Time For A Reset Marketing Podcast: Insights from Global Brand Leaders

Episode 68 - Data-Driven Marketing and Why CMOs Must be Three-Dimensional with Ben Carter of Carwow

April 04, 2024 15:00 - 26 minutes - 18.1 MB

Ben Carter, Global Chief Customer and Marketing Officer at Carwow, unpacks the value of cross-channel measurement, data-driven decision-making, TV advertising, content marketing, the role of social media and organic reach. Ben also shares his experience at Carwow and the opportunities presented by the digital transformation of the car market. We also cover the importance of local knowledge, the role of AI in marketing, and the attributes of the future CMO. “The changes that have been made b...

Episode 67 - Moving away from Marketing Jargon and Closer to Transforming Marketing into a Growth Engine with Caroline Harrison from HSBC UK

February 27, 2024 09:00 - 30 minutes - 20.7 MB

Our guest Caroline Harrison, Director and Head of Digital Marketing at HSBC UK. shares her views on: Caroline’s marketing reset: Simplify marketing jargon for more effective communication Pivoting marketing from a cost centre to a revenue engine Prioritising tasks for greater efficiency and effectiveness The relationship between performance and brand marketing The role of measurement and attribution in driving informed decisions Right housing: The fine balance between in-house and out...

Episode 66 - The Role of a CMO as a Growth Evangelist, with Aparna Sundaresh of Unilever

February 07, 2024 09:00 - 42 minutes - 29.5 MB

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton, Global President at CvE Consultancy, connects with Aparna Sundaresh, Global VP of Transformation at Unilever and Member of the Supervisory Board at Enviu. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode. Join them as they discuss: Aparna’s marketing reset wish: Aligning purpose and profit in marketing The need for br...

Episode 66 - The Power of Purpose in Marketing: Insights from Aparna Sundaresh of Unilever

February 07, 2024 09:00 - 42 minutes - 29.5 MB

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton, Global President at CvE Consultancy, connects with Aparna Sundaresh, Global VP of Transformation at Unilever and Member of the Supervisory Board at Enviu. Join them as they discuss: Aparna’s marketing reset wish: Aligning purpose and profit in marketing The need for brands to build authenticity, consistency, and commitment to their purpose to establish trust and credibility with consumers. Th...

Episode 65 - The Holistic Marketer: Building a Strong Brand and Navigating the Challenges of Measurement in a Digital World with Nic Travis of Lloyds Bank

January 23, 2024 12:00 - 36 minutes - 24.9 MB

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy, sits down with Nic Travis, Head of Digital Marketing at Lloyds Banking Group. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode. Join them as they discuss: Nic’s marketing reset wish: A focus on measurement Building a robust measurement framework Nic’s secret sauce for scaling and...

Episode 64 - Mastering the Balance between Profit and Purpose at Albertsons Companies: With Francisco Bram, VP of Marketing and Customer Insights

January 09, 2024 09:00 - 34 minutes - 23.9 MB

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy, interviews Francisco Bram, VP of Marketing and Customer Insights at Albertsons Companies. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode. Join them as they discuss: The shift from revenue-centric focused marketing to one that enriches customers' lives Balancing profit and purpos...

Episode 63 - Why CMOs Should Lead on Sustainability and Product Design: Insights from Lars Silberbauer, CMO of HMD Global

December 12, 2023 09:00 - 27 minutes - 18.8 MB

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Paul Frampton - Global President at CvE Consultancy, sits down with Lars Silberbauer, CMO of HMD Global, the holding company for Nokia Phones. You can also get an excellent overview of the main highlights and discussion points by reading our blog piece of the episode. Join them as they discuss: HMD Global: Using innovative tech to bring Nokia back to life The role of sustainability in product development I...

