Global Studio Marketing Podcast

GS 219 - The Surprising Two Step Response To Lagging Sales

March 02, 2024 01:21 - 5 minutes - 4.21 MB

No one wants to be losing in business. Typically, losing is accompanied with the pain of getting hit negatively in the bank account. When you look at your year-over-year revenue charts, you want those arrows to be pointing up. You don't want to see them pointing down, and your spreadsheets covered with red ink. So what you do if your sales are disappointing? How do you respond if your revenues are retreating? Join Michael as he provides a most surprising answer.

GS 218 - The Marketing Revelation Of The Wind And The Sails

February 11, 2024 01:00 - 5 minutes - 4.26 MB

There is so much celebrated about the ability to persevere during challenging times in business. But, let's be clear. It's most enjoyable when the winds of opportunity are all around you. There are those sweet moments in the life of an entrepreneur when the business is growing at an unbelievable pace. The markets and the momentum are all going your way. But what happens when they suddenly are not? What is your response when times get tough? Hopefully, you have marketing strategy desi...

GS 217 - Two Guiding Words For Successful Marketing

February 01, 2024 00:27 - 5 minutes - 4.38 MB

There are a plethora of shiny objects in the sales and marketing universe these days. There is flashy technology that is blinding in its capabilities. There are trendy new ways to get viral attention. It seems like everyone has some trick, hack, or groundbreaking new innovative approach. However, after the smoke clears and the mirrors are taken down, the foundations of marketing brilliance always survive the course of time. Those businesses that keep focused on these fundamentals are...

GS 216 - The Secret To Earning A Customer For Life

January 23, 2024 02:06 - 5 minutes - 4.44 MB

One of the most valuable metrics in determining marketing strategies is something called "Customer Lifetime Value". This is a reference to the average overall revenue generated by customers who stay with your business for an extended period of time. The assumption is that during this time of being a happy customer, they will continue to make transactions and their value to you will increase month by month and year by year. This is why the best businesses have customers that stay with ...

GS 215 - The Soundboard Strategy Of Winning Sales

December 28, 2023 22:53 - 7 minutes - 5.38 MB

What makes marketing and sales so difficult in these times is there are so many moving parts. As in...there are literally thousands if not millions of moving parts in any effort you'll be making to communicate your value for the purpose of winning sales. Not only do you have multifaceted messaging for your products, services and business mission overall, but there are a vast array of ways to communicate these ideas from which you much choose wisely. This isn't even factoring in compet...

GS 214 - Making Your Business The Clear Choice

December 16, 2023 01:46 - 5 minutes - 4.03 MB

When it comes to being successful in business the bar is much higher than simply "getting the sale". Not only do you want them to say "YES" to you, but you want them to do it with clarity and confidence. Having a "barely YES" enter your building can create many issues and can lead to the sale ultimately being unprofitable. Why get the sale at all...if you can can't thrill your customer...and make it profitable as well? So...in order to achieve the goal of having them say YES with cla...

GS 213 - How To Save A Fortune On Your Marketing

November 03, 2023 04:01 - 7 minutes - 5.8 MB

Have you ever asked yourself the question: "Why does marketing have to be so expensive?" This concern has been voiced by millions of entrepreneurs through the years. The truth in advertising is that it rarely pays a return on your investment. At least not the first time around. In most cases, you're doing well to break even on your advertising efforts, and oftentimes it's not until the second, third and even fourth purchase when that new customer acquisition strategy is making you a pr...

GS 212 - Beware Of The Marketing Parrots

October 10, 2023 03:24 - 7 minutes - 5.7 MB

One of the most important elements of being a winning business owner is learning all you can about marketing. Marketing is the pathway to success for your organization. It doesn't matter...sadly...how tremendous your innovation is on its own. If you can't market it properly, it won't get out of your garage. You would be shocked to know how some of the world's greatest inventions struggled to get off of the ground. Even the best ideas need high level marketing. So, in order for you to f...

