Reimagine Marketing: A podcast from SAS
29 episodes - English - Latest episode: 12 months ago - ★★★★★ - 2 ratingsAre you ready for the future of customer experience? Tomorrow’s level of CX and personalization will need to be smarter, more immersive, more trust-enabling. Tune in to the SAS Reimagine Marketing podcast as we explore topics including emerging technology, customer loyalty, data privacy and trust, and more so you can reimagine marketing for your organization.
All presentations represent the opinions of the presenter and do not represent the position or the opinion of SAS.
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Episodes
Reimagining Buzzwords
May 16, 2023 09:00 - 25 minutes - 23 MBWhat the heck is phygital? Is it the latest toy to help pass the time? Or does it refer to a much more critical consideration for marketers…albeit named in a way that diminishes its importance? In this episode of the Reimagine Marketing podcast, Brian welcomes Lisa Loftis to discuss the hybrid digital/physical customer engagement model, a model that is rapidly becoming the cornerstone of customer experience. “I do not like the term ‘phygital.’ And not just because the word itse...
Reimagine Marketing in 2023
May 02, 2023 09:00 - 25 minutes - 23.4 MBWill 2023 really be any different in marketing? According to SAS’ Mike Turner, yes it will. In this episode of the Reimagine Marketing podcast, Brian welcomes colleague Mike Turner to discuss his recent MarTech Series article and to dive a little deeper into the four main areas of marketing where Mike sees change happening in 2023. Brian and Mike discuss sustainability, the merger of real world and digital, the dawn of data realization and the evolution from Next Best Action to...
Reimagine Implementation
April 18, 2023 09:00 - 29 minutes - 27.5 MBWelcome to the second half of season three, where we’ll transition from one-way dialogue to conversational episodes featuring some of today’s leading marketing minds. In this episode of the Reimagine Marketing podcast, Brian welcomes Marisa Scorsone, a marketing operations and management consultant, to discuss many of the ideas from the first half of this season, including setting goals, change management, implementation pitfalls and success strategies – all that can ring true...
Reimagine Reflection
November 29, 2022 10:00 - 2 minutes - 2.4 MBIn this episode of the Reimagine Marketing podcast, Brian reminds us that work is just one part of your existence and that this time of year offers the opportunity to relax into and enjoy the other important things in life. Previous episodes of the Reimagine Marketing Podcast are available on your favorite podcast platforms. Subscribe today for show notes, to hear previous episodes and to catch more Season 3 content as it drops in the new year. Thank you for listening! Che...
Reimagine Motivation
November 08, 2022 10:00 - 8 minutes - 7.5 MBWhat does the Rush album, “Exit, Stage Left” have to do with marketing and decision-making? In this episode, Brian takes his usual roundabout from a discussion about his lifelong obsession with bass playing to a confab about why some companies are trapped in the mindset that if they can just find the perfect marketing tool, they’ll be successful. How many organizations go out and get the latest trendy and self-proclaimed innovative software only to find out it isn’t what they need,...
Reimagine Change…Management
October 25, 2022 09:00 - 22 minutes - 20.9 MBIn this episode of the Reimagine Marketing podcast, Brian welcomes Kate Parker, SAS’ director of markets and growth for SAS Customer Intelligence. Brian and Kate discuss why change is such a challenge – whether you're renovating your kitchen, moving to a new room at day care or implementing a new martech stack. How do you adapt in times of constant change? It's not easy, but it just might be simple. Listen as Brian and Kate share the importance of identifying the why behind any chan...
Reimagining Change
October 11, 2022 09:00 - 8 minutes - 7.53 MBWhat does a kitchen reno have to do with reimagining your marketing? In this episode, Brian acknowledges that whether you're doing a wholesale marketing transformation or adding a coat of paint to your tech stack, change is change. Avoid fear, uncertainty, and doubt in your organization – give people time to understand what's changing and be sure to communicate why the change is being made in the first place. Here are some complementary assets to help you on your journey of rei...
