - March 08, 2023 13:33 - 12 minutesApps and algorithms are like bathroom redesigns and subway station refurbishments. Over budget and over deadline. Listen to this episode to learn why this happens and what to do about it. Listen to 119. Why smart leaders expect the unexpected from software updates for more on this topic. ...
140. Three lessons for innovators from Running Lean
Tech for Non-Techies - March 01, 2023 14:07 - 18 minutesMost products brought to market fail. Tech Entrepreneur Ash Maurya says this is "not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product." Maurya is the author of Running Lean: Iterate from Plan A to a Plan that works, and...
139. The quickest introduction to the Metaverse
Tech for Non-Techies - February 22, 2023 00:00 - 7 minutesThe metaverse hasn't yet gone mainstream, but it is already changing changing how we work and play. For some companies, the metaverse is their digital transformation, which makes understanding it a key Digital Leadership skill today. Listen to this short episode to hear the most sensible exp...
138. How to thrive among digital unknown unknowns
Tech for Non-Techies - February 15, 2023 13:41 - 16 minutesIf you are not a developer or a data scientist, you don’t know what you don’t know about tech. This is a very uncomfortable feeling, especially for high achievers, who were trained to believe that success meant knowing everything. Listen to this episode for five tips on how to make the righ...
137. Three steps to go from traditional business manager to Digital Leader
Tech for Non-Techies - February 08, 2023 10:36 - 16 minutesTo have a thriving career in the Digital Age, traditional business skills are not enough. But taking tech course after tech course isn’t helpful either. Follow this three step framework to transform your career: Learn to speak tech Get involved with the right projects Tell the world about...
136. 2023 Prediction 4: Opportunities lie in the invention vs adaption gap
Tech for Non-Techies - February 01, 2023 07:05 - 18 minutesWhat kind of doorbell do you use? A buzzer? A door knocker or a Ring smart doorbell system? Right now, you can see all three inventions in use: one that has been around for millennia, and another that was created just 20 years ago. This shows the wide gap between tech invention and its wide-...
135. 2023 Prediction 3: Digital Transformation gets a human face
Tech for Non-Techies - January 25, 2023 12:07 - 21 minutesDigital Transformation is going to continue being a huge force in business, but the way it’s being done is changing. People, not tech tools, are the new priority. Listen to this episode to learn how to make the most of this opportunity. Learning notes from this episode: Global digital trans...
134. 2023 Prediction 2: Silicon Valley’s white male focus brings opportunity for everyone else
Tech for Non-Techies - January 18, 2023 09:23 - 14 minutesDespite the many press releases touting Silicon Valley's diversity efforts, the majority of funding from this innovation will still go to white males in 2023. While this reality is not what many of us want, it is an opportunity for investors and innovators to capture overlooked user markets. ...
133. 2023 Prediction 1: the biggest tech opportunity is in healthcare
Tech for Non-Techies - January 11, 2023 13:23 - 15 minutesThe biggest gains and innovations will come from digital technologies in healthcare in 2023. Big Tech firms have already entered healthcare, with Amazon buying One Medical and launching Amazon Clinic in 2022. But, healthcare tech innovation is happening across the board: from start-ups to hosp...
132. How to choose online courses & learn from them
Tech for Non-Techies - January 04, 2023 14:01 - 24 minutesAt this time of year, many ambitious professionals sign up to education programmes to take their career to the next level. Here's a guide on how to choose the right course for you and make the most of it once you've signed up. How to choose the right online course for you: Familiarise yoursel...
131. Three shows to watch to learn about tech
Tech for Non-Techies - December 28, 2022 16:53 - 10 minutesIf you’re feeling guilty about switching on yet another streaming series, here are three shows you can watch to learn about tech in your downtime: General Magic - tells the tale of how a great vision and an epic failure changed the lives of billions. It is a documentary about the people and the...
130. Lessons for Digital Leaders from the London Stock Exchange - Microsoft deal
Tech for Non-Techies - December 21, 2022 06:16 - 18 minutesThis December, Microsoft (founded in 1975) took a 4% stake in the London Stock Exchange (founded in 1698). As part of this deal, the LSE will spend at least $2.8 billion on Microsoft’s cloud related services in the next 10 years. Big Tech and finance have been getting closer and closer in rece...
129. To become a Digital Leader, join start-up advisory boards
Tech for Non-Techies - December 14, 2022 06:00 - 16 minutesJoining the advisory board of a promising tech start-up will teach you vital skills, build your network and transform your professional brand. It is a great way to reshape your career, while still working in your current role. Here is how to do it: Remember the difference between boards of ...
128. Business reality doesn’t match AI hype (yet)
Tech for Non-Techies - December 07, 2022 06:00 - 22 minutesThere is plenty of hype about AI, but most organisations are still using old precesses to make decisions. We are in the Between Times: "after AI's clear promise and before its transformational impact," as described in the book Power and Prediction: the disruptive economics of Artificial Intel...
127. How apps get built to be addictive: the Hook Model
Tech for Non-Techies - November 30, 2022 06:00 - 45 minutesWhy do you keep checking your phone, even when you’re trying not to? It's because the apps on your phone use the Hook Model. described by Nir Eyal in his book Hooked: How to Build Habit-Forming Products. To learn how apps like Instagram, LinkedIn and Vivino keep us coming back to our screens, ...
126. How to become a Digital Leader as the tech sector shrinks
Tech for Non-Techies - November 23, 2022 10:14 - 17 minutesAs the tech sector lays off employees, there is still plenty of opportunity to be a Digital Leader. Playing the long game is making use of the opportunities you have in front of you today, while keeping your eye on the future. Here are three ways to become a digital leader today: Work in ...
125. Introduction to Cloud Computing for Non-Techies
Tech for Non-Techies - November 16, 2022 10:11 - 19 minutesCloud computing powers most of the digital services you use today. Listen to this podcast episode to learn what it is and why it matters. Learning notes from this episode: The cloud computing is expecting huge growth: the total cloud computing market is estimated to be reach $1,614 by 2030 fr...
124. What type of developer you need to make friends with
Tech for Non-Techies - November 09, 2022 14:11 - 15 minutesTo lead in the Digital Age, you need a network of developer friends. They can help you understand the latest tech trends and decipher jargon. But to build the right network, you need to act intentionally. Don’t just hunt down anybody who has ever taken a python course. There are two types of...
123. To thrive in the Digital Age, change how people see you
Tech for Non-Techies - November 02, 2022 10:43 - 17 minutesTo succeed in today’s economy, you simply have to speak tech. But, if nobody knows about your new digital skills, you won’t become a digital leader. This is why, to go from traditional business manager to digital leader, you need to actively work on changing your professional image. Here are...
122. What's a Digital Mindset & how do you get one?
Tech for Non-Techies - October 26, 2022 05:00 - 53 minutesTo be digitally savvy, follow the 30% rule – this is the minimum threshold that gives us just enough digital literacy to thrive in the tech age, says Professor Paul Leonardi. “To have digital transformation in your company, you don’t need to know how to code, but you need to know enough about c...
121. Five things you can do to thrive in the Tech Age
Tech for Non-Techies - October 19, 2022 09:35 - 17 minutesIf you want to have a great career today, you simply have to Speak Tech. But, taking courses is not enough. You must combine learning with smart actions to make your investment pay off. Here are five action steps you can take today to thrive in the Tech Age: Get involved with a tech start-up:...
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