Clicks 2 Bricks
96 episodes - English - Latest episode: 2 days ago -Clicks 2 Bricks is the podcast about multi-location marketing. Our mission is to inform and entertain multi-location marketers through interviews with CMOs, senior executives, and subject matter experts. Clicks 2 Bricks exists at this intersection of brand and performance marketing. We believe that brand is the only way to truly connect with consumers and to build meaningful relationships that pay dividends over years and even decades. The business results are not directly measurable, but no business can survive today without building a strong brand. Equally important for CMOs, though, is the ability to drive quantifiable ROI. For multi-location businesses, this equates to foot traffic and ringing the cash register. Our goal is to build a community of multi-location marketers that share knowledge and experience in this ever-changing marketing environment. As the craft of marketing evolves and becomes more specialized, Clicks 2 Bricks will be a resource for inspiration, education, and career advancement. The next generation of multi-unit retail CMOs starts here.
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Episodes
Ep 95: Jennifer Wilson is the Senior Vice President and Head of Marketing for Lowe's
April 17, 2024 09:00 - 36 minutes - 25.2 MBOur guest today is Jen Wilson, and she’s the Senior Vice President and Head of Marketing for Lowe’s. The major update from the home improvement retailer revolves around the recent revitalization of the My Lowe’s Loyalty Program. This relaunch features enticing spending rewards and innovative methods to capture consumer preferences even before any purchases are made. Join the conversation as we dive into how they’re thinking about differentiation, how they’re measuring the performance of thei...
Ep 94: Lindsey McFadden is the Senior Vice President of Marketing for Stretch Zone
April 15, 2024 09:00 - 43 minutes - 29.6 MBStretching, as a service, is a growing industry and Stretch Zone is the original brand! Today we are joined by the Vice President of Marketing for Stretch Zone, Lindsey McFadden, who is here to speak about how technology and specifically, SOCi has helped her company scale at its intended rate. We learn about the origins of Stretch Zone, what the company does, how it pioneered professional stretching as a service, and everything that happens in its marketing universe. Then, we get into SOCi a...
Ep 93: Keith Clark is the Chief Marketing Officer for Mutual of Omaha
April 10, 2024 09:00 - 40 minutes - 28 MBMost people aren’t exactly eager to think about investing in products like life insurance, especially since it can bring up uncomfortable feelings about the future. This presents some pretty unique marketing challenges for companies that sell these types of products. So what can you do to connect with audiences and help them realize that getting life insurance is not as difficult or intimidating as it may seem? Joining us today to explore this topic is Keith Clark, Chief Marketing Officer (C...
Ep 92: Bruce Skala is the Chief Marketing Officer for Hooters
April 03, 2024 09:00 - 32 minutes - 22.7 MBA well-loved National brand was recently mentioned by one of the most famous Hollywood actresses on Saturday Night Live. How does this kind of brand placement happen? Did Hooters know about the feature before it went live? Bruce Skala is the Chief Marketing Officer for Hooters, and he joins us today to tell the story behind the skit. Tune in to hear about the brand’s position in a changing cultural landscape, their contributions to Breast Cancer awareness, and the socially-driven marketing c...
Ep 91: Kimberley Gardiner is the Chief Marketing Officer for Tractor Supply Company
March 27, 2024 09:00 - 44 minutes - 30.3 MBHow do you put your most important, valuable asset in front of folks where it’s going to matter? During this episode, Chief Marketing Officer for Tractor Supply Company, Kimberley Gardiner joins us to tell her story. She shares her unique journey of working for major automotive brands, and how she is training Tractor Supply Company employees to create authentic content that connects with their customers in ways that traditional advertising just can’t. Join us as Kimberley unpacks her experie...
Ep 90: Kirti Naik is the Head of Brand & Creative for Neuberger Berman
March 20, 2024 09:00 - 40 minutes - 27.6 MBWhat does B2B marketing look like in financial services? As today’s guest Kirti Naik explains, it’s not that different from the goals and challenges of consumer marketing, and it also offers unique opportunities for innovation in marketing. Kirti is the Head of Brand & Creative at the New York-based financial firm, Neuberger Berman, and she details what the company is currently focused on, what her role entails, how she navigates the challenges of marketing in finances, and how she defines s...
