Latest Michaelkreynolds Podcast Episodes
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GS 197 - Rephrasing Your Messaging For Maximum Profitability
Global Studio Marketing Podcast - May 04, 2023 21:39 - 6 minutes ★★★★★ - 3 ratingsMost entrepreneurs get their messaging for their business all wrong. Many aren't totally clear on how to develop out their messaging. What is marketing messaging? Basically, your marketing messaging is the artful conveyance of all the value you provide to your customers...through words, visu...
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GS 196 - The Perfect Timing For Planting Seeds Of Success
Global Studio Marketing Podcast - April 21, 2023 01:53 - 7 minutes ★★★★★ - 3 ratingsMany successful entrepreneurs make the very same mistake with it comes to marketing. This error, ultimately impacts their future success and causes them serious challenges down the road. If you can learn from their fundamental mistake, it will dramatically and positively impact your sales fo...
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GS 195 - How Winning Entrepreneurs Think
Global Studio Marketing Podcast - April 03, 2023 22:43 - 6 minutes ★★★★★ - 3 ratingsThere are so many business professors, coaches, and online courses teaching people the importance of the entrepreneurial mindset. So many of these teachings are centered around the simple, cheering persuasion of..."You can do it! Just do it! Go for it! You got this!" That's great...for you t...
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GS 194 - The Pathway Of The Marketing Pendulum
Global Studio Marketing Podcast - March 15, 2023 01:27 - 6 minutes ★★★★★ - 3 ratingsIn marketing, there is a relentless parade of new innovations, ideas and viewpoints that are fresh and emerging in the discipline. From the most outlandish marketing strategies to the most sublime, they run the full gamut. And, of course, there are the hacks. There are always the hacks. Ha...
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TAG 153 - Leading When Things Are Out Of Your Control
Two Are Gathered Leadership Podcast - March 10, 2023 20:45 - 41 minutes ★★★★★ - 12 ratingsThere are few things leaders and entrepreneurs enjoy more than being in control. The truth is we never really are in control. It's one of the great leadership delusions. There are so many things well, well beyond our scope of control...such as rain falling, earth shaking, waves crashing and ...
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GS 193 - Recession-Proofing Your Business
Global Studio Marketing Podcast - March 06, 2023 22:28 - 6 minutes ★★★★★ - 3 ratingsThere are always going to be ebbs and flows in the world of business. Sometimes these highs and lows are only felt in your specific industry or with your particular lines of products and services. Other times, they are peaks and valleys in your own neighborhood, or city or country. And the...
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GS 192 - The Gold Mine Of Customer Frustration
Global Studio Marketing Podcast - March 01, 2023 02:12 - 5 minutes ★★★★★ - 3 ratingsBeing in business isn't easy. Trying to onboard new clients and getting them on the pathway to success is difficult work. And, the challenge goes well beyond merely creating great services and products and supporting them with tremendous excellence. It would be great if that was enough, but ...
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GS 191 - Taste Testing With Digital Spaghetti
Global Studio Marketing Podcast - February 21, 2023 21:46 - 6 minutes ★★★★★ - 3 ratingsFor those who love making dinners, you'll know there is a old traditional way to see if your spaghetti is cooked properly. You carefully extract a strand of the boiling pasta out of the pot, making sure not to burn your fingers, and then you thrust the strand up to the ceiling or against one o...
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TAG 152 - Shining The Light On Stubbornness
Two Are Gathered Leadership Podcast - February 20, 2023 21:14 - 37 minutes ★★★★★ - 12 ratingsIf we're in leadership. If we're entrepreneurs. There is an excellent chance we're heard this phrase throughout our lifetimes: You are SO stubborn. What's interesting about the word stubbornness is that it's used both positively and pejoratively. That is...it's both a complement and a criticis...
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GS 190 - Four Dimensional Evergreen Marketing Content
Global Studio Marketing Podcast - February 13, 2023 23:10 - 6 minutes ★★★★★ - 3 ratingsEven if you're fairly new to entrepreneurship and only have a basic understanding of strategies to promote your business, you probably are familiar with the concept of content marketing. Content marketing is when you or your team share their expertise in the effort to draw attention to your pr...
