Latest Pr topics Podcast Episodes
The integral role of communications professionals to business success
On Top of PR with Jason Mudd - July 22, 2024 22:00 - 46 minutes ★★★★★ - 17 ratingsSend us a Text Message. Leslie Cafferty, chief communications officer of Booking Holdings Inc., the world's largest global travel company, joins On Top of PR host Jason Mudd to discuss the pivotal role of communications professionals in business success and growth. Tune in to learn more! Our...
What journalists want from your media pitch
On Top of PR with Jason Mudd - July 08, 2024 15:00 - 43 minutes ★★★★★ - 17 ratingsSend us a Text Message. Crafting winning media pitches, learning the elements needed to stand out and secure coverage. Five things you’ll learn from this episode: What doesn’t help your pitches Following up — NOGAS Use the phone to tell your story Exclusive/advance/embargo — know the diff...
How AI is transforming strategic communications
On Top of PR with Jason Mudd - June 10, 2024 14:00 - 44 minutes ★★★★★ - 17 ratingsSend us a Text Message. AI strategist Kathleen Perley shares top recommended AI tools and how to optimize them for business communications strategies. Our guest Our episode guest is Kathleen Perley, professor of AI at Rice University’s Jones School of Business. Kathleen is an innovative heal...
Why your social media isn’t working with Holly Bishop
On Top of PR with Jason Mudd - March 11, 2024 04:00 - 37 minutes ★★★★★ - 17 ratingsSend us a Text Message. In this episode, Holly Bishop joins On Top of PR host Jason Mudd to discuss why your company's social media isn’t working. Tune in to learn more! Guest: Holly is a seasoned social media and marketing professional with over 10 years of diverse experience spanning medic...
Lessons learned from navigating national crises with Linda Rutherford, Southwest Airlines
On Top of PR with Jason Mudd - February 26, 2024 05:00 - 46 minutes ★★★★★ - 17 ratingsSend us a Text Message. In this episode, Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisis communication plan and how they’ve managed their past crises. Guest: Linda Rutherford is the Chief Administrati...
3 Ways Franchisors Can Use PR to Grow Their Company with John Hewitt of Loyalty Brands PR
On Top of PR with Jason Mudd - February 12, 2024 05:00 - 51 minutes ★★★★★ - 17 ratingsSend us a Text Message. In this episode, John Hewitt joins On Top of PR host Jason Mudd to discuss three ways franchisors can use PR to grow their company. Guest: John Hewitt is a renowned entrepreneur who has made a significant impact in the business world through his innovative ideas and s...
Time is of the Essence Solocast with Jason Mudd of Axia Public Relations
On Top of PR with Jason Mudd - January 29, 2024 05:00 - 20 minutes ★★★★★ - 17 ratingsSend us a Text Message. In this solocast, On Top of PR host Jason Mudd discusses why time is of the essence. Media relations require quick responses because reporters are typically on deadline; therefore, Jason goes into depth about how to be more timely and responsive to journalists’ inquires....
How to leverage a one-person social media team with Jacob Shipley
On Top of PR with Jason Mudd - January 15, 2024 05:00 - 35 minutes ★★★★★ - 17 ratingsSend us a Text Message. In this episode, Jacob Shipley joins On Top of PR host Jason Mudd to discuss how a one-person social media team works, as well as some social media tips, tricks, and trends. Guest: Our episode guest is Jacob Shipley. He started as the first social media hire at YouVers...
The ROI of LOL with Steve Cody
On Top of PR with Jason Mudd - January 01, 2024 15:00 - 38 minutes ★★★★★ - 17 ratingsSend us a Text Message. Steve Cody joins On Top of PR host Jason Mudd to discuss Steve’s book, “The ROI of LOL,” and how effective comedy within the workplace is. Guest: Steve is the author of “The ROI of LOL: How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healt...
AI for Strategy, Measurement, and Monitoring with Dan Gaynor from Signal AI
On Top of PR with Jason Mudd - December 18, 2023 23:00 - 43 minutes ★★★★★ - 17 ratingsSend us a Text Message. Dan Gaynor joins On Top of PR host Jason Mudd to discuss the importance of a company narrative, how to craft and measure a narrative, the future of corporate narratives, and much more. Guest: Dan Gaynor is the co-founder of Kelp Data, the first AI-powered platform for ...
