SHSMD Podcast Rapid Insights for Health Care Marketers, Planners, and Communicators
163 episodes - English - Latest episode: about 1 month ago - ★★★★ - 3 ratingsSHSMD’s Rapid Insights delivers the latest trends, innovations, and best practices for health care strategists including marketers, planners, business developers and communicators.
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Episodes
Women in Leadership: Christine Alvero
March 13, 2024 06:00 - 47.3 MBThe Women in Leadership series explores the life and career path of women in health care leadership roles. Learn how Christine Alvero, DPT, MBA, FACHE went from athletic trainer to Vice President of Hospital Operations.
Strengthening Risk Communications & Mitigating Misinformation in Health Care Emergency Management
February 23, 2024 07:00 - 46 MBSuzanne Hendery, Chief Marketing and Customer Officer at Renown Health and SHSMD Board Member; and Alan Shoebridge, Associate Vice President, National Communications Providence and SHSMD President, discuss their impressive session from the 2023 AHA Leadership Summit.
Redesigning Work While Meeting the Demands of the Workforce
February 13, 2024 07:00 - 31.7 MBHealth care leaders are taking steps to redesign work in creative ways to achieve greater efficiency in an environment that provides for greater virtualization of care and work, allowing greater customization to meet workforce demands, and ensuring that workers operate at the top of their license. Joanne Conroy discusses how Dartmouth Health and others are addressing today's workforce challenges.
Building an Effective Research and Innovation Hub Within a Community-Based Health System
February 09, 2024 07:00 - 22 MBStephen Behm of Bon Secours Mercy Health and Raena Zupan of Futurety discuss how Bon Secours Mercy Health changed its culture, developed new products, and attract, retain, and support visionary clinicians.
Women in Leadership: Aimee Keller-Pickford
December 12, 2023 07:00 - 54.8 MBThe Women in Leadership series explores the life and career path of women in health care leadership roles. Learn how Aimee Keller-Pickford grew from front-line manager to Chief Operating Officer at AdventHealth in Altamonte Springs, FL.
Embracing Privacy as a Competitive Edge in Healthcare Marketing
December 11, 2023 07:00 - 50.2 MBHealth care marketing has never been more challenging. From navigating HIPAA compliance to keeping up-to-date with the latest marketing technologies, health care marketers must constantly adapt to a rapidly evolving landscape. This podcast episode addresses these challenges head-on. Ray Mina, Freshpaint’s Head of Marketing, will dive into how health care marketers can turn the challenge of privacy into a strategic advantage. By embracing a privacy-first approach to health care marketing, mar...
Care in the Home: From the Waiting Room to the Living Room
November 30, 2023 06:00 - 42.7 MBHospital at Home: The practice of making house calls may seem like a quaint and nostalgic concept, but it is quickly becoming one of the most disruptive solutions for advancing health care in the United States. Scott Rissmiller, MD of Atrium Health outlines how his Atrium is advancing in this area.
Women in Leadership: Morgan Jones
November 29, 2023 07:00 - 52.4 MBThe Women in Leadership series explores the life and career path of women in health care leadership roles. Listen to hear Morgan Jones’s journey to becoming VP of Strategic Planning & Business Development at Duke Health.
Adam Tiedt | SHSMD Rising Star Awardee
November 17, 2023 07:00 - 16.8 MBAdam Tiedt is one of 13 SHSMD Rising Star Awardees. The SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions to their profession and the SHSMD membership.
Nick Hanson | SHSMD Rising Star Awardee
November 15, 2023 07:00 - 18.1 MBNick Hanson is one of 13 SHSMD Rising Star Awardees. The SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions to their profession and the SHSMD membership.
Sarah Murlin | SHSMD Rising Star Awardee
November 14, 2023 07:00 - 16 MBSarah Murlin is one of 13 SHSMD Rising Star Awardees. The SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions to their profession and the SHSMD membership.
Kristina Schiller-Chaki | SHSMD Rising Star Awardee
November 14, 2023 07:00 - 11.6 MBKristina Schiller-Chaki is one of 13 SHSMD Rising Star Awardees. The SHSMD Rising Star recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions to their profession and the SHSMD membership.
Advancing Your Strategic Plan: Actionable Insights to Create Value
November 10, 2023 07:00 - 27.1 MBDavid Grandy, Kaiser Permanente's National VP of Innovation, discusses how value creation and value capture, market forces, behavioral insights and competitive asymmetries form the basis of modern strategy.
Bilingual Strategy Communications: Communicating With A Diverse Audience
November 03, 2023 06:00 - 19 MBClaudia Otero, Community Outreach Lead from Salinas Valley Health, shares insights on how to develop a messaging strategy to serve bi-lingual audiences.
