Latest Marketing research Podcast Episodes
Conversion Rate Optimization With Drew Himel
Question Authority - July 22, 2021 16:00 - 19 minutes ★★★★★ - 19 ratingsWe ask about conversion rate optimization with Drew Himel, CEO of ConsultPCR.com
Shane Pittson: Quip Head Of Growth & Marketing
Question Authority - July 07, 2021 08:00 - 17 minutes ★★★★★ - 19 ratingsWe ask about post-purchase surveys, offline media attribution and consumer insights with Shane Pittson: Head Of Growth & Marketing at Quip.
Customer Experience with Alex Genov
Question Authority - June 23, 2021 08:00 - 23 minutes ★★★★★ - 19 ratingsWe ask about customer experience with Alex Genov, Head of Customer Experience Research at Zappos.
Zero-Party Data with Gen Furukawa
Question Authority - June 09, 2021 08:00 - 21 minutes ★★★★★ - 19 ratingsWe ask about zero-party data with Gen Furukawa of Prehook.
Quant Vs. Qual with Sam Deutsch
Question Authority - May 26, 2021 09:00 - 14 minutes ★★★★★ - 19 ratingsWe ask about quantitative vs. qualitative data with Sam Deutsch of Anheuser-Busch InBev.
Behavioral Science with Lilly Kofler
Question Authority - May 12, 2021 09:00 - 21 minutes ★★★★★ - 19 ratingsWe ask about behavioral science with Lilly Kofler.
Survey Research with Sam McNerney
Question Authority - April 28, 2021 04:17 - 17 minutes ★★★★★ - 19 ratingsWe ask about survey research with Sam McNerney.
Offline Attribution with Krystina Rubino
Question Authority - April 23, 2021 18:56 - 22 minutes ★★★★★ - 19 ratingsWe ask about offline attribution and podcast measurement with Krystina Rubino of Right Side Up.
Ethnography with Allison Braund-Harris
Question Authority - April 23, 2021 18:33 - 22 minutes ★★★★★ - 19 ratingsWe ask about ethnography with Allison Braund-Harris of Hardly.
Trailer
Question Authority - April 23, 2021 18:30 - 1 minute ★★★★★ - 19 ratingsA quick introduction to Question Authority, the marketing research show built to help DTC brands understand the art & science of questions.
Ep006 - Jasmine Powers - Press and Public Relations In The Digital Age
Paycheck to Prosperity - August 10, 2016 00:00 - 25 minutes ★★★★★ - 1 ratingJasmine Powers is the head of J Powers Marketing & Publicity, where she provides media and outreach services to entrepreneurs especially aimed at the black and non-profit sectors. Jasmine lifts the lid on what press relations are, and what they can do for the growing business. To discover what y...
Ep005 - Jay Hunter - How To Use Virtual Assistants Effectively
Paycheck to Prosperity - August 03, 2016 00:00 - 30 minutes ★★★★★ - 1 ratingJay Hunter, head of VA Staffers, the virtual assistant company for entrepreneurs talks about why you MUST delegate as an entrepreneur. And he goes further - what type of task you MUST delegate, and which types of task you MUST NEVER delegate.
Ep002 - Ellen Violette - Writing Ebooks To Grow Your Business
Paycheck to Prosperity - July 27, 2016 00:00 - 28 minutes ★★★★★ - 1 ratingGerri interviews Ellen Violette, master book creation and marketing coach about why you must have a book to support your marketing. Ellen reveals the distinctions she's made over the years that can help you avoid the most common mistakes book writers make.
Ep003 - Lynnis Woods-Mullins - How To Avoid Entrepreneur Burnout
Paycheck to Prosperity - July 27, 2016 00:00 - 28 minutes ★★★★★ - 1 ratingGerri interviews Lynnis Woods-Mullins about why as an entrepreneur you must put yourself first. This far-ranging interview also covers how to deal with stress and get your immune system working correctly, why having enough water - and enough sleep is vital to your success as an entrepreneur.
ep004 - Gerri Chambers - Automation 101
Paycheck to Prosperity - July 27, 2016 00:00 - 29 minutes ★★★★★ - 1 ratingIn this episode, Gerri reveals the secrets tools that online marketers use to make them more productive and to be seen everywhere online. This episode can transform your productivity if you were to only implelement one of the tools that Gerri covers.
Ep001 - Getting Started With Email Marketing
Paycheck to Prosperity - July 18, 2016 00:00 - 28 minutes ★★★★★ - 1 ratingGerri Chambers reveals why, as an entrepreneur, you must have an email system sending out emails automatically for you. She outlines the main steps to take to get this in place.
Introduction to market research online
Online market research - for iPod/iPhone - April 26, 2013 07:03 - 1 minutePeter Jackson (Head of Adsearch) discusses the products he’s researched.
Transcript -- Introduction to market research online
Online market research - for iPod/iPhone - April 26, 2013 07:02 - application/pdfTranscript -- Peter Jackson (Head of Adsearch) discusses the products he’s researched.
How is the internet changing market research?
Online market research - for iPod/iPhone - April 26, 2013 07:02 - 5 minutesThe pros and cons of internet market research.
Transcript -- How is the internet changing market research?
Online market research - for iPod/iPhone - April 26, 2013 07:02 - application/pdfTranscript -- The pros and cons of internet market research.
How has the internet revolution market research techniques?
Online market research - for iPod/iPhone - April 26, 2013 07:01 - 2 minutesTraditional research companies are now moving online.
Transcript -- How has the internet revolution market research techniques?
Online market research - for iPod/iPhone - April 26, 2013 07:01 - application/pdfTranscript -- Traditional research companies are now moving online.
Online focus groups
Online market research - for iPod/iPhone - April 25, 2013 14:39 - 5 minutesWhat are the implications of losing the physical interaction with participants?
Transcript -- Online focus groups
Online market research - for iPod/iPhone - April 25, 2013 14:39 - application/pdfTranscript -- What are the implications of losing the physical interaction with participants?
Insight managers and market research managers
Online market research - for iPod/iPhone - April 25, 2013 14:38 - 4 minutesWhat’s the distinction between these professions in relation to marketing?
Transcript -- Insight managers and market research managers
Online market research - for iPod/iPhone - April 25, 2013 14:38 - application/pdfTranscript -- What’s the distinction between these professions in relation to marketing?
Does competitive intelligence help improve the bottomline? (Part 1)
Paurav Shukla on marketing management - April 15, 2012 09:33 - 7 minutesDoes competitive intelligence help improve bottomline? This post answers this question based on one of our recent research studies.
What makes a good luxury brand great?
Paurav Shukla on marketing management - December 08, 2011 10:09 - 3 minutesThe article discusses why some luxury brands become larger than life and are called great while others can't seem to break the barrier.
The compromise effect in our decision making
Paurav Shukla on marketing management - July 02, 2010 21:31 - 3 minutesMost consumers in developed and emerging markets are now facing an interesting choice making dilemma. It’s the dilemma of plenitude. This relates to most purchase decisions which includes a wide spectrum of products and services from buying corn flakes (a fairly low ticket item) to a car (a fairl...
The local dimension of luxury
Paurav Shukla on marketing management - March 01, 2010 23:12Recently, I was re-reading the book ‘luxury brand management’ wherein the authors – Chevalier and Mazzalovo – suggest three criteria to classify a luxury item: (a) strong artistic content; (b) unique craftsmanship and (c) international reputation. While I agree that the artistic content and craft...
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