GS 211 - The Word That's More Important Than "Yes" In Sales

October 01, 2023 21:01 - 7 minutes - 5.55 MB

For most organizations hoping to be successful in their sales and revenue generation efforts, they are solely focused on hearing the word YES from their prospects and customers. Would you like to buy one of my products or services? Why yes, yes I would. The salesperson hears this and says YES! And gives fist pumps to the sky. And YES...yes is a pretty important word. However...yes is not the most important word in sales, contrary to many opinions. There's a much more critical word ...

GS 210 - Outsmarting The Profits Thief

September 13, 2023 04:45 - 6 minutes - 5.05 MB

There is a reason why so many students graduate from college with marketing degrees, and then struggle initially in their roles as entrepreneurs. It's mostly because so much of that education needs to be unlearned. That is, when you're actually doing business in the real world. One of those classic lessons you'll get in Marketing 101 is about the 3 P's of marketing: Product, Price and Promotion. Now, while that basic construct can be a helpful teaching tool, if you focus on these three...

GS 209 - Dialing In Your Business For Maximum Success

August 28, 2023 18:43 - 6 minutes - 5.09 MB

Most businesses get launched with tremendous enthusiasm and fanfare. What's more fun than cutting the ribbon at your Grand Opening or seeing that building sign put up on the wall for the first time? For those launching online it can be the simple pleasures of seeing that beautiful new website LIVE for the first time, or watching with anticipation as your products suddenly become available on the global marketplace. After all of this exhilaration, the party starts to end for many busine...

GS 208 - The Big Lie In Marketing

August 16, 2023 15:42 - 5 minutes - 4.35 MB

Unfortunately, marketing has a tarnished reputation of sort. This is why so many entrepreneurs have such a mixed opinion on marketing. And truthfully, many entrepreneurs aren't completely clear on what marketing is and what it can do for their business. It's not their fault! Many marketers, mostly of the amateur variety, have clouded the waters, and confused the process of powerful, effective business growth strategy and messaging. They've led many business owners astray, and have in...

GS 207 - The Engineering Flaw In Most Marketing Campaigns

August 10, 2023 23:32 - 7 minutes - 5.77 MB

If you've been in business long enough you have certainly experienced some level of disappointment in one or more of your marketing efforts. It can be baffling at times, why certain products or services or initiatives just never get on a roll. After all...you've worked so hard to produce the very best service or product. In fact...there is a great buzz about what you're launching...people seem to be truly excited about its potential for them. However...there is one significant probl...

GS 206 - What They Didn't Tell You About Marketing Deadlines

August 01, 2023 01:48 - 7 minutes - 5.58 MB

If you've been listening to the so called "Marketing Gurus" long enough, there are some terms you most definitely are going to hear over and over again. One of them is scarcity. They tell you that your marketing won't work without including the tactics of scarcity. These Gurus will teach you that you need to sell with scarcity...at all costs...even if it means stretching the truth. This is where they introduce the concept of floating marketing deadlines. Yet, there is something they do...

GS 205 - Who Is Selling Who?

July 25, 2023 00:25 - 6 minutes - 5.01 MB

One of the most important questions you need to ask yourself when it comes to marketing for your business is "Who Is Selling Who?" The reason is...so many entrepreneurs are falling prey to some of the oldest tricks in the books when it comes to making marketing and advertising choices. Because of this, they are making extremely poor decisions and therefore aren't getting the results they were expecting. It's easy to drift off the path of focusing purely on what matters most with your m...

GS 204 - The Immediacy Factor Of Marketing

July 18, 2023 18:03 - 6 minutes - 4.97 MB

Who likes waiting? Who enjoys being stuck in traffic or standing in long lines? Nobody. It's dehumanizing. It can make you feel like cattle. And for those key decision makers, many of whom have an entrepreneurial mindset and they want to create momentum and experience growth...standing in line is the exact opposite. We don't like lines. We don't enjoy being stalled. When we know what we want, we want it now. This is exactly the human nature in all of us that you want to put to good ...

GS 203 - The Art Of Impressionistic Marketing

July 04, 2023 22:07 - 6 minutes - 5.01 MB

What would impressionistic paintings have to do with marketing? As it turns out, quite a bit in terms of being an art form. Impressionistic marketing is a term that describes one of the most quintessential elements of being successful in launching your products, services and brands. In fact, it also can make a significant difference in anyone's personal career. Impressions are so important in all aspects of branding, sales, marketing...and all along the customer journey. Join Michae...