Episode 62 - Balancing Data-Driven Decisions and Creative Intuition with Jasmine Dawson, Senior Vice President of Digital Consumer Engagement at BBC Studios

November 08, 2023 10:00 - 23 minutes - 16.5 MB

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Nick King, Global Practices Lead at CvE, sits down with Jasmine Dawson, Senior Vice President of Digital Consumer Engagement at BBC Studios, a commercial subsidiary of the BBC that creates, produces, broadcasts, finances, and sells content around the world. They discuss the importance of storytelling in the digital market, and Jasmine shares her experiences and insights on customising content strategies for e...

Episode 61 - The Future of Retail Marketing: Brand Building, Data-Driven Strategy, Customer Personalisation, and Sustainability with Tom Langley of John Lewis Partnership

October 17, 2023 08:00 - 25 minutes - 17.8 MB

In this episode of Time For a Reset: The Marketing Podcast with Global Leaders, Nick King, Global Practices Lead at CvE, sits down with Tom Langley, Head of Personalisation and Retail Media at John Lewis Partnership. The John Lewis Partnership is the UK’s largest employee-owned business and the parent company of two legacy brands - John Lewis and Waitrose. For over 90 years, the Partnership has operated as a force for good with the core objective of developing fair and sustainable relations...

Episode 60 - From C-Suite Alignment to Becoming Data-Driven: Insights from 10 Marketing Leaders

August 10, 2023 09:00 - 29 minutes - 20.5 MB

In this special episode of Time For a Reset: The Marketing Podcast, we celebrate our third anniversary by revisiting a selection of the best conversations with ten of our global leader guests. This episode is packed with insights from the fast-evolving marketing world, including aligning marketing strategies with the C-Suite and the benefits of making data-driven decisions. If you want to know more about how marketing leaders are changing the game or how you can uplevel your marketing stra...

Episode 59 - Reckitt's Remarkable Journey to Take Marketing to the Top of the Board Room Agenda with Jason Carter

July 11, 2023 08:00 - 28 minutes - 19.6 MB

On the latest episode of Time For a Reset: The Marketing Podcast with Global Leaders, host Paul Frampton - Global President at CvE Consultancy, is joined by Jason Carter, Global Transformation Director at Reckitt, a renowned global and legacy CPG brand. in the consumer packaged goods industry (CPG). The discussion pivots around the evolution of marketing in the CPG space, with Jason sharing insights across different critical topics and marketing touchpoints, including his Reset on the imp...

Episode 59 - Reckitt's Remarkable Journey to Take Marketing to the Top of the Board Room Agenda with Jason Carter from Reckitt

July 11, 2023 08:00 - 29 minutes - 20.2 MB

On the latest episode of Time For a Reset: The Marketing Podcast with Global Leaders, host Paul Frampton - Global President at CvE Consultancy, is joined by Jason Carter, Global Transformation Director at Reckitt, a renowned global and legacy CPG brand. in the consumer packaged goods industry (CPG). The discussion pivots around the evolution of marketing in the CPG space, with Jason sharing insights across different critical topics and marketing touchpoints, including his Reset on the imp...

Episode 58 - Reinventing the Shopper Experience at the Intersection of Offline and Online with Seb Bardin of Coca-Cola

July 04, 2023 08:00 - 29 minutes - 20.5 MB

In this episode of the Time for a Reset: The Marketing Podcast, Paul sits down with Seb Bardin, the In-Store Experience Marketing Lead at Coca-Cola. Also known as The Coco-Cola Company. They discuss the direct-to-consumer (DTC) space, the importance of first-party data, the traditional world of shopper marketing, and the integration of the physical and digital shopping experience. Seb highlights the importance of continuous learning and having a growth mindset to stay future-relevant. ...

Reinventing the Shopper Experience at the Intersection of Offline and Online with Seb Bardin of Coca-Cola

July 04, 2023 08:00 - 29 minutes - 20.5 MB

In this episode of the Time for a Reset: The Marketing Podcast, Paul sits down with Seb Bardin, the In-Store Experience Marketing Lead at Coca-Cola. Also known as The Coco-Cola Company. They discuss the direct-to-consumer (DTC) space, the importance of first-party data, the traditional world of shopper marketing, and the integration of the physical and digital shopping experience. Seb highlights the importance of continuous learning and having a growth mindset to stay future-relevant. ...

