Latest Marketing analytics Podcast Episodes
Reimagining Buzzwords
Reimagine Marketing: A podcast from SAS - May 16, 2023 09:00 - 25 minutes ★★★★★ - 2 ratingsWhat the heck is phygital? Is it the latest toy to help pass the time? Or does it refer to a much more critical consideration for marketers…albeit named in a way that diminishes its importance? In this episode of the Reimagine Marketing podcast, Brian welcomes Lisa Loftis to discuss the...
Reimagine Marketing in 2023
Reimagine Marketing: A podcast from SAS - May 02, 2023 09:00 - 25 minutes ★★★★★ - 2 ratingsWill 2023 really be any different in marketing? According to SAS’ Mike Turner, yes it will. In this episode of the Reimagine Marketing podcast, Brian welcomes colleague Mike Turner to discuss his recent MarTech Series article and to dive a little deeper into the four main areas of marke...
Reimagine Implementation
Reimagine Marketing: A podcast from SAS - April 18, 2023 09:00 - 29 minutes ★★★★★ - 2 ratingsWelcome to the second half of season three, where we’ll transition from one-way dialogue to conversational episodes featuring some of today’s leading marketing minds. In this episode of the Reimagine Marketing podcast, Brian welcomes Marisa Scorsone, a marketing operations and man...
Reimagine Reflection
Reimagine Marketing: A podcast from SAS - November 29, 2022 10:00 - 2 minutes ★★★★★ - 2 ratingsIn this episode of the Reimagine Marketing podcast, Brian reminds us that work is just one part of your existence and that this time of year offers the opportunity to relax into and enjoy the other important things in life. Previous episodes of the Reimagine Marketing Podcast are a...
Reimagine Motivation
Reimagine Marketing: A podcast from SAS - November 08, 2022 10:00 - 8 minutes ★★★★★ - 2 ratingsWhat does the Rush album, “Exit, Stage Left” have to do with marketing and decision-making? In this episode, Brian takes his usual roundabout from a discussion about his lifelong obsession with bass playing to a confab about why some companies are trapped in the mindset that if they can...
Reimagine Change…Management
Reimagine Marketing: A podcast from SAS - October 25, 2022 09:00 - 22 minutes ★★★★★ - 2 ratingsIn this episode of the Reimagine Marketing podcast, Brian welcomes Kate Parker, SAS’ director of markets and growth for SAS Customer Intelligence. Brian and Kate discuss why change is such a challenge – whether you're renovating your kitchen, moving to a new room at day care or implemen...
Reimagining Change
Reimagine Marketing: A podcast from SAS - October 11, 2022 09:00 - 8 minutes ★★★★★ - 2 ratingsWhat does a kitchen reno have to do with reimagining your marketing? In this episode, Brian acknowledges that whether you're doing a wholesale marketing transformation or adding a coat of paint to your tech stack, change is change. Avoid fear, uncertainty, and doubt in your organization...
Reimagine Digital Advertising
Reimagine Marketing: A podcast from SAS - September 27, 2022 09:00 - 21 minutes ★★★★★ - 2 ratingsIn this episode, our host Brian Alfond welcomes Roy Reeves, principal business development specialist at SAS, to the studio to discuss digital advertising. Digital advertisers are no longer buying their ads the old-fashioned way; the successful ones are reimagining their approach, if yo...
Reimagine Your Cookies
Reimagine Marketing: A podcast from SAS - September 13, 2022 09:00 - 8 minutes ★★★★★ - 2 ratingsIn this episode, our host Brian Alfond discusses the demise of third-party cookies. It may not be a shock that third-party cookies are going away considering every generation demonstrates a concern about online privacy. But the impending departure of these cookies is still causing conce...
Welcome Back to the Reimagine Marketing Podcast
Reimagine Marketing: A podcast from SAS - September 06, 2022 09:00 - 3 minutes ★★★★★ - 2 ratingsWelcome back! In this inaugural episode of Season 3, you’ll meet our new host, Brian Alfond from SAS’ global customer intelligence group. In upcoming episodes, Brian will go beyond technology to the human aspects of things like privacy, the metaverse, social media, and dopamine exhausti...
