Latest Managementmarketing Podcast Episodes
AIM High: The art of storytelling
Two in Twenty - December 16, 2020 11:00 - 33 minutesIn a world where clients are faced with an array of content and choice, the businesses that survive in 2021 will be the ones that find new ways to engage and connect with audiences. In this week’s episode Twink is joined by Lori Stahl, Strategic Brand Storyteller and Heidi Bryant, Author and Ma...
AIM High: Engaging clients & motivating teams
Two in Twenty - December 14, 2020 09:00 - 29 minutesThe COVID-19 pandemic has affected companies all across the globe and created a peculiar workforce environment where employees can no longer have in person conversations with their colleagues or clients. This has forced business leaders to develop new workplace operations to stay close to client...
AIM High: Building an ESG Business & Brand (Part 2)
Two in Twenty - December 08, 2020 13:00 - 36 minutesWelcome to part two of our podcast series: Building an ESG Business & Brand. In part two, Twink is re-joined by Benjie Elston, Product Director at White Marble Marketing and Carlo Fassinotti, Head of Advisory Marketing at Nordea Asset Management to take a deeper dive into the fundamentals of E...
AIM High: Building an ESG Business & Brand (Part 1)
Two in Twenty - November 30, 2020 09:00 - 31 minutesAlthough ESG investing isn’t new, the COVID-19 pandemic has highlighted the importance of maintaining investment exposure to companies that pursue sustainable goals. Now more than ever, ESG is something investors can no longer afford to ignore. In light of the ever-growing prominence of ESG, w...
AIM High: Unpicking sales enablement, ABM & ROI
Two in Twenty - November 06, 2020 12:00 - 34 minutesIn essence, sales and marketing are both working towards the same goal, however, how they have traditionally done this has differed greatly. Marketers have focused on analysis and process, whereas sellers have focused on relationships and results. Fast forward to recent years to find sales and m...
AIM High: Unpicking sales enablement, ABM & ROI
Two in Twenty - November 06, 2020 12:00 - 34 minutesIn essence, sales and marketing are both working towards the same goal, however, how they have traditionally done this has differed greatly. Marketers have focused on analysis and process, whereas sellers have focused on relationships and results. Fast forward to recent years to find sales and m...
AIM High: Marketing in Asia
Two in Twenty - September 23, 2020 15:00 - 28 minutesAlthough the Asian asset management industry accounts for a mere 5 per cent of global investment fund assets, compared to Europe at 33 per cent, in recent years the Asian asset management industry has gained rapid momentum, outpacing growth anywhere else in the world. The Asian asset managemen...
The essentials of the US market
Two in Twenty - September 01, 2020 09:00 - 34 minutesThe US asset management industry is the largest in the world with assets under management totalling over $50 trillion, double the size of Europe’s assets of between $26 - $30 trillion. With products so similar but audiences so different, each market requires a different approach and strategy. I...
AIM High: Segmentation as part of your marketing strategy
Two in Twenty - August 24, 2020 14:00 - 34 minutesUnderstanding your target market is crucial for marketing success, yet, so many companies fail to take their clients’ needs into consideration when they plan marketing activities, and focus on their product. An effective segmentation process should always start with the customer, identifying the...
AIM High: Thought leadership in today's marketing mix
Two in Twenty - July 24, 2020 14:00 - 39 minutesThought leadership is an essential part of any content strategy, providing key insights and the ability to motivate and inspire team members. However, there’s an argument that thought leadership’s identity has changed over time, along with business’ growing ability to promoting content through d...
AIM High: Rethinking the role and delivery of events
Two in Twenty - July 16, 2020 08:00 - 32 minutesThe eventing industry – worth over $1tn globally – is at the sharp end of the disruption caused by the coronavirus. Corporate events, conferences and trade exhibitions have been cancelled due to the impact of social distancing and working from home. Once this crisis has been overcome, will the d...
AIM High: Rethinking the role and delivery of events
Two in Twenty - July 16, 2020 08:00 - 32 minutesThe eventing industry – worth over $1tn globally – is at the sharp end of the disruption caused by the coronavirus. Corporate events, conferences and trade exhibitions have been cancelled due to the impact of social distancing and working from home. Once this crisis has been overcome, will the d...
AIM High: Stakeholder management, impact & influence
Two in Twenty - June 23, 2020 15:00 - 27 minutesCOVID-19 has pushed marketing to the forefront in many businesses as the full client experience is now being delivered digitally. Sales and marketing teams are working together more closely than before and investment officers now seek out their marketing departments’ help to develop online clien...
AIM High: Stakeholder management, impact & influence
Two in Twenty - June 23, 2020 15:00 - 27 minutesCOVID-19 has pushed marketing to the forefront in many businesses as the full client experience is now being delivered digitally. Sales and marketing teams are working together more closely than before and investment officers now seek out their marketing departments’ help to develop online clien...
AIM High: Shrinking or growing your marketing teams? Tips for handling both conversations
Two in Twenty - June 01, 2020 08:00 - 36 minutesIn our remote working world, marketing teams are finding themselves incredibly busy - some are thinking about recruiting, while many other companies are struggling. There seems to be a real polarisation to how marketing teams are faring through this period. In today’s podcast we address this iss...
AIM High: Shrinking or growing your marketing teams? Tips for handling both conversations
Two in Twenty - June 01, 2020 08:00 - 36 minutesIn our remote working world, marketing teams are finding themselves incredibly busy - some are thinking about recruiting, while many other companies are struggling. There seems to be a real polarisation to how marketing teams are faring through this period. In today’s podcast we address this iss...
