Latest Personal injury law firm Podcast Episodes
Lawyers - Who is to blame?
Lawyers - How to Market Your Law Firm - May 27, 2021 15:00 - 8 minutesAttorneys know that clients come in and are very sure who is to blame. But marketing has the same issue. If a campaign goes bad who is to blame. We take a look at reading data and changing spending and drilling down to find out who is to blame. Free 30 Minute One on One. Book at https://bit...
Lawyers - Don't turn into Captain Max
Lawyers - How to Market Your Law Firm - May 21, 2021 10:00 - 8 minutesWhen you start no one hears you. Then you get a following. Then you are a guru. But beware. Don't turn into a Captain Max. Free 30 Minute One on One. Book at https://bit.ly/31YrGvr Free 30 Minute One on One. Book at https://bit.ly/31YrGvr
Lawyers - You need a nimble marketing partner. Marketing is a dance.
Lawyers - How to Market Your Law Firm - May 18, 2021 14:00 - 10 minutesThe same old same old gets old. You need a marketing partner that will help you grow and show you some new methods to meet your needs. Do you know your demo? What statistical data bears that out? See....lots of work to be done Free 30 minute one on one marketing session with myself will hel...
Lawyers - The Great Compromise
Lawyers - How to Market Your Law Firm - May 14, 2021 14:00 - 13 minutesThe Biden administration has changed the face of the federal government in a short period using the classic Biden comprise. Some lawyers can learn. Free 30 Minute One on One. Book at https://bit.ly/31YrGvr Free 30 Minute One on One. Book at https://bit.ly/31YrGvr
Lawyers - WAR!! Facebook vs Apple. Do you know your ad spend? Lower Facebook 20%.
Lawyers - How to Market Your Law Firm - May 05, 2021 01:00 - 7 minutesJohn Cook went to war with Facebook and halted all sharing of data. This is the big one baby. Facebook is crippled . So take a long hard look at your digital marketing. You provider should be cutting back you Facebook buy by 25% and see how much conversions are costing and how efficient conv...
Lawyers - You are the bridge that will carry your clients to safety.
Lawyers - How to Market Your Law Firm - May 01, 2021 08:00 - 4 minutesYou are a bridge. Your job is to use your skills to take your client from the worst day of his/her life and walk across the bridge to safe ground. Some days is not going to be easy or successful. But you will be a resource. Once the community finds out what type of lawyer you are the clients...
Your a Lawyer - Not a professional Golfer
Lawyers - How to Market Your Law Firm - April 25, 2021 20:00 - 11 minutesNot one cares about your golf game. Your house. Your car. How many espressos you drink. Your huge office over looking the city. They are coming to you because they had he worst day in their lives. They need guidance and resource. Your job for moment one is to be that resource. To get the...
Attorneys - Not all marketing plans are created equal
Lawyers - How to Market Your Law Firm - April 08, 2021 16:00 - 10 minutesOne size does not fit all. Each law firm is different. Many marketing agency are trying to sell you a marketing package. Why? It is easy to sell. Here is a box. It is worth $5K. It is harder to sit down with you and find out the best plan and put together a multi facet marketing plan with...
Personal Injury Lawyers - Beware of the Toxic Leads
Lawyers - How to Market Your Law Firm - March 30, 2021 16:00 - 11 minutesYou want leads. I want to give you leads. But not all leads are the same. Beware of the I give you 40 leads this month or write you a check for $1,000. I want to build you a program that will give you leads but will set you up for the future. Google and Facebook Ad programs need time to fin...
Personal Injury Lawyer - What is Marketing, Digital Marketing and Lead Gen for $500.
Lawyers - How to Market Your Law Firm - March 25, 2021 18:00 - 12 minutesWhile looking for help in getting clients you are pitched many different programs. What you may not realize is that they are different types of programs. Three types of programs are Lead Gen, Digital Marketing and Marketing. When you sit down with your new marketing partner make sure you are...
Where are the qualified candidates?
Lawyers - How to Market Your Law Firm - March 09, 2021 19:00 - 11 minutesPodcast got broken up in the middle so you will hear part of it repeat. Group link is https://bit.ly/3b9G20t You not looking for candidates....you are looking for qualified candidates. Good. That is what you should be doing. Doing Joe's will at the gas station is not going to pay the bill...
Marketing for Lawyers - To Billboard or not to Billboard?
Lawyers - How to Market Your Law Firm - February 24, 2021 00:00 - 8 minutesYou are driving down the highway and you see a huge billboard for Rich and Richie law firm. You think that you are getting one and people are going to think your firm as big as Rich and Richie. So you pay $20K a month with a 12 month contract. There....Now your big fat face is next to money b...
Personal Injury Lawyers - Your Greatest Marketing Tool Is Your Phone
Lawyers - How to Market Your Law Firm - February 02, 2021 19:00 - 6 minutesWhen you see a story on the internet, or on TV or hear one on the radio that fits a case you have studied or have done you should get our phone out and make a two minute video about your knowledge about the subject. Reporters are dying for content. When a story comes up find their Twitter, In...
Marketing for Personal Injury Lawyers - Millions!!!!
Lawyers - How to Market Your Law Firm - January 18, 2021 19:00 - 12 minutesI will make you millions and if I don't I will write you a check for $10,000!....Come on....How does that sound? It sounds like you should run like hell. Building a marketing program takes work. It takes a plan. It takes testing. It takes looking at the data. It takes coming up with a plan...
Personal Injury Lawyers - Email
Lawyers - How to Market Your Law Firm - January 08, 2021 13:00 - 10 minutesEmail is a very important marketing tool that is over looked by personal injury lawyers because it can be a long term play. This is wrong. A 2,000 plus email list gives a personal injury lawyer a large amount of demographic information recycle the email through Facebook and create a retargetin...
