Latest Marketingmindset Podcast Episodes
How To Write Successful Cozy Mysteries As An Indie Author With Cheryl Phipps
Author Like a Boss Podcast - June 07, 2022 10:00 - 55 minutes ★★★★★ - 69 ratingsHow do you succeed in writing cozy mysteries? Ella Barnard welcomes Cheryl Phipps, a USA Today best-selling romance author. Cheryl advises how you want more people to look guilty or have the potential to be the criminal. Then there should be love and trust, usually the sheriff, deputy, or forens...
GS 168 - The Simple Test Of Whether You're A True Entrepreneur
Global Studio Marketing Podcast - May 31, 2022 17:58 - 7 minutes ★★★★★ - 3 ratingsThere are many people who say they've always wanted to be a business owner who in truth will never take the entrepreneurial leap. For many, that's a good thing. There are way more people on the planet who should NOT be an entrepreneur, than those who should. So...what's the difference betwee...
Why It Pays To Choose Yourself With Lexi Ryan
Author Like a Boss Podcast - May 31, 2022 10:00 - 1 hour ★★★★★ - 69 ratingsMany writers, if not most, wear multiple hats while pursuing their author’s journey. There are moments when you need to prioritize and choose yourself. Here to share how she did it is Lexi Ryan. Lexi is a romance and YA fantasy author working in self-publishing and traditional publishing. In thi...
Going From KU To Wide Marketing With Courtney/Lyra Parish
Author Like a Boss Podcast - May 24, 2022 10:00 - 57 minutes ★★★★★ - 69 ratingsKU publishing or Kindle Unlimited can be good for new authors but wide marketing is still the best way to go. You can your backlist first then go wide after so that you can reach more readers. Marketing is very important especially if you're new to the game. Learn more about wide marketing, duet...
GS 167 - The Margins Of Entrepreneurial Success
Global Studio Marketing Podcast - May 20, 2022 23:02 - 6 minutes ★★★★★ - 3 ratingsIt's a given that every person who goes into business wants to be successful. Every entrepreneur wants to be a success. Which begs the question, "How do you even know if you ARE a success?" The answer is it's all about the margins. There are three critical types of margins that you need in o...
Lee Savino: How Doing What You Love Leads To A Millionaire Author Mindset
Author Like a Boss Podcast - May 17, 2022 10:00 - 56 minutes ★★★★★ - 69 ratingsSo many books out there dive deep into how to earn millions in the easiest and fastest ways possible. But for Lee Savino, she achieved her millionaire author mindset not just because of financial strategies but also by investing time in what she genuinely loves. She joins Ella Barnard to share h...
GS 166 - How To Charge Whatever You Want
Global Studio Marketing Podcast - May 13, 2022 18:53 - 7 minutes ★★★★★ - 3 ratingsMany beginning entrepreneurs struggle with the concept of price. Actually, many intermediate and even advanced business owners do as well. They worry about their pricing. Obsessively. Are we too expensive? Are we charging too much? What are our competitors doing? Are they charging more? Or l...
Bring Your Marketable Voice Front And Center With Nana Malone
Author Like a Boss Podcast - May 10, 2022 10:00 - 1 hour ★★★★★ - 69 ratingsFor a writer's work to succeed and thrive, one needs to find their marketable voice. They need to make let their personality shine through their words. In this episode, Ella Barnard teams up with bestselling author Nana Malone to talk about the author's voice. Nana discusses marketability, diver...
Writing Midlife Romances And How To Succeed As An Author With L.B. Dunbar
Author Like a Boss Podcast - May 03, 2022 10:00 - 52 minutes ★★★★★ - 69 ratingsMany people want to read about midlife romances involving characters who are over 40 having a second chance at romance. Ella Barnard welcomes L.B. Dunbar, the author of over 30 romance novels, including Small-Town World and Rock Star Mayhem. L.B. shared how she was ready to close shop and stop w...
Connecting With Your Tribe As An Indie Author With Maddie Syn
Author Like a Boss Podcast - April 26, 2022 10:03 - 57 minutes ★★★★★ - 69 ratingsAs an aspiring author, you need to find your tribe, your community. If you are indie publishing, a group of people who are in the same boat as you is all you need. This is what SciFi romance writer, Maddie Syn did. She is an independent author who writes love stories in alien worlds. Some of her...