Episode 57 - How Data and Creativity Collide in Marketing with Olya Dyachuk of Heineken

June 20, 2023 08:00 - 31 minutes - 21.8 MB

In this episode of the Time for a Reset: The Marketing Podcast, Nick King sits down with Olya Dyachuk, Data-Driven Media Director at Heineken. We discuss the importance of sustainability and diversity in marketing, the role of data and technology in media planning, and the need for marketers to prioritise people and consumers. Olya shares how Heineken is leading the charge in responsible media while inspiring brand teams to do more in these areas. Join us as we: Discuss aligning creativit...

Episode 57 - How Data and Creativity Collide in B2B Marketing with Olya Dyachuk of Heineken

June 20, 2023 08:00 - 31 minutes - 21.8 MB

In this episode of the Time for a Reset: The Marketing Podcast, Nick King sits down with Olya Dyachuk, Data-Driven Media Director at Heineken. We discuss the importance of sustainability and diversity in marketing, the role of data and technology in media planning, and the need for marketers to prioritise people and consumers. Olya shares how Heineken is leading the charge in responsible media while inspiring brand teams to do more in these areas. Join us as we: Discuss aligning creativit...

How Data and Creativity Collide in B2B Marketing with Olya Dyachuk of Heineken

June 20, 2023 08:00 - 31 minutes - 21.8 MB

In this episode of the Time for a Reset: The Marketing Podcast, Nick King sits down with Olya Dyachuk, Data-Driven Media Director at Heineken. We discuss the importance of sustainability and diversity in marketing, the role of data and technology in media planning, and the need for marketers to prioritise people and consumers. Olya shares how Heineken is leading the charge in responsible media while inspiring brand teams to do more in these areas. Join us as we: Discuss aligning creativit...

Episode 57 - How Data and Creativity Collide in Modern Marketing with Olya Dyachuk at Heineken

June 20, 2023 08:00 - 31 minutes - 21.8 MB

In this episode of the Time for a Reset podcast, Nick King sits down with Olya Dyachuk, Data-Driven Media Director at Heineken. We discuss the importance of sustainability and diversity in marketing, the role of data and technology in media planning, and the need for marketers to prioritise people and consumers. Olya shares how Heineken is leading the charge in responsible media while inspiring brand teams to do more in these areas. Join us as we: Discuss aligning creativity with data to ...

Episode 56 - Mastering the Data & MarTech Realm. Stuart Colman. Part 2

June 15, 2023 08:00 - 32 minutes - 22.1 MB

In this episode of the Time for a Reset podcast, Rob sits down with Stuart Colman, Founder of Colman Media, Data, and Technology, to discuss the current state of the TCF (Transparency and Consent Framework) and potential areas for improvement, such as clarifying responsibilities and simplifying the process for consumers. He further discusses clean rooms and their potential benefits and challenges, including the need for interoperability and the high entry point for small businesses. He then ...

Episode 55 - Mastering the Data & MarTech Realm. Stuart Colman. Part 1

June 13, 2023 12:00 - 16 minutes - 11.4 MB

In this episode of the Time for a Reset podcast, Robert Webster Data & Martech global expert and VP of Strategy & Innovation at CvE, sits down with Stuart Colman, Founder of Colman Media, Data, and Technology, to discuss the need for a reset in marketing data. The demise of the third-party cookie has changed the fundamentals of advertising, and businesses need to embrace new technologies and ways of working to transform their operations. He further discusses the impact of recent changes in ...

Episode 54 - Diversity and Inclusion: Key Elements for Marketing’s Future Operating Model. A Discussion. Jesh Sukhwani, Lenovo

May 31, 2023 10:00 - 16 minutes - 11.7 MB

In this episode of the Time for a Reset podcast, Nick King sits down with Jesh Sukhwani, Global in-housing Media & COE Director at Lenovo, a world-class IT service and consulting firm. Jesh elaborates on the importance of diversity and inclusion in marketing. He further delves into Lenovo's marketing transformation and the collaborative approach needed to future-proof the business in the digital industry. They emphasise prioritising the consumer, building trust, and exchanging value between ...

