Latest Shsmd Podcast Episodes
Digital Equity & Inclusion in Healthcare: Designing a Systematic Approach
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - August 18, 2023 06:00 ★★★★★ - 3 ratingsCaroline Franz discusses what Kaiser Permanente learned about digital equity through leveraging their own data sets, assessments, research.
Christine Gallery | 2023 SHSMD Leadership Excellence Award Recipient
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - August 18, 2023 06:00 ★★★★★ - 3 ratingsSHSMD is honored to bestow the 2023 Leadership Excellence Award to Christine Gallery. Christine’s commitment to the strategy professions is illuminated by her service on the SHSMD board, her SHSMD board presidency, and her participation on a variety of committees including Executive Committee, N...
Inside Out: How U of U Health Engaged Internal and External Audiences in the Age of Disinformation
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - August 11, 2023 06:00 ★★★★★ - 3 ratingsIt's the age of misinformation, disinformation and a time when, internally and externally, a glut of bad information can be found at your fingertips. How do you ensure patients and employees can sort fact from fiction in order to find reliable information and make good healthcare decisions? Duri...
Achieving AI’s Promise & Transformative Power to Shape Health Care’s Future
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - August 04, 2023 06:00 ★★★★★ - 3 ratingsJoin us as Laura Adams, Special Advisor at National Academy of Medicine, guides us into the world of AI in health care. Discover the transformative power of AI and the ethical considerations surrounding its applications, including ChatGPT4. Gain valuable insights into the opportunities and chall...
The Evolving Role of AI in Enhancing Clinical Care and Business Operations
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - July 18, 2023 06:00 ★★★★★ - 3 ratingsThe popularity of artificial intelligence (AI) will likely continue to grow, especially for the use of advancing clinical care and streamlining the business of healthcare. Dr. Juan C. Rojas discusses questions around safety, impact, and how growth in this area will impact future regulations.
How to Use Your Patient Experience Tech to Improve Staff Retention
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - July 05, 2023 06:00 ★★★★★ - 3 ratingsStaff experience is front and center in health care right now. Burnout and turnover are as high as they have ever been, and it is one of the causes of ongoing negative margins for many health systems. Thirty-nine percent of health care employees are considering leaving their jobs according to Qu...
Building an Integrated System Strategy from the Middle-Out
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - July 05, 2023 06:00 ★★★★★ - 3 ratingsHealth Systems and Hospitals have dealt with a great amount of change the last few years. Having a strong strategic planning process in place is critical to an organization’s success. Hear how Penn State Health has engaged in a process to build business playbooks, or a mini-strategic plan, for t...
"Can We Just Put The Old One Back?" Sustaining a Consumer-Focused Content Strategy
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - July 05, 2023 06:00 ★★★★★ - 3 ratingsUnlocking new patient acquisition required rearchitecting the CHRISTUS Health website to meet the needs of the consumer and overcoming years of internally focused content. This session shares how a multi-hospital system built a consumer-focused website and shifted the significant burden of organ...
Building a Thought Leadership Program: Preparing Your Leaders for the Big Stage
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - July 05, 2023 05:00 ★★★★★ - 3 ratingsWhether it’s a national conference or a presentation to the Board of Directors, it’s important that your organization’s leaders communicate with confidence and impact. Learn about the proven strategies and tactics UNC Health uses to support and continuously develop executive presence for their l...
Data Analytics: Using Tools to Tell a Story
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - June 30, 2023 06:00 ★★★★★ - 3 ratingsIt is important for health care strategists to build visualizations and stories out of the data and information they use each day. Hear best practices for using tools to conceptualize the meaning of the data and information you have in order to produce relevant insights, stories and visualizatio...
Sparking Creativity: Live With Wonder, Wisdom, and Whimsy
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - June 07, 2023 06:00 ★★★★★ - 3 ratingsBrad Montague encourages us to all do our small part to make the world a better place through joyful rebellion, connection with others, and re-sparking our purpose both in our daily lives and roles in health care.
Unlocking the Power of Data as a Healthcare Marketer
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - May 11, 2023 05:00 ★★★★★ - 3 ratingsThe podcast will educate healthcare marketers about how they can improve their media effectiveness by leveraging customer data to create impactful marketing strategies that drive results. By the end of this webinar, participants will be able to evaluate data and key insights to help strengthen m...
Women in Leadership: Lindsey Petrini
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - March 08, 2023 06:00 ★★★★★ - 3 ratingsThe Women in Leadership series explores the life and career path of women in health care leadership roles. Learn how Lindsey Petrini was able to grow into a COO role through so many transitions, including the transition from a for-profit to a not for profit system.
Sparking Change: Health Care Strategy & Market Development Week 2022/ Flood 103
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - December 15, 2022 06:00 ★★★★★ - 3 ratingsWe asked two of our SHSMD member all-stars who have made great contributions to both their field and to SHSMD, "How have you sparked change?" Hear what they had to say about sparking change in their career, organization and membership communities and what their advice is for those entering the f...
CRM Agnostic ROI is POSSIBLE
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - December 15, 2022 06:00 ★★★★★ - 3 ratingsIn an industry that is now riddled with hospitals and health systems disenfranchised and underserved by CRM companies that have over promised and under delivered, it's time to start reimagining Digital Marketing. More than 50% of hospitals expect to have negative margins this year compared to pre...
