Latest Partner sales Podcast Episodes
34 - Hiring A Fractional Channel Chief vs. In-House - Kameron Olsen
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast - April 24, 2024 00:00 - 31 minutesHave you ever heard of a fractional channel chief? This is a concept that's shaking up the industry, and we had the privilege of delving into it with Kameron Olsen, a leading expert with over 15 years of experience. So, what exactly is a fractional channel chief? Unlike a full-time in-house cha...
33 - Gen AI & How You Can Add Digital Workers to Your Partnerships Team with Alden Hultgren
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast - March 21, 2024 18:00 - 30 minutesHow does one begin to integrate AI into their partner programs? Alden Hultgren provides practical advice, from mapping out automation opportunities to designing partner experiences that are not just functional but delightful. She envisions a future where digital workers become integral to part...
32 - Prioritizing the Partner Experience (PX): The Basics - Bernhard Friedrichs, PartnerXperience
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast - February 01, 2024 18:00 - 38 minutesBernhard Friedrichs (PartnerXperience) joins us to share his wealth of knowledge on crafting a partner journey that fosters collaboration and drives capital-efficient growth. He takes us through the nuances of treating partners as equals, not customers, and the importance of transparency and tr...
31 - 3 Partnerships Podcast Hosts Discuss 2023 Trends & 2024 Predictions - Rob Spee, Vince Menzione
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast - December 28, 2023 13:00 - 43 minutesWe dissect the past year's partnership trends and forecast what's on the horizon for 2024. Join our guests, Rob Spee & Vince Menzione as we dive into topics such as: co-selling partner programs partner relationship management marketplaces resellers the impact of AI on channel sales 2024 p...
30 - The Importance of C-Level Support for the Success of Channel Partner Programs - Paul Banco
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast - November 13, 2023 19:00 - 28 minutesPaul Banco makes the case for why leadership buy-in is critical. Drawing from decades of experience, Paul explains how partner alignment, executive involvement, and presenting a clear vision are key to gaining leadership support. He also outlines how to get executives on board, involve them in...
29 - Structuring Partner Programs as an Entrepreneurial Pursuit: A Dissertation by Dorian R Kominek
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast - October 26, 2023 15:00 - 33 minutesOur guest, Dorian Kominek, realized the pursuit of partnering and partner programs was in need of a foundational framework. So she has set out to work on changing the minds of partnering organizations to rethink their approach to partner program development. Guest bio: From Channel Manager, ...
28 - Ultimate Guide to Partnering with Vince Menzione, Rob Spee
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast - October 18, 2023 11:00 - 38 minutesPaul appears on an episode hosted by Vince Menzione. They, along with Rob Spee, explore the dynamics of partnerships and ecosystems, channel marketing, and the pivotal role of the chief partner officer. Other subjects include ecosystem attribution, channel alignment, partner marketing strategies...
27 - Partner-Led Growth Report: Results + Key Takeaways - Kelly Sarabyn, HubSpot, and Asher Matthew, Partnership Leaders
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast - August 03, 2023 19:00 - 34 minutesKelly Sarabyn and Asher Mathew are here with us today to discuss key insights from their latest report: The State of Partner-Led Growth Report. This new report promises to shed light on: The power of partner-led growth strategies, Showcasing real-world success stories, Lots of interesting...
26 - Creating Exceptional Partner Experiences (PX): The Key to Partner Ecosystem Growth - Lindsey Traub
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast - July 13, 2023 16:00 - 27 minutesIt's not enough to just have partners – understanding them and tailoring the experience to their needs can truly set apart a great partnership from a good one. This episode will cover: Practical Strategies for improving your partner experience Exploring ways to better understand your partne...