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GS 189 - Three Words Every Entrepreneur Needs To Hear
Global Studio Marketing Podcast - February 07, 2023 01:25 - 6 minutes ★★★★★ - 3 ratingsIf you're an entrepreneur trying to present your business to the world in a positive light then words are going to be essentially important. Not just the words you say, but the words you hear. Yes...you've got to have great messaging, you've got to be able to tell your story in a powerful, e...
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GS 188 - The Law Of Typicality In Marketing
Global Studio Marketing Podcast - January 31, 2023 00:39 - 6 minutes ★★★★★ - 3 ratingsYou've probably seen this countless times. Sales presentations dripping with adrenalin and topped off with a vibrant call to action. Someone is selling an online course, or some type of investment opportunity, a radical new diet program, or some exciting new way to 10x or 100x your return on y...
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TAG 151 - The Power Of Pruning In Leadership And Life
Two Are Gathered Leadership Podcast - January 26, 2023 02:15 - 40 minutes ★★★★★ - 12 ratingsOne thing virtually every leader and entrepreneur wants to do...is to grow. They want to experience interpersonal growth...intellectual growth...they want to grow their skillsets and those of their teams...they want to grow their network, their net worth...their revenues...their bottom line......
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GS 187 - Beware The Wolf Of Marketing
Global Studio Marketing Podcast - January 24, 2023 00:41 - 6 minutes ★★★★★ - 3 ratingsThe challenge with being an entrepreneur is that everything can suddenly be seeming so easy. It's all coming together. It's all blue skies with a brilliant sun. You're thinking: "I've got this. Marketing for my company is so easy. I just need to do what everyone else is doing...especially th...
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GS 186 - The Sales Heat Factor
Global Studio Marketing Podcast - December 30, 2022 22:02 - 6 minutes ★★★★★ - 3 ratingsMarketing creates the pathway to business success and a key element of this journey is winning through sales. Without an effective sales strategy, you'll have a much more difficult time building relationships for your organization. And, ultimately people buy from people, so sales professionals...
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GS 185 - The Casablanca Strategy Of Master Salespeople
Global Studio Marketing Podcast - December 22, 2022 19:36 - 5 minutes ★★★★★ - 3 ratingsA movie considered by many to be among the greatest every produced is Casablanca. It features the character of casino owner Rick Blaine played by Hollywood legend Humphrey Bogart. It's a black and white film from the 40's and it was released during a global crisis. It's a powerful story set ...
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TAG 150 - How Future Proof Is Your Business
Two Are Gathered Leadership Podcast - December 17, 2022 00:22 - 47 minutes ★★★★★ - 12 ratingsHow future proof is your business? How well prepared are you for all of the things that could go wrong? This is one of the least enjoyable parts of being an entrepreneur. Going through all of the "What if's?" and having a strong response in place for as many of these challenges as you can. I...
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GS 184 - The Many Doors To Business Success
Global Studio Marketing Podcast - December 05, 2022 01:11 - 6 minutes ★★★★★ - 3 ratingsThere are many misconceptions that get in the way of our maximizing our success with our businesses. These marketing missteps limit our opportunities, squelch our ability to exponentially grow, and can threaten our ability to even survive. One of the biggest misunderstandings when it comes t...
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GS 183 - How To Keep The Cash Flow Flowing
Global Studio Marketing Podcast - November 19, 2022 00:14 - 6 minutes ★★★★★ - 3 ratingsThere are many businesses that have seasons. These seasons can be challenging when it comes to maintaining a steady stream of cash flow. There are those that thrive during the Holiday gift buying season and there are others, like accounting firms, that peak during tax season. There are all t...
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GS 182 - The Most Precious Gem In Marketing
Global Studio Marketing Podcast - November 11, 2022 22:29 - 6 minutes ★★★★★ - 3 ratingsThere are many discussions surrounding the question of "What Is Most Important When It Comes To Marketing?" There are so many viable responses. Some will say, it's your branding....or your messaging...or your strategy or your careful execution of this strategy. Then there is design, product ...