Episode 54 - Diversity and Inclusion: Key Elements for Marketing’s Future Operating Model. A Discussion with Jesh Sukhwani, Global In-Housing Media & COE Director at Lenovo

May 31, 2023 10:00 - 16 minutes - 11.7 MB

In this episode of the Time for a Reset podcast, Nick King sits down with Jesh Sukhwani, Global in-housing Media & COE Director at Lenovo, a world-class IT service and consulting firm. Jesh elaborates on the importance of diversity and inclusion in marketing. He further delves into Lenovo's marketing transformation and the collaborative approach needed to future-proof the business in the digital industry. They emphasise prioritising the consumer, building trust, and exchanging value between ...

Episode 53 - How The New York Times Successfully Pivoted to Subscription-based Business at Scale. Amy Weisenbach, NYT

May 19, 2023 08:00 - 29 minutes - 20.1 MB

In this episode of the Time for a Reset podcast, Paul Frampton is joined by Amy Weisenbach, SVP and Head of Marketing at The New York Times. The conversation cuts across multiple marketing touchpoints, including NYT pivoting to a paid subscription model, the role of marketing in driving business growth and building brand value, and marketing strategies in a headwind environment. Amy also touches on the hot topic of marketing’s role in ensuring identity and data privacy and offers valuable ad...

Episode 53 - How The New York Times Successfully Pivoted to Subscription-based Business at Scale with Amy Weisenbach, SVP and Head of Marketing

May 19, 2023 08:00 - 29 minutes - 20.1 MB

In this episode of the Time for a Reset podcast, Paul Frampton is joined by Amy Weisenbach, SVP and Head of Marketing at The New York Times. The conversation cuts across multiple marketing touchpoints, including NYT pivoting to a paid subscription model, the role of marketing in driving business growth and building brand value, and marketing strategies in a headwind environment. Amy also touches on the hot topic of marketing’s role in ensuring identity and data privacy and offers valuable ad...

Episode 52 - Are Marketers Growth Drivers? A Deep Dive with Jordan Liebman, VP of Global Demand Generation & Brand Marketing at Blue Jeans by Verizon

April 26, 2023 09:00 - 28 minutes - 19.7 MB

In this episode of the Time for a Reset podcast, Fiona Davis sits down with Jordan Liebman, VP of Global Demand Generation & Brand Marketing at Blue Jeans by Verizon, for a deep dive into the marketing challenges in the B2B space and how marketers can become growth drivers within an organisation. Jordan articulates the importance of brand marketing and teaching a test-and-learn culture in marketing organisations. Jordan also shares valuable tips for upcoming marketing professionals and share...

Episode 52 - Are Marketers Growth Drivers? Jordan Liebman, Blue Jeans by Verizon

April 26, 2023 09:00 - 28 minutes - 19.7 MB

In this episode of the Time for a Reset podcast, Fiona Davis sits down with Jordan Liebman, VP of Global Demand Generation & Brand Marketing at Blue Jeans by Verizon, for a deep dive into the marketing challenges in the B2B space and how marketers can become growth drivers within an organisation. Jordan articulates the importance of brand marketing and teaching a test-and-learn culture in marketing organisations. Jordan also shares valuable tips for upcoming marketing professionals and share...

Episode 51 - Sustainability: Are Brands Really Getting It? Gavin Sheppard, Pinwheel

March 28, 2023 08:00 - 29 minutes - 20 MB

In this episode of the Time for a Reset podcast, Paul Frampton sits down with Gavin Sheppard, CEO at Pinwheel, a consultancy in the sustainability space that delivers corporate environmental and conservation actions for a positive impact on both the planet and brands. Gavin explains the meaning of sustainability and why companies must need to better understand not only what it implies, but increase and realign their sustainability spend to make both short-term and long-term impacts. He also ...

