Email is a very important marketing tool that is over looked by personal injury lawyers because it can be a long term play.  This is wrong.  A 2,000 plus email list gives a personal injury lawyer a large amount of demographic information recycle the email through Facebook and create a retargeting audience that can be turned into a look a like audience.  Email are important especially in the wake of Apple blocking the Facebook pixel.  Personal Injury Lawyers need to have a robust email marketing program.

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