#014: Naomi Explains... Urgency
Naomi Explains Marketing
English - August 31, 2022 03:00 - 7 minutes - 5.41 MB - ★★★★★ - 3 ratingsEntrepreneurship Business business marketing ittybiz naomi naomi dunford Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #012: Naomi Explains... AIDA
Next Episode: #015: Naomi Explains... Objection Reversal
In a recent episode we discussed AIDA, the four stages a prospect goes through from “who are you?” to “here’s my Visa”. We said that the action phase is trickiest because, well, getting people off their asses can be tricky. We mentioned three traditional approaches to spurring action, and those were scarcity, urgency, and objection reversal. In our last episode, we tackled scarcity, and there were kittens. Today, urgency. No kittens, but I do have blueberries.
Let’s take it from the top.