Become a Better Business Storyteller
Data Dialogues - June 01, 2022 13:11 - 28 minutes ★★★★★ - 10 ratingsData is the foundation for today’s business decisions. Yet, communicating that data in presentations can overwhelm your audience. Reena Kansal of Leadership Story Lab explains how to use the art of storytelling to make your message more engaging – and memorable. Show Notes: Do you need...
How to Deliver a Data-Driven Presentation
Data Dialogues - May 24, 2022 12:00 - 25 minutes ★★★★★ - 10 ratingsYour data-driven presentation is not just about data. At least 50% of your presentation is about how you package and present the data, says Dr. Bill Franks. He leads the Center for Statistics and Analytical Research at Kennesaw State University in Georgia, and is author of Winning the R...
Cryptocurrency: What you Need to Know
Data Dialogues - April 05, 2022 14:10 - 37 minutes ★★★★★ - 10 ratingsAre cryptocurrencies going mainstream? And what should you know before you accept cryptocurrency as payment? Rachel Cannon, partner at Steptoe and Johnson LLP, reveals the truths of cryptocurrency and what you need to know now. Skip ahead to these topics: :49 – About Rachel Cannon 1:...
When Inflation and the Energy Market Collide
Data Dialogues - March 08, 2022 20:19 - 26 minutes ★★★★★ - 10 ratingsAs we kick off 2022, we’re seeing the convergence of economic headlines and the energy market. How are inflation and other economic trends in the energy market impacting the consumer and commercial sectors? Mark Zoff, manager of market analytics at AEP Energy explains. Jump ahead to th...
Reflections & Projections: Season Two
Reimagine Marketing: A podcast from SAS - December 21, 2021 10:00 - 22 minutes ★★★★★ - 2 ratingsSeason Two, Episode 9 – Reflections & Projections: Season 2 Marketing organizations are leveraging the continuing pandemic-related disruptions and accelerated digital transformation efforts as catalysts to reinvent marketing and transform customer experiences for a digital-first con...
Marketers on the Rise: Findings From The CMO Survey
Reimagine Marketing: A podcast from SAS - December 07, 2021 10:00 - 32 minutes ★★★★★ - 2 ratingsDigital transformation is a fixed, yet fluid reality in our post-pandemic world. Brands are shifting to a digital-first economy where prospects and customers expect genuinely tailored experiences. More than ever, digital-first marketers today are taking on more responsibility for digita...
UGA: What Data Reveals About Consumer Finance
Data Dialogues - November 16, 2021 11:00 - 24 minutes ★★★★★ - 10 ratingsDr. Nikhil Paradkar, assistant professor in finance at the Terry College of Business at the University of Georgia, discusses his research on using data and machine learning to better understand how financial changes due to regulation, technological advancements or crises can impact the ...
Rule the World with Customer Experience
Reimagine Marketing: A podcast from SAS - November 16, 2021 10:00 - 28 minutes ★★★★★ - 2 ratings“Data is the foundation of every CX-powered experience. Every company will be competing for data supremacy.” – R “Ray” Wang Extreme consolidation and accelerated digital transformation are changing the global business landscape. To win, businesses must embrace agility and analytics, a...
People-First Approach: How to Implement Successful MarTech Rollouts Around the Globe
Reimagine Marketing: A podcast from SAS - November 02, 2021 09:00 - 35 minutes ★★★★★ - 2 ratingsMarketing technology rollouts – especially when they involve multinational companies – are not always easy. You can choose the right technology for your organization and implement it in the right way, but if you don’t have your people on board, failure is an option. In this episode of ...
Auto Industry Navigates Historic Change
Data Dialogues - October 28, 2021 10:00 - 21 minutes ★★★★★ - 10 ratingsThe auto industry has been front and center as supply chain issues make headlines. But the other story is rapid change. Evolving consumer preferences, shifting demographics and digital retailing have all upended the market since COVID. Have these factors changed the industry for good? E...
