Latest Shsmd Podcast Episodes
Social Media + Healthcare Heroes: A Dynamic Duo
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - June 28, 2024 06:00 ★★★★★ - 3 ratingsCarley Weinstein provides insights on using social media to honor healthcare heroes and support organizational goals, focusing on staff spotlights, diverse campaigns, and cross-functional collaboration for maximum impact.
Women in Leadership: Julie A. Freischlag
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - June 10, 2024 06:00 ★★★★★ - 3 ratingsThe Women in Leadership series explores the life and career path of women in health care leadership roles. In this episode, we spotlight Julie A. Freischlag, whose distinguished career as a surgeon paved the way to multiple chief surgery positions, ultimately leading to her current role as CEO o...
Thriving Against the Odds: Using Super-Charged Engagement to Navigate the Path to Rural Hospital Sustainability
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - May 31, 2024 06:00 ★★★★★ - 3 ratingsDavid Schreiner, CEO of Katherine Shaw Bethea Hospital discusses strategies for building a culture of care and high performance, inspiring leaders to be the best part of their stakeholders' day.
Get Beyond Calling it “AI” and Explore How to Use Smart Technologies to Innovate
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - May 17, 2024 06:00 ★★★★★ - 3 ratingsRoberta Levy Schwartz, Ph.D., FACHE, Chief Innovation Officer of Houston Methodist hospital system, discusses the transformative power of emerging digital technologies in healthcare. From AI to telemedicine, these innovations are reshaping the future of hospitals and streamlining daily operation...
The Future of Population and Public Health
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - May 07, 2024 06:00 ★★★★★ - 3 ratingsDr. David Ansell discusses how the future of population and public health will be examined within health care as a starting point, and then out to the community to examine public health intersects in the next five years.
Aidan Hettler, the 24-year CEO of a Colorado Hospital
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - May 02, 2024 06:00 ★★★★★ - 3 ratingsAidan Hettler, a 24-year-old CSU College of Business graduate, recently assumed the role of CEO at Sedgwick County Health Center, overseeing critical healthcare facilities serving rural Colorado and Nebraska. Despite his youth, Hettler embraces the challenge of providing essential services to co...
Addressing the Absence of Diverse Participation in Clinical Trials (Case Study)
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - May 01, 2024 06:00 ★★★★★ - 3 ratingsJoin Benjamin as he shares insights into the Mayo Clinic's efforts to enhance diversity in clinical trials through community partnerships and innovative approaches like leveraging market research and AI to break down cultural barriers. Benjamin's case study, first presented at SHSMD's Public Rel...
Women in Leadership: Christine Alvero
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - March 13, 2024 06:00 ★★★★★ - 3 ratingsThe Women in Leadership series explores the life and career path of women in health care leadership roles. Learn how Christine Alvero, DPT, MBA, FACHE went from athletic trainer to Vice President of Hospital Operations.
Strengthening Risk Communications & Mitigating Misinformation in Health Care Emergency Management
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - February 23, 2024 07:00 ★★★★★ - 3 ratingsSuzanne Hendery, Chief Marketing and Customer Officer at Renown Health and SHSMD Board Member; and Alan Shoebridge, Associate Vice President, National Communications Providence and SHSMD President, discuss their impressive session from the 2023 AHA Leadership Summit.
Redesigning Work While Meeting the Demands of the Workforce
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - February 13, 2024 07:00 ★★★★★ - 3 ratingsHealth care leaders are taking steps to redesign work in creative ways to achieve greater efficiency in an environment that provides for greater virtualization of care and work, allowing greater customization to meet workforce demands, and ensuring that workers operate at the top of their licens...
Building an Effective Research and Innovation Hub Within a Community-Based Health System
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - February 09, 2024 07:00 ★★★★★ - 3 ratingsStephen Behm of Bon Secours Mercy Health and Raena Zupan of Futurety discuss how Bon Secours Mercy Health changed its culture, developed new products, and attract, retain, and support visionary clinicians.
Women in Leadership: Aimee Keller-Pickford
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - December 12, 2023 07:00 ★★★★★ - 3 ratingsThe Women in Leadership series explores the life and career path of women in health care leadership roles. Learn how Aimee Keller-Pickford grew from front-line manager to Chief Operating Officer at AdventHealth in Altamonte Springs, FL.
Embracing Privacy as a Competitive Edge in Healthcare Marketing
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - December 11, 2023 07:00 ★★★★★ - 3 ratingsHealth care marketing has never been more challenging. From navigating HIPAA compliance to keeping up-to-date with the latest marketing technologies, health care marketers must constantly adapt to a rapidly evolving landscape. This podcast episode addresses these challenges head-on. Ray Mina, Fr...
Care in the Home: From the Waiting Room to the Living Room
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - November 30, 2023 06:00 ★★★★★ - 3 ratingsHospital at Home: The practice of making house calls may seem like a quaint and nostalgic concept, but it is quickly becoming one of the most disruptive solutions for advancing health care in the United States. Scott Rissmiller, MD of Atrium Health outlines how his Atrium is advancing in this ar...