25 - Partner Ecosystems: Fueled by Hyperscalers, Sold in Marketplaces, Delivered via the Channel - Rob Spee, Vince Menzione
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast - June 29, 2023 20:00 - 35 minutesToday’s partner ecosystem: fueled by hyperscalers, sold in marketplaces, and delivered through the channel. What can we expect of the partner experience in light of this new ecosystem model? We discuss this and more on today's episode with our Channel Panel members: Rob Spee of Channel Jour...
24 - 5 Uncomfortable Truths About Channel Management & How You Can Confront Them - Barb Huelskamp
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast - June 12, 2023 16:00 - 35 minutesGrowing and managing a channel is not without its pitfalls and harsh realities. These uncomfortable truths, often kept under wraps, can hamper the growth and success of your channel strategies if not confronted head-on. Some of these uncomfortable truths include: The Challenge of Alignment Th...
23 - Partner Marketing: Tips, Advice & Strategies to Stand Out - Ben Wright, PartnerFuel
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast - May 04, 2023 11:00 - 29 minutesIn this episode, we will explore the key benefits and strategies of partner marketing, and provide practical tips and advice on how to optimize your partner marketing efforts. Partner marketing provides a unique opportunity for businesses to leverage the strengths and resources of their partner...
22 - Live: The State of Partner Engagement and Partner Portals in 2023 & Beyond - Rob Rebholz, Aaron Howerton, Paul Bird
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast - April 17, 2023 15:00 - 1 hourThe current state and future of partner portals (do we even need them?) Partner engagement challenges: How partner management tech is changing to meet partners where they already are (outside the portal) Hear about what other partner tech providers are doing to meet expectations partners ha...
21 - How to Align Channel Sales with Your Direct Sales, Darren Bibby
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast - March 15, 2023 20:00 - 30 minutesAligning your channel sales team with your direct sales team can be a great way to maximize your business's potential. This episode will provide an overview of how to align the two. In addition to tips and techniques to help you navigate this tricky situation, we will cover topics such as: ...
20 - The Effects of Hyperscaler Marketplaces on Channel Sales & Partner Ecosystems
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast - March 02, 2023 15:00 - 31 minutesHyperscaler marketplaces are having a significant impact on channel sales. By providing customers with access to cloud-based services, hyperscaler marketplaces have become an increasingly popular way for customers to purchase IT services. This has led to a shift away from traditional channel s...
19- We asked MSPs: What Are Channel Chiefs Getting Wrong? - Tim Conkle, Jason Dittmann
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast - February 16, 2023 14:00 - 45 minutesTake a listen to the latest episode of the Ultimate Channel Sales Podcast and hear two MSPs share their experiences and perspectives on managing their channel, from the channel partner's point of view. They share their strategies for success, the challenges they've faced, as well as their advice...
18 - Partner Ecosystems: Trends, Predictions & 2023 Forecast with Jay McBain
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast - February 02, 2023 16:00 - 36 minutesIn today’s episode, we’re bringing on a world-renowned professional who has been a long-standing expert in the partnerships industry, to discuss the most recent trends in partner ecosystems practices, as well as predictions for 2023, and a general forecast of what we should expect in the evoluti...
17 - 3 Partnerships Podcast Hosts Discuss 2022 Trends & 2023 Predictions
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast - January 17, 2023 20:00 - 48 minutesWe’ve brought together three hosts from three different podcasts in the partnerships space to review key insights and trends noticed in the past year from interviews with channel chiefs, partnership leaders and in the overall partner ecosystem landscape. Rob Spee is a seasoned and experienced c...
16 - The Current State of Partner Ecosystems: What You Need to Do Differently
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast - January 05, 2023 18:00 - 44 minutesIn the past year alone: “Partner ecosystems” has become the hottest buzzword in the channel space. Forrester reported an even split between channel, direct, and marketplace revenue. And that 90% of IT sales will be partner-assisted before, during, and after a sale. All this to say that the cha...
