Latest Revenue ops Podcast Episodes
Getting Started as a Freelancer with Lauren Aquilino and Sydney Mulligan
Ops Cast - April 22, 2024 16:00 - 52 minutes ★★★★★ - 9 ratingsEver wondered what it takes to leave the 9-to-5 grind and shape your destiny in the world of freelance marketing ops? That's exactly what we're unpacking with the dynamic duo behind EMMIE Collective, Lauren Aquilino and Sydney Mulligan. We don't just scratch the surface; we get down to the nitty...
People-First GTM and how Marketing Ops can Enable it with Mark Kilens
Ops Cast - April 15, 2024 16:00 - 45 minutes ★★★★★ - 9 ratingsPrepare to redefine your marketing game as we join forces with Mark Kilens, the mastermind CEO of TAC, who brings with him a wealth of knowledge from Airmeet, Drift, and HubSpot Academy. Discover a treasure trove of tips for connecting with your audience on a human level, transforming go-to-mark...
Using the Go to Network Motion with Mac Reddin
Ops Cast - April 08, 2024 16:00 - 53 minutes ★★★★★ - 9 ratingsDiscover the transformative strategies that are rippling through MarketingOps as I, Michael Hartman, am joined by the astute Mac Reddin, founder of ComSore/Community Club. Together, we tackle the emerging go-to-network models that are reshaping how we think about and execute marketing strategies...
Manage Your Hype Cycle or be Managed by it with Frans Riemersma
Ops Cast - April 01, 2024 16:00 - 50 minutes ★★★★★ - 9 ratingsEmbark on a journey through the intricate maze of marketing technology as Frans Riemersma, the brain behind MarTech Tribe, joins us to unravel the threads of hype cycles and their profound impact on the world of marketing innovation. Discover how these cycles mirror psychological models like the...
ABM and PLG Motions - Two Sides of the Same Coin with Julie Geller
Ops Cast - March 25, 2024 16:00 - 44 minutes ★★★★★ - 9 ratingsPrepare to unlock the secrets of combining Account-Based Marketing with Product-Led Growth as Julie Geller from Infotech Research Group joins us for an insightful exploration into harmonizing these powerful strategies. Our conversation kicks off with Julie's wealth of experience, from pivotal ro...
Predictability and Planning of Pipeline Metrics with Rachel Squire
Ops Cast - March 18, 2024 16:00 - 51 minutes ★★★★★ - 9 ratingsUnlock the mysteries of marketing ops with Rachel Squire, a former math teacher turned marketing maven, making waves in the world of Marketo and data-driven solutions. Our discussion peeks into Rachel's remarkable transition from academia to the forefront of marketing analytics, offering a fresh...
Applying Lean Methodology in Marketing and Revenue Operations with Rutger Katz
Ops Cast - March 11, 2024 16:00 - 49 minutes ★★★★★ - 9 ratingsExplore the transformative power of lean methodology in the marketing realm with Rutger Katz, a luminary in digital strategy and a maestro of marketing technology. With Rutger's rich background in neuroscience and an impressive journey from Capgemini to pioneering consultancy, we dissect the app...
Lessons Learned Hiring Marketing Ops Agencies with Jessica Kao
Ops Cast - March 04, 2024 17:00 - 49 minutes ★★★★★ - 9 ratingsIn today's episode, we embark on a journey to explore the intricate world of hiring contractors and agencies in the marketing revenue ops space. Inspired by a thought-provoking LinkedIn post, this discussion dives into the nuances and strategic decisions facing leaders today. Our special guest, ...
The Importance of Good Planning on Productivity and Mental Health with Dani Worthman
Ops Cast - February 26, 2024 17:00 - 56 minutes ★★★★★ - 9 ratingsIn this podcast episode, we delve into the complex world of marketing operations with the expertise of Dani Worthman, Director of Marketing Operations at Headspace. Dani shares her professional journey, which intersects with the critical importance of mental health within the demanding landscape...
Tips to "Do More with Less" in Marketing Ops with Colton Slauson
Ops Cast - February 19, 2024 17:00 - 46 minutes ★★★★★ - 9 ratingsPrepare to delve into the transformative world of marketing efficiency with a minimalist approach—an attainable reality we're excited to explore. In this episode, we are honored to have Colton Slauson from Sendoso as our esteemed guest. Together, we navigate the nuanced art of simplification and...