Rolling with the Punches – Managing Tough MarCom Budget Decisions During Challenging Times
October 27, 2023 06:00 - 33.7 MBMarketing and communications leaders are being hit with all kinds of budgetary decisions – forcing them to defend, dodge, or even throw in the towel. Julia Yoder (Brookings Health System), Amy Comeau (Emory Healthcare) and Sonal Ellison (Endeavor Management) discuss how marketing leaders are getting scrappy using data (and other punches) to get keep their marketing objective afloat.
The First Phone Call – Where Marketing Plans Die in 4 Seconds Flat
October 20, 2023 06:00 - 27.8 MBCarolyn Cook of MedStar Medical Group and Kristin Baird of the Baird Group discuss how they made the phone experience an important element of its strategic focus by prioritizing and spotlighting key analytics to improve the experience.
Lessons Learned: Academic Medical Centers Acquiring Community Hospitals
October 16, 2023 06:00 - 24.3 MBAnthony Powell, Knowledge Capital Group, and Eugene Hong, MUSC Heath, discuss the governance models and design principals used in acquiring community hospitals, as well as the issues and mitigations that arose in the effort to drive long term value and effectively manage the integration.
Achieve Maximum Patient Engagement Through Connected Care
October 06, 2023 06:00 - 34.4 MBJamey Shiels and Kelly Jo Golson of Advocate Aurora discuss how they use data, personalization and integrated digital health applications to delivery a personalize health and wellness journey for consumers that enhances engagement and improves health outcomes.
Christine Albert Discusses Incoming Presidency and SHSMD Connections
September 26, 2023 06:00 - 20 MBChristine Albert Discusses her vision for her SHSMD Presidency as well as her conference session, "Never Let a Good Crisis Go to Waste: How Marketing and Communications is Leading Change and Impact"
Culture of Trust
September 20, 2023 05:00 - 37.8 MBJeff Goldsmith discusses how trust is foundational in health care relationships, whether it is between patients and their caregivers, among clinicians, or between clinicians and the institutions for which they work.
How Marketing & Public Relations Can Help Advance Your Organization’s Health Equity Strategy
September 08, 2023 06:00 - 26.2 MBLindsay Cosimano joins the podcast to discuss health equity, which has become a pressing concern for patients, as they often encounter unequal care due to the healthcare system's failure to meet their clinical and social needs. Lindsay discusses how marketing and PR can play a role in tackling health equity.
Referral Marketing: A Team-Based Approach in the B2B Space
September 01, 2023 06:00 - 21.9 MBJoin us for an insightful podcast featuring Loren Farquhar and Shelly Caldrello as they discuss Phoenix Children's innovative approach to growing their pediatric service line through referrals. Discover how a combined effort from marketing, physician relations, and the clinical team can lead to successful B2B strategies and best practices that you can apply to enhance your own service line marketing. Learn how to foster strong relationships within your organization to amplify your referral m...
Growth for Scale & Ownership: Different Options to Develop Partnerships
August 25, 2023 06:00 - 24.6 MBGregory Calosso of Dana-Farber Cancer institute discusses the varying models of partnerships and discusses the pros, cons, and learnings that his organization has experienced in performing partnerships throughout the Northeast and they have ventured into new markets including in the Midwest.
Digital Equity & Inclusion in Healthcare: Designing a Systematic Approach
August 18, 2023 06:00 - 26.5 MBCaroline Franz discusses what Kaiser Permanente learned about digital equity through leveraging their own data sets, assessments, research.
Christine Gallery | 2023 SHSMD Leadership Excellence Award Recipient
August 18, 2023 06:00 - 29.1 MBSHSMD is honored to bestow the 2023 Leadership Excellence Award to Christine Gallery. Christine’s commitment to the strategy professions is illuminated by her service on the SHSMD board, her SHSMD board presidency, and her participation on a variety of committees including Executive Committee, Nominating Committee and Physician Strategies Committee.
Inside Out: How U of U Health Engaged Internal and External Audiences in the Age of Disinformation
August 11, 2023 06:00 - 39.1 MBIt's the age of misinformation, disinformation and a time when, internally and externally, a glut of bad information can be found at your fingertips. How do you ensure patients and employees can sort fact from fiction in order to find reliable information and make good healthcare decisions? During this session, you'll find out how U of U Health grappled with this issue during Covid-19, and how those critical years shaped a communications strategy -- from the inside out -- that has built a fo...
Achieving AI’s Promise & Transformative Power to Shape Health Care’s Future
August 04, 2023 06:00 - 40.5 MBJoin us as Laura Adams, Special Advisor at National Academy of Medicine, guides us into the world of AI in health care. Discover the transformative power of AI and the ethical considerations surrounding its applications, including ChatGPT4. Gain valuable insights into the opportunities and challenges AI presents to health care professionals, envisioning a future where AI revolutionizes person-centered care.