Personal Injury Lawyers - Car Accidents - Backlinks
Lawyers - How to Market Your Law Firm - January 03, 2021 20:00 - 6 minutesBacklinks are a key part of SEO. Having you link on another site is something that Google likes. It shows that your site has authority. And the more authority the site holding your link has the better it is. But all send and done backlinks are needed. Go to my home site to receive my free v...
Personal Injury Lawyers - Car Accident - Keywords
Lawyers - How to Market Your Law Firm - December 29, 2020 11:00 - 8 minutesKeywords. So important. Videos..Books...Colleges...have bee dedicated to the art of the Keyword. A paid keyword can cost you $200 a click in the world of personal injury law...so if can find some cheaper long tail keyword that gets you high converting traffic for free...take note. If you stu...
Personal Injury Lawyer - Car Accident - YouTube
Lawyers - How to Market Your Law Firm - December 16, 2020 17:00 - 8 minutesYouTube is a great tool. It is the second largest search engine on the net. It is part of Google. It is great for organic search. It is great for low budget PPC. But you need to do more then one. Doing a YouTube once a week (at least) can pay huge rewards. I going to talk about YouTube a ...
Personal Injury Lawyers - Car Accidents - Authenticity
Lawyers - How to Market Your Law Firm - December 14, 2020 17:00 - 7 minutesLawyers, Car Dealers, Sales people....all have trouble with authenticity. Sometime we make a good deal better or tell people we can do more then we can. This comes out of panic to make the sale. It is a short term fix. We all must remember that the customer can smell the truth from a mile a...
Personal Injury Lawyers Car Accidents - Content is King
Lawyers - How to Market Your Law Firm - December 11, 2020 18:00 - 6 minutesMaking videos and podcasts. Putting them on YouTube, ITunes, Pandora, Spotify, Facebook, Linked. Doing Live broadcasts. It is a digital world. You can create one piece of content and distribute it over many channels. Attaching keywords. You look like an authority. Do not sell. Be a resou...
Personal Injury Lawyer - Car Accidents - Be A Resource
Lawyers - How to Market Your Law Firm - December 09, 2020 18:00 - 10 minutesBe a resource. The more content you publish the more clients you will get. I like Facebook and YouTube ads. Compared to other marketing tools I think they are cheaper and have a huge upside. Personal Injury Lawyers Car Accident can cost you $200 for a click....not a lead...a click with Googl...
Introduction - Personal Injury Lawyers - Car Accidents - Facebook
Lawyers - How to Market Your Law Firm - December 08, 2020 18:00 - 11 minutesYou need to be a resource. When people get into a car accident and look for an attorney they are look for answers. I can't work.....how do I make money? How do I get my car fixed? What about the doctor bills? They are not concerned about how many cases you won or how much money you have bro...
Personal Injury Lawyer - Car Accident - Podcast
Lawyers - How to Market Your Law Firm - November 24, 2020 15:00 - 8 minutesPodcasts are a great way to add to your content mix. First your can do a podcast while you are shooting a YouTube video. Second the more content you have the more you can spread around social media (Twitter, Facebook). Plus Podcast has 10th the audience then YouTube which is good because it i...
Personal Injury Lawyers - Be A Resource
Lawyers - How to Market Your Law Firm - November 23, 2020 15:00 - 9 minutesBe a resource. I say it over and over. People want to know three things. How are they going to pay their bills, how're they going to get their medical bills paid and how are they going to get their car fixed. You need to tell them these things up front. Before they walk in the. Being seen ...
Personal Injury - Car Accident - Introduction
Lawyers - How to Market Your Law Firm - November 20, 2020 20:00 - 12 minutesMost lawyers are very good at their job but not very good at marketing. Marketing is very important because it either brings the business in or it takes the low hanging fruit in the office and squeezes more money out of it. Either way it's part of your business you need to have. This podcast ...
15 Minutes
Lawyers - How to Market Your Law Firm - November 12, 2020 19:00 - 9 minutesFree 30 Minute One on One. Book at https://bit.ly/31YrGvr Free 30 Minute One on One. Book at https://bit.ly/31YrGvr
When should you have a sale?
Lawyers - How to Market Your Law Firm - November 09, 2020 19:00 - 9 minutesNever. If you are developing your tribe correctly and putting out quality information in your niche there is never a reason to discount your goods or services. Sure some of your competition will offer discount but don't damage your brand. Your brand is valued. You have been developing conten...
Small Businesses - The Next Big Thing
Lawyers - How to Market Your Law Firm - October 28, 2020 19:00 - 10 minutesGo to copleyadvetising.com and sign up for a free online media review. This offer is for a limited time. In the up and down world of tech investment small businesses looks solid. Solid goals and room for growth small businesses takes away the ups and downs of tech. Nothing wrong with having ...
Will Small Businesses Rule the World?
Lawyers - How to Market Your Law Firm - October 27, 2020 17:00 - 13 minutesGo to copleyadvertising.com and sign up for a free consultation. Many big box stores are gone. It's now a great time for specialty small stores to step in and fill in the gap of the individual consumer experience. Best Buy was a Big Box that failed. Now they sell TVs. And they do a very g...
Small Businesses - Expectations vs Reality
Lawyers - How to Market Your Law Firm - October 23, 2020 18:00 - 12 minutesWhen you start a small business you have many expectations. I came across an article by Derek Miller written on the Lendio blog that outlines the expectations and realities of being a small business owner. I think it is something we all can relate to. Check out the rest of my podcast post on ...
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