Latest Mortensen Podcast Episodes

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Episode 514 - Use Mirror Neurons To Influence Without Detection

Maximize Your Influence - May 29, 2024 11:11 - 20 minutes ★★★★★ - 80 ratings
Twenty years ago, a team led by Giacomo Rizzolatti at the University of Parma in Italy made a radical discovery: mirror neurons.  These specialized brain cells were found in Macaque Monkeys and would activate when the monkey performed an action and when it observed another monkey performing the ...

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Episode 513 - Are You A Master Manipulator?

Maximize Your Influence - May 22, 2024 11:11 - 20 minutes ★★★★★ - 80 ratings
Recognizing manipulation can be easy to identify - if you know the signs.  Listen to this episode too learn about some indicators that may indicate you are being manipulated. More feelings of misinformation more news avoidance fake new So, how do you know if you are being manipulated?  Why ...

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Episode 512 - The Fake News of Persuasion And Sales

Maximize Your Influence - May 15, 2024 11:11 - 20 minutes ★★★★★ - 80 ratings
There is a big difference between a genuine question of concern and an “I’m done with you” objection. Is it a sign of interest or resistance? That is the key question. When your prospect presents every objection in the book, such outright resistance should be a red flag to you. In other words,...

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Episode 511 -How Weather Affects Your Prospect’s Mood and Buying Desire - Using Meteoropathy

Maximize Your Influence - May 07, 2024 11:11 - 20 minutes ★★★★★ - 80 ratings
Using meteoropathy (weather sensitivity) as a sales tool involves understanding and leveraging the impact of weather on individuals' moods, behaviors, and purchasing decisions.    Moods affect our thinking, judgment, and willingness to say yes. When the person you are trying to persuade is in ...

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Episode 510 - How To Adjust Your Voice For Maximum Influence

Maximize Your Influence - May 02, 2024 11:22 - 20 minutes ★★★★★ - 80 ratings
Voice plays a critical role in influence.[i]  How we say the words we choose is just as important as the words themselves. Our voice is a powerful instrument that can motivate the troops or lull them to sleep. There is a vast difference between presenting and persuading, informing and influencin...

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Episode 509 - Melting the ICE of Resistance

Maximize Your Influence - April 25, 2024 11:11 - 21 minutes ★★★★★ - 80 ratings
Dealing with a manager who won’t give you the time of day and is distant can be challenging, but there are always tools you can use to improve the situation and create a more positive working relationship. On this episdode we will discuss some techniques to consider. Rethinking Groupthink I...

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Episode 508 - Proven Ways To Get More Referrals – Even Without Asking

Maximize Your Influence - April 17, 2024 11:11 - 21 minutes ★★★★★ - 80 ratings
It is no secret that the easiest person to influence is someone referred or recommended to you or your company.  The reality is that most of your business sales should be based on referrals. Here are the 3 best ways to get your prospect to want to give you referrals. Listen to this episode to he...

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Episode 507 - How AI Is Out Persuading Sales People And How To Maximize For Influence

Maximize Your Influence - April 11, 2024 11:11 - 19 minutes ★★★★★ - 80 ratings
AI (Artificial Intelligence )has the potential to revolutionize the sales process and provide numerous benefits to salespeople. A new study found the AI can persuade a salesperson by almost 82 percent! 9 Tips To Improve Your Concentration This study conducted by Swiss and Italian academics r...

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Episode 506 - Metaphor Magic – The Unknown Persuasion Tool

Maximize Your Influence - April 04, 2024 11:11 - 20 minutes ★★★★★ - 80 ratings
Using metaphors in persuasion can help create vivid mental images, evoke emotions, and make your message more memorable and persuasive. Stories are always the best, but the next best thing is a good metaphor.  Facts and figures light up 2 parts of the brain; metaphors can light up 4 parts.  That...

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Episode 505 - Using Words To Read Your Prospect And Adapt Your Persuasive Presentation

Maximize Your Influence - March 27, 2024 11:11 - 20 minutes ★★★★★ - 80 ratings
The Law of Verbal Packaging states that the more skillful a person is in the use of language, the more persuasive they will be. We persuade people based on the words we use. Words affect our perceptions, attitudes, beliefs, and emotions. The words we use in persuasion make all the difference in ...

