Latest Performance marketing Podcast Episodes
Ep 96: Tim Rea is the Chief Experience, Brand, and Marketing Officer for Edward Jones
Clicks 2 Bricks - April 24, 2024 14:00 - 41 minutesAuthenticity is a rare trait in today’s business world, but as today’s guest tells it, being authentic is the only way to foster meaningful human connections – which are more valuable than all the money in the world combined! Tim Rea is the Chief Experience, Brand, and Marketing Officer for Edwa...
Ep 95: Jennifer Wilson is the Senior Vice President and Head of Marketing for Lowe's
Clicks 2 Bricks - April 17, 2024 09:00 - 36 minutesOur guest today is Jen Wilson, and she’s the Senior Vice President and Head of Marketing for Lowe’s. The major update from the home improvement retailer revolves around the recent revitalization of the My Lowe’s Loyalty Program. This relaunch features enticing spending rewards and innovative met...
Ep 94: Lindsey McFadden is the Senior Vice President of Marketing for Stretch Zone
Clicks 2 Bricks - April 15, 2024 09:00 - 43 minutesStretching, as a service, is a growing industry and Stretch Zone is the original brand! Today we are joined by the Vice President of Marketing for Stretch Zone, Lindsey McFadden, who is here to speak about how technology and specifically, SOCi has helped her company scale at its intended rate. W...
Ep 93: Keith Clark is the Chief Marketing Officer for Mutual of Omaha
Clicks 2 Bricks - April 10, 2024 09:00 - 40 minutesMost people aren’t exactly eager to think about investing in products like life insurance, especially since it can bring up uncomfortable feelings about the future. This presents some pretty unique marketing challenges for companies that sell these types of products. So what can you do to connec...
Episode 68 - Data-Driven Marketing and Why CMOs Must be Three-Dimensional with Ben Carter of Carwow
Time For A Reset Marketing Podcast: Insights from Global Brand Leaders - April 04, 2024 15:00 - 26 minutesBen Carter, Global Chief Customer and Marketing Officer at Carwow, unpacks the value of cross-channel measurement, data-driven decision-making, TV advertising, content marketing, the role of social media and organic reach. Ben also shares his experience at Carwow and the opportunities presented ...
Ep 92: Bruce Skala is the Chief Marketing Officer for Hooters
Clicks 2 Bricks - April 03, 2024 09:00 - 32 minutesA well-loved National brand was recently mentioned by one of the most famous Hollywood actresses on Saturday Night Live. How does this kind of brand placement happen? Did Hooters know about the feature before it went live? Bruce Skala is the Chief Marketing Officer for Hooters, and he joins us t...
Ep 91: Kimberley Gardiner is the Chief Marketing Officer for Tractor Supply Company
Clicks 2 Bricks - March 27, 2024 09:00 - 44 minutesHow do you put your most important, valuable asset in front of folks where it’s going to matter? During this episode, Chief Marketing Officer for Tractor Supply Company, Kimberley Gardiner joins us to tell her story. She shares her unique journey of working for major automotive brands, and how s...
Ep 90: Kirti Naik is the Head of Brand & Creative for Neuberger Berman
Clicks 2 Bricks - March 20, 2024 09:00 - 40 minutesWhat does B2B marketing look like in financial services? As today’s guest Kirti Naik explains, it’s not that different from the goals and challenges of consumer marketing, and it also offers unique opportunities for innovation in marketing. Kirti is the Head of Brand & Creative at the New York-b...
Ep 89: Vicki Beswick is the Vice President of Marketing for Sbarro
Clicks 2 Bricks - March 06, 2024 10:00 - 37 minutesWith multiple formats including freestanding stores, mall locations, and convenience store co-locations, Vicki Beswick faces a fairly complex marketing challenge as the Vice President of Marketing for iconic pizza brand, Sbarro, especially now that the brand is leaning into e-commerce and delive...
LeadsCon Digital - State of the Industry with PX
LeadsCon Digital: Lead Generation Insights for Today and Tomorrow - March 05, 2024 22:00 - 24 minutesCovering all aspects of lead generation, this podcast connects with key thought leaders inside and outside the lead gen industry on topics key to growing your efforts. From technologies to trends, consumer behavior and privacy to data, marketing and sales, we'll share bite-size conversations to ...