Episode 51 - Sustainability: Are Brands Really Getting It? A Discussion with Gavin Sheppard, CEO at Pinwheel

March 28, 2023 08:00 - 29 minutes - 20 MB

In this episode of the Time for a Reset podcast, Paul Frampton sits down with Gavin Sheppard, CEO at Pinwheel, a consultancy in the sustainability space that delivers corporate environmental and conservation actions for a positive impact on both the planet and brands. Gavin explains the meaning of sustainability and why companies must need to better understand not only what it implies, but increase and realign their sustainability spend to make both short-term and long-term impacts. He also ...

Why a Marketing Team Must Balance High Performance and Empathy: A Conversation with Marc Caulfield, Founder of Marc Caulfield Ltd

March 21, 2023 09:00 - 36 minutes - 25.3 MB

In this episode of the Time for a Reset podcast, Paul Frampton sits down with Marc Caulfield, Founder of Marc Caulfield Ltd., for a free-flowing discussion that pivots around looking at life through a mental health lens. Marc also shares how showing vulnerability and authenticity are signs of good leadership. He shares his insight on avenues to explore and people to talk to when experiencing mental health issues. Join them as they: Discuss the importance of shedding the imposter syndrome ...

Episode 50 - Why a Marketing Team Must Balance High Performance and Empathy: A Conversation with Marc Caulfield, Founder of Marc Caulfield Ltd

March 21, 2023 09:00 - 36 minutes - 25.3 MB

In this episode of the Time for a Reset podcast, Paul Frampton sits down with Marc Caulfield, Founder of Marc Caulfield Ltd., for a free-flowing discussion that pivots around looking at life through a mental health lens. Marc also shares how showing vulnerability and authenticity are signs of good leadership. He shares his insight on avenues to explore and people to talk to when experiencing mental health issues. Join them as they: Discuss the importance of shedding the imposter syndrome ...

Episode 50 - Why a Marketing Team Must Balance High Performance and Empathy. Marc Caulfield

March 21, 2023 09:00 - 36 minutes - 25.3 MB

In this episode of the Time for a Reset podcast, Paul Frampton sits down with Marc Caulfield, Founder of Marc Caulfield Ltd., for a free-flowing discussion that pivots around looking at life through a mental health lens. Marc also shares how showing vulnerability and authenticity are signs of good leadership. He shares his insight on avenues to explore and people to talk to when experiencing mental health issues. Join them as they: Discuss the importance of shedding the imposter syndrome ...

Episode 49 - Balancing Profit vs Purpose at a Mission Centric Company: A Discussion with Aidaly Sosa, Head of Marketing U.S. at Tony’s Chocolonely

March 08, 2023 09:00 - 26 minutes - 18.5 MB

In this episode of the Time for a Reset podcast, Paul Frampton sits down with Aidaly Sosa, Head of Marketing U.S. at Tony’s Chocolonely, for an in-depth discussion on how mission-led companies use marketing to spread a consistent message that aligns with company values and resonates with the customer. Aidaly also explains how profit and purpose are two sides of the same coin and are not mutually exclusive. Customer awareness drives more companies to identify their North Star and align all bu...

Episode 49 - Balancing Profit vs Purpose at a Mission Centric Company. Aidaly Sosa, Tony’s Chocolonely

March 08, 2023 09:00 - 26 minutes - 18.5 MB

In this episode of the Time for a Reset podcast, Paul Frampton sits down with Aidaly Sosa, Head of Marketing U.S. at Tony’s Chocolonely, for an in-depth discussion on how mission-led companies use marketing to spread a consistent message that aligns with company values and resonates with the customer. Aidaly also explains how profit and purpose are two sides of the same coin and are not mutually exclusive. Customer awareness drives more companies to identify their North Star and align all bu...