Data Science is a Team Sport
Data Dialogues - October 12, 2021 10:00 - 33 minutes ★★★★★ - 10 ratingsDavid Ferber, SVP of Analytical Capabilities & Solutions at Equifax, and Sri Ambati, Founder and CEO of H2O.ai, discuss the democratization of AI and how companies need to bring together multi-faceted teams to get the most out of their data. Skip ahead to these topics: 1:40 - About H...
Match MarTech with Customer Experience Goals
Reimagine Marketing: A podcast from SAS - October 12, 2021 09:00 - 32 minutes ★★★★★ - 2 ratingsToday, Modern Marketing must harness the full capabilities of the business to provide the best customer experience. Delivering on this promise requires a whole new way of operating. Marketing departments need to be rewired for speed, collaboration, and customer focus. It’s less about ch...
MarTech Perils and Promises
Reimagine Marketing: A podcast from SAS - September 28, 2021 09:00 - 31 minutes ★★★★★ - 2 ratingsMarketing technology or martech has suddenly become both more important and more problematic. Marketers must consider how to tame the profusion of technology and harness it to work more effectively – both for the customer and the brand. In this episode of Reimagine Marketing, Wilso...
How to Strengthen Your Company’s Data Science Program
Data Dialogues - September 23, 2021 10:00 - 33 minutes ★★★★★ - 10 ratingsThis episode focuses on how companies can collaborate with universities to solve business problems and strengthen their own data science programs. Jeff Dugger, Principal Data Scientist at Equifax & University Research Director, interviews Jennifer Priestley, Professor of Statistics and ...
Digitizing Beauty Experiences
Reimagine Marketing: A podcast from SAS - September 14, 2021 09:00 - 25 minutes ★★★★★ - 2 ratingsFrom virtual try-on features to AI-enabled skin care analysis, the pandemic and ensuing disruption have accelerated innovative and immersive technologies. And with a further emphasis on health and wellness, beauty brands have had to evolve from a one-dimensional category to something mo...
Comperemedia: The Lure of Challenger Banks
Data Dialogues - August 31, 2021 10:00 - 16 minutes ★★★★★ - 10 ratingsWe interview Mark Miller, director of insights at Comperemedia, about what’s driving the popularity of challenger banks. Also known as neobanks, challenger banks are upstart banks that usually operate solely online, offer innovative features and tend to target specific groups of tech-sa...
Experiential Tech: Happier Customers, Increased Profitability
Reimagine Marketing: A podcast from SAS - August 31, 2021 09:00 - 29 minutes ★★★★★ - 2 ratingsExponential Tech: Happier Customers, Increased Profitability A customer experience revolution is underway. Customers have access to better information than ever before, and they are using it to make more informed decisions, right from the outset. As a result, brands are under incre...
Marketing Planning: An Objective Without a Plan is Just a Dream
Reimagine Marketing: A podcast from SAS - August 17, 2021 09:00 - 32 minutes ★★★★★ - 2 ratingsIn today’s marketing world, the need for marketing planning is increasing by the day. The marketing mix became more extensive, budget is under stress and the call for return on marketing investment using extensive measurement is key. In this episode of Reimagine Marketing, Steven ...
Markaaz: Demystifying Data for Small Business
Data Dialogues - June 01, 2021 10:00 - 26 minutes ★★★★★ - 10 ratingsIn this episode of Data Dialogues, we interview Hany Fam, founder and CEO of Markaaz, about the top three things small businesses should do right now -- and which digital solutions can help them be successful. Jump ahead to these highlights: 0:54 - About Hany Fam, founder of Markaaz ...
Data Privacy: Doing the Right Thing
Data Dialogues - May 18, 2021 09:00 - 24 minutes ★★★★★ - 10 ratingsIn this episode of Data Dialogues, Equifax Marketing VP, Elizabeth Fairman, interviews Equifax Chief Privacy Officer, Nick Oldham, about how society is transitioning from the explosion of data collection to the responsible stewardship of that data. Oldham explains that we have to move a...
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