Ekimetrics (Eng)
15 episodes - English - Latest episode: 5 months ago -Leveraging data effectively is complex and challenging. Ekimetrics is here to explain it in everyday terms – getting straight to the heart of how to use data to help your business. On our Ekimetrics (Eng) Podcast, you can expect straightforward conversations with leading figures across different industries – from retail and leisure to financial services and automotive - and partners such as Meta and YouTube. We explore the challenges facing leadership teams and how unique data insights and optimization can give your business the edge.
Ekimetrics is a specialist in scalable, high-impact data and analytical solutions. For over 16 years, we’ve pioneered the use of AI and advanced data science in marketing measurement, holistic business optimization and sustainability. We help companies rethink they way they operate so they can reconcile financial KPIs with non-financial goals.
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Episodes
Inspire Brands: In-housing marketing measurement
December 13, 2023 09:53 - 28 minutes - 26.3 MBIn this episode, we look at how a Quick Service Restaurant franchise company is driving impact through data science. Inspire Brands is second only to McDonald's in scale, with a growing portfolio that includes Arby’s, Baskin-Robbins, and Dunkin’ Donuts. We’re joined by Inspire Brands’ Senior Director of Data Science, Richard Lusk, to dive into their media optimization internalization story. We hear how it hasn’t just created more solid, data-driven decision-making, but has led to more tra...
Estée Lauder Companies x Ekimetrics Part 2: Getting under the skin of Marketing Mix Modeling
November 09, 2023 13:03 - 24 minutes - 23 MBIn this second episode, we get into the nuts and bolts of Estée Lauder Companies’ (ELC) marketing measurement strategy, asking the big questions: How did ELC approach developing holistic measurement across its global portfolio of diverse brands and products?How has ELC’s MMM strategy empowered decision makers and decision making across the business? And what can other companies with complex needs learn from their approach to MMM? This time, we’re joined by ELC’s Jenny Oh, VP and Go-To...
Estée Lauder Companies x Ekimetrics Part 1: 10 years of marketing analytics partnership
October 18, 2023 09:43 - 52 minutes - 48.2 MBIn this first episode, we look at the impact of an ever-evolving customer journey on global beauty giant Estée Lauder Companies and its marketing strategies over the last decade. We’ll explore how the revolution of influencer marketing, especially TikTok, has changed ELC’s approach to measurement, and how a ten-year MMM partnership has brought value to its marketing efforts. Hear from Estée Lauder’s SVP of Go-To-Market Analytics and Activation, Doug Jensen. Joining him is Ekimetrics CEO...
YouTube x Ekimetrics: How data science is supporting music artists
February 07, 2023 09:48 - 33 minutes - 7.68 MBDoes an artists’ presence – or lack of – on YouTube affect their streams? In this episode, we’re sharing the findings of a long-running project with YouTube, two record labels, and numerous international artists. We began in France and Germany – and recently expanded into the UK. Featuring YouTube’s Alix Greaume, Label and Artists Relations Manager, and Greg Chappell, Data Science Manager at Ekimetrics. We’ll be sharing details from the project and how it worked, the value to both artists...
Measuring creative with Meta: Are we closer than ever before?
November 22, 2022 14:52 - 46 minutes - 10.7 MBHow can we tell which campaign creative will land with different audiences? How do we measure something as intangible as creative? Especially without the noise of execution tactics or brand health? And how do we ensure we keep optimising the creative itself and delivering return on investment? In this episode, we dive into all this and more, with special guests Camille Bernard, Marketing Science Partner at Meta, and Ekimetrics’ own Monica Brondholt Sorensen. They’re joined by host Matt An...
Why are companies in-housing MMO?
September 27, 2022 08:20 - 39 minutes - 9.14 MBThis time, we're taking a wide view on the in-housing topic. Whether companies are searching for that all-important single source of truth, wanting to answer business-critical questions, or looking to be agile and reactive in the marketing landscape, in-housing MMO is on the rise like we've never seen. We're joined by Sona Abaryan and Susan Lahey, two of Ekimetrics' Senior Managers to answer all your big questions on the topic. Hosted by Matt Andrew, UK MD and Partner at Ekimetrics you...
In-housing MMO: Has Meta solved it with Robyn?
July 05, 2022 16:04 - 38 minutes - 8.91 MBIn this episode we explore the benefits and challenges of a build-it-yourself approach to in-housing marketing effectiveness – and how it compares with a consultancy route.Leo Sentana, Senior Marketing Science Partner at Meta – and open source code Robyn co-creator – chats with Thibault Labarre, Ekimetrics’ Global Head of MMO & Partner. In this episode, you’ll discover what you need in place to make in-housing MMO a success, hosted by Matt Andrew, UK MD & Partner, Ekimetrics.