Balancing Profit vs Purpose at a Mission Centric Company: A Discussion with Aidaly Sosa, Head of Marketing U.S. at Tony’s Chocolonely

March 08, 2023 09:00 - 26 minutes - 18.5 MB

In this episode of the Time for a Reset podcast, Paul Frampton sits down with Aidaly Sosa, Head of Marketing U.S. at Tony’s Chocolonely, for an in-depth discussion on how mission-led companies use marketing to spread a consistent message that aligns with company values and resonates with the customer. Aidaly also explains how profit and purpose are two sides of the same coin and are not mutually exclusive. Customer awareness drives more companies to identify their North Star and align all bu...

Episode 48 - Buy-in to Change is Critical to Achieve Organisational Transformation with Adam Wright, Head of Digital at Beiersdorf

February 23, 2023 18:00 - 26 minutes - 18.1 MB

In this episode of the Time for a Reset podcast - Inside Marketing Transformation, Athar sits down with Adam Wright, Head of Digital at Beiersdorf, to discuss how a reset and transformation at global enterprises is a calibrated and step-by-step process rather than a big-bang change. Adam also shares insights on how to drive buy-in to change and build trust across the organisation. They also discuss some common barriers to change and how to overcome them. Join them as they: Discuss how tr...

Buy-in to Change is Critical to Achieve Organisational Transformation with Adam Wright, Head of Digital at Beiersdorf

February 23, 2023 18:00 - 26 minutes - 18.1 MB

In this episode of the Time for a Reset podcast - Inside Marketing Transformation, Athar sits down with Adam Wright, Head of Digital at Beiersdorf, to discuss how a reset and transformation at global enterprises is a calibrated and step-by-step process rather than a big-bang change. Adam also shares insights on how to drive buy-in to change and build trust across the organisation. They also discuss some common barriers to change and how to overcome them. Join them as they: Discuss how tr...

Episode 48 - Achieving Organisational Transformation with Adam Wright, Beiersdorf

February 23, 2023 18:00 - 26 minutes - 18.1 MB

In this episode of the Time for a Reset podcast - Inside Marketing Transformation, Athar sits down with Adam Wright, Head of Digital at Beiersdorf, to discuss how a reset and transformation at global enterprises is a calibrated and step-by-step process rather than a big-bang change. Adam also shares insights on how to drive buy-in to change and build trust across the organisation. They also discuss some common barriers to change and how to overcome them. Join them as they: Discuss how tr...

Episode 47 - Empowering E-commerce: The Game-Changing Strategy for the Beauty Industry with Lou Bennett at Benefit Cosmetics

January 26, 2023 16:00 - 33 minutes - 22.8 MB

In this episode of our podcast, Paul sits down with Lou Bennett, the Marketing Director at Benefit Cosmetics. Lou has a wealth of experience in the retail sector and is passionate about breaking down silos in the industry. Together, they delve into the importance of perspective in marketing and how Lou and her team at Benefit Cosmetics spend time in retail stores to get a real-life understanding of customer behaviour and experience. They also discuss the changing landscape of the beauty in...

Empowering E-commerce: The Game-Changing Strategy for the Beauty Industry with Lou Bennett at Benefit Cosmetics

January 26, 2023 16:00 - 33 minutes - 22.8 MB

In this episode of our podcast, Paul sits down with Lou Bennett, the Marketing Director at Benefit Cosmetics. Lou has a wealth of experience in the retail sector and is passionate about breaking down silos in the industry. Together, they delve into the importance of perspective in marketing and how Lou and her team at Benefit Cosmetics spend time in retail stores to get a real-life understanding of customer behaviour and experience. They also discuss the changing landscape of the beauty in...

TFAR - Episode 44 - Empowering E-commerce: The Game-Changing Strategy for the Beauty Industry with Lou Bennett at Benefit Cosmetics

January 26, 2023 16:00 - 33 minutes - 22.8 MB

In this episode of our podcast, Paul sits down with Lou Bennett, the Marketing Director at Benefit Cosmetics. Lou has a wealth of experience in the retail industry and is passionate about breaking down silos in the industry. Together, they delve into the importance of perspective in the marketing industry and how Lou and her team at Benefit Cosmetics spend time in retail stores to get a real-life understanding of customer behavior and experience. They also discuss the changing landscape of t...