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Episode 504 - Offensive Persuasion Works - Sell Like The Soup Nazi

Maximize Your Influence - March 20, 2024 11:17 - 21 minutes ★★★★★ - 80 ratings
Hopefully, you have seen the Seinfeld episode about the Soup Nazi.  Although the character in the show (modeled after a real person) is exaggerated for comedic effect, you could use a few techniques to influence. Here are some potential strategies you could use from the Soup Nazi character on Se...

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Episode 503 - New Psychology of Objections

Maximize Your Influence - March 13, 2024 11:30 - 21 minutes ★★★★★ - 80 ratings
When you engage people in your message, objections are bound to arise. But fear not! Your ability to handle objections directly links to how deeply people connect with your words. Mastering the art of handling objections isn't just a skill – it's the key to becoming an unstoppable force of persu...

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Episode 501 - How Shame And Guilt Can Quickly Persuade

Maximize Your Influence - March 05, 2024 12:30 - 21 minutes ★★★★★ - 80 ratings
Using guilt and shame is fast and easy.  They could be doing it both consciously and unconsciously. Sometimes it is the only tool they know how to use.  It could backfire on them, but can we use guilt and shame to persuade ethically.  The answer may surprise you – YES you can. Shame: The Qu...

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Episode 500 - The 10 Hottest Influence Tools For 2024

Maximize Your Influence - February 21, 2024 12:30 - 20 minutes ★★★★★ - 80 ratings
Prejudging is one of the most devastating mistakes you can make because you really cannot judge a book by its cover. Many, many times, we find that the people who seem to be the least likely candidates are the ones who become a big part of your business. Join me for this week’s podcast #500...

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Episode 499 - Edutainment, Engagement, and Energy

Maximize Your Influence - January 30, 2024 12:26 - 20 minutes ★★★★★ - 80 ratings
Why Your Last Audience Said You Were Boring. Many factors can contribute to boredom and disinterest during a presentation.   Avoid the blunders by creating content that is relevant and engaging  Deliver the presentation with enthusiasm and incorporating visual aids.  Be aware of the audie...

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Episode 498 - John Lowry - Negotiation Made Simple

Maximize Your Influence - January 18, 2024 12:31 - 26 minutes ★★★★★ - 80 ratings
We all negotiate every day.  Only 10% of business professionals who negotiate every day have taken negotiation training.  The challenge is they estimate this has cost them millions of dollars.  Who is paying for these mistakes?  Usually, the companies that employ them.  Entrepreneurs know this w...

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Episode 497 - Do You Have The C Factor - ChaRIZZma, Charm and Confidence

Maximize Your Influence - January 11, 2024 12:30 - 20 minutes ★★★★★ - 80 ratings
So, is that power of charisma good or bad?  I would say is gravity good or bad?  Just like gravity, charisma is neutral.  It is how you use the power that will define you as good or bad.  Some say Adolf Hitler, Charles Manson, Mussolini had charisma.  Sure they did have many of the tools of char...

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Episode 496 - What Is Your RIZZ (Charisma) Ranking? PART 3

Maximize Your Influence - January 04, 2024 12:30 - 20 minutes ★★★★★ - 80 ratings
We live in a world where people are less trusting, more cynical, and full of skepticism.  Corporate loyalty is a thing of the past.  Belief in government has eroded away.  Everyone around us is confused, overwhelmed, and more difficult to influence and lead.  Now more than ever, charisma is a vi...

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Episode 495 - It’s Either Rizz (Charisma) or Fizz (Dull) PART 2

Maximize Your Influence - December 20, 2023 12:30 - 20 minutes ★★★★★ - 80 ratings
Do You Attract or Repel Others? It’s Either The Rizz or Fizz.   The skill of charisma can propel you into leadership and success.  When someone is charismatic, they can connect, bond, and lead everyone and anyone.  Charisma allows you to be more efficient and effective.  Think about this.  It ...

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Episode 494 - Got The Rizz (Power of Charisma) PART 1

Maximize Your Influence - December 14, 2023 12:30 - 20 minutes ★★★★★ - 80 ratings
Have you ever noticed how some people can lead without effort?  People instantly like them and want to be around them.  Have you seen them enter a room, and everyone notices?  Have you seen people always get what they want, and everyone around them wants to give it to them?  How do they command ...

