How to Bridge the Gap Between Marketing and Sales

English - June 17, 2024 08:34 - 29 minutes - 40.9 MB - ★★★★★ - 12 ratings
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It’s a tale as old as time…

For thousands of years, marketing and sales have been arguing.

And, even though I talk marketing on this channel, I’ve been on both sides of this coin.

I know how much better the results are — and how much happier these teams are — when they get along.

And I want the same for you.

Sales and marketing think the other hates them and doesn't value their work, meaning they are automatically hostile towards each other.

I dispel these rumours in today's podcast and start the healing process.