Lawyers - How to Market Your Law Firm
35 episodes - English - Latest episode: about 3 years ago -Helping Personal Injury Lawyers get leads and maximize revenue streams. I will be talking about common mistakes and breaking news in the industry. I am a resource in the community. One huge mistake lawyers make is that they don't realize they need to be a resource. People want to know what to do. What is the next step. Free 30 minute one on one review of your marketing program.
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Episodes
Lawyers - Who is to blame?
May 27, 2021 15:00 - 8 minutes - 5.81 MBAttorneys know that clients come in and are very sure who is to blame. But marketing has the same issue. If a campaign goes bad who is to blame. We take a look at reading data and changing spending and drilling down to find out who is to blame. Free 30 Minute One on One. Book at https://bit.ly/31YrGvr Free 30 Minute One on One. Book at https://bit.ly/31YrGvr
Lawyers - Don't turn into Captain Max
May 21, 2021 10:00 - 8 minutes - 6.03 MBWhen you start no one hears you. Then you get a following. Then you are a guru. But beware. Don't turn into a Captain Max. Free 30 Minute One on One. Book at https://bit.ly/31YrGvr Free 30 Minute One on One. Book at https://bit.ly/31YrGvr
Lawyers - You need a nimble marketing partner. Marketing is a dance.
May 18, 2021 14:00 - 10 minutes - 7.24 MBThe same old same old gets old. You need a marketing partner that will help you grow and show you some new methods to meet your needs. Do you know your demo? What statistical data bears that out? See....lots of work to be done Free 30 minute one on one marketing session with myself will help you clean up some of your marketing needs. Go to www. marketingforattorneysonline.com and make an appointment. Free 30 Minute One on One. Book at https://bit.ly/31YrGvr Free 30 Minute One on On...
Lawyers - The Great Compromise
May 14, 2021 14:00 - 13 minutes - 9.4 MBThe Biden administration has changed the face of the federal government in a short period using the classic Biden comprise. Some lawyers can learn. Free 30 Minute One on One. Book at https://bit.ly/31YrGvr Free 30 Minute One on One. Book at https://bit.ly/31YrGvr
Lawyers - WAR!! Facebook vs Apple. Do you know your ad spend? Lower Facebook 20%.
May 05, 2021 01:00 - 7 minutes - 5.06 MBJohn Cook went to war with Facebook and halted all sharing of data. This is the big one baby. Facebook is crippled . So take a long hard look at your digital marketing. You provider should be cutting back you Facebook buy by 25% and see how much conversions are costing and how efficient conversion are. Sign up for a free 30 minute marketing review and I will take a look at your site see if I can spot and issues. Click here to go to our sign up site. Free 30 Minute One on One. Book ...
Lawyers - You are the bridge that will carry your clients to safety.
May 01, 2021 08:00 - 4 minutes - 3.45 MBYou are a bridge. Your job is to use your skills to take your client from the worst day of his/her life and walk across the bridge to safe ground. Some days is not going to be easy or successful. But you will be a resource. Once the community finds out what type of lawyer you are the clients will line up. Go to my site and sign up for a free 30 minute marketing review and see what free tips I can give you in ore for you to bring in new business. https://bit.ly/31YrGvr Free 30 Minute O...
Your a Lawyer - Not a professional Golfer
April 25, 2021 20:00 - 11 minutes - 8.17 MBNot one cares about your golf game. Your house. Your car. How many espressos you drink. Your huge office over looking the city. They are coming to you because they had he worst day in their lives. They need guidance and resource. Your job for moment one is to be that resource. To get them through until the next day. Telling clients about your three o'clock tee time is mind numbing irresponsible. Free 30 Minute One on One. Book at https://bit.ly/31YrGvr Free 30 Minute One on One....
Attorneys - Not all marketing plans are created equal
April 08, 2021 16:00 - 10 minutes - 7.47 MBOne size does not fit all. Each law firm is different. Many marketing agency are trying to sell you a marketing package. Why? It is easy to sell. Here is a box. It is worth $5K. It is harder to sit down with you and find out the best plan and put together a multi facet marketing plan with short term goals and a long term goal. So be careful. Make sure your marketing company is your marketing partner not your marketing vendor. Go to www.marketingforattorneysonline.com and book a fr...