GS 202 - The Glass Slipper Syndrome Of Marketing

June 22, 2023 22:06 - 6 minutes - 4.61 MB

For many who take the entrepreneurial leap and risk so much to launch a business...well...they are hoping for a fairy tale ending. They want the stuff of dreams. The Hollywood success story. The win against all of the odds. Who doesn't? Who goes into business hoping to lose? No...we want our ideas to win, and we want to win big. We truly want that magical journey. We're all hoping for a fairy tale ending. Unfortunately, this is exactly what leads us to one of the most common and cost...

GS 201 - Customer Loyalty Reality Check

June 12, 2023 23:46 - 6 minutes - 4.91 MB

Having loyal customers for your business isn't just a lofty goal. It's actually, in most cases, a necessity. The reason for this is customer acquisition can be so expensive as a result of marketing and advertising costs, that you really don't get profitable with these new customers until they make multiple purchases. You often hear people talk about the "lifetime value" of a customer. When you end up keeping quality customers for a longer period of time, you generally end up with higher ...

GS 200 - 5 Podcasting Truths Discovered After Publishing 200 Episodes

June 05, 2023 21:58 - 11 minutes - 8.49 MB

Here are five major truths that you're going to want to hear if you're a fan of podcasts. If you've ever thought about podcasting...or if you are a podcaster...these will be some of the most informative minutes of audio you'll ever enjoy. That's because you'll acquire valuable wisdom gained after several thousand hours worth of intensive research, content innovation, long, lonely editing work and helpful feedback received from listeners. These core suggestions might just give you the ...

GS 199 - The Ultimate Shortcut In Marketing

May 29, 2023 22:17 - 7 minutes - 5.3 MB

The reality is every entrepreneur wants a shortcut. Everyone wants a hack when it comes to enjoying a successful business. We want to grow the business without having to spend too much time or money. We don't want to do it the hard way...we want it the easy way. The challenge is that most of these "marketing hacks" only work for a short time...and then they don't. Usually by the time it's being taught to you, it's already on the downside of becoming obselete. Fortunately there are exc...

GS 198 - The Most Important Aspect Of Marketing Innovation

May 16, 2023 21:25 - 6 minutes - 4.67 MB

No one will argue the importance of creativity in marketing. Without powerful, fresh ideas, your strategies will fail. This is because there is such tremendous competition to be heard out there in your industry wilderness. Innovation is an extraordinarily critical part of marketing. Most people get this. They know they want creative designs, interesting messaging, and highly effective strategy. They want to build imaginative marketing infrastructure. Yet, when it comes to innovation ...

GS 197 - Rephrasing Your Messaging For Maximum Profitability

May 04, 2023 21:39 - 6 minutes - 4.63 MB

Most entrepreneurs get their messaging for their business all wrong. Many aren't totally clear on how to develop out their messaging. What is marketing messaging? Basically, your marketing messaging is the artful conveyance of all the value you provide to your customers...through words, visuals or actions. It's letting them know who you are, and more importantly, why they should care. It's extremely important. Because getting your messaging right...will make your marketing exponentia...

GS 196 - The Perfect Timing For Planting Seeds Of Success

April 21, 2023 01:53 - 7 minutes - 5.46 MB

Many successful entrepreneurs make the very same mistake with it comes to marketing. This error, ultimately impacts their future success and causes them serious challenges down the road. If you can learn from their fundamental mistake, it will dramatically and positively impact your sales for many years to come. It comes down to having perfect timing when it comes to planting seeds of success. If you get this right in your business, you have a good chance of winning where too many othe...

GS 195 - How Winning Entrepreneurs Think

April 03, 2023 22:43 - 6 minutes - 4.76 MB

There are so many business professors, coaches, and online courses teaching people the importance of the entrepreneurial mindset. So many of these teachings are centered around the simple, cheering persuasion of..."You can do it! Just do it! Go for it! You got this!" That's great...for you to get you started if you need that kind of encouragement. Yet...no one goes into business...just so they go into business. They go into business...because they want to win in business. And to win in...

