Latest Michaelkreynolds Podcast Episodes
GS 220 - The Marketing Lesson Of Big Blue
Global Studio Marketing Podcast - June 07, 2024 03:55 - 5 minutes ★★★★★ - 3 ratingsThere is a company named International Business Machines...you know them as IBM...and there was a time when they ruled in the world of enterprise level computing. They still serve as one of the most prestigious and well performing companies in the world. But there was a time in the 80's duri...
TAG 160 - Leading Those Who Don't Appreciate You
Two Are Gathered Leadership Podcast - May 08, 2024 22:01 - 42 minutes ★★★★★ - 12 ratingsIn a perfect world, the people we lead would be highly skilled individuals with extraordinary work ethics, and with a strong appreciation for the opportunity they have. Sometimes, however, those you lead have some of those characteristics, but not all. Some of them are highly skilled, yet don'...
GS 219 - The Surprising Two Step Response To Lagging Sales
Global Studio Marketing Podcast - March 02, 2024 01:21 - 5 minutes ★★★★★ - 3 ratingsNo one wants to be losing in business. Typically, losing is accompanied with the pain of getting hit negatively in the bank account. When you look at your year-over-year revenue charts, you want those arrows to be pointing up. You don't want to see them pointing down, and your spreadsheets...
TAG 159 - The Well-Planned Leader
Two Are Gathered Leadership Podcast - February 22, 2024 02:07 - 38 minutes ★★★★★ - 12 ratingsThere are so many different essential traits of a gifted leader. Few are more important than planning. No one wants to get lost in their business or with their careers. Everyone in the building is going to be judging the leader by the quality of their planning ability. In most organizations,...
GS 218 - The Marketing Revelation Of The Wind And The Sails
Global Studio Marketing Podcast - February 11, 2024 01:00 - 5 minutes ★★★★★ - 3 ratingsThere is so much celebrated about the ability to persevere during challenging times in business. But, let's be clear. It's most enjoyable when the winds of opportunity are all around you. There are those sweet moments in the life of an entrepreneur when the business is growing at an unbelievab...
GS 217 - Two Guiding Words For Successful Marketing
Global Studio Marketing Podcast - February 01, 2024 00:27 - 5 minutes ★★★★★ - 3 ratingsThere are a plethora of shiny objects in the sales and marketing universe these days. There is flashy technology that is blinding in its capabilities. There are trendy new ways to get viral attention. It seems like everyone has some trick, hack, or groundbreaking new innovative approach. H...
GS 216 - The Secret To Earning A Customer For Life
Global Studio Marketing Podcast - January 23, 2024 02:06 - 5 minutes ★★★★★ - 3 ratingsOne of the most valuable metrics in determining marketing strategies is something called "Customer Lifetime Value". This is a reference to the average overall revenue generated by customers who stay with your business for an extended period of time. The assumption is that during this time o...
GS 215 - The Soundboard Strategy Of Winning Sales
Global Studio Marketing Podcast - December 28, 2023 22:53 - 7 minutes ★★★★★ - 3 ratingsWhat makes marketing and sales so difficult in these times is there are so many moving parts. As in...there are literally thousands if not millions of moving parts in any effort you'll be making to communicate your value for the purpose of winning sales. Not only do you have multifaceted mes...
GS 214 - Making Your Business The Clear Choice
Global Studio Marketing Podcast - December 16, 2023 01:46 - 5 minutes ★★★★★ - 3 ratingsWhen it comes to being successful in business the bar is much higher than simply "getting the sale". Not only do you want them to say "YES" to you, but you want them to do it with clarity and confidence. Having a "barely YES" enter your building can create many issues and can lead to the sal...
TAG 158 - Building Business Relationships
Two Are Gathered Leadership Podcast - November 21, 2023 22:46 - 41 minutes ★★★★★ - 12 ratingsWhen it comes to being successful in business and life, it's all about relationships. Most elite leaders will tell you that developing a circle of trusted friends, colleagues, and partners is as important as any other task before them. However, building business relationships does not come...