16 - The Current State of Channel Partner Ecosystems: What You Need to Do Differently
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast - January 05, 2023 18:00 - 44 minutesIn the past year alone: “Partner ecosystems” has become the hottest buzzword in the channel space. Forrester reported an even split between channel, direct, and marketplace revenue. And that 90% of IT sales will be partner-assisted before, during, and after a sale. All this to say that the cha...
15 - The State of Partner Ops & Programs Report: Results & Key Takeaways
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast - December 12, 2022 17:00 - 41 minutesThe first-of-its-kind report on the state of the partnerships industry. Hear the latest trends in Partner Ops, partner programs, and ecosystem strategy – all from an impressive roster of partnership leaders. We’ve invited two key contributors, Kelly Sarabyn (Platform Ecosystem Advocate @ HubSpo...
14 - Five Principles of Successful Partnerships & How to Avoid Dysfunction
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast - November 15, 2022 14:00 - 32 minutesThere’s a simple set of principles the world’s best partnership teams tend to follow and some common dysfunctions that hold many teams back. Ecosystem thought leader Vince Menzione shares how to spread these five principles throughout your partnerships. Listen to today’s episode to: Leverage...
13 - How Not to Lose a Channel Partner in 30 Days: Partner Retention Tips
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast - October 25, 2022 19:00 - 49 minutesSome partnerships fail incredibly fast. Some in as few as 30 days. So, be careful with what you do in the early days of a partnership – as it can set the tone for the rest of the relationship. At the start of the partnership, it’s important to be careful and leave first impressions that can hel...
12 - How Partners Vet Vendors & Cringey Things Vendors Need to Stop Doing Now
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast - October 03, 2022 17:00 - 34 minutesIt’s no secret, potential partners start scoping you out long before approaching you. Sure, it’s easy to brush off anonymous complaints as “unimportant”. But don’t forget, the channel community is listening. Today’s episode brings a new perspective on partnerships. We welcome someone repres...
11 - Is Your Partner Ecosystem Healthy? Check These 3 Things Immediately
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast - August 31, 2022 16:00 - 29 minutesPartner ecosystems are like ecological ones: when healthy, all connected parts can nurture and support one another. But how do you know if your partner ecosystem is healthy? Are there any measurements that can help monitor ecosystem health? And how can you identify deficiencies within your ...
10 - How to Create and Best Leverage Strategic Channel Partnerships
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast - June 14, 2022 13:00 - 41 minutesIt’s important to find partners that are right for you, but just as important, if not more, is knowing how to make the most of those partnerships. One way that can almost guarantee a deep understanding of how to navigate your partnerships and best leverage them is the practice of partner segme...
09 - 3 Expert Tips on Building a Successful Partner Channel
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast - May 10, 2022 13:00 - 40 minutesOur guest today, Hans Peter Bech, has been involved in the channel space for over 3 decades. With more than 25 years in executive roles growing global market shares for information technology companies under his belt, he decided to focus all his energy on strategic business development projects ...
08 - How Nurturing Partners is Crucial to Untapped Channel Sales
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast - March 30, 2022 14:00 - 27 minutesPreparing your channel partners for success involves taking a customized approach, consistent attentiveness and active listening skills. Your work doesn’t end after partner onboarding - it is a continuous effort. Pay careful attention to: discussing and aligning your goals practice transpare...
08 - How to Select the Right Platform to Manage Your Channel Sales
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast - March 29, 2022 15:00 - 32 minutesIn this episode of The Ultimate Channel Sales Podcast, we bring on Jonathan Deveaux. He has had a successful career driving business growth through partnerships for nearly a decade. From developing strategic partnerships to roles focusing on partner enablement and partner marketing, today he is ...
07 - How to Build a Mutually & Equally Beneficial Partner Program
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast - March 08, 2022 14:00 - 29 minutesOur guest today, Kathleen Phillips, has been in channel-related roles for over 20 years. Her portfolio includes leading teams that have generated more than 100 million dollars in new revenue and successfully launched over 35 disruptive products, solutions and services. Today, she is the Head of ...
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