Defining and Prioritizing DEI Strategy & Communications Plans
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - December 01, 2022 06:00 ★★★★★ - 3 ratingsJoin Camille Strickland as she gives insights into addressing diversity, equity, and inclusion in your organization’s strategy and communications plans, as discussed at SHSMD’s June member meetup. Hear how she’s seeing service line leaders, primary care practice teams, and system population healt...
WakeMed Shares Secrets to Success for Creating a Digital Patient Companion
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - December 01, 2022 06:00 ★★★★★ - 3 ratingsWhen WakeMed Health & Hospitals sought to transform its digital front door strategy, leaders knew they wanted to create a true “digital companion” for consumers. In this session, find out how WakeMed found the right digital health platform and partner, developed an all-access digital engagement s...
Why Mobile Strategy Matters for Marketing in Healthcare
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - November 16, 2022 06:00 ★★★★★ - 3 ratingsAt SHSMD 22, there were many conversations about patient experience, including one Executive Dialog that focused in on human centered design and how to really reach all your healthcare consumer audiences and meet their needs. One of the important aspects of meeting patients where they are is mobi...
SHSMD Leadership Excellence Award Highlight – Rose Glenn
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - November 11, 2022 06:00 ★★★★★ - 3 ratingsSHSMD’s Leadership Excellence award honors outstanding leaders who have contributed to the field of health care strategy. Recipients are individuals who are truly exemplars of the strategy professions and can demonstrate a career of stellar achievement. Join Rose Glenn, a 2022 leadership excelle...
SHSMD Leadership Excellence Award Highlight – Ruth Portacci
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - November 09, 2022 06:00 ★★★★★ - 3 ratingsSHSMD’s Leadership Excellence award honors outstanding leaders who have contributed to the field of health care strategy. Recipients are individuals who are truly exemplars of the strategy professions and can demonstrate a career of stellar achievement. Join Ruth Portacci, a 2022 leadership exce...
Today's Disruptors in Health Care
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - November 02, 2022 05:00 ★★★★★ - 3 ratingsThe nature of competition in health care is one that has evolved over time. When hospitals and health systems began cost-shifting in the early 1980s, the concept of an “ideal patient” who generated generous reimbursement provided the impetus for providers to vie for the same profitable consumers....
New Thinking on Workplace Flexibility So the Great Resignation Doesn’t Leave You in the Dust!
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - October 26, 2022 05:00 ★★★★★ - 3 ratingsThe pandemic has created massive change in what American workers are looking for in a career. The number of workers quitting jobs vaulted to 4.5 million in November 2021, above the prior record of 4.4 million reached in September, according to the U.S. Labor Department. That means 3% of workers v...
SHSMD Leadership Roundtable: Guiding and Developing Teams During Turbulent Times
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - October 20, 2022 05:00 ★★★★★ - 3 ratingsThe last two years have been a difficult time for recruiting and retaining employees for health care organizations. Similar challenges have extended to those who are leading marketing, communication and strategic planning functions. This conversation – featuring senior leaders from the SHSMD boar...
How Health Care Marketers Can Impact Stigma
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - October 20, 2022 05:00 ★★★★★ - 3 ratingsStigma in healthcare often prevents patients from getting the care that they need. Healthcare marketers can positively or negatively impact this stigma through their work depending on the language, visuals and tone they use. Hear from experts at Hazelden Betty Ford Foundation and the American L...
Content Strategy IS Business Strategy: Crafting a Content Dashboard for your C-suite
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - October 06, 2022 05:00 ★★★★★ - 3 ratingsReady to craft a content dashboard that your CMO and CFO care about? You'll receive a Content and Business Strategy template that illustrates the benefits of treating your content strategy as the mission-critical business strategy it is. Bring your leaders the data they need to understand how the...
Primary Care Transformation Planning within an Integrated Delivery System
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - October 06, 2022 05:00 ★★★★★ - 3 ratingsThe changing health care environment, combined with a newly created Primary Care Service Line structure for WellSpan Health, created a fresh opportunity to engage new leaders in the development of a 3-year primary care plan. Please join us as we share the approach the healthcare strategy team des...
Liberating the Consumer Identity to Drive Engagement & Transform Outcomes
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - October 06, 2022 05:00 ★★★★★ - 3 ratingsThe patient experience has become increasingly disconnected, and the growing number of new consumer-facing features makes it difficult for consumers to manage their health and wellness. In addition, having multiple username and passwords complicates access and keeps critical data disconnected and...
Our Needs Have Changed: Thriving with Post-Pandemic Mentorship
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - August 31, 2022 05:00 ★★★★★ - 3 ratingsAlthough mentorship took a pause for many professionals during the pandemic, now is a great time to revisit this essential relationship. Challenges created by marketplace disruption and remote work, and career disconnection and anxiety, are common issues plaguing marketers. In this session, a hea...
Assertive Communication for Healthcare Leaders
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - August 10, 2022 05:00 ★★★★★ - 3 ratingsCommunication skills are vital to your success as a healthcare leader and are potentially the biggest stumbling blocks you will encounter. This podcast will help participants understand how attentive listening impacts the extent to which we, ourselves, are heard. Participants will learn the motiv...
Designing for the Post-Pandemic Future: Modernizing Space to Promote Safety, Efficiency, and Agility
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - August 08, 2022 05:00 ★★★★★ - 3 ratingsThe pandemic highlighted the need for health systems to be ready for anything and as nimble as possible. In order to become a highly flexible and adaptable health system or hospital, we need to think carefully about designing our facilities for the future (and the unknowns). In this session, two ...
Related Shsmd Topics