Latest Searchmarketing Podcast Episodes
How AI and Entity-Based Search are Transforming SEO → Zach Boyette
2X eCommerce Podcast - July 02, 2024 06:00 - 50 minutes ★★★★★ - 51 ratingsZach Boyette is the co-founder of Galactic Fed, a growth marketing agency specializing in paid media, SEO, and organic social strategies. With a background at Google and TopTal, Zach brings a wealth of experience in scaling businesses and driving digital growth. His agency takes a scien...
How HatLaunch Leveraged Clearco’s Non-Dilutive Funding and Scales to $10M → Robert Hamm
2X eCommerce Podcast - June 25, 2024 06:00 - 55 minutes ★★★★★ - 51 ratingsIn this episode of the 2X eCommerce Podcast, host Kunle Campbell is joined by Andrew Curtis, CEO of Clearco, along with Robert Hamm and Tyler Smith from HatLaunch. They discuss leveraging non-dilutive funding to scale HatLaunch to a $10 million business. Learn how effective ad spend, s...
How Elite Media Buyers are Leveraging AI in their Meta Ads Campaigns → Depesh Mandalia
2X eCommerce Podcast - June 18, 2024 14:25 - 57 minutes ★★★★★ - 51 ratingsIn this episode of the 2x eCommerce podcast, host Kunle Campbell interviews Facebook ad expert Depesh Mandalia, discussing how elite media buyers are leveraging AI in Meta ads. They delve into topics such as the 5W Avatar framework for targeting audiences, the evolution of Depesh's care...
How Personalized Unboxing Drives Customer Loyalty → Tyler Delarm
2X eCommerce Podcast - June 11, 2024 13:00 - 31 minutes ★★★★★ - 51 ratingsTyler Delarm serves as the Head of Marketing at Undigital, where he spearheads efforts to revolutionize the unboxing experience for DTC brands. His extensive marketing background, which includes eCommerce and FinTech, has equipped him with unique insights into customer engagement and re...
$40M Revenue in Year 3: How Meta Ads, Strategic Branding, and Influencers Drive Hostage Tape's Success → Alex Neist
2X eCommerce Podcast - June 04, 2024 06:00 - 1 hour ★★★★★ - 51 ratingsIn this episode of the 2X eCommerce Podcast, Kunle Campbell interviews Alex Neist, the founder of Hostage Tape, a disruptive sleep brand. Alex shares his journey from managing a SaaS business to creating and rapidly scaling Hostage Tape into a multi-million dollar business. He discusses...
Performance-Driven Influencer Marketing Mastery: Generating Revenue at Scale through TikTok and Instagram Posts → Nadia Bubennikova
2X eCommerce Podcast - May 28, 2024 06:00 - 57 minutes ★★★★★ - 51 ratingsIn today's episode of the 2X eCommerce Podcast, we delve into the technical intricacies of influencer marketing with Nadia Bubennikova from Famesters. Nadia provides a comprehensive breakdown of how to effectively scale revenue through performance-driven influencer marketing campaigns o...
The Right Way to Use Google and Meta Ads to Scale Your DTC Sales from $1M to $10M+ → Sam Piliero (2nd Interview)
2X eCommerce Podcast - May 21, 2024 14:00 - 1 hour ★★★★★ - 51 ratingsIn this second part of the interview with Sam Piliero on the 2X eCommerce Podcast, host Kunle Campbell continues the conversation from last week, shifting focus from strategic to tactical insights. They delve into advanced strategies for optimizing Google Ads and Meta campaigns, providi...
Ex-VaynerMedia and BarkBox Exec Explains How to Scale from $1M to $10M+ → Sam Piliero
2X eCommerce Podcast - May 14, 2024 06:00 - 48 minutes ★★★★★ - 51 ratingsIn this episode of the 2X eCommerce Podcast, I sit down with Sam Piliero, the founder and CEO of The Moonlighters, a demand gen and capture media buying agency. Sam’s journey from selling lemonade as a kid to working with major players like VaynerMedia and BarkBox is truly inspiring. He...
How Automating Accounting Fuels E-Commerce Growth → Jason Richelson
2X eCommerce Podcast - May 07, 2024 10:59 - 46 minutes ★★★★★ - 51 ratingsIn this episode of the 2X eCommerce Podcast, host Kunle Campbell speaks with Jason Richelson, the founder of Bookkeep, to explore the critical elements of accounting tailored for the online retail space. The discussion centers on the pivotal role of accrual accounting and its necessity ...
How Dapper Boi Redefines Fashion with All-Gender Inclusivity → Vicky Pasche
2X eCommerce Podcast - April 30, 2024 08:00 - 50 minutes ★★★★★ - 51 ratingsIn today’s episode of the 2X eCommerce Podcast, we delve deep into the innovative journey of Dapper Boi, a brand at the forefront of all-gender inclusive fashion. Host Kunle Campbell engages with Vicky Pasche, the visionary founder of Dapper Boi, tracing the brand’s evolution from its r...
