Latest Searchengineoptimisation Podcast Episodes
LinkedIn Marketing IS a Must for Healthcare Professionals | ft. Tara Humphrey
The Digital Marketing Podcast by Exposure Ninja - July 12, 2024 07:00 - 57 minutes ★★★★★ - 12 ratingsWelcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Tara Humphrey, Primary Care Leader and Host of the Business of Healthcare Podcast (https://www.thcprimarycare.co.uk/thebusinessofhealthcarepodcast), and we talk about: Dark green rebr...
How To Get Qualified B2B Leads using PPC
The Digital Marketing Podcast by Exposure Ninja - July 08, 2024 09:51 - 27 minutes ★★★★★ - 12 ratingsWhen it comes to running ads on search and social media, the main issues we see with B2B marketing in particular are around creativity and targeting. The key to pay-per-click advertising is always the same, no matter your industry — getting great ads in front of the right people at the right t...
How To Disrupt a $273 Billion Industry...with Basic Marketing
The Digital Marketing Podcast by Exposure Ninja - July 01, 2024 07:00 - 28 minutes ★★★★★ - 12 ratingsEvery day, marketing managers contact us from businesses in traditional, “boring” industries They’re desperate to shake up these industries and they want to know 2 things: Is it possible? How to do it Today we will look at an industry where this is happening — business banking — and teach ...
How to Build a Cult of Loyal Customers | ft. Danielle Nicholls
The Digital Marketing Podcast by Exposure Ninja - June 27, 2024 08:00 - 48 minutes ★★★★★ - 12 ratingsWelcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Danielle Nicholls, Content Creator and Social Media Editor at Alton Towers Resort, and we talk about: AI Corner: Update on Google’s AI Overviews Boosting Brand Awareness with Social...
How We 10x'd Leads for a Finance Company
The Digital Marketing Podcast by Exposure Ninja - June 21, 2024 12:58 - 53 minutes ★★★★★ - 12 ratingsWelcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: Annual lead targets smashed in 4 months with 4 learnings The Needleless Haystack Timestamps 00:00 – Intro 03:00 – Story 1 – Annual lead targets smashed in 4 months with 4 learnin...
How to Bridge the Gap Between Marketing and Sales
The Digital Marketing Podcast by Exposure Ninja - June 17, 2024 08:34 - 29 minutes ★★★★★ - 12 ratingsIt’s a tale as old as time… For thousands of years, marketing and sales have been arguing. And, even though I talk marketing on this channel, I’ve been on both sides of this coin. I know how much better the results are — and how much happier these teams are — when they get along. And I w...
Email Marketing Just Got a Whole Lot More Competitive
The Digital Marketing Podcast by Exposure Ninja - June 13, 2024 21:00 - 58 minutes ★★★★★ - 12 ratingsWelcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: Lessons from UK Election Digital Advertising Scot Rail & Swiftonomics Warnings from Apple's Developer Conference Timestamps 00:00 – Intro 00:49 – Story 1 – Lessons from UK El...
What the Google Leak Means for SEO
The Digital Marketing Podcast by Exposure Ninja - June 10, 2024 11:32 - 26 minutes ★★★★★ - 12 ratings2500+ internal Google documents, giving some details about how search works were accidentally leaked online. This is the biggest Google leak I’ve ever seen. These documents give us marketers an incredible insight into Google’s ranking factors. Not only that but there’s evidence that Google...
Google's AI Overviews Fiasco | ft. Joe Glendinning
The Digital Marketing Podcast by Exposure Ninja - June 07, 2024 07:00 - 53 minutes ★★★★★ - 12 ratingsWelcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Joe Glendinning from Renew and Sustain, and we talk about: Google Rolls Back AI Overviews klarna cuts marketing spend by 25% through the use of AI IKEA is hiring store staff…in Ro...
How to Rank in Google’s AI Overviews
The Digital Marketing Podcast by Exposure Ninja - June 03, 2024 06:00 - 25 minutes ★★★★★ - 12 ratingsThe time has finally come. Google has released AI search to the public. They’re calling it AI Overviews. We've been waiting for this moment for a year — ever since Google started testing the Search Generative Experience (SGE) in Search Labs. We were the first agency to share how to rank i...