Personal Injury Lawyers - Beware of the Toxic Leads
March 30, 2021 16:00 - 11 minutes - 7.67 MBYou want leads. I want to give you leads. But not all leads are the same. Beware of the I give you 40 leads this month or write you a check for $1,000. I want to build you a program that will give you leads but will set you up for the future. Google and Facebook Ad programs need time to find data and to focus in on the right targets. Patience and skill do a long way. Adding email marketing and some SEO (SEO is like a universe so I feel strange calling is just by three letters) and wil...
Personal Injury Lawyer - What is Marketing, Digital Marketing and Lead Gen for $500.
March 25, 2021 18:00 - 12 minutes - 8.9 MBWhile looking for help in getting clients you are pitched many different programs. What you may not realize is that they are different types of programs. Three types of programs are Lead Gen, Digital Marketing and Marketing. When you sit down with your new marketing partner make sure you are on the same page. Each style of marketing will take you to a different place in a different way (short term). Which way do you want to go? Free 30 minute one on one to talk about your marketing go...
Where are the qualified candidates?
March 09, 2021 19:00 - 11 minutes - 7.72 MBPodcast got broken up in the middle so you will hear part of it repeat. Group link is https://bit.ly/3b9G20t You not looking for candidates....you are looking for qualified candidates. Good. That is what you should be doing. Doing Joe's will at the gas station is not going to pay the bills. But you can't find any and no one is walking in the door but candidates you don't want but you have to take the business because Jury the dog needs dog food and you have only $4 worth of biscuits ...
Marketing for Lawyers - To Billboard or not to Billboard?
February 24, 2021 00:00 - 8 minutes - 6.16 MBYou are driving down the highway and you see a huge billboard for Rich and Richie law firm. You think that you are getting one and people are going to think your firm as big as Rich and Richie. So you pay $20K a month with a 12 month contract. There....Now your big fat face is next to money bags Dollar Bill Rich and Bitcoin Richie. Was this the right call? Was this the best use of your marketing dollars? Free 30 Minute One on One. Book at https://bit.ly/31YrGvr Free 30 Minute One on...
Personal Injury Lawyers - Your Greatest Marketing Tool Is Your Phone
February 02, 2021 19:00 - 6 minutes - 4.54 MBWhen you see a story on the internet, or on TV or hear one on the radio that fits a case you have studied or have done you should get our phone out and make a two minute video about your knowledge about the subject. Reporters are dying for content. When a story comes up find their Twitter, Instagram, TicToK and Facebook and send the info. They may run the story as is or call you for an interview. You will look like an expert! You may get weekly bookings. I tell this to many lawyers an...
Marketing for Personal Injury Lawyers - Millions!!!!
January 18, 2021 19:00 - 12 minutes - 8.74 MBI will make you millions and if I don't I will write you a check for $10,000!....Come on....How does that sound? It sounds like you should run like hell. Building a marketing program takes work. It takes a plan. It takes testing. It takes looking at the data. It takes coming up with a plan but if that is not working to switch and moving resources to other parts of the plan. It takes looking at SEO, Facebook, Google, Instagram and other outlets. It takes hard work. So if someone offe...
Personal Injury Lawyers - Email
January 08, 2021 13:00 - 10 minutes - 6.98 MBEmail is a very important marketing tool that is over looked by personal injury lawyers because it can be a long term play. This is wrong. A 2,000 plus email list gives a personal injury lawyer a large amount of demographic information recycle the email through Facebook and create a retargeting audience that can be turned into a look a like audience. Email are important especially in the wake of Apple blocking the Facebook pixel. Personal Injury Lawyers need to have a robust email market...
Personal Injury Lawyers - Car Accidents - Backlinks
January 03, 2021 20:00 - 6 minutes - 4.84 MBBacklinks are a key part of SEO. Having you link on another site is something that Google likes. It shows that your site has authority. And the more authority the site holding your link has the better it is. But all send and done backlinks are needed. Go to my home site to receive my free video "Facebook Blueprint For Personal Injury Lawyers". marketingforattorneysonline.com Free 30 Minute One on One. Book at https://bit.ly/31YrGvr Free 30 Minute One on One. Book at https://bit.ly...
Personal Injury Lawyers - Car Accident - Keywords
December 29, 2020 11:00 - 8 minutes - 5.64 MBKeywords. So important. Videos..Books...Colleges...have bee dedicated to the art of the Keyword. A paid keyword can cost you $200 a click in the world of personal injury law...so if can find some cheaper long tail keyword that gets you high converting traffic for free...take note. If you study your high end competition and find some keywords they are using that you can get on the cheap....take note...you can redirect some high quality traffic at a fraction of the price. Writing blogs. ...