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Episode 493 - The Unknown And Forgotten Rules of Negotiation

Maximize Your Influence - December 06, 2023 12:30 - 20 minutes ★★★★★ - 80 ratings
When negotiating, you have to be prepared for anything.  You need to know the ins and outs, the wants and needs of both sides.  The more you prepare, the more knowledge you have, and the better deal you will get. How to Spot a Manipulator in 5 Seconds or Less Negotiation is part of everyday...

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Episode 492 - When Is It Time To Shut Up?

Maximize Your Influence - November 30, 2023 12:30 - 20 minutes ★★★★★ - 80 ratings
Knowing when to shut up and stop talking in persuasion is a major blunder.  Are you able to take their temperature, gauge their interest, or respond to their needs?  Are you the data dumper (Vomit) and overwhelming them with too much information?  What signs or signals are you looking for when w...

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Episode 491 - The Science and Mastery of Change - Interview With John Fisher

Maximize Your Influence - November 22, 2023 15:20 - 20 minutes ★★★★★ - 80 ratings
You are trying to influence someone to change and improve their life.  It will enhance every aspect of their life, BUT all you get is resistance.  What is going on?  How can you get others to accept worthwhile positive change that will benefit them? Where does this resistance come from?  Let’s...

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Episode 490 - How to Persuade Kids, Teenagers And Those Without Frontal Lobes

Maximize Your Influence - November 15, 2023 12:30 - 22 minutes ★★★★★ - 80 ratings
Influencing and motivating children requires a different set of persuasion tools.  Their brain is not fully developed until they are 25.  This means you have to adapt to their way of thinking and adjust your influence tools to them. Why Do Teenagers Take More Risks Want more tips and techni...

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Episode 489 - The Value Sale - How to Prove ROI and Win More Deals - Interview With Ian Campbell

Maximize Your Influence - November 08, 2023 12:15 - 21 minutes ★★★★★ - 80 ratings
How do you build value so you don’t have to fight on price?  Only rookies fight on price.  We all know you get what you pay for – so why is everyone fighting on price when only 6 percent of our purchases are based on price? If they say it is too expensive – you have blown your presentation.  S...

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Episode 488 - Why Powerpoint Makes Us Stupid And How To Fix It

Maximize Your Influence - November 02, 2023 11:30 - 20 minutes ★★★★★ - 80 ratings
I know you love to use Powerpoint.  Those slides make everything so much easier, and you won’t forget anything.  You don’t need as much preparation time, BUT your audience hates it, and it is not persuasive. Let’s discuss the top 3 complaints about Powerpoint and how to fix them. So, Why Di...

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Episode 487 - Quickly Simplify Your Message - Davina Stanley Interview

Maximize Your Influence - October 26, 2023 11:29 - 22 minutes ★★★★★ - 80 ratings
Have you noticed the dramatic changes in presentations, communication, and training?  The focus used to be on education.  The latest research reveals that we need to spend more time grabbing your audience’s attention and maintaining their interest. Creating and delivering persuasive presentati...

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Episode 486 - Using Hostage Negotiation Skills In Business - Does Silence still work?

Maximize Your Influence - October 19, 2023 11:30 - 20 minutes ★★★★★ - 80 ratings
Is silence overused and abused?  Yes, but you still need to use.  When it is used in the wrong way or with the wrong person, you can come across as unprofessional and create the wrong type of tension.  The goal of silence is to indicate that you are approaching the end of the negotiation, and th...

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Episode 485 - Dumb Is More Persuasive Than Smart - Dumb Is Smart

Maximize Your Influence - October 11, 2023 13:44 - 20 minutes ★★★★★ - 80 ratings
The thought of using the "dumb is smart" technique in persuasion and sales may seem counterintuitive because your prospect wants to deal with the expert.  This strategy has two parts.  This is the ability to simplify your message and simplify your presence.  Sometimes, your presence with a prosp...

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Episode 484 - How To Resist Those Super Persuasive People

Maximize Your Influence - October 04, 2023 13:03 - 21 minutes ★★★★★ - 80 ratings
  I want to explore ways to resist another person’s unethical persuasive attempt on this podcast.  This is good to know for you as a person and as a persuader.  As a person, this information will help you resist unwanted persuasive attempts.    How to build a habit in 5 steps, according ...

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