Latest Scaleingyouragency Podcast Episodes
EP 454: Improving client-agency trust and other takeaways from the 2024 Agency Edge Research study with Susan Baier
Build a Better Agency Podcast - June 17, 2024 08:00 - 52 minutes ★★★★★ - 266 ratingsEvery year, we go out into the field to understand the biggest pain points and priorities for both agencies and clients. This year, we took data from the 2024, 2019, and 2014 Agency Edge Research studies to compare how client expectations have changed over the years. This year, the burning issu...
EP 453: Getting up to speed with the new FTC non-compete rule with Sharon Toerek
Build a Better Agency Podcast - June 10, 2024 08:00 - 46 minutes ★★★★★ - 266 ratingsThe FTC has recently passed regulations against non-compete clauses on a federal level in all work contracts. Starting in the fall of 2024, agencies will have new rules to comply with regarding their employees and independent contractors. This will be a big shake-up for many agency owners, but ...
EP 452: Expanding your agency talent pool with international employees with Kim Walker
Build a Better Agency Podcast - June 03, 2024 08:00 - 53 minutes ★★★★★ - 266 ratingsAgency owners who want to scale their business often run into a chicken-and-egg situation. To scale and grow sustainably, you need to hire more people. But to be able to hire more people, you need to scale and grow to have the money to do so. This is where hiring international employees can hel...
EP 451: What it takes to become a fractional CMO with John Jantsch
Build a Better Agency Podcast - May 27, 2024 08:00 - 39 minutes ★★★★★ - 266 ratingsIf you want to future-proof your agency’s success and stability, now is the time to become a fractional CMO. For those unfamiliar with the term, fractional CMOs are hired for their strategy first and execution second. It’s a client-agency relationship built on trust that you know their industry...
EP 450: The trends that influenced agency AGI in 2023 with Drew and Danyel McLellan
Build a Better Agency Podcast - May 20, 2024 08:00 - 40 minutes ★★★★★ - 266 ratingsIn 2023, about 45% of agencies took an AGI hit — the biggest number we’ve seen for as long as we’ve been tracking agency trends. Last year was tough, but agencies are finally starting to bounce back from growing their AGI. With some of our profitability struggles finally behind us, many of you ...
EP 449: How agency owners can get ahead of burnout with Eric Recker
Build a Better Agency Podcast - May 13, 2024 08:00 - 57 minutes ★★★★★ - 266 ratingsBurnout can sneak up on us; before we know it, we’re ready to sell the agency. But before we get to this critical point, there are usually signs and symptoms of burnout, but it’s not always easy to differentiate them from regular day-to-day stress. In this week’s episode, I’m talking to Eric Re...
EP 448: Defining your agency niche to go from a generalist to a specialist with Tyler Samani-Sprunk
Build a Better Agency Podcast - May 06, 2024 08:00 - 49 minutes ★★★★★ - 266 ratingsAgency owners like to think they can do it all, but the real gold is in finding and defining your agency niche. To demonstrate, I spoke to Tyler Samani-Sprunk of Simple Strat to get into the head of an agency that learned this lesson the hard way but still did it very well — once they finally co...
EP 447: Proving ROI to clients with AI tools with Jonathon Reilly
Build a Better Agency Podcast - April 29, 2024 08:00 - 51 minutes ★★★★★ - 266 ratingsClients increasingly want to know exactly what they’re getting in return for their dollars spent with agencies. This data can be tricky to compile, let alone interpret and visualize in a way the client actually understands. So this week, we’re diving deeper into the ongoing AI conversation to di...
EP 446: Methodologies for agency owners to navigate HR issues with Allyns Melendez
Build a Better Agency Podcast - April 22, 2024 08:00 - 56 minutes ★★★★★ - 266 ratingsAs agency owners, we all want to be different. We don’t want to be the boss who is a stickler for punctuality or to feel like we’re micromanaging our employees. But HR issues will inevitably arise, and that’s when the reality check sets in. HR issues aren’t always as intense as the term may imp...
EP 445: Why agency owners should start online communities with Drew McLellan
Build a Better Agency Podcast - April 15, 2024 08:00 - 56 minutes ★★★★★ - 266 ratingsOnline communities are quickly becoming one of the most powerful biz dev tools out there, but there’s etiquette to starting and maintaining one. It’s not for everyone, but for those who are ready, an online community could be your ticket to selling without ever having to actually sell. This wee...