Ep 89: Vicki Beswick is the Vice President of Marketing for Sbarro
March 06, 2024 10:00 - 37 minutes - 26 MBWith multiple formats including freestanding stores, mall locations, and convenience store co-locations, Vicki Beswick faces a fairly complex marketing challenge as the Vice President of Marketing for iconic pizza brand, Sbarro, especially now that the brand is leaning into e-commerce and delivery. Luckily, Vicki has a ton of pioneering e-commerce experience from her previous roles at Wendy’s, Express, and Bath & Body Works. She joins us on Clicks 2 Bricks today to tell the story of how the ...
Ep 88: Dayna Hathaway is the Senior Vice President of Marketing for Extra Space Storage
February 28, 2024 10:00 - 40 minutes - 28 MBThe storage space industry has some pretty unique challenges, especially when it comes to marketing. Not only are you trying to set yourself apart in a need-based business, but you also have to manage constant churn and fluctuating occupancy rates. So what does it take to launch and maintain a successful marketing strategy in this kind of environment? And how do you go about doing it? There is perhaps no one better to answer these questions than today’s guest, Dayna Hathaway, Senior Vice Pre...
Ep 87: Alec Hanson is the Chief Marketing Officer for loanDepot
February 21, 2024 10:00 - 41 minutes - 28.8 MBToday on Clicks 2 Bricks, we are joined by Alec Hanson, author, host of the Modern Lending Podcast, and Chief Marketing Officer for loanDepot – a California-based company that sells mortgages and other lending products. One of loanDepot’s key channels is its team of lending consultants, each of whom is charged with building their own mortgage lending business in their local area. Not only has Alec done this himself, but he has quite literally written the book on it (you can get your copy of ...
Ep 86: Marisstella Marinkovic is the Chief Marketing Officer for Nissan North America
February 14, 2024 10:00 - 44 minutes - 30.4 MBNissan is the first automotive brand that we’ve had on the show and we are thrilled to be in conversation with the Chief Marketing Officer of Nissan North America, Marisstella Marinkovic! Automotive marketing is different from all the others in many profound ways, and Marisstella is here to highlight those differences and explain why her industry is the best to work in. After a quick review of her first year in her current role, our guest walks us through Nissan’s Heisman House and Big Game ...
Ep 85: Pat O’Toole is the Chief Marketing Officer for Burger King
February 05, 2024 15:00 - 41 minutes - 28.9 MBJoining us today is Pat O'Toole, the Chief Marketing Officer of the iconic Burger King. Recorded in person at the Burger King headquarters in sunny Miami, Florida, this episode unveils the highly-anticipated Million Dollar Whopper campaign and insider secrets to Burger King’s “Reclaim the Flame” plan to accelerate growth. Pat is an accomplished marketing executive with a proven track record in elevating iconic brands to new heights. With a deep understanding of global markets and a history o...
Ep 84: Kim Spagnulo is the National Senior Director of Marketing for LAZ Parking
January 31, 2024 10:00 - 28 minutes - 19.8 MBIs parking a commodity, or does LAZ Parking simply offer a differentiated branding experience? Helping us get to the bottom of this is the National Senior Director of Marketing at LAZ Parking, Kim Spagnulo. Kim joins us to explain how LAZ became the biggest and fastest-growing privately-owned parking operator in America, and how she fulfills her role as its National Senior Director of Marketing. After hearing the story of how LAZ was founded, our guest walks us through the company’s unique ...
Ep 83: Joe Artime is the Head of Marketing for Moe’s Southwest Grill
January 24, 2024 10:00 - 37 minutes - 25.5 MBJoe Artime’s journey with Moe’s Southwest Grill began as a student, slinging tacos and burritos. Today, he is the Head of Marketing for the franchise. During this episode, he joins us to discuss the new positioning for Moe’s Southwest Grill, the choice to pivot towards video content for 2024, and how the brand connects with local communities through its franchisees. Tune in as we do a deep dive into the history of the brand and its name, consider the future of the role of CMO, and explore th...