Personal Injury Lawyer - Car Accident - YouTube
December 16, 2020 17:00 - 8 minutes - 6.2 MBYouTube is a great tool. It is the second largest search engine on the net. It is part of Google. It is great for organic search. It is great for low budget PPC. But you need to do more then one. Doing a YouTube once a week (at least) can pay huge rewards. I going to talk about YouTube a lot on this podcast. I think it is important and I think it can help. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ https://www.marketingforattorneysonline.com +++++++++++++...
Personal Injury Lawyers - Car Accidents - Authenticity
December 14, 2020 17:00 - 7 minutes - 5.48 MBLawyers, Car Dealers, Sales people....all have trouble with authenticity. Sometime we make a good deal better or tell people we can do more then we can. This comes out of panic to make the sale. It is a short term fix. We all must remember that the customer can smell the truth from a mile away and if they feel they are in a bad deal they are going to resent it. Be up front. It is hard to go back once you crossed that line. +++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++...
Personal Injury Lawyers Car Accidents - Content is King
December 11, 2020 18:00 - 6 minutes - 4.49 MBMaking videos and podcasts. Putting them on YouTube, ITunes, Pandora, Spotify, Facebook, Linked. Doing Live broadcasts. It is a digital world. You can create one piece of content and distribute it over many channels. Attaching keywords. You look like an authority. Do not sell. Be a resource. Top ten list of things you should do if you are in a car accident? How do fix your car? How do you get medical help? How do you get worker's man comp? Content is free to make and pay huge di...
Personal Injury Lawyer - Car Accidents - Be A Resource
December 09, 2020 18:00 - 10 minutes - 7.59 MBBe a resource. The more content you publish the more clients you will get. I like Facebook and YouTube ads. Compared to other marketing tools I think they are cheaper and have a huge upside. Personal Injury Lawyers Car Accident can cost you $200 for a click....not a lead...a click with Google. Now you can get that down to $80 if you are very good at Google Ads but that is still a lot of money. Google Ads and SEO are very good programs but there are other marketing tools to offset the c...
Introduction - Personal Injury Lawyers - Car Accidents - Facebook
December 08, 2020 18:00 - 11 minutes - 7.84 MBYou need to be a resource. When people get into a car accident and look for an attorney they are look for answers. I can't work.....how do I make money? How do I get my car fixed? What about the doctor bills? They are not concerned about how many cases you won or how much money you have brought in. They want help. People have told me that Facebook and YouTube don't work in getting clients. They are wrong. In fact I am offering for free my entire Facebook and YouTube Blueprint that...
Personal Injury Lawyer - Car Accident - Podcast
November 24, 2020 15:00 - 8 minutes - 6.04 MBPodcasts are a great way to add to your content mix. First your can do a podcast while you are shooting a YouTube video. Second the more content you have the more you can spread around social media (Twitter, Facebook). Plus Podcast has 10th the audience then YouTube which is good because it is less crowded. Podcast is the new blog. Free 30 Minute One on One. Book at https://bit.ly/31YrGvr Free 30 Minute One on One. Book at https://bit.ly/31YrGvr
Personal Injury Lawyers - Be A Resource
November 23, 2020 15:00 - 9 minutes - 6.49 MBBe a resource. I say it over and over. People want to know three things. How are they going to pay their bills, how're they going to get their medical bills paid and how are they going to get their car fixed. You need to tell them these things up front. Before they walk in the. Being seen as a resource is a key part your marketing and will pay 10x over the long term. Free 30 Minute One on One. Book at https://bit.ly/31YrGvr Free 30 Minute One on One. Book at https://bit.ly/31YrGvr
Personal Injury - Car Accident - Introduction
November 20, 2020 20:00 - 12 minutes - 8.57 MBMost lawyers are very good at their job but not very good at marketing. Marketing is very important because it either brings the business in or it takes the low hanging fruit in the office and squeezes more money out of it. Either way it's part of your business you need to have. This podcast will review some of the basics. Go to copleyadvertising.com for a free Facebook Blueprint and 10 marketing tips that will be emailed to you. Free 30 Minute One on One. Book at https://bit.ly/31YrGv...
15 Minutes
November 12, 2020 19:00 - 9 minutes - 6.82 MBFree 30 Minute One on One. Book at https://bit.ly/31YrGvr Free 30 Minute One on One. Book at https://bit.ly/31YrGvr
When should you have a sale?