EP 444: What behavioral economics tells us about how people connect with brands with Kristian Alomá, PhD
Build a Better Agency Podcast - April 08, 2024 08:00 - 46 minutes ★★★★★ - 266 ratingsEverybody has a story they’re trying to tell, and brands play a massive role in people’s stories, whether they realize it or not. Most of the time, the stories consumers associate with a brand aren’t what we think they are. This is where behavioral economics becomes vital to creating an effectiv...
EP 443: The do’s and don’ts of networking at trade shows, workshops, and conferences with Dave Delaney
Build a Better Agency Podcast - April 01, 2024 08:00 - 55 minutes ★★★★★ - 266 ratingsIn-person networking is still a big deal. After a brief Covid hiatus, trade shows, conferences, and workshops are back and bigger than ever. So, if you or your team plan on attending any of these events soon, it’s important to get up to date on the do’s and don’ts of networking at these events. ...
EP 442: Lead gen and lead magnets are your ticket to consistent sales with Jay Feldman
Build a Better Agency Podcast - March 25, 2024 08:00 - 54 minutes ★★★★★ - 266 ratingsAfter a tough sales year in 2023, many of you have been looking for the next thing to consistently fill your sales pipeline with new prospects. With sales cycles taking longer than before, it’s essential always to have warm prospects teed up and ready to go. But how? The answer is in though...
EP 441: Finding the right project management software for your team with Alane Boyd
Build a Better Agency Podcast - March 18, 2024 08:00 - 48 minutes ★★★★★ - 266 ratingsWe’ve all been here before — your agency grows, and your day-to-day is getting a little too chaotic for comfort. Each team member has their own way of doing things, and no one is on the same page about the best approach to doing recurring tasks. As the agency owner, you’re getting pulled into th...
EP 440: The who, what, where, and why of creating online communities with Drew McLellan
Build a Better Agency Podcast - March 11, 2024 08:00 - 36 minutes ★★★★★ - 266 ratingsHumans are hardwired to belong, and the desire to be a part of something bigger than ourselves is in our blood. Whether we connect over shared values, a favorite sports team, a hobby, or even just from living near one another, we can find community and belonging all around us. These days, many ...
EP 439: Standing out against the noise with personalized client outreach with Dan Englander
Build a Better Agency Podcast - March 04, 2024 09:00 - 46 minutes ★★★★★ - 266 ratingsSales cycles are elongated, but that doesn’t mean agencies can’t still win new clients. If we change how we think about and approach prospecting, we can up our client outreach game to really hone in on our right-fit clients without being too sales-y about it. In this episode, I talk with Da...
EP 438: How HR helps you build and grow your agency dream team with Barbara Mason
Build a Better Agency Podcast - February 26, 2024 09:00 - 55 minutes ★★★★★ - 266 ratingsIn a sharp contrast to the earlier pandemic years, many agency owners said that in 2023, they have the best teams they’ve ever had and want to find ways to keep them around. This is great news, and we want to help keep your agency dream team alive and thriving. To help in that journey, HR e...
EP 437: The #1 business development tool of 2024 with Violet Rainwater
Build a Better Agency Podcast - February 19, 2024 09:00 - 52 minutes ★★★★★ - 266 ratingsVideo budgets are up in 2024, which means the demand for video content from clients will be high this year. For agencies, it also indicates that we must start utilizing this incredible business development tool for ourselves to know what’s up when our clients ask about it. Not only that, but vi...
EP 436: Getting insightful about agency insights for better brainstorming with Chris Kocek
Build a Better Agency Podcast - February 12, 2024 09:00 - 42 minutes ★★★★★ - 266 ratingsWhat exactly makes an insight versus just an observation? What are the different types out there? How the heck do we uncover them? This week, we’re getting insightful about insights and laying out the key characteristics of strong agency insights — like inspiring action and reframing problems. ...
EP 435: Why daily timesheets are an agency’s best friend with Drew McLellan
Build a Better Agency Podcast - February 05, 2024 09:00 - 38 minutes ★★★★★ - 266 ratingsIf there’s one word that will send any agency owner or employee running for the hills, it’s timesheets. Although one of the most universally disliked words in the agency world, timesheets are still the number one way to detect and diagnose problems within the agency before they become catastroph...