Reimagine Digital Advertising
September 27, 2022 09:00 - 21 minutes - 19.6 MBIn this episode, our host Brian Alfond welcomes Roy Reeves, principal business development specialist at SAS, to the studio to discuss digital advertising. Digital advertisers are no longer buying their ads the old-fashioned way; the successful ones are reimagining their approach, if you will. The old approach to digital media buying resulted in a lot of wasted spend. With advances in technology and measurement, marketers can now target and buy audiences in a truly omnichannel way. ...
Reimagine Your Cookies
September 13, 2022 09:00 - 8 minutes - 7.45 MBIn this episode, our host Brian Alfond discusses the demise of third-party cookies. It may not be a shock that third-party cookies are going away considering every generation demonstrates a concern about online privacy. But the impending departure of these cookies is still causing concern for marketers. Companies spending much of their marketing dollars at the top of the funnel should now consider investing in approaches that provide for deeper customer understanding, longer custome...
Welcome Back to the Reimagine Marketing Podcast
September 06, 2022 09:00 - 3 minutes - 2.99 MBWelcome back! In this inaugural episode of Season 3, you’ll meet our new host, Brian Alfond from SAS’ global customer intelligence group. In upcoming episodes, Brian will go beyond technology to the human aspects of things like privacy, the metaverse, social media, and dopamine exhaustion – and will address how marketers are trying to keep pace. Join us for our next episode as Brian addresses a hot topic among his current clients, prospective customers, and marketing colleagues...
Reflections & Projections: Season Two
December 21, 2021 10:00 - 22 minutes - 20.4 MBSeason Two, Episode 9 – Reflections & Projections: Season 2 Marketing organizations are leveraging the continuing pandemic-related disruptions and accelerated digital transformation efforts as catalysts to reinvent marketing and transform customer experiences for a digital-first consumer. In this episode of the Reimagine Marketing Podcast – Reflections & Projects: Season 2 – global co-hosts Wilson Raj, Justin Theng and Steven Hofmans review Season 2 episodes and guests, and pond...
Marketers on the Rise: Findings From The CMO Survey
December 07, 2021 10:00 - 32 minutes - 29.6 MBDigital transformation is a fixed, yet fluid reality in our post-pandemic world. Brands are shifting to a digital-first economy where prospects and customers expect genuinely tailored experiences. More than ever, digital-first marketers today are taking on more responsibility for digital transformation, driving business performance and expanding their strategic leadership in their businesses. In this episode of Reimagine Marketing, Wilson Raj welcomes Christine Moorman, T. Austin F...
Rule the World with Customer Experience
November 16, 2021 10:00 - 28 minutes - 26.4 MB“Data is the foundation of every CX-powered experience. Every company will be competing for data supremacy.” – R “Ray” Wang Extreme consolidation and accelerated digital transformation are changing the global business landscape. To win, businesses must embrace agility and analytics, and use automation to address customer needs. In this episode of Reimagine Marketing, Wilson Raj welcomes R “Ray” Wang, founder, chairman and principal analyst of Silicon Valley based Constellation Res...
People-First Approach: How to Implement Successful MarTech Rollouts Around the Globe
November 02, 2021 09:00 - 35 minutes - 23.4 MBMarketing technology rollouts – especially when they involve multinational companies – are not always easy. You can choose the right technology for your organization and implement it in the right way, but if you don’t have your people on board, failure is an option. In this episode of Reimagine Marketing, Steven Hofmans welcomes Geert Moens, former global digital program manager at Atlas Copco. Geert started in 1998 at Atlas Copco in the marketing department, gaining extensive expe...
Match MarTech with Customer Experience Goals
October 12, 2021 09:00 - 32 minutes - 21.7 MBToday, Modern Marketing must harness the full capabilities of the business to provide the best customer experience. Delivering on this promise requires a whole new way of operating. Marketing departments need to be rewired for speed, collaboration, and customer focus. It’s less about changing what marketing does and more about transforming how the work is done. In this episode of Reimagine Marketing, Wilson Raj welcomes guest Scott Brinker, VP Platform Ecosystem at Hubspot; Edi...