How Marketing Ops can Support Nearbound GTM Strategies with Justin Gray
Ops Cast - February 12, 2024 17:00 - 47 minutes ★★★★★ - 9 ratingsThis episode is the first of a series we are working on to educate our audience about some emerging Go-to-market approaches, and to provide guidance on how you, as a marketing ops professional, can be an enabler for these GTM approaches. In today's episode, we will be talking with Justin Gray ...
The Coming Martech Supercollision with Scott Brinker
Ops Cast - February 05, 2024 17:00 - 50 minutes ★★★★★ - 9 ratingsIn todays episode, we talk about the coming (maybe already here) Martech Supercollision, joined by the one and only Scott Brinker. Scott has always been fascinated by the intersection of technology platforms and ecosystems and marketing strategy and operations. He has been called the "godfather...
From IT to CMO to CRO to founder with Jenn Steele
Ops Cast - January 29, 2024 17:00 - 50 minutes ★★★★★ - 9 ratingsIn today's episode, sharing her story is Jenn Steele. Jenn is an entrepreneur, CEO, and founder with a solid track record in the fields of marketing technology and startups. With over a decade of executive experience, Jenn has consistently demonstrated strategic leadership and go-to-market skill...
Behind the Mic: OpsCast's 100th Episode Celebration
Ops Cast - January 22, 2024 17:00 - 33 minutes ★★★★★ - 9 ratingsIn this episode, hosts Michael Hartmann, Naomi Liu, and Mike Rizzo, reflect on reaching a significant milestone of publishing 100 episodes. They discuss their surprise at the podcast's success and its impact on listeners. They highlight the diverse global audience and share interesting statisti...
The importance of Finance Knowledge within Marketing Operations with Jaime Garza
Ops Cast - January 15, 2024 17:00 - 51 minutes ★★★★★ - 9 ratingsIn today's episode, we talk about the importance of Finance Knowledge for Marketing Ops pros with Jaime Garza, currently Senior Manager, Marketing Operations at SolarWinds . Prior to joining SolarWinds, Jaime has had in-house roles in Marketing Operations, Marketing Program Management and as a f...
Setting Expectations and Measuring Results of GTM Motions with Shivina Kumar
Ops Cast - January 03, 2024 17:00 - 51 minutes ★★★★★ - 9 ratingsWelcome to a special milestone episode of Ops Cast! We're celebrating our 100th episode, and we're thrilled to have you join us on this journey. While there might be more than 100 episodes in our feed, this feels like a significant moment as we approach three years of this podcast adventure. Bu...
The Coming Era of Adaptive Personalization with Tony Ferreira
Ops Cast - December 19, 2023 17:00 - 50 minutes ★★★★★ - 9 ratingsIn today's episode, we talk about Adaptive Personalization with Tony Ferreira, currently Senior Growth Director at WillowTree, a conultancy/agency. He is primarily responsible for the growth of their Adobe Practice area. Tony has 15+ years in technology, marketing, data, strategy, ecommerce, an...
MOps-Apalooza 2023 Recap with Michael Hartmann, Naomi Liu & Mike Rizzo
Ops Cast - November 20, 2023 17:00 - 42 minutes ★★★★★ - 9 ratingsIn today’s episode, The Ops Cast hosts Michael Hartmann, Naomi Liu, and Mike Rizzo dive into a detailed recap of MOps-Alooza 2023. This episode offers an engaging discussion that reflects on the highlights, key learnings, and memorable moments from the event. The trio shares their personal takea...
Building a Marketing Operations “Portfolio” with Joy Martinez
Ops Cast - November 14, 2023 22:00 - 46 minutes ★★★★★ - 9 ratingsIn this episode, we talk about building a Marketing Ops portofolio with Joy Martinez, Senior Director of Marketing Operations with CS2 a consultancy. Joy was a 2022 Marketo Champion, Marketo Certified Solutions Architect, and 8x Marketo Certified Expert. With almost 20 years of experience in mar...
The Evolution of Marketing Ops in the Age of Generative Digital Experiences with Paul Wilson
Ops Cast - July 24, 2023 16:00 - 51 minutes ★★★★★ - 9 ratingsIn this episode, we have our first discussion about the intersection of Generative AI and Marketing Operations. Joining us for the conversation is Paul Wilson, Chief Strategist of GTM Systems, a consulting company focused on reinventing the intersection of marketing, sales, and customer success ...