The Evolving Role of AI in Enhancing Clinical Care and Business Operations
July 18, 2023 06:00 - 49.3 MBThe popularity of artificial intelligence (AI) will likely continue to grow, especially for the use of advancing clinical care and streamlining the business of healthcare. Dr. Juan C. Rojas discusses questions around safety, impact, and how growth in this area will impact future regulations.
Building an Integrated System Strategy from the Middle-Out
July 05, 2023 06:00 - 37 MBHealth Systems and Hospitals have dealt with a great amount of change the last few years. Having a strong strategic planning process in place is critical to an organization’s success. Hear how Penn State Health has engaged in a process to build business playbooks, or a mini-strategic plan, for the organization in half the time it once took.
How to Use Your Patient Experience Tech to Improve Staff Retention
July 05, 2023 06:00 - 33.7 MBStaff experience is front and center in health care right now. Burnout and turnover are as high as they have ever been, and it is one of the causes of ongoing negative margins for many health systems. Thirty-nine percent of health care employees are considering leaving their jobs according to Qualtrics, and one in five physicians are planning to leave in the next two years according to the AMA. This turnover is expensive both in terms of the cost of replacing employees and in the impact on p...
"Can We Just Put The Old One Back?" Sustaining a Consumer-Focused Content Strategy
July 05, 2023 06:00 - 50.2 MBUnlocking new patient acquisition required rearchitecting the CHRISTUS Health website to meet the needs of the consumer and overcoming years of internally focused content. This session shares how a multi-hospital system built a consumer-focused website and shifted the significant burden of organizational complexity rightward and created streamlined patient access pathways. More importantly, it focuses on strategies to overcome a sustained onslaught of negative physician and administration fe...
Building a Thought Leadership Program: Preparing Your Leaders for the Big Stage
July 05, 2023 05:00 - 34.2 MBWhether it’s a national conference or a presentation to the Board of Directors, it’s important that your organization’s leaders communicate with confidence and impact. Learn about the proven strategies and tactics UNC Health uses to support and continuously develop executive presence for their leaders.
Data Analytics: Using Tools to Tell a Story
June 30, 2023 06:00 - 36.9 MBIt is important for health care strategists to build visualizations and stories out of the data and information they use each day. Hear best practices for using tools to conceptualize the meaning of the data and information you have in order to produce relevant insights, stories and visualizations that resonate with your audiences.
Sparking Creativity: Live With Wonder, Wisdom, and Whimsy
June 07, 2023 06:00 - 31.8 MBBrad Montague encourages us to all do our small part to make the world a better place through joyful rebellion, connection with others, and re-sparking our purpose both in our daily lives and roles in health care.
Unlocking the Power of Data as a Healthcare Marketer
May 11, 2023 05:00 - 30.6 MBThe podcast will educate healthcare marketers about how they can improve their media effectiveness by leveraging customer data to create impactful marketing strategies that drive results. By the end of this webinar, participants will be able to evaluate data and key insights to help strengthen marketing strategies and help marketer identify ways to target effectively consumers due to HIPAA regulations.
Women in Leadership: Lindsey Petrini
March 08, 2023 06:00 - 38.2 MBThe Women in Leadership series explores the life and career path of women in health care leadership roles. Learn how Lindsey Petrini was able to grow into a COO role through so many transitions, including the transition from a for-profit to a not for profit system.
CRM Agnostic ROI is POSSIBLE
December 15, 2022 06:00 - 21.9 MBIn an industry that is now riddled with hospitals and health systems disenfranchised and underserved by CRM companies that have over promised and under delivered, it's time to start reimagining Digital Marketing. More than 50% of hospitals expect to have negative margins this year compared to pre-pandemic, so how do we work smarter with fewer resources while not compromising the ability to show true undeniable ROI? Learn from Becky Imbimbo, Digital Health Consultant with DeliverHealth that sp...
Sparking Change: Health Care Strategy & Market Development Week 2022/ Flood 103
December 15, 2022 06:00 - 21.1 MBWe asked two of our SHSMD member all-stars who have made great contributions to both their field and to SHSMD, "How have you sparked change?" Hear what they had to say about sparking change in their career, organization and membership communities and what their advice is for those entering the field.
WakeMed Shares Secrets to Success for Creating a Digital Patient Companion
December 01, 2022 06:00 - 30.3 MBWhen WakeMed Health & Hospitals sought to transform its digital front door strategy, leaders knew they wanted to create a true “digital companion” for consumers. In this session, find out how WakeMed found the right digital health platform and partner, developed an all-access digital engagement strategy, and engaged employees to build its platform and achieve measurable results, including over 9,000 active users a month and 250,000 sessions a year.
Defining and Prioritizing DEI Strategy & Communications Plans
December 01, 2022 06:00 - 21.9 MBJoin Camille Strickland as she gives insights into addressing diversity, equity, and inclusion in your organization’s strategy and communications plans, as discussed at SHSMD’s June member meetup. Hear how she’s seeing service line leaders, primary care practice teams, and system population health teams ban together to address access to care barriers.