Ep 88: Dayna Hathaway is the Senior Vice President of Marketing for Extra Space Storage
Clicks 2 Bricks - February 28, 2024 10:00 - 40 minutesThe storage space industry has some pretty unique challenges, especially when it comes to marketing. Not only are you trying to set yourself apart in a need-based business, but you also have to manage constant churn and fluctuating occupancy rates. So what does it take to launch and maintain a s...
Episode 67 - Moving away from Marketing Jargon and Closer to Transforming Marketing into a Growth Engine with Caroline Harrison from HSBC UK
Time For A Reset Marketing Podcast: Insights from Global Brand Leaders - February 27, 2024 09:00 - 30 minutesOur guest Caroline Harrison, Director and Head of Digital Marketing at HSBC UK. shares her views on: Caroline’s marketing reset: Simplify marketing jargon for more effective communication Pivoting marketing from a cost centre to a revenue engine Prioritising tasks for greater efficiency and ...
Ep 87: Alec Hanson is the Chief Marketing Officer for loanDepot
Clicks 2 Bricks - February 21, 2024 10:00 - 41 minutesToday on Clicks 2 Bricks, we are joined by Alec Hanson, author, host of the Modern Lending Podcast, and Chief Marketing Officer for loanDepot – a California-based company that sells mortgages and other lending products. One of loanDepot’s key channels is its team of lending consultants, each of ...
Ep 86: Marisstella Marinkovic is the Chief Marketing Officer for Nissan North America
Clicks 2 Bricks - February 14, 2024 10:00 - 44 minutesNissan is the first automotive brand that we’ve had on the show and we are thrilled to be in conversation with the Chief Marketing Officer of Nissan North America, Marisstella Marinkovic! Automotive marketing is different from all the others in many profound ways, and Marisstella is here to high...
Episode 66 - The Role of a CMO as a Growth Evangelist, with Aparna Sundaresh of Unilever
Time For A Reset Marketing Podcast: Insights from Global Brand Leaders - February 07, 2024 09:00 - 42 minutesIn this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton, Global President at CvE Consultancy, connects with Aparna Sundaresh, Global VP of Transformation at Unilever and Member of the Supervisory Board at Enviu. You can also get an excellent overview of t...
Episode 66 - The Power of Purpose in Marketing: Insights from Aparna Sundaresh of Unilever
Time For A Reset Marketing Podcast: Insights from Global Brand Leaders - February 07, 2024 09:00 - 42 minutesIn this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton, Global President at CvE Consultancy, connects with Aparna Sundaresh, Global VP of Transformation at Unilever and Member of the Supervisory Board at Enviu. Join them as they discuss: Aparna’s market...
Ep 85: Pat O’Toole is the Chief Marketing Officer for Burger King
Clicks 2 Bricks - February 05, 2024 15:00 - 41 minutesJoining us today is Pat O'Toole, the Chief Marketing Officer of the iconic Burger King. Recorded in person at the Burger King headquarters in sunny Miami, Florida, this episode unveils the highly-anticipated Million Dollar Whopper campaign and insider secrets to Burger King’s “Reclaim the Flame”...
Ep 84: Kim Spagnulo is the National Senior Director of Marketing for LAZ Parking
Clicks 2 Bricks - January 31, 2024 10:00 - 28 minutesIs parking a commodity, or does LAZ Parking simply offer a differentiated branding experience? Helping us get to the bottom of this is the National Senior Director of Marketing at LAZ Parking, Kim Spagnulo. Kim joins us to explain how LAZ became the biggest and fastest-growing privately-owned p...
Going Beyond Enrollments to Sustainable Growth
Test. Learn. Grow. - January 30, 2024 16:00 - 59 minutes ★★★★★ - 16 ratingsThe enrollment cliff is looming for regional schools like the University of Akron. These institutions are among the most vulnerable, competing with big state schools for students and dwindling enrollments. Steve McKellips, Vice Provost of Enrollment Management has worked tirelessly to reverse...
Ep 83: Joe Artime is the Head of Marketing for Moe’s Southwest Grill
Clicks 2 Bricks - January 24, 2024 10:00 - 37 minutesJoe Artime’s journey with Moe’s Southwest Grill began as a student, slinging tacos and burritos. Today, he is the Head of Marketing for the franchise. During this episode, he joins us to discuss the new positioning for Moe’s Southwest Grill, the choice to pivot towards video content for 2024, an...
