Reimagine Digital Advertising

In this episode, our host Brian Alfond welcomes Roy Reeves, principal business development specialist at SAS, to the studio to discuss digital advertising. Digital advertisers are no longer buying their ads the old-fashioned way; the successful ones are reimagining their approach, if you will. The old approach to digital media buying resulted in a lot of wasted spend. With advances in technology and measurement, marketers can now target and buy audiences in a truly omnichannel way. A single media buy (using programmatic approaches) can transform the game.

This discussion hits on a previous topic: third-party cookies (be sure to catch season 3, episode 2 to learn more). Roy and Brian address cookies through a new lens. They round out their discussion with a focus on the new frontier of advertising in the streaming service ecosystem, including Netflix, Disney+, Paramount+ and more.

Join us for our next episode as Brian considers why it’s important to reimagine change.

Here are some complementary assets to help you on your journey of reimagining your cookies:  

[Resource] SAS 360 Match: Take control of your digital advertising ecosystem https://www.sas.com/en_us/software/360-match.html  [Whitepaper] Where does marketing stop, and advertising begin? https://www.sas.com/en/whitepapers/navigating-new-world-of-madtech-113081.html  [Blog] Analyzing the data of an evolving video streaming service ecosystem https://blogs.sas.com/content/sascom/2022/05/12/analyzing-the-data-of-an-evolving-video-streaming-service-ecosystem/  

 

Check out additional episodes of the Reimagine Marketing podcast series at reimagine-marketing.transistor.fm.  

  

Subscribe to the Reimagine Marketing podcast so you never miss a future episode.  Visit sas.com/reimaginemarketingpodcast to learn more about our guests, upcoming episodes and more.  If you’d like to be a guest on a future episode, have an idea for a future topic or would like to share feedback about our Reimagine Marketing podcast, send us an email: [email protected].  

 

About our host: 
Brian Alfond is a principal solutions architect in the SAS Global Customer Intelligence Practice. From his start creating marketing content, through managing international marketing teams, to becoming one of the leading marketing operations consultants in the world, Brian Alfond brings over 20 years of Marketing Experience to helping his customers solve all their Marketing business challenges. 

 

A natural problem-solver, Brian understands that all the technology in the world is not going to fix a broken process, nor unite disjointed teams. By uniting organization dynamics knowledge with strong process re-engineering skills, he partners with his customers to design elegant and efficient solutions to their complex issues. With this approach, he has helped transform the Marketing operations of customers ranging in size from small Mom and Pops to Fortune 100 companies. 

 

Brian has a Bachelor of Arts from the University of Massachusetts, is an accomplished musician, and a frustrated stand-up comedian. 

 

About our guest: 

Roy Reeves has more than 20 years of experience as a sales and business development leader in advertising, media and technology. Roy was the co-founder of PumpTop TV, which at the time was the world’s largest gas pump TV network. While at Bulzi, Roy helped pioneer out-of-home audience measurement, which used the mobile phone as a proxy for the person carrying it. Roy is currently leading go-to-market efforts in the Americas for SAS 360 Match, SAS’ first-party ad serving and management platform.