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Measuring creative with Meta: Are we closer than ever before?
Ekimetrics (Eng)
English - November 22, 2022 14:52 - 46 minutes - 10.7 MBMarketing Business Technology business financial grocery marketing data datascience financialservices luxury marketingoptimisation marketingperformance Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Why are companies in-housing MMO?
How can we tell which campaign creative will land with different audiences?
How do we measure something as intangible as creative? Especially without the noise of execution tactics or brand health?
And how do we ensure we keep optimising the creative itself and delivering return on investment?
In this episode, we dive into all this and more, with special guests Camille Bernard, Marketing Science Partner at Meta, and Ekimetrics’ own Monica Brondholt Sorensen. They’re joined by host Matt Andrew, UK MD and Partner at Ekimetrics. Together they’re discussing the progress of creative measurement and a methodology brands can use for themselves to grow their MMM capabilities.