Episode 54 - Diversity and Inclusion: Key Elements for Marketing’s Future Operating Model. A Discussion. Jesh Sukhwani, Lenovo
Time For A Reset Marketing Podcast: Insights from Global Brand Leaders
English - May 31, 2023 10:00 - 16 minutes - 11.7 MBMarketing Business performance marketing content marketing marketing buzz blog marketing website marketing marketing agency b2b marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode of the Time for a Reset podcast, Nick King sits down with Jesh Sukhwani, Global in-housing Media & COE Director at Lenovo, a world-class IT service and consulting firm. Jesh elaborates on the importance of diversity and inclusion in marketing. He further delves into Lenovo's marketing transformation and the collaborative approach needed to future-proof the business in the digital industry. They emphasise prioritising the consumer, building trust, and exchanging value between advertising and content.
Join them as they discuss:
The approach and philosophy of digital marketing The importance of understanding data collection and user privacy to future-proof the businessTactics to build customers' trust Transformation processes for marketingJesh Sukhwani, Global in-housing Media & COE Director at Lenovo, is a fifteen-year expert in the marketing and media space. He has a track record of company building and growth through excellence in strategy and execution. He also has significant experience in internal and external teams to "connect the dots" between clients, agencies, partners and platforms, across media, data, and technology in a highly fragmented and complex digital marketplace.
The full transcript is available here.