November 09, 2020 19:00 - 9 minutes - 6.85 MBNever. If you are developing your tribe correctly and putting out quality information in your niche there is never a reason to discount your goods or services. Sure some of your competition will offer discount but don't damage your brand. Your brand is valued. You have been developing content for your customers and adding value. The big box stores having been having one day sales and it has hurt them. You will remain the prize. Free 30 Minute One on One. Book at https://bit.ly/31YrGv...
Small Businesses - The Next Big Thing
October 28, 2020 19:00 - 10 minutes - 7.07 MBGo to copleyadvetising.com and sign up for a free online media review. This offer is for a limited time. In the up and down world of tech investment small businesses looks solid. Solid goals and room for growth small businesses takes away the ups and downs of tech. Nothing wrong with having small business in your portfolio. Free 30 Minute One on One. Book at https://bit.ly/31YrGvr Free 30 Minute One on One. Book at https://bit.ly/31YrGvr
Will Small Businesses Rule the World?
October 27, 2020 17:00 - 13 minutes - 9.65 MBGo to copleyadvertising.com and sign up for a free consultation. Many big box stores are gone. It's now a great time for specialty small stores to step in and fill in the gap of the individual consumer experience. Best Buy was a Big Box that failed. Now they sell TVs. And they do a very good job. They found their niche. There is a lot of room for small business out their. The the difference is not money but customer service. Finding that hard to locate item. Following up. Free 3...
Small Businesses - Expectations vs Reality
October 23, 2020 18:00 - 12 minutes - 8.41 MBWhen you start a small business you have many expectations. I came across an article by Derek Miller written on the Lendio blog that outlines the expectations and realities of being a small business owner. I think it is something we all can relate to. Check out the rest of my podcast post on the 5 Ways Small Businesses Can Make Money and go to https://bit.ly/3obfMbK to sign up for the free videos. https://bit.ly/37A5P1y. Free consolation. Let me take a second look. Free 30 Minute One ...
Niche
October 22, 2020 15:00 - 14 minutes - 9.97 MBIt doesn't seem like it but promoting a niche can be a very powerful thing. I have seen niches out earn big sectors with no problem. Don't be afraid of your niche. Your fans are passionate and thrilled to have a voice. Plus email marketing is perfect for niche marketing. Free 30 Minute One on One. Book at https://bit.ly/31YrGvr Free 30 Minute One on One. Book at https://bit.ly/31YrGvr
Trust Agent - Be a Trust Agent In You Community
October 21, 2020 17:00 - 10 minutes - 6.98 MBBeing a Trust Agent will separate yourself from your competition and have clients come to you for advice. You may not always get the sale but you will be know in the community and your branding will be as important as the sale in the long run. Free 30 Minute One on One. Book at https://bit.ly/31YrGvr Free 30 Minute One on One. Book at https://bit.ly/31YrGvr
Why Email? - It works. Its cheap and it makes money.
October 20, 2020 17:00 - 10 minutes - 7.47 MBOur program is email driven. The five ways small businesses can make money. It's a free video program outlining the steps small businesses can take to get ahead. They include web placement, email capture, email lead capture, email drip, PCP 10 mile radius and delivery. These five steps will help small businesses build an email list that will drive sales and give them a low cost marketing program. +++++++++++++++++++++++++++++++++++++++++++++++++++ Free convertkit.com CRM sign up page ...
5 Ways Small Businesses Can Make Money - Less Store Traffic for the Holidays - Podcast #2
October 13, 2020 18:00 - 11 minutes - 8 MBDisney just announced there are moving to streaming and away from theatre theatre releases and amusement parks. What does that mean for small businesses? Lawyers, Bookkeeper's, Retailers? Instore customers are going to be even less this winter then projected. I have been talking about how important building an email list is on my YouTube channel (https://bit.ly/3dv9C15) and here. You can try demonstrating products via Zoom or even Zoom shopping. Remember you need to be a email mac...
5 Ways Small Businesses Can Make Money - Introduction
October 01, 2020 13:00 - 13 minutes - 9.49 MBThere're plenty of ways small businesses can make money. And there are plenty of ways small businesses can make money without spending money. This podcast (along with companion website, You Channel and Facebook Group) will be a resource for you. Together we can build on marketing tools that are cheap and proven. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ #easybusinesstomakemoney #easiestbusinesstomakemoney #easy business to start and make money #smallbusinessthatmakethem...