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TAG 149 - The Leadership Health Check
Two Are Gathered Leadership Podcast - November 04, 2022 23:46 - 41 minutes ★★★★★ - 12 ratingsWhen you get into a leadership role one of the first great challenges you'll have to face is realizing that things are much different than they are advertised. Yes...those dreams of leadership and entrepreneurship. That you'll be the captain of your own ship...that you'll be able to create a s...
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GS 181 - The Magic Number For Powerful Marketing Messaging
Global Studio Marketing Podcast - October 29, 2022 01:07 - 5 minutes ★★★★★ - 3 ratingsOne of the most critical keys to being successful in business is getting your marketing messaging right. What is marketing messaging? When it's done correctly, it lives and hopefully thrives in the minds of your best prospects and customers. It's a message that inspires them, that makes th...
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TAG 148 - The Less Glamorous Side Of Winning At Business
Two Are Gathered Leadership Podcast - October 17, 2022 23:02 - 39 minutes ★★★★★ - 12 ratingsWhat is one of the most common questions a young entrepreneur will ask a much more experienced business owner? It's this: "When does all of this get easier? When does running a business get easy?" In many ways business does get easier when compared to those early frantic times of daily strug...
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GS 180 - Marketing Tools That Will Help You Rule
Global Studio Marketing Podcast - October 15, 2022 00:25 - 6 minutes ★★★★★ - 3 ratingsThere are five critical tools every business should have in their marketing department. This is true whether your company has a thousand employees...or if it's just you on your own. By tools, this means marketing software that can be used to tremendously improve the productivity, effectivene...
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GS 179 - Exponential Referral Streams
Global Studio Marketing Podcast - October 03, 2022 21:49 - 5 minutes ★★★★★ - 3 ratingsThere is nothing better for a sales conversation than when the prospect begins by saying, "We've heard really good things about you." It should be the core design of any effective sales model to include the power of word of mouth marketing. In fact, it's one of the most profitable and succes...
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GS 178 - Systematic Marketingology
Global Studio Marketing Podcast - September 27, 2022 01:43 - 5 minutes ★★★★★ - 3 ratingsDoing marketing in a "one-off" way is typically a recipe for wasting your budget. It's not going to work. You see, many times, marketing will not get you a return on your investment if you perform it only a single time. If you're going to just try something in marketing once...and then move ...
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TAG 147 - Driving Through The Leadership Fog
Two Are Gathered Leadership Podcast - September 15, 2022 23:47 - 34 minutes ★★★★★ - 12 ratingsOne thing about leaders and visionaries...we love to see what's far ahead and plan for the brightest of futures. It's about planning. It's about growth. It's about vision. Unfortunately, there are those times in the leader's voyage when things get hazy...they get foggy...and uncertain. For...
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GS 177 - The EASY Way To Marketing Victory
Global Studio Marketing Podcast - September 15, 2022 00:02 - 6 minutes ★★★★★ - 3 ratingsOne of the simplest and most profound marketing strategies known to business and mankind...is sadly, also one of the most elusive. This strategy? It turns out it's the best investment you'll ever make in your marketing. The biggest reason why this is true? It's because your competitors won...
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GS 176 - A Journalism Insight That Will Improve Your Sales
Global Studio Marketing Podcast - September 01, 2022 23:39 - 6 minutes ★★★★★ - 3 ratingsIt can be frustrating to design the most exquisite marketing piece, with stunning photography, and brilliant copy...only to discover it's not working. This, unfortunately, happens more often than not when it comes to marketing aimed at driving sales. There are so many reasons why your marke...
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GS 175 - The Secret Of The Most Gifted Marketers
Global Studio Marketing Podcast - August 24, 2022 00:54 - 6 minutes ★★★★★ - 3 ratingsWhether you are an individual marketer or the owner of a company that relies on marketing, there is something you need to know. It's an inside secret of the most gifted sales and marketing professionals in the business. And if you apply this one concept throughout all of your sales and marke...
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