Ep 82: Michael Chachula is the Chief Information Officer for FAT Brands
January 17, 2024 10:00 - 47 minutes - 32.7 MBTo become a transformational CIO, one must have key characteristics, capabilities, and leadership styles that foster followership and inspire others to embrace their vision. This is the belief of Michael Chachula, Chief Information Officer for FAT Brands, who joins us today to shed some light on what it takes to manage the marketing tech stack for 18 different restaurant brands in a total of 2,300 locations, including Fatburger, Johnny Rockets, and Fazoli’s. With a background in tech, financ...
Ep 81: Afif Khoury is the Founder and CEO of SOCi; the first CoMarketing Platform for Multi-Location Brands
January 10, 2024 10:00 - 48 minutes - 33.4 MBShifting the relationship their customers have with AI software from a tool to a partner in the business is the main focus of our guest, and his company, today. We are excited to have with us on the show, Afif Khoury, the Founder and CEO of SOCi, the first CoMarketing Platform for Multi-Location Brands. Join the conversation as we learn more about the SOCi marketing platform, what makes their AI unique, and the crawl, walk, and run options of their model. We discuss the point solution versus...
Ep 80: Abby Baker is the Senior Vice President of Marketing for BELFOR Franchise Group
December 06, 2023 10:00 - 39 minutes - 26.9 MBWith some of the strongest franchise opportunities on the market, BELFOR Franchise Group is a dominant brand in the home services category. For more than 10 years, BELFOR Franchise Group has been empowering entrepreneurs to own businesses that are not only designed for growth but also provide profoundly meaningful services to their communities. Today, you’ll hear from Abigail Baker, Senior Vice President of Marketing for BELFOR Franchise Group, a curated portfolio of brands that often serve ...
Ep 79: Jeanniey Walden is the Chief Marketing Officer for Rite Aid
October 11, 2023 14:00 - 44 minutes - 30.8 MBJeanniey Walden is the founder and CEO of Liftoff Enterprises, an award-winning marketing executive, renowned work-life advocate, and host of the nationally syndicated TV show, Liftoff with Jeanniey Walden. Jeanniey attributes her success to AIR: Authentic, Inspirational, and Relatable interactions, and she applies this lens to everything she does, including her new position as CMO of Rite Aid. In today’s episode of Clicks 2 Bricks, she shares her customer-centric perspective on multi-locati...
Ep 78: Brad Haley is the Chief Marketing Officer for Dave’s Hot Chicken
September 06, 2023 09:00 - 44 minutes - 30.7 MBWe’ve heard many rags-to-riches stories from startups all across the country, but few compare to the near-instant success of the fast-growing food brand, Dave’s Hot Chicken. Its CMO, Brad Haley, joins us once again after his previous appearance on the show as the CMO of IHOP. After finding out an interesting fact about Brad that many didn’t know, our guest then walks us through the story of Dave’s Hot Chicken, what initially attracted him to the brand, Drake and other big-name investors of t...
Ep 77: David Marine is the Chief Marketing Officer for Coldwell Banker
August 30, 2023 09:00 - 47 minutes - 32.6 MBAccording to a recent survey, Coldwell Banker was the most recognizable real estate brand of 2021, with 91% of surveyed consumers correctly identifying the brokerage's logo. How does a business achieve this level of brand recognition? Finding the right Chief Marketing Officer is a good place to start! CMO might be his title, but “brand champion” might be a more appropriate moniker for David Marine, who has worked in the marketing group of the most recognized brand in real estate for more tha...
Ep 76: Jason Seeley is the Vice President of Digital for CKE Restaurants
August 23, 2023 09:00 - 49 minutes - 33.8 MBOn the show today, we have the massively experienced and insightful Jason Seeley, who currently holds the position of Vice President of Digital at CKE Restaurants. CKE is the corporation behind Hardee's and Carl's Jr., and we get to hear from Jason about his role at the company and how he approaches each of these brands and their marketing initiatives. Our guest has a really interesting career journey, and he talks about how he started as a graphic designer and his time at Walmart and Wendy'...