Who Needs Cookies Anyway?: The Forgotten Art of Marketing
February 15, 2022 10:39 - 49 minutes - 11.4 MBWith ad tracking deprecation now firmly on the horizon, time is running out for marketers to act. But, with a whole industry of digital campaign micromanagement that hinges on cookies, it’s easier said than done. What can marketers do to ensure they continue to deliver targeted campaigns and measure effectiveness in this new landscape? Is this a golden opportunity to rethink how we do marketing? Our host, Matt Andrew, UK MD of Ekimetrics is joined by former Gameloft MD, turned gaming and...
Navigating Uncertainty: Marketing Effectiveness Post-COVID Podcast
September 08, 2021 13:40 - 31 minutes - 43.8 MBOne thing that 2020 taught us was that it is absolutely possible to throw out the old, and bring in the new, almost overnight. But as brands once again look to the future, how can the recent experience of being ultra-responsive help create a better future? The answer lies in multi-scenario planning to determine where to focus. Multi-scenario planning has the ability to make the annual plan is a relic of the past. Join our host Matt Andrew, UK MD of Ekimetrics, who spoke with Bobi Carley,...
Navigating uncertainty - planning for change with multi-scenario simulations
June 08, 2021 15:07 - 18 minutes - 25.5 MBAs brands look to the future, how can their recent experience of being ultra-responsive help to develop a more agile business and marketing model? The answer lies in multi-faceted, multi-scenario planning to inform better decision making and enabling businesses to respond to future adversity. Multi-scenario planning utilises data to narrow in on most likely scenarios and the outcomes of each, allowing businesses to respond to uncertainty. Taking a fully agile approach to planning by adop...
Driving Value Creation: Using Data Science In Private Equity
May 27, 2021 14:17 - 8 minutes - 12.1 MBIn a world of systemised risk – influenced by pandemics, economics, and the climate – data mastery has become essential for the sustainability and performance of private equity businesses. For those PE Funds operating in the SME markets, data science has a crucial role to play in driving performance across the investment cycle. Listen as Matt Andrew, partner and UK managing director at Ekimetrics, and Sona Abaryan, senior manager at Ekimetrics, explore what this looks like in practice. ...
Facebook: Executing for Effect
February 15, 2021 17:12 - 49 minutes - 67.3 MBIn this episode of the Ekimetrics podcast, we explore how businesses can maximise the impact of their Facebook campaigns. An audio companion to a recent report, Executing for Effect, produced by Ekimetrics in association with Facebook. This episode is hosted by Matt Andrew, partner and UK managing director at Ekimetrics, and features interviews with key experts at Facebook. Guests include: Verity Gill, Director, Marketing Science EMEA, Agencies; Peter Buckley, Connections Planner; and Igor S...
The Future of Luxury Retail
December 07, 2020 16:05 - 44 minutes - 61.3 MBIn this episode of the Ekimetrics podcast, we’ll be looking in detail at the evolving luxury customer and how brands can respond to market changes. What are the steps businesses need to take to respond to the evolving customer audience? How can luxury brands embrace disruption and digital transformation? And how can businesses engage with new generations of customers? Matt Andrew, partner and UK managing director at Ekimetrics, and Sona Abaryan, senior manager at Ekimetrics, are joined b...
The New Economics of Grocery
October 13, 2020 18:39 - 39 minutes - 54.4 MBThe grocery world is changing fast – with new challenges that retailers, manufacturers and brands must all learn to navigate. Listen as Matt Andrew, Ekimetrics UK MD, discusses the essential factors for every grocery business to consider – with plenty of advice from Facebook's Tom Priestman and Kraft-Heinz's Ash Anzie thrown in for good measure. Find out how unique data insights and marketing optimisation can give you the edge in the New Economics of Grocery. Ekimetrics is a pioneering...
Trailer: The New Economics of Grocery
September 17, 2020 15:44 - 1 minute - 1.58 MBComing soon: the New Economics of Grocery – the new podcast from Ekimetrics. The grocery world is changing fast – with new challenges that retailers, manufacturers and brands must all learn to navigate. We’ll discuss the essential factors for every grocery business to consider – with plenty of advice from the likes of Facebook and Kraft-Heinz thrown in for good measure. Find out how unique data insights and marketing optimisation can give you the edge in the New Economics of Grocery. ...