MarTech Perils and Promises
September 28, 2021 09:00 - 31 minutes - 20.8 MBMarketing technology or martech has suddenly become both more important and more problematic. Marketers must consider how to tame the profusion of technology and harness it to work more effectively – both for the customer and the brand. In this episode of Reimagine Marketing, Wilson Raj welcomes guest Scott Brinker, VP Platform Ecosystem at HubSpot; Editor AT CHIEFMARTEC.COM and Program Chair of MarTech. Wilson and Scott discuss the impacts of disruptions (COVID-19, economic un...
Digitizing Beauty Experiences
September 14, 2021 09:00 - 25 minutes - 23.3 MBFrom virtual try-on features to AI-enabled skin care analysis, the pandemic and ensuing disruption have accelerated innovative and immersive technologies. And with a further emphasis on health and wellness, beauty brands have had to evolve from a one-dimensional category to something more holistic and inclusive. In this episode of Reimagine Marketing, Wilson Raj welcomes guest Kelly Mahoney, Vice President of Customer Marketing at Ulta Beauty. Wilson and Kelly discuss the impac...
Experiential Tech: Happier Customers, Increased Profitability
August 31, 2021 09:00 - 29 minutes - 27.3 MBExponential Tech: Happier Customers, Increased Profitability A customer experience revolution is underway. Customers have access to better information than ever before, and they are using it to make more informed decisions, right from the outset. As a result, brands are under increasing pressure to deliver bespoke, connected customer experiences. In this episode of Reimagine Marketing, Justin Theng welcomes guest Matt Kuperholz, PwC Australia's Chief Data Scientist and on...
Marketing Planning: An Objective Without a Plan is Just a Dream
August 17, 2021 09:00 - 32 minutes - 29.6 MBIn today’s marketing world, the need for marketing planning is increasing by the day. The marketing mix became more extensive, budget is under stress and the call for return on marketing investment using extensive measurement is key. In this episode of Reimagine Marketing, Steven Hofmans welcomes guest Sandy Kirchhoff, senior marketing manager at Office Depot Europe. Steven and Sandy discuss marketing planning, which allows an organization to plan where the organization is goi...
Reflections & Projections: Season One
May 18, 2021 09:00 - 19 minutes - 18.2 MBThe Reimagine Marketing podcast explores how marketing organizations are re-inventing themselves in the age of the digital consumer. This episode features two of our global co-hosts, Wilson Raj and Steven Hofmans, as they review Season One episodes and guests, explore some of the hot topics facing marketers today and share some of the potential topics we’ll unpack during Season Two. This podcast covers: Recaps of Episode 2: Butcher Shop as Math House – Connecting with Tomo...
Digitizing Southern Hospitality
May 04, 2021 09:00 - 30 minutes - 27.6 MB“The modern (today’s) definition of Southern Hospitality is combining the ease and comfort of a digital interaction with the trust that your individual experience is unique and important.” – Clark Twiddy In a “socially distant” market, the hotel industry is among the hardest hit. Like many industries, hospitality will see both substantial and subtle shifts in the post-pandemic era. In this episode of Reimagine Marketing, Wilson Raj welcomes Clark Twiddy, President of Twiddy & C...
Ethical AI Meets Privacy: Avoid the Paparazzi Effect
April 20, 2021 09:00 - 30 minutes - 28 MBIn this episode of Reimagine Marketing, Steven Hofmans welcomes Mieke De Ketelaere of IMEC and Ruben Missine of Colruyt Group to discuss artificial intelligence and ethics. Steven, Mieke and Ruben explore the potential risk of AI for consumers and citizens today, how consumers can protect themselves from unethical AI, and how companies should organize to ensure ethical AI approaches. This podcast covers: How digital privacy is like celebrity – and whether AI is the next papar...
