When Inspiration Meets Smart Marketing With Ines Johnson

Author Like a Boss Podcast

English - April 12, 2022 10:00 - 47 minutes - 43.9 MB - ★★★★★ - 69 ratings
Books Arts Business amazoncategories book bookcover bookmarketing ebook ebookcover ebookmarketing editing marketing marketinghabits Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: How Authors Can Cultivate A Powerful Abundance Mindset With Alana Terry

Next Episode: Co-Writing And Customizing Your Author Process With Tasha Black

The key to being a successful self-published author isn’t just writing stories. You also need to have smart marketing that attracts a loyal audience. In this episode, Ella Barnard chats with romance author Ines Johnson on how she balanced inspiration with an effective advertising and marketing plan to achieve results while writing the stories she loves. Ines caters to two audiences, one as Ines and the other as her pen name, Shanae Johnson. Join in on their chat to learn more about Ines’ strategies for building a backlist, her writing process, and tips for using ads.