Women in Leadership: Morgan Jones
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - November 29, 2023 07:00 ★★★★★ - 3 ratingsThe Women in Leadership series explores the life and career path of women in health care leadership roles. Listen to hear Morgan Jones’s journey to becoming VP of Strategic Planning & Business Development at Duke Health.
Adam Tiedt | SHSMD Rising Star Awardee
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - November 17, 2023 07:00 ★★★★★ - 3 ratingsAdam Tiedt is one of 13 SHSMD Rising Star Awardees. The SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their...
Nick Hanson | SHSMD Rising Star Awardee
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - November 15, 2023 07:00 ★★★★★ - 3 ratingsNick Hanson is one of 13 SHSMD Rising Star Awardees. The SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on thei...
Kristina Schiller-Chaki | SHSMD Rising Star Awardee
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - November 14, 2023 07:00 ★★★★★ - 3 ratingsKristina Schiller-Chaki is one of 13 SHSMD Rising Star Awardees. The SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or...
Sarah Murlin | SHSMD Rising Star Awardee
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - November 14, 2023 07:00 ★★★★★ - 3 ratingsSarah Murlin is one of 13 SHSMD Rising Star Awardees. The SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on the...
Advancing Your Strategic Plan: Actionable Insights to Create Value
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - November 10, 2023 07:00 ★★★★★ - 3 ratingsDavid Grandy, Kaiser Permanente's National VP of Innovation, discusses how value creation and value capture, market forces, behavioral insights and competitive asymmetries form the basis of modern strategy.
Bilingual Strategy Communications: Communicating With A Diverse Audience
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - November 03, 2023 06:00 ★★★★★ - 3 ratingsClaudia Otero, Community Outreach Lead from Salinas Valley Health, shares insights on how to develop a messaging strategy to serve bi-lingual audiences.
Rolling with the Punches – Managing Tough MarCom Budget Decisions During Challenging Times
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - October 27, 2023 06:00 ★★★★★ - 3 ratingsMarketing and communications leaders are being hit with all kinds of budgetary decisions – forcing them to defend, dodge, or even throw in the towel. Julia Yoder (Brookings Health System), Amy Comeau (Emory Healthcare) and Sonal Ellison (Endeavor Management) discuss how marketing leaders are get...
The First Phone Call – Where Marketing Plans Die in 4 Seconds Flat
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - October 20, 2023 06:00 ★★★★★ - 3 ratingsCarolyn Cook of MedStar Medical Group and Kristin Baird of the Baird Group discuss how they made the phone experience an important element of its strategic focus by prioritizing and spotlighting key analytics to improve the experience.
Lessons Learned: Academic Medical Centers Acquiring Community Hospitals
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - October 16, 2023 06:00 ★★★★★ - 3 ratingsAnthony Powell, Knowledge Capital Group, and Eugene Hong, MUSC Heath, discuss the governance models and design principals used in acquiring community hospitals, as well as the issues and mitigations that arose in the effort to drive long term value and effectively manage the integration.
Achieve Maximum Patient Engagement Through Connected Care
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - October 06, 2023 06:00 ★★★★★ - 3 ratingsJamey Shiels and Kelly Jo Golson of Advocate Aurora discuss how they use data, personalization and integrated digital health applications to delivery a personalize health and wellness journey for consumers that enhances engagement and improves health outcomes.
Christine Albert Discusses Incoming Presidency and SHSMD Connections
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - September 26, 2023 06:00 ★★★★★ - 3 ratingsChristine Albert Discusses her vision for her SHSMD Presidency as well as her conference session, "Never Let a Good Crisis Go to Waste: How Marketing and Communications is Leading Change and Impact"
Culture of Trust
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - September 20, 2023 05:00 ★★★★★ - 3 ratingsJeff Goldsmith discusses how trust is foundational in health care relationships, whether it is between patients and their caregivers, among clinicians, or between clinicians and the institutions for which they work.
How Marketing & Public Relations Can Help Advance Your Organization’s Health Equity Strategy
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - September 08, 2023 06:00 ★★★★★ - 3 ratingsLindsay Cosimano joins the podcast to discuss health equity, which has become a pressing concern for patients, as they often encounter unequal care due to the healthcare system's failure to meet their clinical and social needs. Lindsay discusses how marketing and PR can play a role in tackling h...
Referral Marketing: A Team-Based Approach in the B2B Space
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - September 01, 2023 06:00 ★★★★★ - 3 ratingsJoin us for an insightful podcast featuring Loren Farquhar and Shelly Caldrello as they discuss Phoenix Children's innovative approach to growing their pediatric service line through referrals. Discover how a combined effort from marketing, physician relations, and the clinical team can lead to ...
Growth for Scale & Ownership: Different Options to Develop Partnerships
SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators - August 25, 2023 06:00 ★★★★★ - 3 ratingsGregory Calosso of Dana-Farber Cancer institute discusses the varying models of partnerships and discusses the pros, cons, and learnings that his organization has experienced in performing partnerships throughout the Northeast and they have ventured into new markets including in the Midwest.
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