Experience 2030 – Actions for a New CX Operating Model
April 06, 2021 09:00 - 15 minutes - 13.9 MBIn this episode of Reimagine Marketing, Wilson Raj and Daniel Newman discuss one of the key goals of our Experience 2030 global research – to identify the buzzwords we’re all hearing and to identify what’s real and what’s not, what’s practical and what’s hype. Wilson and Daniel demystify themes such as AI, the customer journey, real-time analytics and the supposed death of the CMO. Learn about the actionable steps featured in the Experience 2030 playbook and hear several customer ex...
Experience 2030 – The Evolving Nature of Digital Trust
March 23, 2021 09:00 - 25 minutes - 23.1 MBThere’s no doubt that the brands that can create personalized engagements with smart and immersive technologies will also boost both loyalty and profitability. But there’s a catch. Customers have some serious concerns about how their data is being used, stored and shared. This episode of Reimagine Marketing focuses on the exchange of value between brands and consumers, and what companies can do from a data and marketing perspective to engender trust from their customers. Wilson...
Experience 2030 – Loyalty in the Digital Age
March 09, 2021 10:00 - 28 minutes - 25.8 MBIt’s not about loyalty programs, it’s about a loyalty mindset – a loyalty program has to be but one arrow in your quiver. In this episode of the Reimagine Marketing podcast, Wilson Raj and Daniel Newman discuss how loyalty begins before a customer becomes – or even considers becoming – a customer. Wilson and Daniel showcase the Orlando Magic as an example of implied loyalty (recognition, engagement, transaction loyalty), and share examples of brands who use these loyalty types...
Experience 2030 – Immersive Technology > Bridging the Customer Experience Divide
February 23, 2021 10:00 - 19 minutes - 17.7 MBHow immersive do people really want their tech to be? Consumers are dipping their toes in immersive technology, whether they even realize it or not. And the opportunities created for brands to engage with their consumers through Snapchat and Instagram filters, heads-up driving displays, and augmented reality shopping experiences. In this episode of the Reimagine Marketing podcast, Wilson Raj and Daniel Newman chat about how brands need to reinvent themselves to keep up wi...
Experience 2030 - Future-Proof Your Customer Strategy
February 09, 2021 10:00 - 10 minutes - 9.88 MBFrom an idea that started at a trashcan, Wilson Raj welcomes Daniel Newman, Principal Analyst and Founding Partner of Futurum Research, to discuss what the future of customer experience will look like and how technology will change the way we engage – with brands, with content and with each other. This episode of Reimagine Marketing introduces the audience to Experience 2030, a collaboration between SAS and Futurum Research. This ambitious, global survey – involving 4,000 cons...
Butcher Shop as Math House – Connecting with Tomorrow’s Digital Consumer, Today
January 26, 2021 10:00 - 36 minutes - 33.4 MBIn this episode of Reimagine Marketing, Wilson Raj welcomes guest Bernard Marr, best-selling author, futurist and strategic business advisor. Wilson and Bernard discuss the impacts of disruptions (COVID-19, economic uncertainty, etc.) on consumer behaviors and CX trends and answer key questions about how the consumer engagements and brand relationships may be shifting or evolving in this new environment. This podcast covers: Why this topic important, and why we’re having this...
Welcome to the Reimagine Marketing Podcast
January 12, 2021 10:00 - 32 minutes - 29.4 MB“A brand isn’t what you say it is, it’s what people say it is when you stop talking.” – Justin Theng In this debut episode of Reimagine Marketing, marketing pundits Steven Hofmans, Wilson Raj and Justin Theng dive into the key challenges that marketers are facing today, including the impact of the COVID-19 pandemic on brands and customer loyalty. In this episode, Steven, Wilson and Justin start off by sharing the quotes that define their craft and discuss: How to deciph...