Finding Creative Inspiration In Real Life With Oriana Leckert
Author Like a Boss Podcast - April 26, 2022 10:00 - 50 minutes ★★★★★ - 69 ratingsAs a writer or creative of any media, finding creative inspiration that resonates with an audience can be hard. For today’s guest, the inspiration that came from her life, and her community helped her achieve that balance. Oriana Leckert is the author of Brooklyn Spaces: 50 Hubs of Culture and C...
GS 165 - The Massive Moneymaking Difference Between A Diary And A Book
Global Studio Marketing Podcast - April 25, 2022 18:22 - 6 minutes ★★★★★ - 3 ratingsAs a marketing professional for a quarter century...and someone who is also a traditionally published author of historical novels, Michael can tell you this: There are a lot of similarities between an author and an entrepreneur. In fact, he's worked with many, many authors with their market...
Co-Writing And Customizing Your Author Process With Tasha Black
Author Like a Boss Podcast - April 19, 2022 10:00 - 59 minutes ★★★★★ - 69 ratingsEvery literary genre has something refreshing to bring to the table. Paranormal romance writer Tasha Black recalls how co-writing with other authors helped her keep bringing exciting stories to her avid readers. She believes that collaboration and passion can bring new ideas to life. In this epi...
GS 164 - How To Draw The Right Crowd
Global Studio Marketing Podcast - April 15, 2022 22:20 - 6 minutes ★★★★★ - 3 ratingsThe goal of marketing is the same for just about any business. That is, to bring attention to your products or services. If you're successful, why you might even be able to draw a crowd. There aren't too many businesses where they say, "I sure hope no one shows up." We want a large audienc...
When Inspiration Meets Smart Marketing With Ines Johnson
Author Like a Boss Podcast - April 12, 2022 10:00 - 47 minutes ★★★★★ - 69 ratingsThe key to being a successful self-published author isn’t just writing stories. You also need to have smart marketing that attracts a loyal audience. In this episode, Ella Barnard chats with romance author Ines Johnson on how she balanced inspiration with an effective advertising and marketing p...
GS 163 - The Problem With Marketing For Dummies
Global Studio Marketing Podcast - April 05, 2022 22:58 - 6 minutes ★★★★★ - 3 ratingsOne of the grandest illusions and delusions when it comes to marketing is that it's your job to trick your customer into saying YES. Whatever hack. Whatever latest gimmick. Whatever innovative trickery you can muster. This kind of Machiavellian approach to malevolent con artistry has plague...
How Authors Can Cultivate A Powerful Abundance Mindset With Alana Terry
Author Like a Boss Podcast - April 05, 2022 10:00 - 57 minutes ★★★★★ - 69 ratingsDo you believe the myth that you can’t be artistically and commercially successful at the same time? Ella Barnard sits with Alana Terry, a 6-figure author of more than forty published novels, to talk about the abundance mindset. Alana shares her struggles with her limiting beliefs throughout the...
GS 162 - The Surprising Door To Major Profitability
Global Studio Marketing Podcast - March 31, 2022 18:40 - 5 minutes ★★★★★ - 3 ratingsWhen most entrepreneurs think of marketing, they think of one singular point and purpose: How do we get more people through the front door of our business? These relentless business owners are doing ad campaigns on every popular social and traditional media network. They are working on 5X, 1...
Pivoting & Learning Until It Works With Lana Dash
Author Like a Boss Podcast - March 29, 2022 10:00 - 56 minutes ★★★★★ - 69 ratingsStarting your author's journey isn't always the smoothest. You have to do a lot of pivoting until you find what works for you and your audience. In this episode, Lana Dash joins host Ella Barnard to talk about how she's done the work of continually learning her craft and studying the market to a...
Finding The Writer Within: Bringing Your Stories To Life With Sage Adderley
Author Like a Boss Podcast - March 22, 2022 10:00 - 52 minutes ★★★★★ - 69 ratingsYour journey to writing involves overcoming a lot of roadblocks. Technicalities and standardizations are set for artists to follow, but these are exactly what can hinder you from finding the writer within. Masterful writer’s coach Sage Adderley believes there is no right way to do things. She si...