Ep 75: Mike Templeton is the Director of Digital Experience for Casey's
August 16, 2023 09:00 - 44 minutes - 30.9 MBThe world around us is constantly changing but there is one thing you can be sure will always stay the same: marketing fundamentals. Today’s guest, Mike Templeton is the director of Digital Experience for Casey’s, the third-largest convenience store chain and the fifth-largest pizza chain in the country! One of the core themes of this episode is the “phygital” experience (if you haven’t heard the term before, don’t worry, you’re not alone), which deals with the interconnectedness between the...
Ep 74: Linh Peters is the Chief Marketing Officer for Walgreens
July 26, 2023 09:00 - 46 minutes - 31.7 MBRetail juggernaut, Walgreens is beginning to prioritize healthcare across all their service offerings. Linh Peters is Walgreens’ CMO, and she joins today to describe the role that marketing will play in her employer’s new venture. Linh has worked with other huge brands including Calvin Klein, Best Buy, Target, and Starbucks, and she explains how the challenges in her current role differ from the other jobs she’s worked before. As a loyalty specialist, Linh goes into detail about the current ...
Ep 73: Andrea McCauley is Head of Marketing and SVP for Massage Envy
July 12, 2023 09:00 - 41 minutes - 28.7 MBStudying the liberal arts can be beneficial to almost every aspect of your life, as it forces you to develop a level of critical thinking that is necessary for navigating the world that we live in. Moreover, anthropology can provide a firm foundation from which a prospective marketer can grow and flourish. That is the journey of today’s guest, Andrea McCauley, as she explains how her love for anthropology provided the vital skills that she still uses in marketing today. Andrea is the Head o...
Ep 72: Jill Cress is the Chief Marketing Officer for H&R Block
July 05, 2023 09:00 - 43 minutes - 30.1 MBWith only 105 days to deliver 80% of your revenue, working in the tax space during tax season can be incredibly intense. Add to that the aversion that most people feel to completing such a complex and intimidating task, and you have some pretty big challenges when it comes to marketing and meeting your customers where they are. Joining us today to unpack all things tax and marketing is Jill Cress, Chief Marketing Officer for H&R Block. With over 20 years of experience working with MasterCard...
Ep 71: Derek Detenber is the Chief Marketing Officer for Batteries Plus
June 07, 2023 09:00 - 34 minutes - 24.1 MBNo stranger to the franchise industry, today’s guest came to Batteries Plus from senior marketing roles with world-class brands like Wendy’s and Massage Envy. As Chief Marketing and Merchandising Officer at the nation’s largest and fastest-growing battery, light bulb, key fob, and phone repair franchise, Derek Detenber is responsible for marrying marketing and merchandising omnichannel strategies to improve customer experience and elevate the brand’s public profile, as well as drive profitab...
Ep 70: Steve Fournier is SVP of Omni Channel for Discount Tire
May 31, 2023 09:00 - 33 minutes - 23.3 MBSteve Fournier’s story begins long before he became the SVP of Omni Channel for Discount Tire. His journey with the company started when he was still in high school, installing tires. He has been involved in every aspect of the business, with a special focus on marketing and digital transformation. This conversation explores the intersection of marketing and customer experience, along with Discount Tire’s digital transformation that’s been a full decade in the making. Tune in to hear why Dis...
Ep 69: David Schwartz is the Director of Digital and Social Media for National General Insurance
May 03, 2023 09:00 - 53 minutes - 36.9 MBThis interview with the Director of Digital and Social Media for National General Insurance is the first time we’ve ventured into the insurance space on the show. The highly-regulated, unsexy nature of this industry means that it is challenging to market effectively. But David Shwartz has stepped up to the plate and is injecting soul into insurance! In this episode, David explains the difference between standard and non-standard books of business, how the National General Insurance business ...
Ep 68: John Hughes is the Director of Media for Domino's
November 23, 2022 10:00 - 32 minutes - 22.6 MBAll business comes down to solving a problem, and marketing is no different. Today’s guest is here to share how his multifaceted career journey has informed his expertise as Director of Media for Domino’s. Tuning in, you’ll hear an overview of the exciting media campaigns Domino’s has activated this year, bringing digital and traditional media together under one roof. John shares some insight on the ‘test and learn’ culture that drew him to choose Domino’s and how that plays out in daily dec...