HUGE Google Leak Confirms SEO Theories | ft. Lucy King
The Digital Marketing Podcast by Exposure Ninja - May 30, 2024 07:00 - 54 minutes ★★★★★ - 12 ratingsIn This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Lucy King, and we talk about: How a huge Google leak confirms some juicy SEO theories JoJo Siwa's "Bad Girl" rebrand Are Google’s AI Overviews spreading misin...
How To Use Performance Max Like a NINJA
The Digital Marketing Podcast by Exposure Ninja - May 27, 2024 07:00 - 32 minutes ★★★★★ - 12 ratingsDo your Google Ad campaigns leave you wanting more? Well, Google’s Performance Max ads may be for you. Google likes to tell people that Performance Max ads are just plug-and-play, but we know you can get more from them by using a clever strategy. In this video, we share some of the winning...
The Future of SEO Changed AGAIN | ft. Annabelle Baugh
The Digital Marketing Podcast by Exposure Ninja - May 23, 2024 07:00 - 1 hour ★★★★★ - 12 ratingsIn This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Annabelle Baugh, and we talk about: Tim's AI Corner: Google launches SGE/AI Overviews. The Art and Science of Weather-Based Marketing Lessons from On The Be...
The Future of SEO Changed AGAIN | ft. Annabelle Baugh (Dojo #18)
The Digital Marketing Podcast by Exposure Ninja - May 23, 2024 07:00 - 1 hour ★★★★★ - 12 ratingsIn This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Annabelle Baugh, and we talk about: Tim's AI Corner: Google launches SGE/AI Overviews. The Art and Science of Weather-Based Marketing Lessons from On The Be...
How Google's AI Overviews Will Change SEO Forever
The Digital Marketing Podcast by Exposure Ninja - May 20, 2024 07:30 - 29 minutes ★★★★★ - 12 ratingsGoogle just announced 4 new updates which are absolutely HUGE for search. Any business that is marketing using search or PPC (which should be all of you) needs to understand what these changes are about because they are going to have a serious impact. This is not a drill This is the chang...
What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy
The Digital Marketing Podcast by Exposure Ninja - May 17, 2024 15:41 - 1 hour ★★★★★ - 12 ratingsIn This Episode... Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Gustavo Uy, and we talk about: Apple Apologises for Crush Advert The Ordinary Push Science in Ads Tim’s AI Corner: GPT-4o Timestamps 02:36 – Story 1 – Appl...
Marketing Lessons from Aldi's Brilliance | ft. Danielle McMullen
The Digital Marketing Podcast by Exposure Ninja - May 10, 2024 13:00 - 53 minutes ★★★★★ - 12 ratingsIn This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Danielle McMullen, and we talk about: Marketing Lessons From Donald Duck's Birthday Aldi's Mammoth Social Media Presence Tim's AI Corner - Apple and AI Search U...
The Reason Your PPC Isn't Working | ft. Rebecca Pilkington
The Digital Marketing Podcast by Exposure Ninja - May 09, 2024 17:00 - 52 minutes ★★★★★ - 12 ratingsIn This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Rebecca Pilkington, and we talk about: Vegan Brand Makes an AI Email Error YouTube Trials Pause Ads AI Search Updates (SGE and Meta) Timestamps 02:57 – Story...
The Reality of AI-based Content
The Digital Marketing Podcast by Exposure Ninja - May 06, 2024 07:00 - 33 minutes ★★★★★ - 12 ratingsCan generative AI tools like ChatGPT write marketing content as well as human writers? Of course, we're a bit biased towards the human writers, but we're also incredibly bullish about the potential of AI in the marketing space. We're obsessed with testing AI tools to see which is the best at...
All-in-One Guide to Content Marketing [REWIND]
The Digital Marketing Podcast by Exposure Ninja - May 04, 2024 06:00 - 21 minutes ★★★★★ - 12 ratingsThis episode is a re-upload of a classic, but still highly relevant, podcast episode about how content marketing works - and how you can use it to earn bankable. Enjoy! Watch the video instead: exposure.ninja/content-101-rewind Get a FREE review of your website: exposureninja.com/rpod/review ...
