EP 437: The #1 business development tool of 2024 with Violet Rainwater

Video budgets are up in 2024, which means the demand for video content from clients will be high this year. For agencies, it also indicates that we must start utilizing this incredible business development tool for ourselves to know what’s up when our clients ask about it.

Not only that, but video content creation is an incredible medium for agencies in prospecting, connecting with current clients, and gaining valuable data and metrics on what content is engaging to your audience.

Are prospects clicking off your video in the first 10 seconds? Are they even opening the email? Or are they going back to watch it again and again? Video tracking and metrics give us all these answers and more.

Ready to learn more about what will soon be your best business development tool in 2024? Join us in this week’s Build a Better Agency to discover more about the power of video for agency growth.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

What You Will Learn in This Episode: How video helps you connect deeper with people Making videos vs. being a content creator Getting comfortable on camera and remaining authentic Deciding what types of videos you want to create and where to share them 5 ways agencies can use video to connect with clients Teaching clients to use video as a business development tool What video data and metrics can tell us about our content Using video to market and grow your agency