Maximising Your eCommerce Capital Raising and Funding Outcomes → Lonnie Bloom
2X eCommerce Podcast - April 23, 2024 10:36 - 40 minutes ★★★★★ - 51 ratingsIn this episode of the 2X eCommerce Podcast, Kunle Campbell sits down with Lonnie Bloom, an audit partner at Withum specializing in the e-commerce and technology sectors. Bloom recounts his journey from a budding interest in accounting to his pivotal role in navigating the financial com...
Maximising Your eCommerce Capital Raising and Funding Outcomes → Loonie Bloom
2X eCommerce Podcast - April 23, 2024 10:36 - 40 minutes ★★★★★ - 51 ratingsIn this episode of the 2X eCommerce Podcast, Kunle Campbell sits down with Lonnie Bloom, an audit partner at Witham specializing in the e-commerce and technology sectors. Bloom recounts his journey from a budding interest in accounting to his pivotal role in navigating the financial com...
How to Make Better Pricing Decisions as an eCommerce Operator → Aaron Cowper
2X eCommerce Podcast - April 16, 2024 08:00 - 52 minutes ★★★★★ - 51 ratingsIn today's episode of the 2X eCommerce Podcast, we dive into the nuanced world of eCommerce pricing strategies with Aaron Cowper, the mastermind behind ShopGrok. Host Kunle Campbell engages Aaron in a deep discussion on his evolution from a strategy consultant for global giants like PwC...
How to Transform Your eCommerce Business from Surviving to Thriving with CRO Mastery → Matthew Stafford
2X eCommerce Podcast - April 09, 2024 08:00 - 44 minutes ★★★★★ - 51 ratingsIn today's episode of the 2X eCommerce Podcast, we dive into the intricacies of Conversion Rate Optimization (CRO) for ecommerce with Matthew Stafford, co-founder of Build Grow Scale. Host Kunle Campbell engages Stafford in a detailed discussion on the key factors that enable ecommerce ...
How ThriftBooks Became North America's Leading Second-Hand Bookseller → Mike Ward
2X eCommerce Podcast - April 02, 2024 13:00 - 1 hour ★★★★★ - 51 ratingsIn today's episode of the 2X eCommerce Podcast, we delve into the remarkable journey of ThriftBooks, the leading secondhand books business in North America. Host Kunle Campbell interviews Mike Ward, the Chief Innovation Officer at ThriftBooks.com, exploring the company's evolution from ...
"8-D Method" that has generated over $1 billion in eCommerce sales → Sabir Semerkant
2X eCommerce Podcast - March 26, 2024 09:00 - 1 hour ★★★★★ - 51 ratingsOn today’s episode, Kunle is joined by Sabir Semerkant, CEO and Founder of Growth by Sabir, a program designed to maximize the growth potential of a business. The power of yes. Sabir has lived by saying yes throughout his life. His high school guidance counselor’s advice to take his...
8D Method to Scale → Sabir Semerkant
2X eCommerce Podcast - March 26, 2024 09:00 - 1 hour ★★★★★ - 51 ratingsOn today’s episode, Kunle is joined by Sabir Semerkant, CEO and Founder of Growth by Sabir, a program designed to maximize the growth potential of a business. The power of yes. Sabir has lived by saying yes throughout his life. His high school guidance counselor’s advice to take his...
How Shopify is Doubling Down on Enterprise Commerce → Bobby Morrison
2X eCommerce Podcast - March 19, 2024 12:43 - 53 minutes ★★★★★ - 51 ratingsIn this episode, Bobby, the Chief Revenue Officer at Shopify, discusses the company's growth and positioning in the enterprise commerce market. He shares his career journey and highlights the strategy behind Shopify's foray into the enterprise space. Bobby explains Shopify's architectur...
How Grip has Safely Shipped $1B worth of Perishables for DTC Brands → Juan Meisel
2X eCommerce Podcast - March 12, 2024 09:00 - 43 minutes ★★★★★ - 51 ratingsOn today’s episode, Kunle is joined by Juan Meisel, Founder and CEO of Grip, a logistics company that handles frozen/refrigerated products all over the US smoothly and hassle-free. Juan Meisel used to work with ButcherBox, an animal-welfare-focused meat company that sources and deli...
How Holme and Hadfield are Using Community to Power Up their Product Development Process → Phil Hadfield
2X eCommerce Podcast - March 05, 2024 09:00 - 1 hour ★★★★★ - 51 ratingsOn today's episode, we dive deep into the world of e-commerce, entrepreneurship, and building a brand that stands out in the crowded digital marketplace. Kunle speaks to Phil from Holme & Hadfield, a brand that has taken the e-commerce world by storm by focusing on creating meticulously...