Ep 67: Edithann Ramey is the Chief Marketing Officer for On The Border Mexican Grill & Cantina
November 09, 2022 10:00 - 37 minutes - 25.7 MBWhile most businesses suffered heavy losses during the pandemic, one restaurant franchise not only survived but thrived. Here today to share more about how her company successfully navigated COVID, is the Chief Marketing Officer for On The Border Mexican Grill and Cantina (OTB), Edithann Ramey. After giving us a brief history of her company, Edithann describes OTB’s mostly-corporate system and explains why she wouldn’t have it any other way. We discuss the tools and strategies OTB used to ov...
Ep 66: Tim Hackbardt is the Chief Marketing Officer for Del Taco
October 05, 2022 09:00 - 48 minutes - 33.3 MBPerfect timing has never been better personified than in Jack in the Box’s acquisition of Del Taco. What started as a cheaper foil of Taco Bell, Del Taco has since grown into a reputable franchise of its own, boasting almost 600 locations nationwide. Today’s guest, Tim Hackbardt, is the Chief Marketing Officer at Del Taco, and in this episode, he tells us just how well the two brands are collaborating after the aforementioned acquisition was finalized in March 2022. We dive deeper into how t...
Ep 65: Stephanie Hoppe is the Chief Marketing Officer for Cici’s Pizza
September 28, 2022 15:00 - 37 minutes - 26.2 MBMany brick-and-mortar restaurant chains had the rug pulled from beneath them when the pandemic arrived, and have since had to reassess and rework their whole brand strategy and marketing plan. Cici's Pizza is a well-established brand, and was able to ride the tumultuous waves of the quarantine and the uncertain economy relatively successfully, but was still in need of some reinvigoration and redirection for the new era we have entered into. Stephanie Hoppe recently stepped into the role of C...
Ep 64: Kevin Planovsky is the Co-Founder of Vert Digital
September 14, 2022 09:00 - 43 minutes - 29.7 MBMobile marketing has come a long way since 2000 when the first mobile ad was shared via SMS. Our smartphones now play a key role in our everyday lives and today’s guest believes that marketers need to start thinking more big-picture and long-term if they are going to make an impact. Today, on Clicks 2 Bricks, you’ll hear from Kevin Planovsky, who is the Co-founder of Vert Digital, a full-stack digital agency based in Atlanta, Georgia. Listen in as we talk about the early days of mobile marke...
Ep 63: Mitch Baker is Vice President of Marketing for Robeks
July 27, 2022 09:00 - 45 minutes - 31.4 MBAfter almost 25 years in the business, Robeks has earned itself a healthy portion of the ever-growing smoothie franchise market. They know what works and the kind of leaders that thrive in their fun yet fast-paced environment and, today, you’ll hear from Mitch Baker, VP of Marketing at Robeks, as he shares their ingredients for success. Tuning in, you’ll gain a high-level overview of the brand and some deeper insight into their local marketing playbook. We also take a look at the various han...
Ep 62: Brandon Rhoten Joins the SOCi Industry Advisory Board
June 29, 2022 09:00 - 46 minutes - 32 MBWith billions of active users worldwide and counting, social media remains one of the most influential marketing tools available. But how can multi-location brands harness the power of these digital channels to reach both local and national audiences? To help us answer this question, we are joined by our first return guest on Clicks 2 Bricks, Brandon Rhoten! When we first sat down with him in Episode 19, Brandon was the CMO for Potbelly Sandwich Works. He has since moved on and now serves in...
Ep 61: Beto Guajardo is the President of Focus Brands International
June 08, 2022 09:00 - 47 minutes - 32.4 MBIt often falls on the CEO to come up with a strategy to increase the growth and profitability of a company, but today’s guest believes that a strategist is vitally important when it comes to identifying new opportunities, channels, and product lines. Beto Guajardo is currently the President of Focus Brands International, which includes brands such as Cinnabon, Auntie Anne’s, and Schlotzsky's. Throughout most of his career, Beto led strategy for iconic brands such as Levi’s and Starbucks afte...
Ep 60: Partnership, Precision, and the Future of Off-Premise Dining with Phil Crawford
June 01, 2022 09:00 - 43 minutes - 30.1 MBWelcome to a brand-new episode of Clicks 2 Bricks. Today we are joined by Phil Crawford, the Chief Technology Officer for CKE Restaurants. Our conversation centers around building a modern restaurant tech stack, touching on the need for integrations and what Phil looks for in great technology partners before diving into location data management and the importance of precise, long data in the era of ordering ahead and off-premise dining. Join us to hear his thoughts on leadership and relation...
