Latest Sophiamatveeva Podcast Episodes
180. Business & product lessons from Don Norman
Tech for Non-Techies - December 06, 2023 09:56 - 18 minutes“A brilliant solution to the wrong problem can be worse than no solution at all: solve the correct problem” - Don Norman. Don Norman was Apple's first user experience architect and is revered for his expertise in design, usability engineering, and cognitive science. Listen to this episode ...
179. Top 4 tech podcasts for Business Leaders
Tech for Non-Techies - November 29, 2023 07:35 - 11 minutesHere are Sophia Matveeva's top four podcast picks to help you learn how tech is changing business and the economy. This is a selection of the most jargon-free shows, where the hosts don't assume you've worked at AWS for a decade. --- Join the Tech for Non-Techies membership and succeed in th...
178. How Logitech grew profits 4x in 3 years
Tech for Non-Techies - November 22, 2023 10:40 - 20 minutesBefore the advent of the iPhone, Logitech was a boring but successful company, making $2 billion per year. They made functional but ugly computer mice at affordable prices. But when the world moved from PC to mobile, its revenues tanked and its future looked bleak. The board knew they had to...
177. Where business schools fail in the Digital Age
Tech for Non-Techies - November 15, 2023 08:34 - 16 minutesA top MBA can be the best investment you make in your career. BUT most business schools haven't adapted to the Digital Age, despite pressure from employers & students. Listen to this episode if you have an MBA, are considering one, or work at a business school. You will learn: What's missin...
176. How community management helps tech companies win
Tech for Non-Techies - November 08, 2023 13:25 - 20 minutesIn just the first half of 2023, the Sweat with Kayla app recorded over $77 million in revenue. Without an engaged community, this success would not have been possible. A well managed community can help a business grow revenue, attract new customers and create a product that users love. Learn...
175. How to use gamification to grow revenue, reduce churn & get new customers
Tech for Non-Techies - November 01, 2023 13:44 - 20 minutesGamification helped Dropbox grow its user base by 3900% in 15 months. This is why Business Leaders must know what gamification engines are & how to use them. Listen to this episode to learn: What gamification is Why Duolingo must use gamification, but why for LinkedIn it's just a nice to ha...
174. What stock market investors REALLY need to know about tech
Tech for Non-Techies - October 25, 2023 08:19 - 44 minutesTech companies have changed the stock market and the economy. But, to be a Smart Money investor, what do you really need to know about tech? Listen to this interview with Richard Kramer to find out. Richard is a renowned stock market analyst and founder of Arete Research, an independent equi...
173. The biggest reason things go wrong in product teams
Tech for Non-Techies - October 18, 2023 09:29 - 15 minutesA great product attracts users, grows revenue and whets investor appetite. But what makes a great product? A good team and a smart process. Listen to this short episode to see what a good product management process looks like. You will learn: What specialists need to be involved in a pro...
172. Q&A: how do I go from banking to fintech?
Tech for Non-Techies - October 11, 2023 07:51 - 15 minutesIf you want to transition career from a traditional industry, or a stuffy company, to a fast growing business, this episode is for you. “The business strategies employed by highly successful start-ups and the career strategies employed by highly successful individuals are strikingly similar,”...
171. Deep tech investing vs standard venture capital
Tech for Non-Techies - October 04, 2023 04:00 - 47 minutesChatGPT has popularized deep tech, but most people don't really know what it is or how it differs from standard software innovation. Don't be most people. This episode will demystify deep tech investing and show you why smart VCs never really take any technological risk (even in the most fr...
170. Advisory Boards: why join them & why have them
Tech for Non-Techies - September 27, 2023 07:21 - 42 minutesIf you want to run a start-up, get to the top of a corporate, get headhunted for board roles or become a Smart Money investor, joining an advisory board is a smart move. But, for advisors, boards can can also become a time drain and a risk to your reputation. For founders, advisory boards c...
169. The No. 1 Tech Concept for Business Leaders
Tech for Non-Techies - September 20, 2023 08:17 - 27 minutesTraditional industries, like banking, FMCG, and real estate have a fundamental difference to tech companies. If you do not understand this difference, or under-estimate it, you will not be able to thrive in digital transformation or work with tech start-ups. In this episode you will learn what...
168. 5 tech concepts every Business Leader needs to know
Tech for Non-Techies - September 13, 2023 16:33 - 28 minutesTo succeed in the Digital Age, traditional business skills are no longer enough. Business Leaders need a new skillset: Digital Leadership. This doesn't mean learning to code or taking a Python course. (Thank God!) Instead, it means learning how to collaborate effectively with developers and ...
167. Four top tech books for Business Leaders
Tech for Non-Techies - September 06, 2023 09:30 - 14 minutesListen to this episode to get Sophia Matveeva's recommendations to hone your digital mindset. In this episode, you'll hear the top lessons from each book and why they matter. The beginners' guide: Swipe to Unlock: The Insider’s Guide to Tech and Business Strategy Listen to this TFNT podcas...
166. Introduction to cookies, tracking & online privacy
Tech for Non-Techies - August 30, 2023 08:10 - 40 minutesIs online tracking invasive? Or do cookies make our experience of the internet better? To answer this question, you need to understand how online tracking works and who makes money from it. In this episode, you'll learn from Keith Petri, CEO & Founder of Lockr, which helps consumers manage t...