AI in Public Relations with Antony Cousins, Executive Director for AI Strategy at Cision
On Top of PR with Jason Mudd - December 05, 2023 00:00 - 45 minutes ★★★★★ - 17 ratingsSend us a Text Message. Antony Cousins discusses GPTs and how to use them in PR with host Jason Mudd. Guest: Our episode guest is Antony Cousins, Executive Director for AI Strategy at Cision. Antony is an accredited public relations practitioner who honed his PR and communications expertise i...
How to use editorial calendars to get earned media coverage with Jason Mudd
On Top of PR with Jason Mudd - November 20, 2023 20:00 - 31 minutes ★★★★★ - 17 ratingsSend us a Text Message. Jason Mudd discusses editorial calendars and how to use them to pitch to publications Guest: Our episode guest is Jason Mudd, CEO of Axia Public Relations. Five things you’ll learn from this episode: What editorial calendars are Different types of media you can f...
How PR can help journalism survive with Tina McCorkindale
On Top of PR with Jason Mudd - November 06, 2023 20:00 - 33 minutes ★★★★★ - 17 ratingsSend us a Text Message. Tina with IPR discusses the data around local journalism and how we as PR professionals can help it survive. Guest: Our episode guest is Tina McCorkindale, CEO of the Institute for Public Relations. She serves on boards of several industry associations and has receive...
How to prepare for any communication crisis with Tom Ciuba
On Top of PR with Jason Mudd - October 25, 2023 00:00 - 29 minutes ★★★★★ - 17 ratingsSend us a Text Message. Tom Ciuba and Jason Mudd discuss crisis communications, crisis plan creation and updates, and social media management in the latest On Top of PR episode. Guest: Our episode guest is Tom Ciuba, Vice President of Communications at Genesee & Wyoming. His diverse backgroun...
Media Relations Best Practices With Axia
On Top of PR with Jason Mudd - October 09, 2023 04:00 - 1 hour ★★★★★ - 17 ratingsSend us a Text Message. In this episode, Kasey Klee, Marjorie Comer, and Bob Wiltfong join On Top of PR host Jason Mudd to discuss media relations best practices. Guest: Our episode includes Axia’s news team: Kasey Klee, Account Executive; Marjorie Comer, News Media Consultant; Bob Wiltfong, ...
Encouraging Words in Your Storytelling Journey with Ken Melton
On Top of PR with Jason Mudd - September 25, 2023 04:00 - 34 minutes ★★★★★ - 17 ratingsSend us a Text Message. Explore the world of storytelling and communication with host Jason Mudd and guest Ken Melton, Communication Strategist at Johns Hopkins. Guest: Our episode guest is Ken Melton, Communication Strategist at Johns Hopkins Applied Physics Laboratory. Ken is a retired U.S....
Earned media coverage doesn’t work the way you think it does with Jason Mudd
On Top of PR with Jason Mudd - September 11, 2023 23:00 - 36 minutes ★★★★★ - 17 ratingsSend us a Text Message. Explore earned media coverage insights with Jason Mudd, CEO of Axia Public Relations, and gain valuable insights into effective PR strategies. Guest Bio: Our episode guest is Jason Mudd, the CEO of Axia Public Relations and a trusted adviser to some of America's most a...
The benefits of purpose-driven storytelling
On Top of PR with Jason Mudd - August 29, 2023 19:00 - 22 minutes ★★★★★ - 17 ratingsSend us a Text Message. Pam Fultz and Jason Mudd discuss the importance of purpose-driven storytelling for PR professionals. Guest: Our episode guest is Pam Fultz, Senior Community Relations Manager at Bentley Village. Pam is also an adjunct lecturer for the University of Florida and Northeas...
Disaster Communications: 5 Ways to Make the Most of A Bad Situation with Amy Susán
On Top of PR with Jason Mudd - August 15, 2023 04:00 - 40 minutes ★★★★★ - 17 ratingsSend us a Text Message. Amy Susán and Jason Mudd discuss disaster communications and five ways to make the most of a bad situation. Guest: Our episode guest is Amy Susán of Columbia, Missouri. She is the Director of PR and Communications at EquipmentShare, where she harnesses digital tools an...
Franchising, Home Improvement & Home Services with Ryan Spalding
On Top of PR with Jason Mudd - July 05, 2023 19:00 - 33 minutes ★★★★★ - 17 ratingsSend us a Text Message. Ryan Spalding and Jason Mudd discuss franchising, home improvement and home services. Guest: Our episode guest is Ryan Spalding of Toronto, Canada. He is the Director of Franchise Marketing at Garage Living where he has created and implemented the marketing strategy fo...