Ep 59: From Social Media to Marketing with Melanie Babcock
May 25, 2022 09:00 - 48 minutes - 33.5 MBWelcome to another exciting and informative episode of Clicks 2 Bricks, a podcast about marketing strategies for multi-location businesses and organizations. The marketing landscape has changed dramatically since the advent of social media and has forced businesses to think differently about marketing strategies. In today’s episode, we discuss multi-location marketing strategies with Melanie Babcock. Melanie is responsible for The Home Depot personalization strategy, including various other ...
Ep 58: Brandon Coleman is Chief Marketing Officer for Dave & Buster's
May 11, 2022 09:00 - 46 minutes - 32.1 MBThe pandemic sent so many businesses spiraling, but our guest today is one of the admirable few who managed to turn it into a unique opportunity for growth and creativity! Brandon Coleman is the Chief Marketing Officer for Dave & Buster’s, and he took the helm of this iconic entertainment brand a mere two weeks before the pandemic struck. Brandon successfully reset and rebuilt an entire marketing tech stack through the thick of it and pivoted to a significant off-premise component, complete ...
Ep 57: Tana Davila is the Chief Marketing Officer for P.F. Chang's
May 04, 2022 09:00 - 45 minutes - 31.4 MBSo much is constantly changing in the world of marketing, and this is not only down to the tumult of the last two years. On the show today, we have a fascinating chat with Tana Davila, the CMO of P.F. Chang's, in which she shares her reflections on her career thus far and the most important progressive steps she has witnessed in her time in the industry. P.F. Chang's is a brand that has evolved immensely during its lifetime, starting as a sit-down Chinese restaurant chain, and now positionin...
Ep 56: Doug Zarkin is the Chief Marketing Officer for Pearle Vision
March 16, 2022 15:00 - 42 minutes - 29.1 MBDoug Zarkin is the Chief Marketing Officer for Pearle Vision, a title he's held for an impressive ten years! In this episode, we pick his brain about his marketing philosophies and find out how he is bringing sexy to optical retail marketing. Doug fills us in on Pearle Vision’s current undertakings and how the pandemic was bizarrely a time of exponential growth for the brand! We learn how their digital marketing plan has matured over the last few years and are reminded of the importance of o...
Ep 55: Dwayne Chambers is the Chief Marketing Officer for Checkers and Rally’s Drive-In
February 23, 2022 15:00 - 47 minutes - 33 MB“Every moment is a brand moment. Good or bad, you're making a statement one way or the other in everything that you do.” These are the words of today’s guest, Dwayne Chambers, who is currently the Chief Marketing Officer of Checkers and Rally’s Drive-In Restaurants, while also running his own consultancy, Brand Moments. Over the years, he has held leadership positions with some amazing brands, including PF Chang’s, Krispy Kreme, Fuddruckers, Noodles & Company, Red Robin, and Sonic Drive-In. ...
Ep 54: Sanjiv Razdan is the President of Coffee Bean & Tea Leaf for the Americas and India
February 09, 2022 11:00 - 48 minutes - 33.1 MBCoffee Bean & Tea Leaf is a well-established Los Angeles-based coffee brand that lost its way but is in the process of turning itself around, currently seeing considerable growth. Today’s guest, Sanjiv Razdan, has a lot to do with its recent success. Sanjiv is the president of Coffee Bean & Tea Leaf for the Americas and India. He also gained experience working for Pizza Hut, Yum Brands, and Applebee’s before he became the COO for the restaurant juggernaut that is Sweetgreen. In this episode,...
Ep 53: Justin McCoy is Vice-President of Marketing for Cousins Subs
February 02, 2022 18:00 - 48 minutes - 33.5 MBFounded in 1972, Cousins Subs is a Wisconsin-based family business where each location operates like a mom-and-pop business. While a company like this could easily fall behind in terms of digital transformation and staying abreast of current marketing trends, today’s guest has played a vital role in staying ahead of the digital curve and growing the company despite the pandemic. Today we are joined by Justin McCoy, the Vice-President of Marketing for Cousins Subs, who has been with the compa...
