Latest Naomi dunford Podcast Episodes
#018: Naomi Explains... Tripwires
Naomi Explains Marketing - April 12, 2023 14:00 - 9 minutes ★★★★★ - 3 ratingsToday we’re talking about tripwires. What are they? Why do we use them? How do we use them well? I'll explain it all on this episode.
#017: Naomi Explains... Launch Content
Naomi Explains Marketing - March 02, 2023 19:00 - 7 minutes ★★★★★ - 3 ratingsToday we’re talking about launch content. What is it? What isn’t it? How do we do it well? I'll explain it all on this episode.
#016: Naomi Explains... Cold vs. Warm Traffic
Naomi Explains Marketing - February 07, 2023 14:00 - 9 minutes ★★★★★ - 3 ratingsEverybody talks about "cold traffic" and "warm traffic", but what do they even MEAN? What's the difference? Where do these people come from? What about ads and social media? And what do we do with this information? In today's episode, I'll explain it all.
#015: Naomi Explains... Objection Reversal
Naomi Explains Marketing - January 28, 2023 03:00 - 9 minutes ★★★★★ - 3 ratingsToday we’re tackling the third in our “three ways to make it easier for your prospects to take action” series – we’re talking about objection reversal. If you haven’t heard them already, also check out the previous two episodes, on scarcity and urgency. Ok? Ok. Let's take it from the top.
#013: Naomi Explains... Scarcity
Naomi Explains Marketing - August 31, 2022 03:00 - 8 minutes ★★★★★ - 3 ratingsIn our most recent episode we discussed AIDA, the four stages a prospect goes through from “who are you?” to “here’s my Visa”. In it, I said that the last phase - action - is usually the one business owners find the most challenging because people are inert, and getting them off their asses can ...
#014: Naomi Explains... Urgency
Naomi Explains Marketing - August 31, 2022 03:00 - 7 minutes ★★★★★ - 3 ratingsIn a recent episode we discussed AIDA, the four stages a prospect goes through from “who are you?” to “here’s my Visa”. We said that the action phase is trickiest because, well, getting people off their asses can be tricky. We mentioned three traditional approaches to spurring action, and those ...
#012: Naomi Explains... AIDA
Naomi Explains Marketing - April 11, 2022 02:00 - 9 minutes ★★★★★ - 3 ratingsYou might have heard of AIDA, but like all marketing acronyms, we can be pretty hazy on the details, and how it all applies to, well, us. In today’s episode, I’ll explain this important framework for your customer or client’s journey. What are the stages? What do they look like? How does it app...
#011: Naomi Explains... Early Bird Pricing
Naomi Explains Marketing - April 11, 2022 00:00 - 9 minutes ★★★★★ - 3 ratingsEvery time you turn around, somebody’s offering “early bird pricing”. It’s ubiquitous. But is it necessary? Is it good? Are there downsides? (No, sometimes, and yes, respectively.) What actually IS early bird pricing, and is it a good idea for your next promotion? In today’s episode, I’ll expla...
#010: Naomi Explains... Welcome Sequences
Naomi Explains Marketing - September 26, 2021 17:00 - 9 minutes ★★★★★ - 3 ratingsEverybody talks about “welcome sequences” (and "nurturing sequences"... and "autoresponders"... and, and, and...) but the details are sometimes a mystery. In today’s episode, I’ll explain what welcome sequences are, where they came from, and how to make one effectively. How long should they be?...
#009: Naomi Explains... Copy vs. Content
Naomi Explains Marketing - September 26, 2021 16:00 - 7 minutes ★★★★★ - 3 ratingsEverybody talks about “copy” and everybody talks about "content", but what do those terms actually mean? In today’s episode, I’ll explain what copy is, what content is, and where the difference matters. Where does copy go? Where does content go? Can something be copy and content at the same tim...
#008: Naomi Explains... Newsjacking
Naomi Explains Marketing - August 14, 2021 01:00 - 8 minutes ★★★★★ - 3 ratingsEverybody talks about “newsjacking”, but what does that actually MEAN? In today’s episode, I’ll explain what newsjacking is, three ways to do it, and and four tips for getting it right. How soon do you have to run your pieces? What qualifies as news? Does size matter? All this, and more, will ...
#007: Naomi Explains... Calls To Action
Naomi Explains Marketing - August 14, 2021 00:00 - 8 minutes ★★★★★ - 3 ratingsEverybody talks about “calls to action”, but what does that actually MEAN? In today’s episode, I’ll explain what a call to action is, what it includes, and debunk three big myths making things harder for everybody. Do you always need a call to action? How many are you allowed to have? And what ...
#006: Naomi Explains... Conversion
Naomi Explains Marketing - July 29, 2021 01:00 - 7 minutes ★★★★★ - 3 ratingsEverybody talks about “conversion”, but what does it actually MEAN? In today’s episode, I’ll explain conversion, conversion rates, and whether or not you, in your business, even need to care. How do we measure conversion? DO we even measure conversion? Should we be measuring anything else? All...
#005: Naomi Explains... Your Marketing Strategy
Naomi Explains Marketing - July 28, 2021 22:00 - 9 minutes ★★★★★ - 3 ratingsEverybody talks about your “marketing strategy”, but what does it actually MEAN? In today’s episode, I’ll tell you what a marketing strategy is, how it relates to your business goals, and most importantly, how we come up with them. Are marketing strategies different from other strategies? How ...
#004: Naomi Explains... Your Offer
Naomi Explains Marketing - July 28, 2021 21:00 - 8 minutes ★★★★★ - 3 ratingsEverybody talks about your “offer”, but what does it actually MEAN? In today’s episode, I explain the difference between a product or service and an offer, and the three potential components of an offer - deliverable, price, and timing. What do you look at if your offer’s not converting? How d...
#003: Naomi Explains... Your Target Customer
Naomi Explains Marketing - July 21, 2021 22:00 - 7 minutes ★★★★★ - 3 ratingsEverybody talks about your “target customer”, but what does it actually MEAN? In today’s episode, I’ll tell you what you need to know about ideal clients, most likely buyers, and who to focus on so you don’t exhaust yourself searching for both. Why would you try to search for anyone OTHER than ...
#002: Naomi Explains... Your USP
Naomi Explains Marketing - July 21, 2021 21:00 - 7 minutes ★★★★★ - 3 ratingsEverybody talks about your “USP”, but what does it actually MEAN? In today’s episode, I’ll tell you what you need to know about why we even have this term, whether or not you need to have one, and a brief foray into toothpaste that fits into your purse. What is a USP, and do you, personally, ne...
#001: Naomi Explains... Your Brand
Naomi Explains Marketing - July 21, 2021 20:00 - 8 minutes ★★★★★ - 3 ratingsEverybody talks about your “brand”, but what does it actually MEAN? In today’s episode, I’ll tell you what you need to know about brand elements, brand attributes, and perhaps most importantly, Old MacNamara’s cow. What does Old MacNamara’s cow have to do with anything? All this, and more, will...
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