GS 213 - How To Save A Fortune On Your Marketing
Global Studio Marketing Podcast - November 03, 2023 04:01 - 7 minutes ★★★★★ - 3 ratingsHave you ever asked yourself the question: "Why does marketing have to be so expensive?" This concern has been voiced by millions of entrepreneurs through the years. The truth in advertising is that it rarely pays a return on your investment. At least not the first time around. In most cas...
GS 212 - Beware Of The Marketing Parrots
Global Studio Marketing Podcast - October 10, 2023 03:24 - 7 minutes ★★★★★ - 3 ratingsOne of the most important elements of being a winning business owner is learning all you can about marketing. Marketing is the pathway to success for your organization. It doesn't matter...sadly...how tremendous your innovation is on its own. If you can't market it properly, it won't get out o...
GS 211 - The Word That's More Important Than "Yes" In Sales
Global Studio Marketing Podcast - October 01, 2023 21:01 - 7 minutes ★★★★★ - 3 ratingsFor most organizations hoping to be successful in their sales and revenue generation efforts, they are solely focused on hearing the word YES from their prospects and customers. Would you like to buy one of my products or services? Why yes, yes I would. The salesperson hears this and says ...
GS 210 - Outsmarting The Profits Thief
Global Studio Marketing Podcast - September 13, 2023 04:45 - 6 minutes ★★★★★ - 3 ratingsThere is a reason why so many students graduate from college with marketing degrees, and then struggle initially in their roles as entrepreneurs. It's mostly because so much of that education needs to be unlearned. That is, when you're actually doing business in the real world. One of those ...
TAG 157 - When There Are Way More Tasks Than Time
Two Are Gathered Leadership Podcast - September 05, 2023 19:27 - 45 minutes ★★★★★ - 12 ratingsHave you ever started off a day or week by saying to yourself, "There is no way we're going to get everything done that we need to do?" If you're like most business owners, this experience occurs with too much frequency, and over time can cause great harm to your health and well being. It br...
GS 209 - Dialing In Your Business For Maximum Success
Global Studio Marketing Podcast - August 28, 2023 18:43 - 6 minutes ★★★★★ - 3 ratingsMost businesses get launched with tremendous enthusiasm and fanfare. What's more fun than cutting the ribbon at your Grand Opening or seeing that building sign put up on the wall for the first time? For those launching online it can be the simple pleasures of seeing that beautiful new websit...
GS 208 - The Big Lie In Marketing
Global Studio Marketing Podcast - August 16, 2023 15:42 - 5 minutes ★★★★★ - 3 ratingsUnfortunately, marketing has a tarnished reputation of sort. This is why so many entrepreneurs have such a mixed opinion on marketing. And truthfully, many entrepreneurs aren't completely clear on what marketing is and what it can do for their business. It's not their fault! Many marketers...
GS 207 - The Engineering Flaw In Most Marketing Campaigns
Global Studio Marketing Podcast - August 10, 2023 23:32 - 7 minutes ★★★★★ - 3 ratingsIf you've been in business long enough you have certainly experienced some level of disappointment in one or more of your marketing efforts. It can be baffling at times, why certain products or services or initiatives just never get on a roll. After all...you've worked so hard to produce the...
GS 206 - What They Didn't Tell You About Marketing Deadlines
Global Studio Marketing Podcast - August 01, 2023 01:48 - 7 minutes ★★★★★ - 3 ratingsIf you've been listening to the so called "Marketing Gurus" long enough, there are some terms you most definitely are going to hear over and over again. One of them is scarcity. They tell you that your marketing won't work without including the tactics of scarcity. These Gurus will teach you...
GS 205 - Who Is Selling Who?
Global Studio Marketing Podcast - July 25, 2023 00:25 - 6 minutes ★★★★★ - 3 ratingsOne of the most important questions you need to ask yourself when it comes to marketing for your business is "Who Is Selling Who?" The reason is...so many entrepreneurs are falling prey to some of the oldest tricks in the books when it comes to making marketing and advertising choices. Becau...