165. AI hype vs lasting innovation with Jamie Cattell, Partner at IBM
Tech for Non-Techies - August 22, 2023 05:00 - 44 minutesHow is generative AI different from standard AI? How can you tell lasting innovation from the hype? Listen to this episode to find out. You will learn from Jamie Cattell, Global Managing Partner, Enterprise Strategy at IBM Consulting. Before joining IMB, Jamie was a partner at McKinsey where ...
164. Use Design Thinking to solve ANY problem
Tech for Non-Techies - August 16, 2023 12:39 - 18 minutes"You can design your work life as an employee or a business owner. Design thinking is for people like you, whether you receive the paycheck or sign the paycheck," Bill Burnett, Stanford School of Design. In this episode you will learn how to use Design Thinking to make decisions and move towar...
163. Innovation vs Tradition
Tech for Non-Techies - August 09, 2023 10:36 - 16 minutesWhen should you innovate and when should you honour tradition? The luxury industry answers this question all the time. Luxury businesses like Louis Vuitton have been around since the 1800s, but have found a way to thrive in the Digital Age. In this episode, you will learn how they've done it...
162. From banker to Fintech CEO
Tech for Non-Techies - August 02, 2023 05:00 - 45 minutesAvinash Godkhindi went from banking to leading Zaggle, a fintech company, towards an IPO. This episode is perfect for founders, fintech investors and business leaders who want to transition into tech. In this episode you will learn: What business leaders need to know about tech to thrive i...
161. How to get paid more
Tech for Non-Techies - July 26, 2023 10:23 - 17 minutesSmart dedicated professionals are great at creating value. This episode will help you capture it. Digital transformation and innovation projects are very likely to balloon beyond their original scope, leaving those leading them with more work, but the same compensation. This is why, this epi...
160. Data Science for Business Leaders with Prof JeAnna Abbott
Tech for Non-Techies - July 19, 2023 14:10 - 58 minutesTo have a successful business career today, you need to be data literate. This doesn't mean learning to code. Thank God! In this episode, you will hear from JeAnna Abbott, Professor of Artificial Intelligence, Data Science and Analytics at Texas A&M Mays College of Business. In this episod...
159. Power mistakes by founders, corporate leaders & investors
Tech for Non-Techies - July 12, 2023 09:55 - 17 minutesTechnology has disrupted power dynamics, and led otherwise smart and rational people to suspend disbelief, lose control and destroy value. To have a truly successful career, you need to understand power dynamics: when to hold on to control and when to cede it. In this episode, you will hear:...
158. Office Hours: MBA vs Computer Science, Product Management, Tech Trends & Career Transitions
Tech for Non-Techies - July 05, 2023 09:01 - 33 minutesListen to this Office Hours session with Sophia Matveeva MBA. Questions covered in this episode: Should I do an MBA or a Computer Science degree? What's the difference between Product Management roles in deep tech vs standard businesses? What tech trends are the ones to watch right now? H...
157. Tech trends and rumors from the advertising Oscars
Tech for Non-Techies - June 28, 2023 09:15 - 19 minutesTech and advertising are intertwined: ads is where Big Tech makes most of its money. Learn about the biggest trends in tech from the Cannes Lions Festival of Creativity. You'll hear about developments and trends at Twitter, Meta and TikTok, as well as see what overhyped tech is behind us and w...
156. Why most digital transformations fail
Tech for Non-Techies - June 20, 2023 05:00 - 41 minutesAccording to McKinsey, 70% of digital transformations fail to meet their goals. And yet, these multi-million dollar projects remain a priority for every major CEO. In this episode, you'll learn from Matthew Domo about why these projects fail and what to focus on to make them succeed. (Clue: i...
155. How generative AI is changing business and the economy
Tech for Non-Techies - June 14, 2023 08:24 - 46 minutesChatGPT reached 100 million users in just 2 months after launch, and generative AI has already changed how many professionals do their jobs today. But, how has it already changed business and how will it impact the economy? In this episode, you will hear from Professor Avi Goldfarb, co-author ...
154. How to price your app
Tech for Non-Techies - June 07, 2023 10:23 - 18 minutesThere is no template for pricing apps or Software as a Service products, because each product is always a solution to a problem. Some problems are more important than others, and some are harder to solve. But, you can use frameworks to decide what price to launch and how to iterate. In this...
153. Social graph vs Interest graph: AI lessons from TikTok & Instagram
Tech for Non-Techies - May 31, 2023 09:03 - 18 minutesWould you rather listen to a song by an artist you already love? Or an unknown artist and try something new? Most people want a combination of the familiar and the new. In social media terms, this is the social graph vs the interest graph. The social graph refers to content from your friend...
152. The Non-Technical Founder's introduction to working with outsourced developers
Tech for Non-Techies - May 23, 2023 23:00 - 41 minutesIf you have an idea for an app or a tech business, but no tech skills to build it, this episode is for you. You will hear from Natalie Kaminski, founder of Jet Rockets, whose development company works specifically with non-technical founders. In this episode, you will learn: what insights n...
151. Design Thinking for career and venture growth
Tech for Non-Techies - May 17, 2023 12:07 - 18 minutesDesign Thinking, first developed at Stanford, is the strength behind tech companies like Airbnb and Snap. Great design was the foundation of Apple and Steve Jobs's obsession. Design Thinking is a methodology for making decisions, and knowing when to pivot and when to preserve. You can design...
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