GS 194 - The Pathway Of The Marketing Pendulum

March 15, 2023 01:27 - 6 minutes - 4.91 MB

In marketing, there is a relentless parade of new innovations, ideas and viewpoints that are fresh and emerging in the discipline. From the most outlandish marketing strategies to the most sublime, they run the full gamut. And, of course, there are the hacks. There are always the hacks. Hacks are essentially, shortcuts...insider secrets, ways to get to the goal with a minimum amount of effort. For entrepreneurs and marketers, is breathlessly seeking out the latest hacks the best stra...

GS 193 - Recession-Proofing Your Business

March 06, 2023 22:28 - 6 minutes - 4.71 MB

There are always going to be ebbs and flows in the world of business. Sometimes these highs and lows are only felt in your specific industry or with your particular lines of products and services. Other times, they are peaks and valleys in your own neighborhood, or city or country. And then there are those times of difficulty when the entire world is suffering a setback. It can certainly make you feel as the leader of your business as if there is nothing you can do to fight against t...

GS 192 - The Gold Mine Of Customer Frustration

March 01, 2023 02:12 - 5 minutes - 4.54 MB

Being in business isn't easy. Trying to onboard new clients and getting them on the pathway to success is difficult work. And, the challenge goes well beyond merely creating great services and products and supporting them with tremendous excellence. It would be great if that was enough, but the truth is it's not going to keep your customers from being frustrated. Even if you do everything right in your business from start to finish, you're still going to have customers who are frustrat...

GS 191 - Taste Testing With Digital Spaghetti

February 21, 2023 21:46 - 6 minutes - 5.08 MB

For those who love making dinners, you'll know there is a old traditional way to see if your spaghetti is cooked properly. You carefully extract a strand of the boiling pasta out of the pot, making sure not to burn your fingers, and then you thrust the strand up to the ceiling or against one of the kitchen walls. Here's the spaghetti test. If it sticks, legend tells us, then the pasta is cooked. If it falls...well, you still have some cooking to do. Does it really work? Probably not. ...

GS 190 - Four Dimensional Evergreen Marketing Content

February 13, 2023 23:10 - 6 minutes - 4.91 MB

Even if you're fairly new to entrepreneurship and only have a basic understanding of strategies to promote your business, you probably are familiar with the concept of content marketing. Content marketing is when you or your team share their expertise in the effort to draw attention to your products and services. It can come in a variety of forms such as Blog posts, videos, white papers, online courses, webinars, speaking engagements and, of course, podcasts. Evergreen marketing conten...

GS 189 - Three Words Every Entrepreneur Needs To Hear

February 07, 2023 01:25 - 6 minutes - 4.74 MB

If you're an entrepreneur trying to present your business to the world in a positive light then words are going to be essentially important. Not just the words you say, but the words you hear. Yes...you've got to have great messaging, you've got to be able to tell your story in a powerful, efficient and effective way. That's getting the word out about your products and services. Yet, equally important is listening and hearing what the market is saying about your brand. Join Michael a...

GS 188 - The Law Of Typicality In Marketing

January 31, 2023 00:39 - 6 minutes - 4.59 MB

You've probably seen this countless times. Sales presentations dripping with adrenalin and topped off with a vibrant call to action. Someone is selling an online course, or some type of investment opportunity, a radical new diet program, or some exciting new way to 10x or 100x your return on your investment. These opportunities are marketed with an impressive amount of glitz and vigor. Just a ton of hype and hoopla, to get you to convert...to sign on that dotted line. Should you use ...

GS 187 - Beware The Wolf Of Marketing

January 24, 2023 00:41 - 6 minutes - 4.87 MB

The challenge with being an entrepreneur is that everything can suddenly be seeming so easy. It's all coming together. It's all blue skies with a brilliant sun. You're thinking: "I've got this. Marketing for my company is so easy. I just need to do what everyone else is doing...especially those who are having so much success." And these great times...can be great...until they're not. That's when you hear that knock on your door...the one you don't want to hear. You know who it is. Th...