Episode 65 - The Holistic Marketer: Building a Strong Brand and Navigating the Challenges of Measurement in a Digital World with Nic Travis of Lloyds Bank
Time For A Reset Marketing Podcast: Insights from Global Brand Leaders - January 23, 2024 12:00 - 36 minutesIn this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy, sits down with Nic Travis, Head of Digital Marketing at Lloyds Banking Group. You can also get an excellent overview of the main highlights and discussion point...
CMO Insights on ABM Strategies for the New B2B Landscape
Test. Learn. Grow. - January 17, 2024 10:00 - 49 minutes ★★★★★ - 16 ratingsWith all the noise flooding today's B2B sales channels, even the savviest marketing teams struggle to connect with their best-fit accounts. Tune into this episode of Test. Learn. Grow to hear from our CMO guests on how Account-based Marketing (ABM) allows businesses to get more targeted in how t...
Ep 82: Michael Chachula is the Chief Information Officer for FAT Brands
Clicks 2 Bricks - January 17, 2024 10:00 - 47 minutesTo become a transformational CIO, one must have key characteristics, capabilities, and leadership styles that foster followership and inspire others to embrace their vision. This is the belief of Michael Chachula, Chief Information Officer for FAT Brands, who joins us today to shed some light on...
Marketing Mastery Unveiled: A Journey from Code to CMO, With Suku Krishnaraj, CMO of Sumo Logic
Pros & Content Brief - January 10, 2024 20:00 - 38 minutes ★★★★★ - 10 ratingsIn this episode, join our host Anda Gansca, CEO of Knotch, as she delves into the captivating personal journey of Suku Krishnaraj, CMO of Sumo Logic, who transitioned from a technical background as a developer to the dynamic realm of Chief Marketing Officer. Krishnaraj shares insights i...
Ep 81: Afif Khoury is the Founder and CEO of SOCi; the first CoMarketing Platform for Multi-Location Brands
Clicks 2 Bricks - January 10, 2024 10:00 - 48 minutesShifting the relationship their customers have with AI software from a tool to a partner in the business is the main focus of our guest, and his company, today. We are excited to have with us on the show, Afif Khoury, the Founder and CEO of SOCi, the first CoMarketing Platform for Multi-Location...
Episode 64 - Mastering the Balance between Profit and Purpose at Albertsons Companies: With Francisco Bram, VP of Marketing and Customer Insights
Time For A Reset Marketing Podcast: Insights from Global Brand Leaders - January 09, 2024 09:00 - 34 minutesIn this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy, interviews Francisco Bram, VP of Marketing and Customer Insights at Albertsons Companies. You can also get an excellent overview of the main highlights and disc...
Executive Insights on AI's Impact on Marketing
Test. Learn. Grow. - January 04, 2024 10:00 - 43 minutes ★★★★★ - 16 ratingsIf you’re an executive implementing generative AI tools at your organization, congratulations! You’re ahead of most leaders, for now. The latest episode of the Test. Learn. Grow. podcast features a discussion with two leaders who are futher along than most — Tesa Burg is CTO at Mod Op, and Patri...
Test. Learn. Grow. - Unpacking Our Approach
Test. Learn. Grow. - December 13, 2023 10:00 - 43 minutes ★★★★★ - 16 ratingsAt Level, our Test. Learn. Grow. philosophy underpins everything we do. What exactly do we mean by this, and what makes it so effective? In short: it helps us find opportunity, focus our creativity and curiosity, and quickly adapt when needed. Hear from three of our leaders as they illustra...
Episode 63 - Why CMOs Should Lead on Sustainability and Product Design: Insights from Lars Silberbauer, CMO of HMD Global
Time For A Reset Marketing Podcast: Insights from Global Brand Leaders - December 12, 2023 09:00 - 27 minutesIn this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy, sits down with Lars Silberbauer, CMO of HMD Global, the holding company for Nokia Phones. You can also get an excellent overview of the main highlights and disc...
Ep 80: Abby Baker is the Senior Vice President of Marketing for BELFOR Franchise Group
Clicks 2 Bricks - December 06, 2023 10:00 - 39 minutesWith some of the strongest franchise opportunities on the market, BELFOR Franchise Group is a dominant brand in the home services category. For more than 10 years, BELFOR Franchise Group has been empowering entrepreneurs to own businesses that are not only designed for growth but also provide pr...
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