Ep 52: Brand Purpose and Cause Marketing with Tony Mokry
January 19, 2022 11:00 - 32 minutes - 22.2 MBIn today’s conversation, we welcome Tony Mokry, who is the Vice President and Chief Marketing Officer for Cricket Wireless, the leading prepaid wireless carrier in the US and a division of AT&T. Tune in to hear us talk about some of the unique areas where Tony is investing in the brand, why authenticity is a key pillar and how this translates to the company’s thousands of authorized retailers. Listeners will learn what Cricket Wireless is and what it stands for, how Tony came to join the com...
Ep 51: Zipporah Allen is the Chief Digital Officer for Taco Bell
January 12, 2022 11:00 - 45 minutes - 31.2 MBThe COVID 19 pandemic has dramatically accelerated the rate at which digital innovations are currently being integrated across industries. In today’s episode, we talk with Zipporah Allen, who joined Taco Bell as their Chief Digital Officer in 2019, just a few months before the start of the COVID-19 changed the world, about the success of their latest digital initiative and how her previous roles prepared her for the immense challenges that accompany a global pandemic. Zipporah has had a phen...
Ep 50: Ellie Doty is the Chief Marketing Officer for Burger King
December 22, 2021 11:00 - 51 minutes - 35.6 MBToday’s episode is one you don't want to miss: our guest is Ellie Doty, Chief Marketing Officer for Burger King, previously CMO for Chili’s, and she comes from a number of marketing positions with KFC and Taco Bell. Our conversation with Ellie is all about the nostalgia-driven, visual identity refresh that she led for Burger King, along with her unique perspective on digital transformation and what digital actually means. We begin with Ellie's transition to her current role, including pickin...
Ep 49: Kieran Donahue is the Chief Marketing Officer for IHOP
November 17, 2021 11:00 - 44 minutes - 30.6 MBTackling the marketing for a restaurant chain during a pandemic is no small feat. Today’s guest Kieran Donahue took up the challenge when she became the Chief Marketing Officer for IHOP mid-COVID. While she is not solely responsible for the very impressive 40% growth that the brand recently announced, she did play a part in it. After a long career in hospitality with brands like Hilton and Marriott, Kieran joined this leading family dining brand to take on a new challenge in the restaurant i...
Ep 48: Zack Oates is the CEO and Co-Founder of Ovation - Actionable Guest Feedback Platform
November 10, 2021 11:00 - 47 minutes - 32.7 MBThank you for tuning in to another episode of Clicks 2 Bricks with your host, Robert Reed. Joining us in conversation today is Zack Oates, CEO, and co-founder of Ovation, an actionable guest feedback platform for multi-unit restaurants. He shares his thoughts on how asking for customer feedback can drive quantifiable downstream revenue. Listeners will learn the nuts and bolts of how Ovation works, how it came to be, and where they are directing their funding and efforts going forwards. Their...
Ep 47: Jonathan Maze is the Editor in Chief of Restaurant Business Online
October 20, 2021 10:00 - 46 minutes - 31.7 MBLabor shortage, supply chain issues, the challenges of third-party delivery.... these are all hot topics on everyone's lips in the last couple of years. Today our guest is Jonathan Maze, Editor-in-Chief of Restaurant Business Online, who's here to give us the run-down on all these issues, and more. We discuss everything from the accuracy of AI and voice-activated ordering, to keeping pace with the swiftly changing face of technology that serves restaurants – and the boom in investment in tha...
Ep 46: Alex Adler is the Co-Founder and Taquero for Puesto, an upscale Mexican restaurant concept based in San Diego, California
October 13, 2021 17:00 - 49 minutes - 34 MBIf you're a little obsessed with Mexican food, like me, then no matter where you are in the U.S. you've probably heard of Puesto. With 120 different tequilas, 100 different mezcals, and fresh ingredients in all their mouthwatering – and most importantly, authentic – food, there's little surprise that this family-run restaurant is now in nine locations. But how does one market and manage a multi-locational restaurant business while staying true to your roots and all the offerings of Mexico Ci...