GS 186 - The Sales Heat Factor

December 30, 2022 22:02 - 6 minutes - 4.72 MB

Marketing creates the pathway to business success and a key element of this journey is winning through sales. Without an effective sales strategy, you'll have a much more difficult time building relationships for your organization. And, ultimately people buy from people, so sales professionals are needed. This is especially true for higher ticket items like enterprise software, premium consulting contracts, and products like vehicles. You're going to need sales strategies in order to clo...

GS 185 - The Casablanca Strategy Of Master Salespeople

December 22, 2022 19:36 - 5 minutes - 4.4 MB

A movie considered by many to be among the greatest every produced is Casablanca. It features the character of casino owner Rick Blaine played by Hollywood legend Humphrey Bogart. It's a black and white film from the 40's and it was released during a global crisis. It's a powerful story set in Morocco during the Second World War. Right after one of the most emotional scenes of the movie concludes, Rick shares a classic line, one of the greatest in film history. Join Michael as he exp...

GS 184 - The Many Doors To Business Success

December 05, 2022 01:11 - 6 minutes - 4.68 MB

There are many misconceptions that get in the way of our maximizing our success with our businesses. These marketing missteps limit our opportunities, squelch our ability to exponentially grow, and can threaten our ability to even survive. One of the biggest misunderstandings when it comes to marketing is this idea of a "sales funnel". Dump all of your prospects into the top of the funnel, and watch as they work their way down to being ready to pull out their checkbooks and ring your c...

GS 183 - How To Keep The Cash Flow Flowing

November 19, 2022 00:14 - 6 minutes - 4.67 MB

There are many businesses that have seasons. These seasons can be challenging when it comes to maintaining a steady stream of cash flow. There are those that thrive during the Holiday gift buying season and there are others, like accounting firms, that peak during tax season. There are all types of seasonality to businesses. Organizations can be impacted tremendously based on tourist seasons, geographic seasons, weather-based seasons and purchasing seasons. For businesses that have bee...

GS 182 - The Most Precious Gem In Marketing

November 11, 2022 22:29 - 6 minutes - 4.57 MB

There are many discussions surrounding the question of "What Is Most Important When It Comes To Marketing?" There are so many viable responses. Some will say, it's your branding....or your messaging...or your strategy or your careful execution of this strategy. Then there is design, product quality, customer service. Others would simply say the only thing that matters is sales. Yet, perhaps it's time to challenge you with a different thought in what is one of the most important elemen...

GS 181 - The Magic Number For Powerful Marketing Messaging

October 29, 2022 01:07 - 5 minutes - 4.37 MB

One of the most critical keys to being successful in business is getting your marketing messaging right. What is marketing messaging? When it's done correctly, it lives and hopefully thrives in the minds of your best prospects and customers. It's a message that inspires them, that makes them feel part of your community and proud to use your products or services. Unfortunately, most entrepreneurs and inventors get confused about marketing messaging. Join Michael as he reveals a key ...

GS 180 - Marketing Tools That Will Help You Rule

October 15, 2022 00:25 - 6 minutes - 4.99 MB

There are five critical tools every business should have in their marketing department. This is true whether your company has a thousand employees...or if it's just you on your own. By tools, this means marketing software that can be used to tremendously improve the productivity, effectiveness and efficiency of your marketing efforts. Join Michael as he reveals the critical marketing tools that will help you rule.

GS 179 - Exponential Referral Streams

October 03, 2022 21:49 - 5 minutes - 4.47 MB

There is nothing better for a sales conversation than when the prospect begins by saying, "We've heard really good things about you." It should be the core design of any effective sales model to include the power of word of mouth marketing. In fact, it's one of the most profitable and successful modes of marketing. Yet, too many entrepreneurs don't realize there are strategies to amplify these word of mouth referral streams in exponential ways. Join Michael as he reveals a hot tip fo...