Tesla's PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite
The Digital Marketing Podcast by Exposure Ninja - May 01, 2024 11:58 - 50 minutes ★★★★★ - 12 ratingsWelcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we're joined by Emma Davies and Ruta Sudmantaite, and we talk about: Tesla Firing 40 PPC Marketers Heinz and Barbie Collab LinkedIn and the London Marathon Timestamps 04:24 – Story 1 – Tesla F...
How Hubspot's Marketing Works [REWIND]
The Digital Marketing Podcast by Exposure Ninja - April 27, 2024 06:00 - 33 minutes ★★★★★ - 12 ratingsThis episode is a re-upload of a classic, but still highly relevant, podcast episode about how Hubspot does extraordinary digital marketing - and how you can too. Enjoy! Watch the video instead: exposure.ninja/hubspot-rewind Get a FREE review of your website: exposureninja.com/rpod/review Ge...
How to Accelerate Your Marketing Machine
The Digital Marketing Podcast by Exposure Ninja - April 23, 2024 07:00 - 30 minutes ★★★★★ - 12 ratingsAre you giving people the ick? Well, not you personally, but your business. Are people getting the best first impression of your business, or are they deciding you're not for them before giving you a chance, based purely on your website? This happens to a huge number of businesses - B2B an...
Why Your Landing Pages Don't Convert [REWIND]
The Digital Marketing Podcast by Exposure Ninja - April 20, 2024 06:00 - 45 minutes ★★★★★ - 12 ratingsThis episode is a re-upload of a classic, but still highly relevant, podcast episode about why your landing pages aren't converting (and how to fix it). Enjoy! Watch the video instead: exposure.ninja/pages-dont-convert Get a FREE review of your website: exposureninja.com/rpod/review Get the ...
How Formula One Teams Nail Event Marketing | The Dojo (Ep. 13)
The Digital Marketing Podcast by Exposure Ninja - April 19, 2024 06:00 - 1 hour ★★★★★ - 12 ratingsWelcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: GA4 dropping ‘conversions’ F1 team's event marketing Almost half of British consumers spend extra on high-quality products Timestamps 2:37 - Story 1 - GA4 drops ‘conversions’ ...
How to Do Local SEO for Multiple Locations
The Digital Marketing Podcast by Exposure Ninja - April 18, 2024 06:34 - 31 minutes ★★★★★ - 12 ratingsFor many businesses, ranking using local SEO can be an absolute game-changer. But, it can also be tricky. Especially if you’ve got lots of different locations, and you want to get each location visibility in search for its local area. Local SEO has its own rules, and you need to create a se...
The Risks of Relying on AI Content I ft. Andy Tuxford
The Digital Marketing Podcast by Exposure Ninja - April 15, 2024 06:30 - 52 minutes ★★★★★ - 12 ratingsWelcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week Andy joins us for the podcast, where we talk about: Google's recent algorithm update Google testing SGE in the UK and considering charging for search Hubspot relaunches its CMs as the AI-filled C...
2024's Best B2C Marketing Strategies [REWIND]
The Digital Marketing Podcast by Exposure Ninja - April 13, 2024 06:00 - 34 minutes ★★★★★ - 12 ratingsThis episode is a re-upload of a classic, but still highly relevant, podcast episode about the best B2C marketing strategies for 2024. Enjoy! Watch the video instead: exposure.ninja/b2c-2024 Get a FREE review of your website: exposureninja.com/rpod/review Get the show notes: exposureninja.co...
2024's Best B2B Marketing Strategies [REWIND]
The Digital Marketing Podcast by Exposure Ninja - April 06, 2024 06:00 - 19 minutes ★★★★★ - 12 ratingsThis episode is a re-upload of a classic, but still highly relevant, podcast episode about how Monday.com does digital marketing and how you can too. Enjoy! Watch the video instead: exposure.ninja/b2b-strategies-2024 Get a FREE review of your website: exposureninja.com/rpod/review Get the sh...
The Impact of AI on Customer Trust I ft. Daisy Burns O'Keefe
The Digital Marketing Podcast by Exposure Ninja - April 05, 2024 08:02 - 50 minutes ★★★★★ - 12 ratingsWelcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week Daisy joins us for the podcast, where we talk about: - OpenAI’s New Voice Cloning AI - The Smart (And Evil?) Mobile Game Conversion Funnel - Costa's Hot Milkshakes Timestamps 01:51 Story 1 ...
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