Why Mobile Strategy Matters for Marketing in Healthcare
November 16, 2022 06:00 - 36.3 MBAt SHSMD 22, there were many conversations about patient experience, including one Executive Dialog that focused in on human centered design and how to really reach all your healthcare consumer audiences and meet their needs. One of the important aspects of meeting patients where they are is mobile. Most healthcare journeys today start with an online search, and mobile search is outpacing desktop and growing everyday. In addition, 60% of Americans say they want the same consumer experience i...
SHSMD Leadership Excellence Award Highlight – Rose Glenn
November 11, 2022 06:00 - 20.5 MBSHSMD’s Leadership Excellence award honors outstanding leaders who have contributed to the field of health care strategy. Recipients are individuals who are truly exemplars of the strategy professions and can demonstrate a career of stellar achievement. Join Rose Glenn, a 2022 leadership excellence awardee, as she discusses her career and some of her most memorable moments that helped her get to where she is today.
SHSMD Leadership Excellence Award Highlight – Ruth Portacci
November 09, 2022 06:00 - 14.1 MBSHSMD’s Leadership Excellence award honors outstanding leaders who have contributed to the field of health care strategy. Recipients are individuals who are truly exemplars of the strategy professions and can demonstrate a career of stellar achievement. Join Ruth Portacci, a 2022 leadership excellence awardee, as she discusses her career and some of her most memorable moments that helped her get to where she is today.
Today's Disruptors in Health Care
November 02, 2022 05:00 - 47.8 MBThe nature of competition in health care is one that has evolved over time. When hospitals and health systems began cost-shifting in the early 1980s, the concept of an “ideal patient” who generated generous reimbursement provided the impetus for providers to vie for the same profitable consumers. Times have changed, and the competitive landscape is very different now. According to the latest Futurescan survey, the loss of market share is something health care executives already see on the ho...
New Thinking on Workplace Flexibility So the Great Resignation Doesn’t Leave You in the Dust!
October 26, 2022 05:00 - 27.7 MBThe pandemic has created massive change in what American workers are looking for in a career. The number of workers quitting jobs vaulted to 4.5 million in November 2021, above the prior record of 4.4 million reached in September, according to the U.S. Labor Department. That means 3% of workers voluntarily left their positions. The healthcare industry is facing these same challenges. Understanding the mindset of employees and the different needs and perspectives of those at various points in...
How Health Care Marketers Can Impact Stigma
October 20, 2022 05:00 - 21.4 MBStigma in healthcare often prevents patients from getting the care that they need. Healthcare marketers can positively or negatively impact this stigma through their work depending on the language, visuals and tone they use. Hear from experts at Hazelden Betty Ford Foundation and the American Lung Association about how they are smashing stigma in addiction and mental health as well as smoking related lung disease.
SHSMD Leadership Roundtable: Guiding and Developing Teams During Turbulent Times
October 20, 2022 05:00 - 28 MBThe last two years have been a difficult time for recruiting and retaining employees for health care organizations. Similar challenges have extended to those who are leading marketing, communication and strategic planning functions. This conversation – featuring senior leaders from the SHSMD board – will discuss how you can act now to ensure that your team is prepared to thrive during what’s likely to be an unpredictable future. Our discussion will also focus on how leaders can ensure that th...
Primary Care Transformation Planning within an Integrated Delivery System
October 06, 2022 05:00 - 23.1 MBThe changing health care environment, combined with a newly created Primary Care Service Line structure for WellSpan Health, created a fresh opportunity to engage new leaders in the development of a 3-year primary care plan. Please join us as we share the approach the healthcare strategy team designed to engage key stakeholder groups across the organization to develop a transformational primary care plan within the integrated delivery system.
Content Strategy IS Business Strategy: Crafting a Content Dashboard for your C-suite
October 06, 2022 05:00 - 20.8 MBReady to craft a content dashboard that your CMO and CFO care about? You'll receive a Content and Business Strategy template that illustrates the benefits of treating your content strategy as the mission-critical business strategy it is. Bring your leaders the data they need to understand how the visibility, promotion and engagement of your content creates business growth and loyalty. Before you complete your data discovery, data storytelling, data integration and data visualization, you need...
Liberating the Consumer Identity to Drive Engagement & Transform Outcomes
October 06, 2022 05:00 - 13.9 MBThe patient experience has become increasingly disconnected, and the growing number of new consumer-facing features makes it difficult for consumers to manage their health and wellness. In addition, having multiple username and passwords complicates access and keeps critical data disconnected and forces consumers to seek care from disparate systems. Join Advocate Aurora Health as they demonstrate how the creation of LiveWell, an integrated platform that includes a consumer identity manageme...