EP 434: Getting in touch with your natural intelligence for leadership with Rosie Tomkins
Build a Better Agency Podcast - January 29, 2024 09:00 - 47 minutes ★★★★★ - 266 ratingsYou’ve probably heard of IQ, EQ, or even SQ (spiritual intelligence), but have you heard of NQ? For those new to the term, it’s natural intelligence, or our ability to tap into our inner wisdom to guide us in our decision-making in the most high-stakes situations. In life and leadership ali...
EP 433: An HR expert’s perspective on hiring and managing talent with Vicky Brown
Build a Better Agency Podcast - January 22, 2024 09:00 - 1 hour ★★★★★ - 266 ratingsIt’s clear we can’t keep hiring and managing talent as we used to. Back in the days of the pandemic, and then The Great Resignation right after that, we were afraid to set boundaries and ask for what we needed out of fear of losing great team members. The way we work isn’t the same, either....
EP 432:Helping agencies become AI consulting powerhouses with Casey Meehan
Build a Better Agency Podcast - January 15, 2024 09:00 - 45 minutes ★★★★★ - 266 ratingsThis year, agencies are in for many industry changes — and fast. We’ve been scratching the surface a little with AI ever since ChatGPT first dropped, but even since then, everything has changed drastically. To start the year, we’re shifting our focus to learning how agencies can use AI tools to ...
EP 431: Your new content marketing strategy roadmap for 2024 with Robert Rose
Build a Better Agency Podcast - January 08, 2024 09:00 - 52 minutes ★★★★★ - 266 ratingsScale and grow your agency with better clients, invested employees, and a stronger bottom line, with Drew McLellan.
EP 430: What agency employees said will make them stick around longer with Drew McLellan
Build a Better Agency Podcast - January 01, 2024 09:00 - 49 minutes ★★★★★ - 266 ratingsThere’s no other way to spin it — agency owners had it rough in 2023. And while we spent all year going over the struggles of agency ownership, one universal positive kept coming up with everyone. Your teams are better than ever, and you want to learn how to keep your agency employees happy, so...
EP 429:Core principles to help agency owners own their day with intentionality with Doug Fleener
Build a Better Agency Podcast - December 25, 2023 09:00 - 42 minutes ★★★★★ - 266 ratingsIt’s easy to get caught up in the chaos of day-to-day agency life. We all have a million things on our to-do lists, and they just keep growing. But part of being a successful agency owner is being present and open to what’s right in front of you. Doug Fleener knows all about what it means t...
EP 428: How to create a productive hybrid work environment with Felice Ekelman and Julie Kantor
Build a Better Agency Podcast - December 18, 2023 09:00 - 55 minutes ★★★★★ - 266 ratingsRemote and hybrid work environments are here to stay. While some agencies have successfully returned to the office full-time, and some may have never even left, many agencies are still struggling to crack the code on hybrid work without upsetting their employees. It’s a difficult balance, b...
EP 427: Building an innovation strategy to co-create ideas with your clients with Atif Rafiq
Build a Better Agency Podcast - December 11, 2023 09:00 - 56 minutes ★★★★★ - 266 ratingsAgencies are under more pressure than ever to be innovative. While it used to be easier to solve your clients’ problems and wow them with a great solution, these days, it’s much harder to do that with the bar constantly moving. This is why it’s essential to develop an innovation strategy. W...
EP 426: Dialing in your biz dev strategy for 2024 with Lee McKnight Jr.
Build a Better Agency Podcast - December 04, 2023 09:00 - 52 minutes ★★★★★ - 266 ratingsIt’s no secret that 2023 has been a rough year for most agency owners. Between the elongated sales cycles, shrinking prospect budgets, and the need to re-evaluate some of our own expenses that have been piling up, many of you are feeling burnt out. But it’s not all bad news. There’s still t...
EP 425: The agency owner’s game plan for 2024 with Drew McLellan
Build a Better Agency Podcast - November 27, 2023 09:00 - 57 minutes ★★★★★ - 266 ratings2023 is quickly coming to a close, so it’s time for agency owners to start thinking about the year ahead to come up with their 2024 game plan. With holiday hibernation quickly approaching for most agency owners, this is the perfect time to reflect on 2023 and start thinking about what we want to...
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