Marketing Ops Career Advice from Vivi Gehan
Ops Cast - July 10, 2023 16:00 - 52 minutes ★★★★★ - 9 ratingsIn this episode, we discuss Vivi Gehan's interesting career journey to Marketing Ops. Vivi is currently Vice President of Operations with Digital Pi (a part of Merkle). Prior to that, she held several other roles in Marketing and Marketing Ops, both in-house and with consultancies, including Le...
The Importance of Project and Program Management for MOps with Paula Gorman
Ops Cast - June 26, 2023 16:00 - 54 minutes ★★★★★ - 9 ratingsIn this episode, Paula Gorman talks with us about the importance of project management and program management. Paula is the Owner of Lift Group, the consulting firm she started that is focused on operational improvements & digital transformation to support organizational efficiency and scale. Sh...
A Marketing Ops Maturity Model and more with Simon Daniels
Ops Cast - May 22, 2023 16:00 - 51 minutes ★★★★★ - 9 ratingsToday we will be talking about the concept of a maturity model for Marketing Ops and the skills MOps pros need with Simon Daniels. Simon is currently Principal Analyst for Marketing Operations Strategies at Forrester where he does research and delivers guidance and advice to clients. Prior to jo...
How MOps can Leverage the Transition to First Party Cookies with Sylvain Giuliani
Ops Cast - May 08, 2023 16:00 - 51 minutes ★★★★★ - 9 ratingsIn this episode, we talk with Sylvain Giuliani about how Marketing Ops pros can take advantage of the increasing importance of first-party cookies. Sylvain is currently Head of Growth at Census, a reverse ETL provider. He is also an active member of several communities, primarily in the revenue...
CMO Ops with Raja Walia
Ops Cast - April 11, 2023 16:00 - 56 minutes ★★★★★ - 9 ratingsIn this episode, we talk CMO-Ops role with returning guest, Raja Walia. Raja is the founder and principal consultant of GNW Consulting, a marketing automation and CRM consulting company. GNW is the latest in a series of marketing, marketing operations and marketing automation consulting organiza...
The Great Attribution Debate with Andrea Lechner-Becker and Drew Smith
Ops Cast - March 27, 2023 16:00 - 55 minutes ★★★★★ - 9 ratingsIn this episode, we talk with Andrea Lechner-Becker and Drew Smith about attribution reporting. Andrea is currently the Head of Marketing at Toolio. Prior to Toolio, Andrea worked in consulting, and was CMO of Shift Paradigm. Drew is currently Founder and CEO of Attributa, a consulting firm that...
Maximizing the Marketing Ops <> CMO Relationship with Scott Vaughan
Ops Cast - February 27, 2023 17:00 - 52 minutes ★★★★★ - 9 ratingsIn this episode, we talk with Scott Vaughan about how to maximize the relationship between marketing ops and the CMO. Scott is currently a Fractional Executive & GTM Advisor to CXOs & Investors at Vaughan Go-to-Market Advisory - his own advisory/consulting business. Prior to that Scott was the C...
What is a Marketing Chief of Staff with Chloe Washington, Ragen Dodson and Jim Williams
Ops Cast - February 20, 2023 17:00 - 52 minutes ★★★★★ - 9 ratingsIn this episode, we talk about Marketing Chief of Staff roles with Chloe Washington, Ragen Dodson, and Jim Williams. Chloe Washington is currently Chief of Staff to the CMO at Hubspot. Prior to joining Hubspot, Chloe has held several project management and operations (both Sales and Marketing) ...
Learning how to Learn with Scott MacGregor
Ops Cast - February 10, 2023 14:00 - 51 minutes ★★★★★ - 9 ratingsIn this episode, we talk with Scott MacGregor about learning how to learn. Scott is the Founder of CXM Consulting Canada, a Marketing Technology and Revenue Operations consulting firm. During his career, Scott has held multiple leadership positions in and around revenue operations and marketing ...
How to Continuously Learn and Grow in Marketing Ops with Raja Walia
Ops Cast - February 07, 2023 14:00 - 47 minutes ★★★★★ - 9 ratingsIn this episode, we talk about how to continuously learn and grow in Marketing Ops with Raja Walia. Raja is the founder and principal consultant of GNW Consulting, a marketing automation and CRM consulting company. GNW is the latest in a series of marketing, marketing operations and marketing au...
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