L.A. Boruff On The Joys of Co-Writing And Finding Your Niche
Author Like a Boss Podcast - March 15, 2022 10:00 - 52 minutes ★★★★★ - 69 ratingsNot many authors are familiar with the concept of co-writing, and some may even be wary of it. USA Today Bestselling Author L.A. (Lainie) Boruff is here to soothe your thoughts. Lainie is the co-author of beloved paranormal women's fiction series such as Witching After Forty and Magical Midlife ...
GS 161 - The Bear Truth About Entrepreneurial Success
Global Studio Marketing Podcast - March 08, 2022 15:52 - 5 minutes ★★★★★ - 3 ratingsMany entrepreneurs believe their main challenge is their competition. To win, they don't have to be perfect, they just have to be a little better than their competitors. In the end, this mentality is not a healthy one for business owners, as they need to reach much higher if they are going to ...
Kickstarter: Bringing Creative Projects To Life With Russell Nohelty
Author Like a Boss Podcast - March 08, 2022 11:00 - 1 hour ★★★★★ - 69 ratingsTips and tricks on kickstarting your creative ideas are okay, but finding a home for your concepts is even better. Bestselling author Russell Nohelty believes that art and creative expression are essential to society. Russell joins Ella Barnard in this episode to present a new, innovative, safe ...
How To Prevent and Combat Burnout As An Author With Brooklyn Knight
Author Like a Boss Podcast - March 01, 2022 11:00 - 54 minutes ★★★★★ - 69 ratingsHow do you combat burnout as an author? With deadlines to meet and edits to make, it often gets overwhelming and creatively stifling to deal with all these. To tackle this, host Ella Barnard chats with interracial romance author Brooklyn Knight. After a recent burnout episode, Brooklyn quit her ...
GS 160 - Entrepreneurship In Uncertain Times
Global Studio Marketing Podcast - February 27, 2022 01:25 - 6 minutes ★★★★★ - 3 ratingsWorried about what's going on in the world around you? Are you wondering how it's going to affect your business? One of the hardest things about being a business owner is that ultimately, you're not in charge. Sure, you can develop a plan, and can execute it to perfection. But radical chan...
What YOU Should Get From Listening to Author Like a Boss
Author Like a Boss Podcast - February 25, 2022 18:36 - 18 minutes ★★★★★ - 69 ratingsIn this episode, I share my intentions for the show (hint: it might be that you are inspired to follow your dreams and make lots of money). I also share what you, as a listener, should expect from the show going forward. That's it! It's a short & sweet episode that will hopefully give you a litt...
From IT To Writing Cozy Mysteries With Sue Hollowell
Author Like a Boss Podcast - February 23, 2022 11:00 - 50 minutes ★★★★★ - 69 ratingsThere is no deadline to finding your passion. Today's guest is transitioning from her 33 years of experience in IT to pursuing her love for writing cozy mysteries. Sue Hollowell is a wife and empty nester with a lot of mom left over. But, with newfound time on her hands and a love for mystery no...
When Life Happens: The Journey Through My Podcast Break With Alana Terry
Author Like a Boss Podcast - February 22, 2022 11:00 - 50 minutes ★★★★★ - 69 ratingsTaking a break from things that feel heavy is essential for our sanity. This is true, especially when we find it hard to cope with everything around us. After a two-year podcast break, Ella Barnard is back with a refreshing stance on podcasting. She sits down with her good friend Alana Terry and...
GS 159 - The Martial Arts Move Of Master Marketers
Global Studio Marketing Podcast - February 21, 2022 22:15 - 6 minutes ★★★★★ - 3 ratingsMany marketing professionals and sales people approach their prospects as if they are engaged in some type of heavy combat. They are going to try to overwhelm these potential customers with punches of brilliance that are going to knock out any objections their prospects might conjure. It's m...
GS 158 - The Hard Truth About Being Discovered
Global Studio Marketing Podcast - February 14, 2022 23:17 - 6 minutes ★★★★★ - 3 ratingsThere is a shared goal between artists, musicians, actors...and entrepreneurs. They all want to be discovered. This is perfectly natural. After all, that's a large part of chasing the dream. If we work hard and perfect our craft and create something tremendously unique...one would think that...
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