How to Generate Awareness at Scale through Connected TV as Your #1 Top of Funnel Channel → Aditya Varanasi
2X eCommerce Podcast - February 27, 2024 09:00 - 49 minutes ★★★★★ - 51 ratingsOn today’s episode, Kunle is joined by Aditya Varanasi, CEO of Awarity, a media agency that offers effective ad campaigns for small businesses through connected TV. Aditya Varanasi only dreamt of a stable and high-paying job so he decided to become a doctor. Little did he know that ...
The Only 4 Page Types That Matter in Your Frontend Customer Journey → Chase Clymer
2X eCommerce Podcast - February 21, 2024 04:18 - 57 minutes ★★★★★ - 51 ratingsOn today’s episode, Kunle is joined by Chase Clymer, Co-Founder of Electric Eye, an agency helping brands optimize their Shopify page to create memorable and impactful customer experiences. “I’m earning all of my gray hair.” From the last time he was a guest in the podcast, Chase ha...
Use this simple formula to continuously improve yourself and performance → Kunle Campbell
2X eCommerce Podcast - February 14, 2024 06:11 - 28 minutes ★★★★★ - 51 ratingsOn today’s episode, Kunle, Co-Founder of Octillion Capital Partners, an acquisition company that works with “good-for-you” brands. Kunle briefly shares his career journey from when he started with SEO to being the co-founder of Octillion Capital Partners and the host of the 2XE podc...
Sourcing from China: Minimize COGs and Maximize Quality → JK Beaton
2X eCommerce Podcast - February 06, 2024 11:40 - 1 hour ★★★★★ - 51 ratingsOn today’s episode, Kunle is joined by John Kyle Beaton, President of China Product Pros, an agency helping brands first-hand with sourcing and logistics from their local networks in China. John had always had a taste for adventure and when the opportunity came to go to China and pu...
Local Strategies - How Better Online Reputation Drives Revenue with Raj Nijjer - EP329
Search Engine Journal Show - January 30, 2024 16:00 - 49 minutes ★★★★ - 50 ratingsJoin us as we look at how your online reputation and local marketing strategies can drive revenue for your business, while avoiding pitfalls along the way. With guest Raj Nijjer of Edge, we’ll dive into the revenue impacts that your online reputation can have, and why this reputation building ...
Personalization is taking what you know and doing something about it → Thomas McCutchen
2X eCommerce Podcast - January 30, 2024 09:00 - 55 minutes ★★★★★ - 51 ratingsOn today’s episode, Kunle is joined by Thomas McCutchen, Head of Strategy for The Bear Group, an agency dedicated to provide web solutions to achieve growth for brands in different industries. Thomas McCutchen found and drove the success of Scoutside for twelve years until their con...
Facebook Advertising in 2024 Using AI → Depesh Mandalia
2X eCommerce Podcast - January 23, 2024 09:00 - 1 hour ★★★★★ - 51 ratingsOn today’s episode, Kunle is joined by Depesh Mandalia, Founder & CEO of SM Commerce, a platform that seeks to aid brand owners create better ads. Depesh Mandalia had been a guest on the podcast episode 29 where he and Kunle talked about the success of his personalized children’s bo...
Avoid The Noise: How To Prove That Your SEO Matters with Dan Taylor - EP328
Search Engine Journal Show - January 19, 2024 16:00 - 46 minutes ★★★★ - 50 ratingsJoin us as we explore how to prove that SEO matters to resistant stakeholders and C-suite executives, along with ways to combat the external noise affecting the outlook on SEO efforts. Dan brings his experience as a leading SEO consultant for top companies to this exclusive interview. He and ...
2024 eCommerce Predictions, what to expect → Nirav Sheth
2X eCommerce Podcast - January 16, 2024 09:00 - 39 minutes ★★★★★ - 51 ratingsIn this episode, Kunle Campbell interviews Nirav Sheth, CEO and founder of Anata, a premier eCommerce partner for direct-to-consumer (DTC) brands. They discuss the outlook for 2022 and 2024 in the eCommerce industry. They review the challenges faced by brands in 2023, the success factor...
What 2023 Taught Me → Kunle Campbell
2X eCommerce Podcast - December 26, 2023 09:00 - 42 minutes ★★★★★ - 51 ratingsOn today’s episode, Kunle, Co-Founder of Octillion Capital Partners, an acquisition company that works with clean health, beauty, food, and beverage brands. Kunle Campbell is a serial entrepreneur and investor. He is the Co-founder of 2X eCommerce, an eCommerce consulting agency tha...
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