PR tips with a former news anchor with Bob Wiltfong
On Top of PR with Jason Mudd - June 20, 2023 19:00 - 29 minutes ★★★★★ - 17 ratingsSend us a Text Message. Bob Wiltfong and Jason Mudd discuss PR tips from a former news anchor. Guest: Our episode guest is Bob Wiltfong, a retired TV News personality and now Axia’s Public Relations Account Director. Five things you’ll learn from this episode: How to build media relationsh...
How our PR firm is using AI and how you can too
On Top of PR with Jason Mudd - June 06, 2023 19:00 - 27 minutes ★★★★★ - 17 ratingsSend us a Text Message. Guest: Our episode guest is Jason Mudd, CEO of Axia Public Relations. Five things you’ll learn about in this episode: Starting using AI Using caution with AI Setting up policies around using AI Communicating and enforcing policies around AI Ways to use AI Quotab...
Shattering the Six Gender Bias Barriers Still Holding Women Back at Work with Amy Diehl
On Top of PR with Jason Mudd - May 01, 2023 19:00 - 28 minutes ★★★★★ - 17 ratingsSend us a Text Message. Amy Diehl and Jason Mudd discuss how bias against women persists in female-dominated workplaces. Guest: Our episode guest is Amy Diehl, Ph.D., the chief information officer at Wilson College and a workplace gender bias expert and consultant. She has a 27-year career in...
How Bias Against Women Persists in Female-Dominated Workplaces with Amy Diehl
On Top of PR with Jason Mudd - May 01, 2023 19:00 - 28 minutes ★★★★★ - 17 ratingsAmy Diehl and Jason Mudd discuss how bias against women persists in female-dominated workplaces. Guest: Our episode guest is Amy Diehl, Ph.D., the chief information officer at Wilson College and a workplace gender bias expert and consultant. She has a 27-year career in information technology a...
How to become an excellent TEDx speaker with Alan Cohen
On Top of PR with Jason Mudd - April 17, 2023 22:00 - 25 minutes ★★★★★ - 17 ratingsSend us a Text Message. Guest: Our episode guest is Alan Cohen, an author, public speaker, executive coach, and trainer for organizations and individuals seeking to maximize potential and drive peak performance in their lives, organizations, and careers. He is a Ted Talk speaker, and trains ot...
No tricks, just content with Dave Auchter
On Top of PR with Jason Mudd - April 03, 2023 04:00 - 27 minutes ★★★★★ - 17 ratingsSend us a Text Message. Guest: Our episode guest is Dave Auchter, vice president at Haskell. In this episode, Dave Auchter joins host Jason Mudd to discuss all things content. They discuss the three pillars of content and other information regarding technology Haskell uses and how they keep th...
Best Practices for using Procurement in PR with Leah Power
On Top of PR with Jason Mudd - March 20, 2023 04:00 - 18 minutes ★★★★★ - 17 ratingsJason Mudd discusses best practices for procurement in public relations with Leah Power. Guest: Our episode guest is Leah Power. Leah has been working with agency leaders and their executive teams for over 25 years – first agency-side at media and creative agencies in Canada and the U.S., and ...
Using procurement to find a PR agency with Leah Power
On Top of PR with Jason Mudd - March 20, 2023 04:00 - 18 minutes ★★★★★ - 17 ratingsSend us a Text Message. Jason Mudd discusses best practices for procurement in public relations with Leah Power. Guest: Our episode guest is Leah Power. Leah has been working with agency leaders and their executive teams for over 25 years – first agency-side at media and creative agencies in ...
100th episode: Lessons learned in podcasting
On Top of PR with Jason Mudd - March 06, 2023 18:00 - 28 minutes ★★★★★ - 17 ratingsSend us a Text Message. Jason Mudd discusses his podcast journey in this solocast for our 100th episode of On Top of PR. Guest: Our solocast is with host Jason Mudd, CEO at Axia Public Relations. Five things you’ll learn from this episode: How Axia started podcasting Why you might want yo...
Best practices for internal communications with Casey Mank
On Top of PR with Jason Mudd - February 20, 2023 05:00 - 36 minutes ★★★★★ - 17 ratingsSend us a Text Message. Casey Mank and Jason Mudd discuss best practices for internal communications. Guest: Our episode guest is Casey Mank, co-founder of Bold Type, a woman-owned communications skills training firm that focuses on workplace writing skills. She's led writing workshops for or...
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