Leading a Remote Team Successfully
Smarter Event Planning - May 12, 2020 00:00 - 9 minutes ★★★★★ - 5 ratingsTitle: Leading a Remote Team Successfully Subscribe Apple| Spotify| Stitcher A Podcast Company - is the leading podcast production company for brands, organizations, institutions, individuals, and entrepreneurs. Our team sets you up with the right equipment, training, a...
AIM High: Managing for Mental Health
Two in Twenty - May 11, 2020 11:00 - 33 minutesRemote working has rapidly swept across the UK due to social distancing. Many of us may start to experience unanticipated mental health consequences from mandated remote work. As this leads to elevated levels of stress and anxiety, it is imperative that employers recognise the importance of work...
Be Productive / What We Learned From Some Of Our Best Guests! Be Productive / What We Learned From Some Of Our Best Guests! Be Productive / What We Learned From Some Of Our Best Guests! Be Productive / What We Learned From Some Of Our Best Guests! Be Prod
Smarter Event Planning - May 07, 2020 00:00 - 13 minutes ★★★★★ - 5 ratingsTitle: Be Productive / What We Learned from Some of Our Best Guests! Subscribe Apple| Spotify| Stitcher A Podcast Company - is the leading podcast production company for brands, organizations, institutions, individuals, and entrepreneurs. Our team sets you up with the r...
Productivity Tips From Incredibly Busy People
Smarter Event Planning - May 05, 2020 00:00 - 16 minutes ★★★★★ - 5 ratingsTitle: Productivity Tips From Incredibly Busy People Productivity Tips From Incredibly Busy People 1. Have a single purpose focus. "Pick one thing and do that one thing—and only that one thing—better than anyone else ever could." We can derive a great deal of power from developing a ...
AIM High: The role real assets play in a portfolio
Two in Twenty - April 23, 2020 13:00 - 31 minutesSince the financial crisis, global public investors have increased their allocation to real assets at a steady pace, research highlights. The volatility of markets at the moment, in addition to traditional fixed income becoming less attractive, have caused investors seeking protection. Real asse...
AIM High: Building a high performing leadership team
Two in Twenty - April 23, 2020 13:00 - 38 minutesBuilding high-performing leadership teams is essential for business success, and this is arguably even more crucial in highly unusual operating environments. This week Twink talks about what makes a good leader and how teams can improve, as she’s joined by Andy Brown, Director at etc Advisory an...
AIM High: The role real assets play in a portfolio
Two in Twenty - April 23, 2020 13:00 - 31 minutesSince the financial crisis, global public investors have increased their allocation to real assets at a steady pace, research highlights. The volatility of markets at the moment, in addition to traditional fixed income becoming less attractive, have caused investors seeking protection. Real asse...
Master Motivation
Smarter Event Planning - April 23, 2020 00:30 - 14 minutes ★★★★★ - 5 ratingsWhile there are many things in life that are out of our control, motivation is not one of them. There will always be conditions, people, and situations that can affect your motivation, but staying motivated is within your control, no matter the conditions. 1 What makes you tick? Ever...
Resilience To the Rescue
Smarter Event Planning - April 21, 2020 00:30 - 17 minutes ★★★★★ - 5 ratingsResilience To the Rescue 3 Valuable Quotes 1. "Resilience isn't a single skill. It's a variety of skills and coping mechanisms. To bounce back from bumps in the road as well as failures, you should focus on emphasizing the positive." 2. Someone said adversity builds character...
AIM High: Under the bonnet of investment trusts & how to market them
Two in Twenty - April 16, 2020 09:00 - 33 minutesWe shine a light on investment trusts this week, looking into what makes this a good investment choice, and why it is difficult to promote them. Twink is joined by Ross Duncton, Managing Director, Head of Marketing & Direct at BMO Global Asset Management (EMEA) and Annabel Brodie-Smith, Communic...
Mastering Management of Remote Workers
Smarter Event Planning - April 16, 2020 00:30 - 13 minutes ★★★★★ - 5 ratingsMastering Management of Remote Workers 2 Valuable Quotes 1. "Rapport does not come from doing and talking about work. Rapport comes from getting to know them as a complete person." 2. "one for these team members. Pick a time that always works for you for your remote 1 on 1s...
How To Work From Home
Smarter Event Planning - April 14, 2020 00:30 - 16 minutes ★★★★★ - 5 ratingsHow to WFH How To WFH 3 Valuable Quotes 1. The end of the workday can sort of melt into the evening and then bedtime before you know it, If you truly work best in the evenings, it’s fine to structure your day that way, but do it on purpose, not as a default thing that happens...
Structuring Your Workday From Home
Smarter Event Planning - April 09, 2020 00:30 - 20 minutes ★★★★★ - 5 ratingsStructuring your WFH 3 Valuable Quotes 1. “Getting comfortable leaning into the technology to replicate in-person collaboration is key to fostering productive remote environments. But it’s not just about technology. Establishing trust, ensuring accountability, and fostering good...
AIM High: Fund Governance
Two in Twenty - April 07, 2020 13:00 - 29 minutesIn today’s episode Twink is joined by Stuart Alexander, Co-Founder and CEO of Gemini Investment Management as they address Fund Governance within the Investment Management industry. Although Fund Governance has always been around, it is only in the last twelve months it has become a more prevale...
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