GS 178 - Systematic Marketingology

September 27, 2022 01:43 - 5 minutes - 4.43 MB

Doing marketing in a "one-off" way is typically a recipe for wasting your budget. It's not going to work. You see, many times, marketing will not get you a return on your investment if you perform it only a single time. If you're going to just try something in marketing once...and then move on...you might as well step out the front door of your office and start throwing stacks of one hundred dollar bills into the wind. Instead, you need a much more sophisticated approach. You need a b...

GS 177 - The EASY Way To Marketing Victory

September 15, 2022 00:02 - 6 minutes - 4.65 MB

One of the simplest and most profound marketing strategies known to business and mankind...is sadly, also one of the most elusive. This strategy? It turns out it's the best investment you'll ever make in your marketing. The biggest reason why this is true? It's because your competitors won't know this strategy, and even if they did, they will be unwilling to do what it takes to make it happen. Join Michael in this episode as he reveals the EASY way to marketing victory.

GS 176 - A Journalism Insight That Will Improve Your Sales

September 01, 2022 23:39 - 6 minutes - 5 MB

It can be frustrating to design the most exquisite marketing piece, with stunning photography, and brilliant copy...only to discover it's not working. This, unfortunately, happens more often than not when it comes to marketing aimed at driving sales. There are so many reasons why your marketing strategy may be struggling to prove itself useful. But, there is a good chance that it's not because it WON'T work. The shortcoming may be something entirely different than you're thinking and ...

GS 175 - The Secret Of The Most Gifted Marketers

August 24, 2022 00:54 - 6 minutes - 4.82 MB

Whether you are an individual marketer or the owner of a company that relies on marketing, there is something you need to know. It's an inside secret of the most gifted sales and marketing professionals in the business. And if you apply this one concept throughout all of your sales and marketing efforts moving forward...you will move the needle in a most positive direction. Join Michael as he shares why "just getting sales is not enough."

GS 174 - The Simple Sales Success Test

August 08, 2022 23:13 - 5 minutes - 4.39 MB

There exists an incredibly simple test for entrepreneurs that reveals without a doubt whether their sales strategy will be successful. It is also a test that should be conducted frequently...on a quarterly, monthly, even weekly basis. In fact, it wouldn't hurt if you performed this simple test each day of your business. What is this simple test? Join Michael in this episode to find out and to determine how you and your company are performing in this critical area of business.

GS 173 - Pricing Your Business To Profitability

August 01, 2022 22:43 - 4 minutes - 3.84 MB

Most entrepreneurs suffer from a crippling condition that keeps their businesses from thriving. You want to know what that ailment is? It's called Sticker Shock. As in, they are shocked at their own prices. The ones they need to charge in order to be profitable and to keep their doors open. If you find yourself suffering from this malady, you should know it's not something you can just ignore. It's actually going to destroy your business. Join Michael as he shares how to price your b...

GS 172 - An Insider Strategy During Times Of Recession

July 12, 2022 00:40 - 6 minutes - 6.86 MB

Every market at some time is going to be hit...and hit hard. Sometimes it's the global markets that fall all together in unison. Crash! Then there are those moments when it is just your industry or your particular community that feels the economic pain. Regardless...there are always external forces that will impact the success of your business. Don't worry! There is some good news if you're feeling the impact of a negative economic climate yourself. There is a marketing and business se...

GS 171 - The Marketing Secret Of The Busy Bee

July 05, 2022 22:19 - 5 minutes - 4.4 MB

Throughout the millions and millions of entrepreneurs in the world there is a common trait possessed by those who are most successful. They each have this thread of quality that makes all of the difference. This trait even provides them with an unfair advantage. While their competitors are staring at a hole in the ground, these success-minded entrepreneurs are making genuine progress and improving their business each and every day. Want to know what this unique winning approach is? Joi...

GS 170 - Some Hard Truth That Will Boost Your Sales

June 23, 2022 00:18 - 6 minutes - 4.5 MB

This is going to be a tough podcast episode. You're going to hear something that will make you uncomfortable. But believe this, these tough words, this hard truth. It's for your own good. The good news is that once you have a chance to hear this truth, think it through and let these words marinate in your consciousness, you'll actually agree. This is a transformative truth. It's going to fix your marketing. It's going to tremendously boost your sales. Join Michael as he shares a har...