Latest Managementmarketing Podcast Episodes
Content remains king in 2024
Two in Twenty - March 18, 2024 09:00 - 17 minutesWhite Marble Consulting are a marketing agency specialising in the investment industry. Our podcast, Two in Twenty, addresses the often unique challenges of this industry through insights from industry experts in an anecdotal and accessible format. Tune in to each 20 minute episode to hear two h...
Size does truly not matter when it comes to stewardship
Two in Twenty - February 06, 2024 09:00 - 23 minutesFeaturing in this episode, Kirsten Hastings, White Marble's Head of Content, is joined by by Rick Alexander, CEO of The Shareholder Commons and Rebecca Vodel, Marketing Consultant at White Marble. In this episode, they discuss what is meant by market-wide systematic risks, identifying and addre...
Size does truly not matter when it comes to systems stewardship
Two in Twenty - February 06, 2024 09:00 - 23 minutesFeaturing in this episode, Kirsten Hastings, White Marble's Head of Content, is joined by by Rick Alexander, CEO of The Shareholder Commons and Rebecca Vodel, Marketing Consultant at White Marble. In this episode, they discuss what is meant by market-wide systematic risks, identifying and addre...
Marketing and the multi-affiliate model
Two in Twenty - January 17, 2024 15:00 - 22 minutesKirsten Hastings, White Marble's Head of Content and Twink Field, CEO and founder of White Marble are joined by Mark Doyle, formerly EVP Strategic Marketing & Product at Natixis. In this episode they dive into the world of marketing and the multi-affiliate model, talking through the challenges a...
To B or not to B Corp
Two in Twenty - October 17, 2023 13:00 - 22 minutesKirsten Hastings, White Marble's Head of Content and Lisa Mattes Senior Marketing Executive at White Marble are joined by Lucy Ronan, Impact and Sustainability Manager at Octopus Group. With White Marble only recently achieving its B Corp certification and Octopus Group gearing up for recertific...
When global messaging and local language converge
Two in Twenty - September 27, 2023 14:00 - 22 minutesIn this episode Kirsten Hastings is joined by Cordelia Hughes Regional Vice President, Financial & Legal at RWS Group, and Lauren Glossop, Marketing Consultant at White Marble. In this podcast they delve into the challenges facing the financial services industry when it comes to delivering regul...
Shaping culture and building behaviours
Two in Twenty - July 31, 2023 15:00 - 21 minutesIn this episode Kirsten Hastings, Head of Content at White Marble, is joined by David Lewis, Programme Director at the London Business School and co-creator of the QI Index, and Esther Armstrong, Associate Director at White Marble. During the episode they delve into the topic of culture; speci...
Sustainability is not enough
Two in Twenty - July 31, 2023 15:00 - 23 minutesIn this episode Kirsten Hastings, Head of Content at White Marble, is joined by Pratibha Vuppuluri, Managing Partner at Unreasonable Collective, and Benjie Elston, President – North America, Head of Sustainability, at White Marble. During this episode they delve into a range of topics, includi...
Build up CX by breaking down silos
Two in Twenty - July 31, 2023 15:00 - 22 minutesIn this first episode of Two in Twenty Kirsten Hastings, Head of Content at White Marble Consulting, is joined by Michelle Calcutt, Director of Client Experience at Aviva Investors, and Twink Field, CEO and Founder of White Marble. Over the course of the 20 minutes, they delve into a range of to...
ICM PODCAST SNIP
Two in Twenty - April 22, 2023 16:00 - 58 minutesWhite Marble Consulting are a marketing agency specialising in the investment industry. Our podcast, Two in Twenty, addresses the often unique challenges of this industry through insights from industry experts in an anecdotal and accessible format. Tune in to each 20 minute episode to hear two h...
UEM Investor Meet post 3
Two in Twenty - April 06, 2023 10:00 - 58 minutesWhite Marble Consulting are a marketing agency specialising in the investment industry. Our podcast, Two in Twenty, addresses the often unique challenges of this industry through insights from industry experts in an anecdotal and accessible format. Tune in to each 20 minute episode to hear two h...
White Marble and tml Partners: All roads lead to culture- takeaway points from ESG roundtable
Two in Twenty - October 19, 2022 09:00 - 6 minutesWhite Marble and tml Partners brought together senior marketers in investment management to discuss the importance of nurturing and demonstrating culture, as a key dimension of building authentic sustainability credentials and addressing some of the key challenges facing the investment managemen...
AIM High: Adding influencer marketing to your campaign toolkit
Two in Twenty - November 22, 2021 11:00 - 45 minutesWhen the term influencer marketing is mentioned we immediately associate it with a B2C strategy and of people promoting products on Instagram and TikTok. Although influencer marketing has been around for over 15 years it is only recently that B2B industries, like financial services, have started...
AIM High: Talking about marketing influence and role modelling
Two in Twenty - November 04, 2021 11:00 - 26 minutesWith Investment Week’s - Women in Investment Awards round the corner, we took the opportunity to talk to one of the front runners and truly delve into what it means to be a ‘marketing influencer’ and a ‘marketing role model’. In today’s episode Twink is joined in the virtual studio by nominee A...
AIM High: Tackling the assumptions and opportunities for ETFs
Two in Twenty - October 07, 2021 08:00 - 34 minutesETFs have been one of the most successful financial innovations in the past few decades and are heading for yet another record year. But what makes ETFs so successful and attractive to investors? Ready to provide the answers are Nic Basson, marketing strategist in ETFs, and Alex Olivares, head ...
