Question Authority
10 episodes - English - Latest episode: almost 3 years ago - ★★★★★ - 19 ratingsQuestion Authority helps DTC brands and marketers absorb best practices (or break bad habits) in the art & science of questions... be it zero-party data, the qualitative layer, ethnography, surveys, behavioral science, or other types of market research. Powered by Fairing (formerly EnquireLabs): zero-party data at speed & scale for Ecommerce brands.
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Episodes
Conversion Rate Optimization With Drew Himel
July 22, 2021 16:00 - 19 minutes - 27 MBWe ask about conversion rate optimization with Drew Himel, CEO of ConsultPCR.com
Shane Pittson: Quip Head Of Growth & Marketing
July 07, 2021 08:00 - 17 minutes - 24 MBWe ask about post-purchase surveys, offline media attribution and consumer insights with Shane Pittson: Head Of Growth & Marketing at Quip.
Customer Experience with Alex Genov
June 23, 2021 08:00 - 23 minutes - 32.1 MBWe ask about customer experience with Alex Genov, Head of Customer Experience Research at Zappos.
Zero-Party Data with Gen Furukawa
June 09, 2021 08:00 - 21 minutes - 29.2 MBWe ask about zero-party data with Gen Furukawa of Prehook.
Quant Vs. Qual with Sam Deutsch
May 26, 2021 09:00 - 14 minutes - 19.8 MBWe ask about quantitative vs. qualitative data with Sam Deutsch of Anheuser-Busch InBev.
Behavioral Science with Lilly Kofler
May 12, 2021 09:00 - 21 minutes - 29.5 MBWe ask about behavioral science with Lilly Kofler.
Survey Research with Sam McNerney
April 28, 2021 04:17 - 17 minutes - 23.7 MBWe ask about survey research with Sam McNerney.
Offline Attribution with Krystina Rubino
April 23, 2021 18:56 - 22 minutes - 31.2 MBWe ask about offline attribution and podcast measurement with Krystina Rubino of Right Side Up.
Ethnography with Allison Braund-Harris
April 23, 2021 18:33 - 22 minutes - 30.7 MBWe ask about ethnography with Allison Braund-Harris of Hardly.
Trailer
April 23, 2021 18:30 - 1 minute - 2.48 MBA quick introduction to Question Authority, the marketing research show built to help DTC brands understand the art & science of questions.