GS 204 - The Immediacy Factor Of Marketing
Global Studio Marketing Podcast - July 18, 2023 18:03 - 6 minutes ★★★★★ - 3 ratingsWho likes waiting? Who enjoys being stuck in traffic or standing in long lines? Nobody. It's dehumanizing. It can make you feel like cattle. And for those key decision makers, many of whom have an entrepreneurial mindset and they want to create momentum and experience growth...standing in l...
TAG 156 - Outlasting The Competition
Two Are Gathered Leadership Podcast - July 13, 2023 17:30 - 39 minutes ★★★★★ - 12 ratingsCan you imagine what it would be like if you had no competition in your business? None at all. Theoretically, our company's offerings would be in high demand and we could negotiate in our favor with all of the leverage. The phones would be ringing...the cash registers would be singing...at ...
GS 203 - The Art Of Impressionistic Marketing
Global Studio Marketing Podcast - July 04, 2023 22:07 - 6 minutes ★★★★★ - 3 ratingsWhat would impressionistic paintings have to do with marketing? As it turns out, quite a bit in terms of being an art form. Impressionistic marketing is a term that describes one of the most quintessential elements of being successful in launching your products, services and brands. In fact,...
GS 202 - The Glass Slipper Syndrome Of Marketing
Global Studio Marketing Podcast - June 22, 2023 22:06 - 6 minutes ★★★★★ - 3 ratingsFor many who take the entrepreneurial leap and risk so much to launch a business...well...they are hoping for a fairy tale ending. They want the stuff of dreams. The Hollywood success story. The win against all of the odds. Who doesn't? Who goes into business hoping to lose? No...we want o...
GS 201 - Customer Loyalty Reality Check
Global Studio Marketing Podcast - June 12, 2023 23:46 - 6 minutes ★★★★★ - 3 ratingsHaving loyal customers for your business isn't just a lofty goal. It's actually, in most cases, a necessity. The reason for this is customer acquisition can be so expensive as a result of marketing and advertising costs, that you really don't get profitable with these new customers until they ...
TAG 155 - How To Win The Game Of Entrepreneurship
Two Are Gathered Leadership Podcast - June 09, 2023 00:59 - 37 minutes ★★★★★ - 12 ratingsMany people decide to start a business with the idea that it's going to change their lives in so many marvelous ways. It will change your life alright. They got that part spot on. The truth is this is a high risk journey...being a business owner. That pathway can lead to financial ruin, a lo...
GS 200 - 5 Podcasting Truths Discovered After Publishing 200 Episodes
Global Studio Marketing Podcast - June 05, 2023 21:58 - 11 minutes ★★★★★ - 3 ratingsHere are five major truths that you're going to want to hear if you're a fan of podcasts. If you've ever thought about podcasting...or if you are a podcaster...these will be some of the most informative minutes of audio you'll ever enjoy. That's because you'll acquire valuable wisdom gained ...
GS 199 - The Ultimate Shortcut In Marketing
Global Studio Marketing Podcast - May 29, 2023 22:17 - 7 minutes ★★★★★ - 3 ratingsThe reality is every entrepreneur wants a shortcut. Everyone wants a hack when it comes to enjoying a successful business. We want to grow the business without having to spend too much time or money. We don't want to do it the hard way...we want it the easy way. The challenge is that most of...
GS 198 - The Most Important Aspect Of Marketing Innovation
Global Studio Marketing Podcast - May 16, 2023 21:25 - 6 minutes ★★★★★ - 3 ratingsNo one will argue the importance of creativity in marketing. Without powerful, fresh ideas, your strategies will fail. This is because there is such tremendous competition to be heard out there in your industry wilderness. Innovation is an extraordinarily critical part of marketing. Most p...
TAG 154 - Leading After Experiencing A Crisis
Two Are Gathered Leadership Podcast - May 12, 2023 21:29 - 43 minutes ★★★★★ - 12 ratingsIn this special episode of the Two Are Gathered Leadership podcast we hear from Co-Host Jim Johnson only six weeks after his recent open heart surgery. After more than 50 years of being a hard charger in the business world he shares what his most intimate thoughts were about leadership, succe...
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