AIM High: The legacy and leadership of the UK pensions industry
Two in Twenty - September 23, 2021 08:00 - 35 minutesUnsure how the UK pensions industry actually works? Not to worry, we have it covered in today’s AIM High episode: The legacy and leadership of the UK pensions industry. Accompanying Twink to discuss this subject is Charlotte Moore, a freelance Communications Consultant and Jo Sharples, Partner a...
AIM High: The legacy and leadership of the UK pensions industry
Two in Twenty - September 23, 2021 08:00 - 35 minutesUnsure how the UK pensions industry actually works? Not to worry, we have it covered in today’s AIM High episode: The legacy and leadership of the UK pensions industry. Accompanying Twink to discuss this subject is Charlotte Moore, a freelance Communications Consultant and Jo Sharples, Partner a...
AIM High: Building sustainability credentials in your brand
Two in Twenty - August 17, 2021 15:00 - 41 minutesWelcome back to another episode of AIM High. In today’s podcast we take a slightly different approach as Twink is joined in the studio by Benjie Elston, Director and Head of Sustainability at White Marble, who shares the findings from our latest in-depth investor research. Accompanying Benjie ...
AIM High: Building sustainability credentials in your brand
Two in Twenty - August 17, 2021 15:00 - 41 minutesWelcome back to another episode of AIM High. In today’s podcast we take a slightly different approach as Twink is joined in the studio by Benjie Elston, Director and Head of Sustainability at White Marble, who shares the findings from our latest in-depth investor research. Accompanying Benjie ...
AIM High: Creating content for social engagement
Two in Twenty - June 24, 2021 12:00 - 40 minutesDigital technology implementation continues to evolve and the way we interact with social media is transforming too. With all this evolution, it is clear firms not investing time and resources into their social media creation and distribution strategy risk being left behind. Best practices for...
AIM High: Creating content for social engagement
Two in Twenty - June 24, 2021 12:00 - 40 minutesDigital technology implementation continues to evolve and the way we interact with social media is transforming too. With all this evolution, it is clear firms not investing time and resources into their social media creation and distribution strategy risk being left behind. Best practices for...
AIM High: Assessment of Value year two: The good, the bad and the ugly
Two in Twenty - May 25, 2021 09:00 - 35 minutesThe FCA Assessment of Value reports came into effect in September 2019 due to a lack of transparency in the financial industry. The reports were introduced to prompt asset managers to assess the value of each fund and take corrective action if it does not offer good value. However, the ambiguity...
AIM High: Techniques to deliver cut-through presentations
Two in Twenty - May 11, 2021 12:00 - 41 minutesGiving presentations is a required skill in modern society and while it can seem easy enough on the surface, delivering cut through presentations that truly engage audiences is a very much sought-after skill. In today’s episode Twink explores how to make presentations impactful and deliver cu...
AIM High: Techniques to deliver cut-through presentations
Two in Twenty - May 11, 2021 12:00 - 41 minutesGiving presentations is a required skill in modern society and while it can seem easy enough on the surface, delivering cut through presentations that truly engage audiences is a very much sought-after skill. In today’s episode Twink explores how to make presentations impactful and deliver cu...
AIM High: The importance of a learning mindset
Two in Twenty - April 13, 2021 09:00 - 39 minutesA learning mindset is crucial for a digital focused world. In the past 18 months all industries have undergone a digital evolution with work processes and culture being transformed. In this moment, having the drive and ambition to be consistently learning can be a business’ differentiator, wh...
AIM High: Marketing in the Middle East
Two in Twenty - March 30, 2021 12:00 - 36 minutesThe Middle East is considered by many as an opaque market, it can be difficult to know who the end investors are and the industry is extremely relationship driven, making patience a key contributing factor to the success of asset managers in this region. In today’s episode Twink looks to unra...
AIM High: Content to build audiences
Two in Twenty - March 22, 2021 13:00 - 35 minutesGrowing an audience, as we’ve all experienced, is a difficult task. In our increasingly digital world it can feel hard to compete with all the other companies now pushing seemingly endless quantities of content out online. If the pandemic has reaffirmed anything over the last 12 months it is tha...
Content to build audiences
Two in Twenty - March 22, 2021 13:00 - 35 minutesGrowing an audience, as we’ve all experienced, is a difficult task. In our increasingly digital world it can feel hard to compete with all the other companies now pushing seemingly endless quantities of content out online. If the pandemic has reaffirmed anything over the last 12 months it is tha...
AIM High: Women in Leadership Roles
Two in Twenty - March 04, 2021 15:00 - 33 minutesAhead of International Women’s day on Monday 8 March, we thought it would be a great opportunity to share with you this enlightening podcast on women in leadership roles. In this episode, Twink is joined in the virtual studio by Jayne Fieldhouse, Non-Executive Director at BlueBay Asset Managem...
AIM High: Tactical trends in 2020 & strategic plans for 2021
Two in Twenty - January 07, 2021 13:00 - 47 minutes2020 is the year that will stay in our minds forever. The year that impacted us all in completely different ways and that transformed all areas of industry, including marketing. Although predicting the future is difficult, 2021 holds more promise thanks to the roll out of vaccines, but for those...
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