Latest Marketingoptimisation Podcast Episodes

Inspire Brands: In-housing marketing measurement

Ekimetrics (Eng) - December 13, 2023 09:53 - 28 minutes
In this episode, we look at how a Quick Service Restaurant franchise company is driving impact through data science. Inspire Brands is second only to McDonald's in scale, with a growing portfolio that includes Arby’s, Baskin-Robbins, and Dunkin’ Donuts. We’re joined by Inspire Brands’ Senior ...

Estée Lauder Companies x Ekimetrics Part 2: Getting under the skin of Marketing Mix Modeling

Ekimetrics (Eng) - November 09, 2023 13:03 - 24 minutes
In this second episode, we get into the nuts and bolts of Estée Lauder Companies’ (ELC) marketing measurement strategy, asking the big questions: How did ELC approach developing holistic measurement across its global portfolio of diverse brands and products?How has ELC’s MMM strategy empowere...

Estée Lauder Companies x Ekimetrics Part 1: 10 years of marketing analytics partnership

Ekimetrics (Eng) - October 18, 2023 09:43 - 52 minutes
In this first episode, we look at the impact of an ever-evolving customer journey on global beauty giant Estée Lauder Companies and its marketing strategies over the last decade.  We’ll explore how the revolution of influencer marketing, especially TikTok, has changed ELC’s approach to measure...

YouTube x Ekimetrics: How data science is supporting music artists

Ekimetrics (Eng) - February 07, 2023 09:48 - 33 minutes
Does an artists’ presence – or lack of – on YouTube affect their streams? In this episode, we’re sharing the findings of a long-running project with YouTube, two record labels, and numerous international artists. We began in France and Germany – and recently expanded into the UK. Featuring Yo...

Measuring creative with Meta: Are we closer than ever before?

Ekimetrics (Eng) - November 22, 2022 14:52 - 46 minutes
How can we tell which campaign creative will land with different audiences? How do we measure something as intangible as creative? Especially without the noise of execution tactics or brand health? And how do we ensure we keep optimising the creative itself and delivering return on investment?...

Why are companies in-housing MMO?

Ekimetrics (Eng) - September 27, 2022 08:20 - 39 minutes
This time, we're taking a wide view on the in-housing topic. Whether companies are searching for that all-important single source of truth, wanting to answer business-critical questions, or looking to be agile and reactive in the marketing landscape, in-housing MMO is on the rise like we've n...

In-housing MMO: Has Meta solved it with Robyn?

Ekimetrics (Eng) - July 05, 2022 16:04 - 38 minutes
In this episode we explore the benefits and challenges of a build-it-yourself approach to in-housing marketing effectiveness – and how it compares with a consultancy route.Leo Sentana, Senior Marketing Science Partner at Meta – and open source code Robyn co-creator – chats with Thibault Labarre,...

Who Needs Cookies Anyway?: The Forgotten Art of Marketing

Ekimetrics (Eng) - February 15, 2022 10:39 - 49 minutes
With ad tracking deprecation now firmly on the horizon, time is running out for marketers to act. But, with a whole industry of digital campaign micromanagement that hinges on cookies, it’s easier said than done. What can marketers do to ensure they continue to deliver targeted campaigns and m...

Navigating Uncertainty: Marketing Effectiveness Post-COVID Podcast

Ekimetrics (Eng) - September 08, 2021 13:40 - 31 minutes
One thing that 2020 taught us was that it is absolutely possible to throw out the old, and bring in the new, almost overnight. But as brands once again look to the future, how can the recent experience of being ultra-responsive help create a better future? The answer lies in multi-scenario plann...

Navigating uncertainty - planning for change with multi-scenario simulations

Ekimetrics (Eng) - June 08, 2021 15:07 - 18 minutes
As brands look to the future, how can their recent experience of being ultra-responsive help to develop a more agile business and marketing model? The answer lies in multi-faceted, multi-scenario planning to inform better decision making and enabling businesses to respond to future adversity. ...

Driving Value Creation: Using Data Science In Private Equity

Ekimetrics (Eng) - May 27, 2021 14:17 - 8 minutes
In a world of systemised risk – influenced by pandemics, economics, and the climate – data mastery has become essential for the sustainability and performance of private equity businesses. For those PE Funds operating in the SME markets, data science has a crucial role to play in driving perform...

Facebook: Executing for Effect

Ekimetrics (Eng) - February 15, 2021 17:12 - 49 minutes
In this episode of the Ekimetrics podcast, we explore how businesses can maximise the impact of their Facebook campaigns. An audio companion to a recent report, Executing for Effect, produced by Ekimetrics in association with Facebook. This episode is hosted by Matt Andrew, partner and UK managi...

The Future of Luxury Retail

Ekimetrics (Eng) - December 07, 2020 16:05 - 44 minutes
In this episode of the Ekimetrics podcast, we’ll be looking in detail at the evolving luxury customer and how brands can respond to market changes. What are the steps businesses need to take to respond to the evolving customer audience? How can luxury brands embrace disruption and digital tran...

The New Economics of Grocery

Ekimetrics (Eng) - October 13, 2020 18:39 - 39 minutes
The grocery world is changing fast – with new challenges that retailers, manufacturers and brands must all learn to navigate. Listen as Matt Andrew, Ekimetrics UK MD, discusses the essential factors for every grocery business to consider – with plenty of advice from Facebook's Tom Priestman an...

Trailer: The New Economics of Grocery

Ekimetrics (Eng) - September 17, 2020 15:44 - 1 minute
Coming soon: the New Economics of Grocery – the new podcast from Ekimetrics. The grocery world is changing fast – with new challenges that retailers, manufacturers and brands must all learn to navigate. We’ll discuss the essential factors for every grocery business to consider – with plenty ...